Getting a Social Media Job For Dummies E-Book

Brooks Briz

• Herausgeber: John Wiley & Sons
• Kategorie: Geisteswissenschaft
• Sprache: Englisch

Seitenzahl: 426

Veröffentlichungsjahr: 2015

Beschreibung

Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practicalguide shows you how to stand out from the competition and land yourdream job in social media. Inside, you'll find expert andeasy-to-follow guidance on where you should look for a job insocial media, how to research companies to target, the social mediasites where you should be active, and much more. Plus, you'll getresume and cover letter writing tips, answers to tricky interviewto woo potential employers, and advice on creating a valuablesocial media position within your current company. You will alsobenefit from sample resumes, resume templates, and videos availableto download and view online. From SEO specialists to online community managers, social mediapositions are the latest buzz in the job market. As businesses havecome to value the competitive edge that a strong social mediapresence can offer, these jobs have quickly evolved fromshort-term, peripheral positions to highly sought-after careers.With the help of Getting a Social Media Job For Dummies, jobcandidates in the social media sphere can hone their skillsets andstand head-and-shoulders above the crowd to not only land aninterview, but to score a job in this exciting field. * Position yourself wisely in a crowded and rapidly growingfield * Be active on key social sites * Write a winning resume that gets your foot in the door * Create a social media position in any company Packed with expert, authoritative information--and with adash of humor thrown in for fun--Getting a Social Media JobFor Dummies is your go-to handbook for landing a social mediaposition.

Leseprobe

Getting a Social Media Job For Dummies®

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright © 2015 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax [phone]. For technical support, please visit www.wiley.com/techsupport.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Control Number: 2014957116

ISBN 978-1-119-00266-6 (pbk); ISBN 978-1-119-00271-0 (ebk); ISBN 978-1-119-00278-9 (ebk)

Getting a Social Media Job For Dummies®

Visit www.dummies.com/cheatsheet/gettingasocialmediajob to view this book's cheat sheet.

Table of Contents

Cover

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part I: So You Want to Work in Social Media

Chapter 1: The Big Picture of Social Media Jobs

Defining Social Media

Demonstrating the Value of Social Media

Finding an In

Knowing Who Does the Hiring

Chapter 2: Seeing Yourself in a Social Media Job

Preparing to Prove Your Worth

Checking Your Daily To-Do List

Trading Off Between Bigger and Smaller Entities

Jobs Coming from All Sides

Eyeing the Trends

Understanding the Social Media Department

Measuring Your Results

Chapter 3: Key Social Media Concepts You Should Know

Knowing Your Value

Ensuring Success with Social Media

Reaching Beyond Social Media

Defining Your Social Media Talents

Creating Remarkable Content

Part II: Getting Your Social Media Education

Chapter 4: Roles in Social Media Revealed

Honing Your Skills

Knowing Your Type (or Someone Else’s)

Chapter 5: Foundations of Social Media Education

Surfing the Learning Curve

Investigating Certification Programs

Getting a Degree

Going Online for Education

Attending and Participating in Conferences

Bushwhacking Your Own Path

Chapter 6: Making Your Own Way

Reflecting and Adjusting Your Sails

Chapter 7: Knowing Your Social Media Tools

Strapping On Your Tool Belt

Digging In to Your Tools

Tapping into the Big Five and Further

Part III: Finding Your Fit with the Right Organization

Chapter 8: Life as a Social Media Consultant

Seeking Out Social Media Consulting Opportunities

Offering Your Services to Local Consultants

Looking at a Typical Day

Clearing a Career Path: Consultant to Executive

Pros and Cons of Being a Consultant

Chapter 9: Working as an In-House Social Media Specialist

Typical Social Media Team Roles

Knowing Your Role’s Expectations

Getting Assigned Projects

Being Part of a Business Unit

Communicating Across Business Silos

Delivering Results

Chapter 10: Living on the Edge with a Start-Up

Knowing Whether You Have What It Takes

Start-Ups with Social Media in Their DNA

Bootstrapping a Social Media Team

Pros and Cons to Start-Up Life

Chapter 11: Starting Your Own Social Media Company

Giving You a Heads Up

Establishing Your Offering

Making It Clear How You’ll Compete: Your USP

Handling Legal Matters

Banking

Accounting Best Practices

Graphic Design

Developing Your Company’s Website

Client Acquisition

Part IV: Becoming a Top Social Media Pro

Chapter 12: Building Your Network and Your Brand

Have We Met?

Networking Effectively

Using the Big Five to Your Best Advantage

Contacting People You Know

Going with the Pros

Meeting Face to Face

Tapping Into Groups and Associations

Keeping Tabs

Building a Professional Brand Presence

Building Your Personal Brand

Chapter 13: Creating a Winning Résumé

Knowing the Basics

Defining Résumé Types

Spotting Résumé Content and Layout

Crafting the Perfect Cover Letter

Valuing Professional Recruiters

Chapter 14: Preparing to Nail Your Interview

Using the 7-3-1 Principle

Learning About Culture

Taking on Applicant Relationship Systems (ARS)

Preparing for an Assessment

Valuing Types of Interviews

Mastering Interview Basics

Asking Questions

Etching Out Areas of Focus and Executing

Tracking and Managing Submissions and Contacts

Negotiating an Offer

Chapter 15: Becoming a Star Employee

Satisfying Your Heart and Mind at Work

Planning for Three Years from Now

Part V: Your Day-to-Day Social Media Responsibilities

Chapter 16: Creating Reasonable Expectations

Working: No Average Day

Typical Social Media Deliverables

Explaining Social Media Metrics

Measuring Your Impact

Establishing Your Secret Social Media Weapons

Chapter 17: Getting Ahead

Following the Steps

Telling the Right People

Earning It

Developing Additional Social Media Skills

Keeping Current

Building Freelance Work

Chapter 18: Getting a Job Even if You Have One

Making Opportunities

Approaching with a Social Media Plan

Concentrating on the Company

Closing the Deal

Social Media Reporting

Part VI: The Part of Tens

Chapter 19: Ten Social Media Best Practices

Defining Your Mission, Vision, and Purpose

Developing a Listening Strategy

Formulating a Highly Functional Decision Tree

Establishing Proactive Rather Than Reactive Goals

Serving Customers and Prospects

Developing Engagement Standards

Abiding by Your Engagement Standards

Organizing Accountability

Conducting Continuous Improvement

Remaining Transparent

Chapter 20: Avoiding Ten Common Social Media Job Mistakes

Setting Unrealistic Goals and Expectations

Forgetting to Consistently Promote

Talking and Never Listening

Focusing on Yourself Rather Than Community

Updating as Part of a Schedule

Engaging Too Little

Branding Inconsistently Across Platforms

Failing to Establish a Lead-Generation Strategy

Concentrating on Too Many Social Media Sites

Getting Too Personal

Chapter 21: Ten Ways to Stand Out from the Crowd

Standing Out Positively

Thinking for Yourself

Taking Chances That No One Else Will

Being Willing to Fail

Strictly Defining Your USP

Thanking Stakeholders Genuinely

Under-Promising and Over-Delivering

Building Context with Every Connection

Demonstrating Experience, Knowledge, and Influence

Choosing to Be Different

Chapter 22: Top Ten Social Media Resources

Technorati

Quantcast

Social Media Examiner

Mashable

Alltop

Digital Trends

Social Media Today

Reddit

Twitter

Social Times

Glossary: Talk the Talk

About the Authors

Cheat Sheet

Advertisement Page

Connect with Dummies

End User License Agreement

Guide

Cover

Table of Contents

Begin Reading

Pages

i

ii

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

62

63

64

65

66

67

68

69

70

71

72

73

74

75

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

92

93

94

95

96

97

98

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

121

122

123

124

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

140

141

142

143

144

145

146

147

148

149

150

151

152

153

154

155

156

157

158

159

160

161

162

163

164

165

166

167

168

169

170

171

172

173

174

175

176

177

178

179

180

181

182

183

184

185

186

187

188

189

190

191

192

193

194

195

196

197

198

199

200

201

202

203

204

205

206

207

208

209

210

211

212

213

214

215

216

217

218

219

220

221

222

223

224

225

226

227

228

229

230

231

232

233

234

235

236

237

238

239

240

241

242

243

244

245

246

247

248

249

250

251

252

253

254

255

256

257

258

259

260

261

262

263

264

265

266

267

268

269

270

271

272

273

274

275

276

277

278

279

280

281

282

283

284

285

286

287

288

289

290

291

292

293

294

295

296

297

298

299

300

301

302

303

304

305

306

307

308

309

310

311

312

313

314

315

316

317

318

319

320

321

322

323

324

325

326

327

328

329

330

331

332

333

334

335

336

337

338

339

340

361

362

363

364

365

366

Introduction

Social media. It sounds so captivating. It’s loose and flowing, yet rigid at times. There are unwritten rules and advice from experts. Social media is evolving rapidly, and the line between social and traditional media is blurring.

Social media is the social interaction among people where they create, share, discuss, exchange information, and modify content in virtual communities. Social media relies on mobile and web-based technologies to create highly interactive platforms, and is evolving day to day.

Social media has changed the way information is received and disseminated. Because information is so accessible, companies have embraced tools to share and deliver their messages.

Companies are developing relationships directly with their consumers.

Professionals across all industries — virtual communication, marketing, public relations, branding, cultural and professional influence — are developing, enhancing, communicating, engaging, educating, and protecting the brands they represent via social media.

Social media has embedded itself in our everyday lives and is an intricate part of employment. Anyone who’s interested in a social media job has to be ready to read about the proven methods for scoring one of these countless positions.

About This Book

Companies are looking for highly qualified social media professionals who are experienced users and can deliver quantifiable results.

Social media is a quick, efficient way to communicate a message to a big audience. It allows for engagement and brand building. Companies need people with these unique talents of engagement and brand building.

This book helps you brand and promote yourself in a highly competitive market.

We help you with your career strategy: how to create your ideal position, whether it’s within an established or start-up company, as a consultant, or in a part-time role.

You’ll see some text that stands out, too:

Text that you’re meant to type just as it appears in the book is

bold

. The exception is when you’re working through a steps list.

Words that we’re defining are

italicized.

If you’re unsure about a word, you can use the Glossary, too.

Web addresses are in monofont, like this:

www.dummies.com

. If you’re reading this book on a device connected to the Internet, you can tap the address to visit that site.

Foolish Assumptions

When we were writing this book, we imagined someone with a genuine interest and understanding of the scope of social media — its subtleties and complexities — who needs a guide to help navigate a career path. We offer a diverse mix of resources and tools.

You might be a social media novice who’s intrigued, or you might be a marketing/communication/PR pro who wants to expand your reach. You might already be a social media pro but looking for more responsibility.

We have these assumptions about you:

You want to work in the social media field.

You have basic computer knowledge (word processing and Internet surfing).

You’re comfortable with social media and you’re familiar with one or more platforms (including Facebook or Twitter).

You want to add to your skills.

You're curious about social media, and want to use your current experiences and skills.

Icons Used in This Book

You’ll notice icons in the margins of this book:

Heed the paragraphs marked with the Warning icon to avoid potential disaster.

Remember icons mark paragraphs that have stuff you’ll use regularly, or that you’ll need to remind yourself as you look for — and work in — a social media job. This information is especially important to know. To get the most important information in each chapter, just skim through these icons.

Whenever we share a hint that might save you time, effort, or money, we mark it with the Tip icon.

The Technical Stuff icon marks information of a more technical nature, or a personal anecdote, that you can skip over.

Beyond the Book

In addition to the material in the book you're reading now, we compiled other helpful material on the web.

This book has an online Cheat Sheet at www.dummies.com/cheatsheet/gettingasocialmediajob. It’s filled with information you’ll need to reference, like interview prep and tips for better online job searching.

You’ll find links to the articles on the parts pages and at helpful points in the chapters, too. Visit www.dummies.com/extras/gettingasocialmediajob.

Where to Go from Here

You can begin reading this book anywhere. We wrote it so you can pick areas of interest to you. Look for topics in the table of contents or check out the index. Everything is explained in the text, and important details are cross referenced.

This book has information that helps you before, during, and after your job search. We help you get started in your new role and provide a guide to your career path.

Leaf through and seek out what makes sense for you, but be sure to skim for new and specialized information too.

Part I

So You Want to Work in Social Media

See the online search tricks that can help you find job postings at www.dummies.com/extras/gettingasocialmediajob.

In this part . . .

Understand why companies might push back on the idea of social media and how you can educate them.

Get exposed to the returns and the metrics that most companies are after from a social media professional.

Discover in what kinds of companies, organizations, and departments you can find social media jobs.

See more at www.dummies.com.

Chapter 1

The Big Picture of Social Media Jobs

In This Chapter

Understanding social media’s future

Explaining what social media is — and what it isn’t

Realizing that every single person is a part of social media

Defining what types of entities hire social media professionals

Social media isn’t a fad or a temporary business practice. Social media has forever changed the Internet’s identity and has shifted the way people around the world communicate with one another. It’s where people can interact as seamlessly as on the telephone. Social media has connected thought leaders and fostered innovation, collaboration, and creativity.