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This book has been written for all passionate project practitioners. People who are driven by the need to create real impact and are willing to take untraditional measures to lead projects. Whether you are a PMO, project owner, project leader, team member or someone who invests time in temporary endeavours undertaken to create an impact – this book is for you. This is a practical handbook designed to change your way of thinking and acting in and with projects. It provides you with hands-on principles, methods and tools to help you realize projects with double the impact in half the time, as well as real- life cases to show what it all looks like in practice. A handbook designed to enable you to go out and do it yourself. Consultancy, universities, companies and more than 1,400 practitioners have co-created the ideas presented here in this book. Half Double is a methodology created through practice, with practice. It has already created proven impact in projects around the globe, delivering on the overall ambition of realizing projects in half the time with double the impact. In essence, the book extends the known agile methods with concrete methods for impact realization, reflective leadership and a strong focus on how people are motivated and perform — it’s all about placing an extreme focus on three core elements: Impact – Stakeholder satisfaction is the ultimate success criterion.Flow – Intensity and frequent interaction in project work, learning and impact. Leadership – Embrace uncertainty and make the project happen.
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HALF DOUBLE METHODOLOGY HANDBOOK
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Title:
Half Double Methodology Handbook
Subtitle:
Projects in half the time with double the impact
A Publication of:
Half Double Institute
Authors:
John Ryding Olsson, Karoline Thorp Adland, Michael Ehlers, Niels Ahrengot
Publisher:
Van Haren Publishing, ’s-Hertogenbosch - NL, www.vanharen.net
ISBN Hardcopy:
978 94 018 0832 3
ISBN eBook:
978 94 018 0833 0
ISBN ePUB:
978 94 018 0834 7
Edition:
Third edition, first impression, January 2022
Layout and Cover Design:
Glasyr and Coco Bookmedia, Amersfoort-NL
Copyright:
©2018, 2022 Half Double Institute and Van Haren Publishing. All rights reserved.
This is a book about project leadership. A book written for passionate leaders and practitioners, finding themselves in roles as project owners and sponsors, project leaders, or project management officers. For people who would like to lead projects to impact faster and with a higher level of engagement. People who dream of making the business world radically more innovative and agile.
In 2013, three such passionate project practitioners met up at a café in Copenhagen. All in different positions at the time: one leading a management consulting firm, one heading a project management office in a large international organization, and one researching nationwide success factors for project work. However, they shared one common denominator; a deeply rooted frustration regarding the low success rate of projects and a burning notion that something wasn’t right in the field of project management.
The aspiration to solve this problem led to the initiation of a small brain trust of 21 high-caliber project practitioners. 21 people who together wrote an article, “12 leading stars for project management”. The article became the fundament for a consortium consisting of the Danish Industry Foundation, a leading project management consultancy, three universities, 17 pilot project partners, and a community of over a thousand passionate practitioners.
The article and the consortium also functioned as the basis for the application to the Danish Industry Foundation which was brave enough to fund Project Half Double. A funding offered on the basis of a promise: to develop an agile hybrid methodology in and with practice and academia. A new approach to projects that could enhance our ability to innovate, develop, and deliver new solutions to the world. An agile methodology freely available to all that could be applied across project types, industries, and national barriers.
This book was written to share the learnings, results, and impact of this promise. The methodology has been developed and tested in practice. We have seen it prove itself out there, and we’re ready to share it with the world. To inspire more practitioners to enhance the focus on impact, flow, and leadership in their projects. To fight the low success rate of projects. To help drastically enhance productivity. Productivity being more impact with fewer resources. Meaning more innovation and improvements for less. At our core, we believe this to be the single greatest opportunity for business and for society in the Western world today. The trend is clear. More and more of the work we do will be conducted through projects by white collar workers paid high salaries to conduct one-off tasks. The change in the Western workforce has been a remarkable reflection of this. Even minor improvements can have a massive impact on a large scale. And we dare to hope that this can help change the world for the better.
As you start experimenting with the ideas of Half Double, you might find yourself asking more questions than you did initially. Simply because in many ways, it introduces a paradigm shift compared to the way many of us are used to running our projects. But hopefully, you will find the answer to many of these questions here. The book elaborates on the core ideas of the Half Double methodology and shares stories from the pilot projects where this methodology was developed. Stories that highlight how companies such as VELUX, SAS, GN Audio, Siemens Wind Power, and Lantmännen Unibake translated the mindset and toolset into their world – their local culture, practices, and language. It also highlights some of the challenges they encountered, and how they overcame them.
Across all pilots, however, there was one dominating success factor: leadership. More specifically, the active involvement of the project owner and the project leader’s ability to lead a complex system of people all the way through the project journey. Therefore, leadership is both at the very core of Half Double, as well as the enabler to creating impact with the rest of the methods and tools. Which means that you, regardless of the role you have in the project, will need to focus on the leadership of people, rather than the management of systems in order to gain any impact from the Half Double methodology.
The journey to capturing the potential of project-based work has only just started. And we continue to experiment and learn as we encounter new projects, organizations, and passionate practitioners. So, if you have insights and experiences to share on how to reduce the time to impact in your projects, we would love to hear them. And we dare to hope that you will find inspiration in this book to help you on your journey.
THOMAS HOFMAN-BANG
CEO, The Danish Industry Foundation
CHRISTINA SEJR PEDERSEN
Head of Program Management Office, Triple Ring Technologies
NIELS AHRENGOT
Managing Partner, Implement Consulting Group
PER SVEJVIG
Associate Professor, Head of Project Management Research Group, PhD at Aarhus University
Before we dive into the background and details of the book, let’s establish a shared understanding of the concept it is all built on.
The starting point for working with Half Double is to be aware that it is a methodology, not a method. In other words, we reject the notion that you can apply one method in the same way in all situations. Instead, it is a set of principles that must be translated to suit your particular needs. Principles that must be adapted to the situation at hand, to the project you are currently working on, and within your organizational context.
The model to the right summarizes these principles - with connected methods and tools.
At the very core of the methodology, we have the three core elements: Impact, Flow, and Leadership. Each core element puts forward a principle for how to lead projects.
WE IMPLEMENT PROJECTS TO CREATE IMPACT, AND WE WANT TO REDUCE THE TIME TO IMPACT. WE VALUE IMPACT ABOVE SCOPE, COST, AND TIME
PROJECT MANAGEMENT SHOULD FOCUS ON CREATING A FAST FLOW OF IDEAS, LEARNING, RESULTS, AND IMPACT. WE VALUE FLOW AND PROGRESS OVER MULTITASKING
RESULTS ARE CREATED BY PEOPLE. WE PUT PEOPLE BEFORE SYSTEMS
Each principle is directly linked to a method – a proposed approach, procedure, or process for bringing the principles to life in practice.
And each method is supported by a tool – a specific instrument aimed at promoting implementation.
In the outer circle, we have local translation. Here, we propose three methods for adapting Impact, Flow, and Leadership to suit local cutures and practices. The farther we move out from the core elements toward the outer circles, the more flexible we can be regarding which approach and tools to employ. Get further insight into the three core elements in chapter 2.
This book is organized according to the structure of the Half Double methodology. In chapter 1, we provide some background and a brief review of developments in management and project management.
Chapter 2 describes the center of the circle, the core elements of the approach, and what they entail.
In chapters 3, 4, and 5, we explore each element in-depth, describing the specific methods and tools designed to bring the focus areas to life in practice. Each chapter is structured with a section for each method and the associated tool followed by a relevant case story. This makes the book easy to navigate and lets you focus on exactly what you need to read in your given situation.
Chapter 6, “Local Translation”, is organized in the same way and covers how to handle the transition from your current project approach to implementation of the Half Double approach.
Finally, chapter 7 focuses on how to scale Half Double to the entire organization to ensure an effective project portfolio containing projects with intensive resource allocation and short duration — we call them “short and fat projects”.
Remember that you can read more and download the tools for free at www.projecthalfdouble.com – it’s all open source!
Chapter 0
INTRO
Preface
Half Double — in short
How to read this book with minimum effort and maximum impact
Is this book for you?
Chapter 1
THE FUTURE CALLS FOR INNOVATION AND AGILITY
The past was built on efficiency and optimization
What does the future look like?
The project society
The Half Double sweet spot
Chapter 2
THE HALF DOUBLE METHODOLOGY — UNFOLDED
The three core elements of Half Double
The Impact principle
The Flow principle
The Leadership principle
The local translation principle
Chapter 3
IMPACT
Impact case
Case: GN Audio
Impact solution design
Case: GN Audio
Pulse check
Case: VELUX
Chapter 4
FLOW
Co-location design
Case: SIEMENS Wind Power
Visual planning
Case: GN Audio
Rhythm in key events
Case: Danfoss
Chapter 5
LEADERSHIP
Active ownership
Case: Sebastian
Collaborative leadership
Case: Mikael
Reflective and adaptive mindset
Case: Christina
Chapter 6
LOCAL TRANSLATION
Build a Half Double mindset
Case: SAS
Customize governance
Case: GN Audio
Anchor the Half Double practice
Case: VELUX
Chapter 7
PORTFOLIO LEADERSHIP
Method 1: Make strategy and portfolio fit to create strategic impact
Method 2: Short and fat portfolio with frequent strategic adjustment
Method 3: Portfolio leadership team and ownership
Chapter 8
APPENDIX
Half Double is a complete agile methodology
Scientific research exploring Half Double
References and sources
The consortium
The contributors
The authors
TRY TO SEE IF YOU CAN CHECK OFF ONE OR MORE OF THESE BOXES
YOU ARE A PASSIONATE PROJECT PRACTITIONER AT HEART
YOU ARE DRIVEN BY THE NEED TO CREATE REAL IMPACT AND ARE WILLING TO TAKE UNTRADITIONAL MEASURES
YOU ARE ALWAYS THINKING THAT THERE MUST BE BETTER WAYS TO LEAD PROJECTS
IF YOU CAN, THEN YOU’RE PART OF A MOVEMENT SPREADING ACROSS THE GLOBE.
A MOVEMENT THAT IS WILLING TO QUESTION THE DOMINANT PROJECT MANAGEMENT PRACTICES AND IS EAGER TO IDENTIFY
NEW WAYS TO ENHANCE IMPACT
Project management is rapidly becoming more and more important. Most of the development work we do today is executed through projects, and up to 40% of an industrialized country’s GNP derives from this work form.(1)
As an attempt to accommodate for this, a tsunami of concepts has been launched for project management, program management, portfolio management, and project maturity. Still, only 35% of projects are considered to be successful.(2) Within academia, we also seem to have missed the mark. Out of 1,279 articles published in the field of project management since 1983, there are only 74 articles set out to rethink project management, and only seven articles describe ways to actually do it.(3)
So where do we go from here? Research shows that methodology alone accounts for only about 6% of project successes.(4) Lack of leadership, on the other hand, is considered to account for 74% of the projects that fail.(5)
What we conclude from this is that our profession needs change. Not just a change of tools and techniques, but a complete change of mindset and approach to leadership. We need people who dare to think differently, who dare to take the lead. We need more people like you. Our hope is that with your experience, energy, and courage, you can change the way project management is conducted. More than 1,400 practitioners have developed the ideas behind the Half Double approach, and we invite you to join us on this exciting journey – with this handbook as your guide.
This triggered our curiosity, and we asked ourselves the following questions in our quest for radically improving the way we work:
WHAT ASSUMPTIONS HAVE LED TO OUR INCREASE IN PROSPERITY?
DO THESE ASSUMPTIONS STILL HOLD IN TODAY’S FAST-PACED SOCIETY?
COULD NEW PRINCIPLES ACCELERATE PROGRESS AND GROWTH GOING FORWARD?
For thousands of years, the human race lived as hunter-gatherers, and the simple notion of agriculture didn’t dawn on anyone. It was a giant leap when we stopped living like nomads and started staying put. We went from shortsighted thinking and eating everything here and now to gathering reserves, sowing and cultivating, and keeping and breeding animals. This “stage change” multiplied our production by the hundreds. Today, a relatively small percentage of the world’s population feeds the rest.
Henry Ford’s transformation of car manufacturing from workmanship to industry marked the beginning of the efficiency-driven era. Industrialization was founded on four simple principles: Standardization, reproducibility, specialization, and the division of labor. Throughout the 60s, quick changeovers became increasingly important because multiple suppliers offered similar products.
During this period, Toyota factories developed what is now known as Lean. Lean was based on five principles: 1. Identify the value, 2. Map the value stream, 3. Create flow, 4. Establish pull, and 5. Seek perfection. Once again, the principles were very simple, but throughout the 80s, they formed the basis for the superiority of the Japanese automakers, which outmatched their American colleagues. It took the US factories 240 days to produce one car, whereas it only took the Japanese 24 hours!(1)
The Japanese production costs were half of those of the US, and the quality was better. Today, these principles of focusing on valueadding time, cycle time, lead time, and waste reduction through continuous improvements are well-known best practices in all areas of production management. The Japanese mantras of small batch sizes and flow struck a responsive chord all over the world. The procedure is clear: Sense the situation, categorize the problems, analyze possible improvements, and respond — which is referred to as the efficiency paradigm.(2) This worked wonders in the past. But how is further optimization possible when product lifecycles have already been drastically reduced and the problems are not only complicated but have also become complex and chaotic?
Strategies that were once needed and that worked in the past won’t accommodate the needs of tomorrow’s fast-paced environment. We’re headed for a world with no speed limits. A life where new products, technologies, and needs wash over us like a tsunami. In an effort to optimize our products and processes, all these changes can feel like a never-ending sea of interruptions. This is what is referred to as the innovation paradigm, where the preferred methods are act, probe, sense, and respond.(2)
We’re in a position where optimization and perfection are growing increasingly desperate as service life is continually declining. Creation is outpacing optimization. We need to understand that the efficiency paradigm is water under the bridge and that we now live in an innovation-driven reality where a transformation of organization, processes, and behavior produces greater benefits than perfection. It’s essential that we learn to exploit the accelerating flow of opportunities rather than viewing them as interruptions. We cannot make the necessary adjustments solely with continuous perfection; we must master real transformations at a high pace. These transformations include organization, products, processes, competences, and new behavior.
In the US, Japan, and Canada, highly educated employees represent 42%, 45%, and 51% of the workforce, respectively.(4) This suggests a shift from a workforce based primarily on bluecollar workers to a workforce comprising mainly white-collar workers. In other words, many of us today find ourselves working with more complex problems and developments than in the past. And this work is often carried out as one-off assignments: projects. But while the number of projects is drastically increasing, our efficiency within this workform has stagnated.
SNOWDEN
In 1982, 33% of revenue and 22% of profits came from new products. Just ten years later, these figures had risen to 50% and 40%, respectively.(5) The majority of HP’s profits today come from products that didn’t exist a year ago. Cell phones generally have a commercial lifetime of just three months, and new software updates are released on nearly a monthly basis.(6)
Every year, USD 48 trillion is invested in projects. Only 1/3 of all projects are successful — a mind-boggling waste! Imagine if we could improve our project performance by just 10%. We could save hundreds of trillions of dollars in 20 years — exactly the amount Wharton School of Management predicts it will cost to convert the whole global energy system into wind, solar, and water!
More and more work is being conducted as projects, and there has been an explosion in concepts, training, and certifications since 2000.
Several universities offer master’s degrees in project management, and the number of project management programs and courses is rising rapidly. In fact, project management has become so widespread that it has evolved into a basic product offered by most suppliers.
The three major certification organizations – Project Management Institute (PMI), TSO and International Project Management Association (IPMA) – are growing constantly and have expanded with several specialist certifications, some of which are listed to the right.
Besides certifications, project managers are moving into all organizational levels. A multitude of concepts for program management, portfolio management, and organizational maturity assessment have been launched.
However, research suggests that the foundation of the certifications, programs, and courses is insufficient when it comes to managing projects successfully.(13) And the success rate is still considered to be 35%.(14) Most of these concepts are based on the assumption of rationality. But this assumption doesn’t consider the complexity of projects, their unpredictability, and human nature.
Traditionally, there has been little or no focus on the impact which projects are set in motion to create. One notable exception is program theory, which has begun to focus on business impact at program level. At project level, however, the focus is still on deliverables and not on impact. The sum of your projects may not entirely reflect your written strategy, but that sum does reflect what you end up executing. Consequently, if your projects don’t create the expected impact, you will never meet your strategic goals.
While there has been some focus on the human aspect in project leadership, it has traditionally been framed as something that must not be overlooked rather than as something that must be addressed in a conscious and structured manner. In fact, stakeholder management wasn’t even included in the Project Management Institute’s (PMI) Project Management Body of Knowledge (PMBOK) until 2013. So, when it comes to how to lead an array of stakeholders to create motivation, buy-in, and commitment, the project management domain hasn’t provided many answers.
PETER MORRIS
AARON J. SHENHAR AND DOV DVIR
Agile project management has long been perceived as the solution to how to improve on the 35%. The number of different agile methods has exploded, all created with the aspiration of counteracting increasing uncertainty. Like Lean’s reduced cycle times in production, agile methods propose executing projects as a series of short sprints. In addition, the contract should be replaced by a backlog, which the product owner can prioritize. However, this has only improved the success rate to 42%.(14) It is substantial progress, but it is not the entire solution.
Why?
First, many agile methods are still based on the notion of the triple constraint – the iron triangle of time, cost, and scope, rather than impact. The triple constraint still holds within each sprint.
Second, they do not consider the stakeholders’ multiple points of view. While concord is required when product owners prioritize, we rarely see an emphasis on co-creation, and consciously establishing organizational concord as the primary focus and emphasis is based on the product owner’s priorities alone.
And third, they tend to decrease the emphasis on project leadership in favor of team autonomy.
RATHER THAN SOLELY ON WORKING SOLUTIONS (DELIVERABLES)
NOT JUST PRODUCT OWNER SATISFACTION
RATHER THAN “JUST” A NORMAL PRODUCT OWNER
The conventional perception of project uncertainty and the importance of decisions has its foundation in the domains of engineering and construction. Contracts and predictability are based on the triple constraint and considered to be stable elements. The core idea is that it is possible to reduce internal project risk from project start to the final deliverables. All conventional project management literature aims at reducing this risk through defined methods and a consistent focus on risk management, defined processes, and front-loading of information, as illustrated in the top graph.
However, with the acknowledgment that the project’s overall purpose is to achieve an impact comes the understanding that the risks are only reduced once that impact has been achieved. At the same time, new possibilities keep hitting the project, making knowledge obsolete and demanding the continuous reconsideration of decisions and the overall purpose. This scenario is illustrated in the bottom graph.
