Go Do! E-Book

Jeremy Harbour

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 250

Veröffentlichungsjahr: 2012

Beschreibung

A refreshingly simple, easy-to-read guide to getting started in business

If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.

Leseprobe

Table of Contents

Cover

ENDORSEMENTS

Title page

Copyright page

ACKNOWLEDGEMENTS

INTRODUCTION

CHAPTER 1: GO ME!

Life

School

Business Begins

My Epiphany

CHAPTER 2: RISK

Failure/Feedback/Risk

Success

Failure

The Lessons to be Gained from this Chapter

CHAPTER 3: GO YOU!

Limiting Beliefs

You Need to Have Resilience

Taking Away the Safety Net

Do You Want to Change?

The Lessons to be Gained from this Chapter

CHAPTER 4: THE WORST FIVE EXCUSES

Excuse 1: I Need a Lot of Money to Start a Business

Excuse 2: I Cannot Afford to Leave Work

Excuse 3: I Heard 80% of New Businesses Go Bust in the First Three Years

Excuse 4: I Need to Gain More Experience in My Chosen Field before Making the Leap

Excuse 5: I Don’t Know About Business, Tax or Accountancy

The Lessons to be Gained from this Chapter

CHAPTER 5: THE INVENTION MYTH

A Lesson about Trying to Launch an Innovative Product in the UK

Differentiation

The Lessons to be Gained from this Chapter

CHAPTER 6: TAKING RESPONSIBILITY

Your Character versus Your Ego

The Lessons to be Gained from this Chapter

CHAPTER 7: THE FOUR STAGES OF ENTERPRISE

1. Out on Your Own

2. Small Team – Partners or Employees

3. Extended Team – Small Enterprise

4. Multiple Teams

The Lessons to be Gained from this Chapter

CHAPTER 8: PLANNING

Fail to Plan and You Plan to Fail

The Lessons to be Gained from this Chapter

CHAPTER 9: MARKETING

Don’t Start a Business, Start a Marketing Campaign

Starting Your Business

Writing Your First Ad

Split Testing and Statistical Significance

Control Ads

The Lessons to be Gained from this Chapter

CHAPTER 10: A COMPELLING OFFER

The Ingredients of a Compelling Offer

Offer Instalments on High Ticket Items

High Ticket versus Low Ticket

Social Proof

Make Sure You Have a Solid Sales System

Pipeline

Customer Lifetime Value

Social Media

Viral Marketing

Affiliate Marketing

Credibility

Joint Ventures

Email Marketing

Tele Marketing

The Lessons to be Gained from this Chapter

CHAPTER 11: GO DO!

Timetable

ABOUT THE AUTHOR

WHAT PEOPLE HAVE BEEN SAYING ABOUT THE HARBOUR CLUB LIGHT

Index

‘Jeremy Harbour totally changed the way I do business and the way I do life. I thought I knew a lot about how business worked, I thought I knew a lot about having a great lifestyle; until I learned the lessons contained in this book and completely jumped up several notches. If you’re starting out in business, or you’re wanting to up your game to the next level, grab this book and sit in the sun soaking up some really solid wisdom with some vitamin D.’

‘I’m lucky enough to have spent time with Jeremy on his boat and his sea side home. Every time we talk I say “that’s genius! you must put it into a book”. I’m no dummy, I’ve built successful businesses and travelled the world myself but when I spend time talking to Jeremy I can’t help feeling like a student learning from a wise teacher. Anyone who wants to be successful in business and in life would be mad not to read this book.’

Daniel Priestly, Entrepreneur and Author of Become a Key Person of Influence,[email protected]

‘Jeremy ably dispels the myth that you need to invent something new to start your own business. People have made money selling bread for thousands of years, the successful ones just do it better.’

Nick Jenkins, Founder of Moonpig.com

‘Jeremy is a true entrepreneur. In his writings he shares his journey and we learn how he has always believed that life is what we make of it, never the victim, never seeking to be the hero, Jeremy has just been determined to be independently wealthy and rely on no one else. Is it possible to teach entrepreneurship? I believe it is with the right role models and realism of what it takes. This book takes the reader through that real, scary, joyful and ultimately rewarding journey into wealth.’

Penny Power, Founder of Ecademy and Digital Youth Academy

This edition first published 2012

© 2012 Jeremy Harbour

Registered office

John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ , United Kingdom

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Library of Congress Cataloging-in-Publication Data

Harbour, Jeremy.

 Go do! : for people who have always wanted to start a business / Jeremy Harbour.

p. cm.

 ISBN 978-0-857-08274-9 (pbk.)

1. New business enterprises–Management. 2. Entrepreneurship. I. Title.

 HD62.5.H369 2012

 658.1'1–dc23

2012001819

A catalogue record for this book is available from the British Library.

ISBN 978-0-857-08274-9 (pbk) ISBN 978-0-857-08314-2 (ebk)

ISBN 978-0-857-08317-3 (ebk) ISBN 978-0-857-08316-6 (ebk)

ACKNOWLEDGEMENTS

Thank you for buying my book. I heard that when Donald Trump’s book was published he got sued for lots of money, so, for the avoidance of doubt, I’ve made it all up. I, therefore, can’t accept any responsibility for anything negative that happens after listening to my advice. Of course if you go on to be hugely successful then I will humbly accept all the credit.

Sometimes life teaches you a lesson – I have learnt my fair share. If you don’t get back up after being knocked down, then you didn’t learn the lesson. I hope this book will give you a short cut past some of the painful lessons – but be ready to learn some of your own.

So many people have shaped my life it would be impossible to mention them all, but the real stars in my story are my family, in particular my Mum and Dad, Valerie and John Harbour. Without their support, advice and education over the years nothing would have been possible. Both of my grandmothers, Mabel (alive and kicking at 94 years old) and Freda (RIP), and my brother Ben have also helped me enormously on this journey. They say you can’t choose your family, well, if I could I would choose this one.

Thank you.

INTRODUCTION

Warren Buffet was once asked how he could remember so much detail about thousands of stocks. His answer was ‘Well, you start at A … ’.

Every journey starts with a single step. The question is when will you take yours?

So, your financial advisor tells you to put half your salary into a pension scheme, which you won’t see until you’re almost dead, in order to make sure you will not have to sell your home to pay for your upkeep in a nursing home … bloomin’ marvellous!

What about the guy who just went past in the Aston Martin, or the guy on the yacht in Monaco Harbour? Are they just lucky? Did they inherit it? Are they smarter than you? Probably not.

When you look at the richest people in the world nowadays, in either Forbes or the Sunday Times rich list, you will see that the list is almost entirely dominated by non-inherited wealth; a very different story to that of 20 years ago. When I was growing up the richest man in the world was the Sultan of Brunei, who owed his fortune to a combination of inherited and massive oil wealth. Today, the top three richest people are a telecoms guy in Mexico, a computer guy and a stocks and shares guy. They all started from zero. They all started with a single step. They all started at A.