FedEx Delivers E-Book

Madan Birla

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 290

Veröffentlichungsjahr: 2005

Beschreibung

An inside look at leadership practices that enabled the world'sleading shipping company to outthink and outperform its competition Using firsthand accounts from top leaders at FedEx, FedExDelivers explains how the company became an internationalpowerhouse and one of the most trusted global brands by usingleadership practices that tapped into the creativity and commitmentof its employees. Both a compelling business story and a prescription for businesssuccess, FedEx Delivers presents a model to show how thesepractices created and sustained an innovation culture. Readers willlearn how to apply this model to their organizations for developinga culture of innovation that evolves with the times and offersfresh solutions to new challenges. Innovative thinking and disciplined execution are what madeFedEx a market leader, and they can help any business in anyindustry do the same. Each chapter covers a different aspect ofinnovation with real-life stories that highlight its effectiveness,and offers valuable ideas that lead managers through the process ofimplementing those practices. By breaking innovation down to its three simpleststeps-generation, acceptance, and implementation of ideas-andoffering proven leadership practices that really work, FedExDelivers offers unique insight and invaluable advice on building anorganization that can adapt to any challenge and meet any goal intoday's highly competitive global economy.

Leseprobe

Table of Contents

Cover

Series

Title

Copyright

Dedication

Preface

Acknowledgments

About the Author

Introduction

Chapter 1: Innovating and Outperforming the Competition

Creating a New Industry . . .

. . . By Tapping Employees’ Creativity and Commitment

Defining Creativity in the Business World

The Three-Step Innovation Process

Implementation is Key

PSP Philosophy

Positive Package Tracking and On-Time Guarantee

Chapter 2: FedEx’s Innovation Journey

My Vantage Point on this Exciting Journey

Growth During this Innovation Journey

The Nuts and Bolts of Fedex’s Operations

Market- and Customer-Driven Innovation

Chapter 3: Why Organizations Do Not Innovate

Root Cause 1: Lack of Supportive Leadership Practices and Organizational Processes

Root Cause 2: Lack of Understanding that Innovation is Imperative

Root Cause 3: Lack Of Collaborative Thinking Across Departments and Disciplines

Root Cause 4: Lack of Balance Between Innovation Expectation and Employees’ Ability to Deliver

Root Cause 5: Lack of an Easily Understood and Replicable Innovation Culture Model

Chapter 4: The Five Dimensions of an Innovation and Performance Culture

Creativity is Asking “What if . . .”

The Innovation Culture Model

The First Dimension: Engaged People

The Second Dimension: Growing People

The Third Dimension: Secure People

The Fourth Dimension: Collaborative People

The Fifth Dimension: Committed People

Chapter 5: Engage Employees in the Enterprise

Engage Employees and Create a Clear Expectation for their Active Involvement in Innovation

Chapter 6: Expect and Help Employees to Continually Grow

Expect and Help Employees to Continually Grow their Knowledge and Skill Bases

Require Employees to Update and Expand their Knowledge and Skill Bases

Provide Resources and Put in Place Support Systems that Facilitate Growth and Development

Participate in Learning Activities (Especially whole Brain Thinking Development Activities)

Hold Employees Accountable for Updating their Knowledge and Skill Bases

Practical Ideas for Keeping Employees’ Knowledge and Skill Base Current

Chapter 7: Create a Secure Environment for Expression and Acceptance of Creative Ideas

Stress Interferes with the Innovation Process

Interference from Ego

Create a Secure Environment for the Expression and Acceptance of Creative Ideas

Practical Ideas for Creating a Secure Environment

Chapter 8: Encourage Collaborative Development of Creative Ideas

Encourage the Collaborative Development of Creative Ideas

Chapter 9: Tap Employees’ Commitment

Tap Employees’ Commitment for Successful Implementation of the Developed Ideas

Practical Ideas for Tapping Employees’ Commitment

Conclusion: Continuing to Lead the Way

Bibliography

Index

End User License Agreement

Guide

Cover

Table of Contents

Begin Reading

List of Illustrations

About the Author

Author (Left) Receiving His Second Five Star Award, the Highest Recognition for Leadership Excellence at FedEx, from Fred Smith, Founder and CEO of FedEx

Chapter 1: Innovating and Outperforming the Competition

FIGURE 1.1 Beetle Bailey Cartoon. © Reprinted with permission of King Features Syndicate.

Chapter 2: FedEx’s Innovation Journey

FIGURE 2.1 Innovation Continuum

Chapter 3: Why Organizations Do Not Innovate

FIGURE 3.1 Mutually Supportive Needs of Employees and Organizations for Creativity and Innovation

FIGURE 3.2 Three Skill Sets for Adding Full Value as a Manager

FIGURE 3.3 Gaining Market Share in the Changing Business Environment

Chapter 4: The Five Dimensions of an Innovation and Performance Culture

FIGURE 4.1 The Three-Step Innovation Process

FIGURE 4.2 First Dimension of an Innovation and Performance Culture

FIGURE 4.3 Second Dimension of an Innovation and Performance Culture

FIGURE 4.4 Imagination: A Right Brain Capability

FIGURE 4.5 Third Dimension of an Innovation and Performance Culture

FIGURE 4.6 Fourth Dimension of an Innovation and Performance Culture

FIGURE 4.7 Fifth Dimension of an Innovation and Performance Culture

Chapter 5: Engage Employees in the Enterprise

FIGURE 5.1 Innovation and Performance Culture: First Dimension

Chapter 6: Expect and Help Employees to Continually Grow

FIGURE 6.1 Innovation and Performance Culture: Second Dimension

FIGURE 6.2 Support System for Facilitating the Learning Process

Chapter 7: Create a Secure Environment for Expression and Acceptance of Creative Ideas

FIGURE 7.1 Innovation and Performance Culture: Third Dimension

FIGURE 7.2 Work/Life Balance Circle: Celebrating Life in Its Fullness

Chapter 8: Encourage Collaborative Development of Creative Ideas

FIGURE 8.1 Innovation and Performance Culture: Fourth Dimension

Chapter 9: Tap Employees’ Commitment

FIGURE 9.1 Innovation and Performance Culture: Fifth Dimension

FIGURE 9.2 Ongoing Innovation during the Acceptance and Implementation Steps

Conclusion: Continuing to Lead the Way

FIGURE C.1 The Three-Step Innovation Process: A People Process

List of Tables

Chapter 5: Engage Employees in the Enterprise

TABLE 5.1 Deliver Customer Value Propositions

TABLE 5.2 To Keep Innovating and Outperforming the Competition

Chapter 6: Expect and Help Employees to Continually Grow

TABLE 6.1 Professional Development and Growth Plan

TABLE 6.2 To Keep Innovating and Outperforming the Competition

Chapter 7: Create a Secure Environment for Expression and Acceptance of Creative Ideas

TABLE 7.1 To Keep Innovating and Outperforming the Competition

Chapter 8: Encourage Collaborative Development of Creative Ideas

TABLE 8.1 To Keep Innovating and Outperforming the Competition

Chapter 9: Tap Employees’ Commitment

TABLE 9.1 To Keep Innovating and Outperforming the Competition

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Advance Praise for FedEx Delivers

As someone who is committed to infusing nonprofit organizations and the public sector with dynamism and creativity that animates great organizations, I’m always on the lookout for books to help us do that. From the moment I started reading FedEx Delivers, I knew I had found just such a book.

Gayle Rose

Cofounder, Women’s Foundation for a Greater Memphis

Madan manages to capture the concepts from soft sciences and transform them into hard principles validated by real-world examples from FedEx. A must-read for managers looking for proven ideas to unleash employees’ creativity and commitment.

John Santi

Managing Director Stanford Group Company

Want some great ideas for beating the competition tomorrow and the day after? Madan Birla describes the management architecture and specific innovations FedEx uses to beat its competitors year after year. FedEx delivers with its performance culture, and so does this book.

Richard Daft

Brownlee O. Currey Jr., Professor of Management, Vanderbilt University Author, Fusion Leadership and The Leadership Experience

Innovation isn’t just about having great ideas. It’s about developing them, leading with vision, and executing tenaciously. Madan Birla clearly understands this and provides a window into an iconic company that created an industry by shattering a customer compromise and continuing to raise the bar through innovation.

Steve Preston

Executive Vice President, Strategic Services ServiceMaster

FedEx Delivers tells a clear, compelling story about the leadership practices that contributed so mightily to the company’s phenomenal success. Founder and CEO Fred Smith, a visionary and inspiring leader, comes across as a self-effacing business hero, a rarity in today’s celebrity-saturated culture.

John O’Neil

President, The Center for Leadership Renewal Author, Paradox of Success

Provides an easy-to-follow road map for building an innovation and performance culture.

Ram Nomula

Executive Vice President, Manufacturing Services Technicolor Home Entertainment Services

Madan delivers an insightful insider’s view in helping us understand what makes FedEx tick and how you can use that for your enterprise. FedEx Delivers is a must-read resource for all leaders interested in gaining a competitive edge.

Tom Gegax

Author, By the Seat of Your Pants: The No-Nonsense Business Management Guide

By telling us stories about the leaders he encountered during his 22 years with FedEx, Birla teaches us five valuable lessons any organization can apply to keep innovating and stay ahead of the competition.

Ben Kedia

Robert Wang Chair of Excellence in International Business The University of Memphis

Birla’s insights into how FedEx continues to grow and foster this highly recognized innovation culture is a testament to the leadership excellence and employee commitment. FedEx Delivers inspires the reader to apply these ideas.

Kathy Mazzanti

Regional Vice President Right Management Consultants

I was delighted by Madan’s holistic approach to creating an innovation and performance culture that acknowledges the critical role of work/life balance.

Alice Campbell

Director, Community Relations and Work/Life Baxter International

FedEx Delivers

HOW THE WORLD’S LEADING SHIPPING COMPANY KEEPS INNOVATING AND OUTPERFORMING THE COMPETITION

Madan Birla

Copyright © 2005 by Madan Birla. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. The publisher is not engaged in rendering professional services, and you should consult a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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Library of Congress Cataloging-in-Publication Data:

FedEx delivers : how the world’s leading shipping company keeps innovating and outperforming the competition / Madan Birla

p. cm.

Includes bibliographical references and index.

ISBN-13 978-0-471-71579-5 (cloth)

ISBN-10 0-471-71579-4 (cloth)

1. Federal Express Corporation—Management 2. Express service—Management.

I. Title.

HE5903.F435B56 2005

388’.044—dc22

2004028835