Gen Y Now E-Book

Buddy Hobart

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 470

Veröffentlichungsjahr: 2014

Beschreibung

Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this up and coming generation and show you how Millennials can be your most creative, motivated, and loyal employees. This book goes from demographic research to concrete practice, explaining that Generation Y is more than we've been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge. * Keep up with current trends and technologies to move your organization into the future * Attract the best young talent in preparation for the mass retirement of Baby Boomers and Gen X * Understand how demographic trends impact the way your intergenerational teams think * Inspire motivation in Millennial employees, reducing dissatisfaction and turnover costs There are 80 million Millennials, and they are transforming the modern workforce. Your organization stands to gain from Gen Y employee engagement--if you know how to achieve it. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.

Leseprobe

Contents

Introduction

Chapter One: The Platform Is Burning

Back to the Future

The Time Is Now

Leadership for a New Generation

The Right Kind of Change

Conclusion

Chapter Two: For the First Time in History

The Generations

Why the Emphasis on Gen Y

The High Cost of Turnover

The Need to Retain Knowledge Capital

Conclusion

Chapter Three: Why the Negative Feelings Toward Gen Y

Prejudices

The Four Generations

Overcoming Stereotypes

Conclusion

Chapter Four: Myths

Myth 1: Gen Yers Are Slackers or Lazy

Myth 2: Gen Y Needs Instant Gratification and Wants a Trophy for Just Showing Up

Myth 3: Gen Yers Are Disloyal and Job-Jumpers

Myth 4: Gen Y Is Self-Centered and Narcissistic

Myth 5: Gen Y Is Pampered and Spoiled

Authority Figure vs. Authentic Figure

Myth 6: Gen Y Lacks Respect for Authority

Myth 7: Gen Y Feels Entitled

Conclusion

Chapter Five: Recession Generation

Some of the Numbers

Gen Y’s Response

Gen Y’s Post-Recession Attitude

Our Thoughts

Conclusion

Chapter Six: Key Skills

Understanding Gen Y’s Eight Key Skills

Key Skill 1: Gen Y Is Tech-Savvy

Key Skill 2: Gen Y Is Diverse

Key Skill 3: Gen Y Understands the Global Marketplace

Key Skill 4: Gen Yers Have Good Self-Esteem

Key Skill 5: Gen Y Has a Sense of Security and Is Ambitious

Key Skill 6: Gen Y Has Life Experience in the Marketplace

Key Skill 7: Gen Y Is Research-Oriented

Key Skill 8: Gen Yers Are Problem Solvers

Conclusion

Chapter Seven: New Realities for Leaders

Ten New Realities About Gen Y

You Need to Enforce the New Realities

Reality Change 1: Gen Y Is Delaying Marriage and Parenthood

Reality Change 2: There Is No Stigma Associated with Moving Back Home

Reality Change 3: When Gen Y Leaves, No One Is at Fault

Reality Change 4: Gen Y “Leases” a Job; Not “Buys”

Reality Change 5: Multiple Jobs Are a Badge of Honor

Reality Change 6: Your Leadership Is Continually Being Evaluated

Reality Change 7: Their Circle of Influence Is Also Watching

Reality Change 8: The Extended Family Is Coming Back for Gen Y

Reality Change 9: Gen Y Has a Vision for Themselves

Reality Change 10: There Is an “Ambition Gap” Between Gen Y Men and Women

Conclusion

Chapter Eight: You Have a Personal Brand

The New Leadership Brand Promise

What Is Your Leadership Brand?

What You Do for Employees

Better Leadership Works for Everyone

Communication Fundamentals

Conclusion

Chapter Nine: World-Class Performers

Skill 1: World-Class Performers and Leaders Use Performance Feedback or “Game Film”

Skill 2: World-Class Performers and Leaders Turn Unconscious, Negative Tendencies into Conscious, Positive Choices

Skill 3: World-Class Performers and Leaders Practice Energy Management

Skill 4: World-Class Performers and Leaders Realize That What Is Required for Improvement May Be Counterintuitive

Skill 5: World-Class Performers and Leaders Develop a Clear Vision

Skill 6: World-Class Performers and Leaders Seek Out Coaches/Mentors

Skill 7: World-Class Performers and Leaders Develop Tactical and Measurable Action Plans

Skill 8: World-Class Performers and Leaders Recover from Losses Quickly

Skill 9: World-Class Performers and Leaders Use Positive Self-Talk

Conclusion

Chapter Ten: Study Your Game Film

A Lack of Self-Awareness

It’s All Communication

People Are Different!

Styles, Personality Profile, and the Four Generations

Personality Theory

The DiSC™ Personal Profile

Leaders Communicate Effectively

The Accuracy of DiSC Profiles

Game Film for Leaders

Vision

Alignment

Execution

Building and Maintaining Momentum

Providing Real-Time Feedback

Self-Assessment

Conclusion

Chapter Eleven: Emotional Intelligence

Why the Interest in EQ?

Three Ways to Define EQ

Gen Y and EQ

A Good Manager Needs to Have High EQ Social Skills

Gen Yers Are Group-Oriented

Self-Awareness

“Analyzing” Yourself

Self-Management

Managing Others’ Emotions

Conclusion

Chapter Twelve: Addressing the Burning Platform

Improving Your Organization

Your Organizational Assessment

Survey Two Gen Y Issues

Your Change Efforts

Five Steps to Sustaining Change

Implementing Change

Conclusion

Chapter Thirteen: Attracting and Retaining the Talent You Want

The Human Investment

Factory Settings

Prepare Your Current Employees for Gen Y

The Basics: Recruit for Your Brand

Develop Specific Candidate Profiles

Develop Accurate Job Descriptions for the Job

Now

Train Your Interviewers!

Behavior-Based Questions Provide More Relevant Information

Look for Real Situational Information

There’s No Substitute for Reality

On-Boarding: Have a Plan

Have a Gen Y Mentor

Communicate Your Expectations

Expand Gen Y’s Horizon

Follow Up: Promise Feedback and Deliver It

Keep Gen Y Informed

Strategic Planning for Retention

One-on-One Performance Management

Conclusion

Chapter Fourteen: Leadership Challenges

Coaching Opportunity 1: Gen Y Can Be Easily Distracted

Coaching Opportunity 2: Gen Y May Quit Too Soon

Coaching Opportunity 3: Gen Y Wants to Advance Before They Are Ready

Coaching Opportunity 4: Knowing Something Is Not the Same as Doing Something

Coaching Opportunity 5: Gen Y Is Not “Hungry” Enough

Conclusion

Chapter Fifteen: Leadership

Principles vs. Rules

Leadership Is a Timeless Principle

Leaders Must Look in the Mirror First

Becoming World-Class

Gen Y’s Attitude and Superior Skills

The New Realities

Turning Knowledge to Action

The Platform Is Burning

References and Research

About the Authors

Index

End User License Agreement

List of Tables

TABLE 2.1. Table of Generations—United States

TABLE 2.2. Table of Generations—Canada

TABLE 3.1. Generations’ Views of Work

TABLE 3.2. Work Ethics of the Generations

TABLE 3.3. Views of Work/Life Balance

TABLE 3.4. Views of Rewards and Recognition

TABLE 8.1. Then and Now

TABLE 12.1. Old vs. New Training

List of Illustrations

FIGURE 1.1. 21st Century Leadership: An Ongoing Process

FIGURE 4.1. The Learning Process

List of Exhibits

Exhibit 1.1. Families Want to Understand Gen Y, Too

Pages

i

ii

iii

iv

v

vi

vii

viii

xvii

xviii

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

62

63

64

65

66

67

68

69

70

71

72

73

74

75

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

92

93

94

95

96

97

98

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

121

122

123

124

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

140

141

142

143

144

145

146

147

148

149

150

151

152

153

154

155

156

157

158

159

160

161

162

163

164

165

166

167

168

169

170

171

172

173

174

175

176

177

178

179

180

181

182

183

184

185

186

187

188

189

190

191

192

193

194

195

196

197

198

199

200

201

202

203

204

205

206

207

208

209

210

211

212

213

214

215

216

217

218

219

220

221

222

223

224

225

226

227

228

229

230

231

232

233

234

235

236

237

238

239

240

241

242

243

244

245

246

247

248

249

250

251

252

253

254

255

256

257

258

259

260

261

262

263

264

265

266

267

268

269

270

271

272

273

274

275

276

277

278

279

280

281

282

283

284

285

286

287

288

289

290

291

292

293

294

295

296

297

298

299

300

301

302

303

304

305

306

307

308

309

310

311

312

313

314

315

316

317

318

Guide

Cover

Table of Contents

Begin Reading

What Readers Are Saying About Gen Y Now

“Great leadership is the one sure thing that separates truly exceptional organizations from the rest. Hobart and Sendek have nailed it with this book. We are in a new century and leaders need new skills and capabilities to lead their current—and future—workforce. This book shows you how to be a 21st century leader.”

—Stephen J. Kontra, vice president,

Global Learning & Development, Pfizer Inc.

“Insightful and well-conceived, Hobart and Sendek blend unique perspectives about the often misunderstood, yet talented crop of Gen Y workers. A must read for educators, employers, administrators, and leaders who seek guidance on effectively blending old-school concepts, work ethics, and technology with today’s vibrant and creative next generation. The book is positive, upbeat, and optimistic about where this generation can take us if we effectively partner with them.”

—Dr. Rick Brandenburg, Wm. Neal Reynolds Distinguished Professor,

North Carolina State University

“As I read Gen Y Now, I kept thinking, ‘Exactly! I wish my boss knew this.’ The book shows leaders exactly what they need to do to attract and retain Gen Y workers, and any organization that has seen an exodus of Millennials should read Gen Y Now to figure out what they’re doing wrong and how to make it right.”

—Annie Siebert, former newspaper reporter, freelance writer, and editor

“Hobart and Sendek provide a great resource for leaders and consultants navigating the ever-changing landscape of generational challenges in the workplace.”

—Nicole Lipkin, Psy.D., author,

What Keeps Leadership Up at Night and Y in the Workplace

“Gen Y is firmly in the workforce and leaders better understand them to be successful. Hobart and Sendek show leaders how to respond to Gen Y’s need for learning, recognition, fairness, and flexibility and take advantage of their willingness to collaborate and innovate. The book is must reading for managers in all types of organizations.”

—Manuel London, Ph.D., dean,

College of Business, State University of New York at Stony Brook

“It’s not that corporate America can’t afford to ignore generational differences anymore; it’s that corporate America can’t afford not to harness them. If youth are our future, that future belongs to organizations that know how to manage, motivate, and mentor Millennials into leaders. Hobart and Sendek are here to show you how it’s done.”

—J. M. Henderson, author and contributor,

Generation Meh, Forbes

“Hobart and Sendek absolutely nailed the challenges and joys of working with Gen Y. It is a must read book for any business leader.”

—Dave Kinnear, CCE-Board Certified coach and Vistage chair

“Hobart and Sendek have teamed up to author a remarkable book on an ‘evergreen’ topic. It promises to put you on the path to managing Generation Y employees and their impact on the future of your success as a leader!”

—Carol Hacker, author of fourteen books, including the best-selling,

Hiring Top Performers

“Gen Y Now reframes the workplace canvas by painting generational differences as diversity, not adversity.”

—Melissa Hider O’Brien, learning specialist, Black & Veatch

“I’ve hired and managed a lot of Millennials and this new edition is invaluable and insightful. Read it and profit!”

—Andrew Wood, LegendaryMarketing.com, author,

Traits of Champions

“The case studies and practical research alone make this new edition a winner. As a bonus it’s a fun read as well.”

—Rick Crandall, editor,

Thriving on Change in Organizations

Praise for the First Edition of Gen Y Now

“I have long appreciated Herb Sendek’s ability to unite and inspire his players to perform at a higher level. That degree of selflessness is only possible when true leadership is present. Herb and Buddy have taken these concepts and applied them to business strategy. Gen Y Now provides leaders with real-world tools to build a winning plan.”