Flee 9-5 E-Book

Ben Angel

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 247

Veröffentlichungsjahr: 2013

Beschreibung

How to quit the rat race, do what you love, and make money doing it Ben Angel, also known as the "Agent of Influence," is Australia's top personal branding and influence specialist. Entrepreneurs, companies, speakers, and famous authors look to him when they want to learn how to engage their target audiences and the media or build a highly influential personal brand. In this new book, Angel offers practical, actionable advice on how to ditch the nine-to-five life and do something that both inspires and enriches you. With step-by-step strategies on how to design, fine tune, and market your business idea, this book shows you how to discover what you want to do, crack the code of the new social media landscape, find the tipping point that makes your business go viral, and make money authentically, by doing what you love. With lifelong job security a thing of the past, the most successful people are those capable of reinventing themselves and what they do. This book shows readers how to do that by monetising their particular area of expertise to change the world--and get rich in the process. * Shows you how to flee 9-5 and turn your expertise and knowledge into a 6-7 figure business in under 6 months * Find out ways to crack the code of the new world economy and shape the world we live in * Reveals how any business owner, individual, or entrepreneur can outsource their work and do what they love from anywhere in the world If you want to start your own business, forget the nine-to-five life and start doing something that you love. With this book in hand, you'll learn to use social media and modern marketing techniques to build a brand, create revenue streams, and earn a six- to seven-figure income.

Leseprobe

Contents

Cover

Title Page

Copyright

About the Author

Acknowledgements

Introduction

Chapter 1: It all Starts Here

Into the vortex

Turning your knowledge and expertise into profits: why my story is critical to your success

Ideas, development, production, distribution and growth: the winning sequence

Business, career, love and life: what people are really paying for

Chapter 2: Vision

Million-dollar personal brands — how their vision makes them wealthy

Giants levelling the playing field: why now's a perfect time to get started

The six fundamental principles of lifestyle design

The Lifestyle Design Blueprint

Extracting the essence and bottling the passion: the key to your happiness

What kind of agent are you?

Finding velocity: three archetypes for becoming a successful agent of influence

Mid-air jitters

Chapter 3: Monetisation

Hacking the agent's bank account

Ascend your way to profits

The ascension marketing model (AMM)

It's not rocket science, but it does follow a formula: the AMM template

Payday prediction and creation costs

The method behind my metrics:the #1 secret to unlocking six to seven figures in sales

No list, no worries: how to get started without a database to market to

Reverse engineering

The 3X Customer Formula

Sleep for sale — how to buy it by the bucketload

Chapter 4: Research

Content is king

Finding the algorithms that deliver: the crucial step almost everyone ignores

Going niche, then going broad

Plan, package, produce: winning the trifecta

Planning your way to profits: the vital first step

Packaging: making the ‘intangible' tangible

Producing: first create your production schedule

Chapter 5: Market It

Phase 1: Test your product — the 7-Day Quick Fire Test

Phase 2: Launching your product to the wider marketplace: the enlightened launch

Phase 3: Put your profits on autopilot: the evergreen anatomy

Chapter 6: Automation

Automated economics: the art of going off the grid

The six steps to automated economics

Draw up your Flee 9 to 5 timeline

Chapter 7: Get Social

SSA — Status Seekers Anonymous

The reality-show effect: why revealing ‘behind the scenes' will put money in your pocket

The hub technique: make social pay

The butterfly effect: distribute, share, shape

Become an online giant through content marketing

Product extracts: one product, a thousand ways

The biggest social media marketing mistake ever

The 7-day social media posting cycle: how to create a social media schedule

Lead the tribe or get lost in the news feed

Going viral with the social media engagement ruler (ER)

The strategy: move fast, move often and move minds

Set, but don't forget

Chapter 8: Publicity

In walked the media

Unleash the agent globally: why you need publicity — and fast

Six reasons why the mainstream media is critical to your success

Brand revolution: crafting the celebrity brand that pays

The three pillars of PR success: the breakdown

I was flat-out rejected!

Chapter 9: The Critics

The enemy without: what no one ever talks about, but should!

Annah makes headlines — for all the wrong reasons

‘Public' enemy number one: how to deal with criticism

‘Private' enemy number one: are you thin-skinned?

Overcoming rejection

Chapter 10: Plan It

Strike out on your own — it's time …

From theory to reality: will you pass the test?

Execute it, frame it, empower it: turning a crisis into an opportunity

The 3D Marketing System: the agent's master plan

The 20X Formula: if execution is king, distribution is force

Inside or outside of the plane?

Disrupt the norm — and never work another day in your life

It finally pays off …

Appendix

Complying with the law!

Consumer protection laws

Privacy laws

Anti-spamming laws

Reference links

Index

Learn More with Practical Advice from our Experts

First published in 2014 by John Wiley & Sons Australia, Ltd 42 McDougall St, Milton Qld 4064

Office also in Melbourne

Typeset in 11/13.5 pt ITC Giovanni Std Book

© Dare 2 Be Central Pty Ltd

The moral rights of the author have been asserted

National Library of Australia Cataloguing-in-Publication data:

Author:Angel, Ben, author.Title:Title: Flee 9 to 5, Get 6–7 Figures and Do What You Love/Ben Angel.ISBN:9780730307006 (pbk)ISBN:9780730307006 (pbk) 9780730307020 (ebook)Notes:Includes index.Subjects:Success in business. Marketing. Business planning. Self-actualization (Psychology).Dewey Number:650.1

All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.

Cover design by Xou Creative, www.xou.com.au

Cover image: iStockphoto.com/Photomorphic

Author photo taken by Kon Iatrou of Ikon Images, www.ikonimages.com.au

Disclaimer

The material in this publication is of the nature of general comment only, and does not represent professional financial advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Facts and figures are accurate as at the time of writing and should be checked by the reader. Dollar amounts stated in this book are examples only and should not be relied upon. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

ABOUT THE AUTHOR

Ben Angel, author of the books CLICK — The New Science of Influence and Sleeping Your Way to The Top in Business, is Australia's leading personal branding and marketing authority. With an international fan base over 35 000 strong, Ben has worked with the likes of Toyota and Australia Post, and has helped many other top celebrity brands find the tipping point in their careers and companies, and dramatically increase their profiles and profits. You can regularly catch Ben in the media commenting on everything from politics, music and business to careers and lifestyle. Visit www.benangel.com.au for more.

ACKNOWLEDGEMENTS

This book is the result of a hurricane and a 20-second meeting with the dynamic Matt Holt, from Wiley in the US. Thanks Matt. Whatever I said to you in that 20-second conversation, please text it to me — I was jet-lagged!

Secondly, thanks to one of my best friends, Alex Moloney, for being by my side as we rode out the storm together. I promise never to buy you a cinnamon-scented candle for any birthday, Christmas or random gift EVER, and to not travel during hurricane season again. I couldn't have got through it without you.

To Kristen Hammond, whom I've had the amazing pleasure of working with at Wiley. Your support, encouragement and belief in me as an author have been nothing short of humbling. None of this would have been possible without your support and the incredible team at Wiley to make this book possible.

A big shout-out and much love to two special people — my mum, Fay Angel, for being a rock in my life and inspiring me to step up my game; and my dad, Steele Angel, for being a constant presence in my life, despite no longer being here with us in physical form. I could never have asked for a better upbringing and two better role models.

To my amazing friends, whom I consider family, Johnny, Mat, Dean, Jaya, Nick, John H, Adam, Rosie, Paul, Mike, Neil and Daniel. And, a special mention to the gorgeous Andrea Moss of The Real Housewives of Melbourne. You've all impacted my life in ways that you'll never truly understand. I could not be more grateful for having each of you in my life.

And, most importantly, my thanks to you the reader. Without you, I'd be ordinary. You make me strive to be more of who I am. This book is dedicated to each and every one of you.

INTRODUCTION

Have you ever had a burning desire to flee the 9 to 5 and finally do what you love and get what you want? Are you sick of making peanuts by sharing your knowledge with your employer, who makes millions from it and pays you a tenth of what it's worth, just because you've been conditioned to believe that there's no other way? And did you know that you can get paid six to seven figures a year by sharing your knowledge, expertise and stories with those who can benefit from your experiences (no matter what your subject or industry) and help transform lives and shape the world we live in?

It may seem far-fetched, particularly if you believe that no one would pay to listen to your advice … and your friends typically tune out when you chime in. But the reality is there are tens of thousands of individuals all around you doing just that right now. They're finally getting paid what they're worth and gaining the respect they deserve. They're the new breed of celebrity entrepreneur, known as agents of influence.

You'll see them working away on their laptops while sipping on their soy mocha lattes in Starbucks. They're online providing how-to advice to help other people transform their lives and businesses, travelling the world experiencing different cultures and making money on autopilot, while everyone else around them drowns under an ocean of work, debt and stress.

They are agents of influence and agents of change, the entrepreneurial masters of the new information and social media age who are making millions, average people who have become influential experts, authors, speakers, coaches and online entrepreneurs. They don't feel like they do a day's work in their lives because they are doing what they love and love what they are doing.

They are people just like you and me, but they have taken a simple yet profound step to change their lives by packaging their skills, stories and experiences into marketable products that solve problems that keep others up at night.

They're finding solutions to everything from how to flourish in life, relationships, career and business; to challenges in whatever other subject they are passionate about. They are generating books, articles, blogs, online courses, audios and DVDs that are quick and cheap to create and make them millions.

No matter what your skillset, there are people willing to pay you for that knowledge to help shape their lives and businesses, so you can finally profit from what you love doing.

Every single day millions of people are searching Google and social media channels for answers to their burning questions — questions they could be paying you to answer. Even if you don't fully believe it right now, with your knowledge and expertise you hold the key to helping them. Whether or not you consider yourself an expert, you know things that others don't, and in the new world economy that knowledge is bankable.  

There is a bigger need than ever before for information that helps others become leaders in their respective fields. They need mentoring, guidance and advice to help them get started or get ahead of the game, and they are looking for individuals like you, who have been there and done that, to help them. 

If you are already an author, speaker, coach or entrepreneur, you will probably get what I'm saying immediately. You need to make your messages more marketable and massively profitable by taking creative and innovative approaches to get your message out to millions cost-effectively. Or you may have picked up this book because you know that you were meant to help others succeed, and you know that you will succeed by doing so.

It doesn't matter what stage of the game you're at — whether you're in full play or just getting started. In this life-changing book I'll share with you practical, step-by-step, advanced strategies to design, finetune and market your knowledge and expertise in ways that are not only profitable but inspirational. These strategies will help you create a life that frees you to flee 9 to 5, make a six- or seven-figure income, do what you love and get what you want.

This book is your invitation to join the agents of influence and benefit from the new information and social media economies that are at your fingertips. Join me now, for we're about to go on an adventure together — beginning in one of the harshest and most vibrant cities in the world …

1: IT ALL STARTS HERE

‘If you can make it in New York,baby, you can make it...’