How to Measure Anything Workbook E-Book

Douglas W. Hubbard

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 135

Veröffentlichungsjahr: 2014

Beschreibung

The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book. The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits. * Companion to the revision of the bestselling How to Measure Anything * Provides chapter-by-chapter exercises * Written by industry leader Douglas Hubbard Written by recognized expert Douglas Hubbard--creator of Applied Information Economics--How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

Leseprobe

How to Measure Anything Workbook

Finding the Value of “Intangibles” in Business

Douglas W. Hubbard

Cover Design: Wiley

Cover Images, © iStockphoto.com (clockwise from the top); © graphxarts, © elly99, © derrrek, © procurator, © Olena_T, © miru5

Copyright © 2014 by Douglas W. Hubbard. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

First edition published by John Wiley & Sons, Inc. in 2007.

Second edition published by John Wiley & Sons, Inc. in 2010.

Published simultaneously in Canada.

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ISBN 978-1-118-75236-4 (Hardcover)

ISBN 978-1-118-86032-8 (ePDF)

ISBN 978-1-118-86039-7 (ePub)

CONTENTS

Preface

About the Author

PART I Questions

CHAPTER 1 The Challenge of Intangibles

Learning Objectives

Chapter Overview

Questions

CHAPTER 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily

Learning Objectives

Chapter Overview

Questions

CHAPTER 3 The Illusion of Intangibles: Why Immeasurables Aren't

Learning Objectives

Chapter Overview

Questions

CHAPTER 4 Clarifying the Measurement Problem

Learning Objectives

Chapter Overview

Questions

CHAPTER 5 Calibrated Estimates: How Much Do You Know

Now

?

Learning Objectives

Chapter Overview

Questions

CHAPTER 6 Quantifying Risk through Modeling

Learning Objectives

Chapter Overview

Questions

CHAPTER 7 Quantifying the Value of Information

Learning Objectives

Chapter Overview

Questions

CHAPTER 8 The Transition: From What to Measure to How to Measure

Learning Objectives

Chapter Overview

Questions

CHAPTER 9 Sampling Reality: How Observing Some Things Tells Us about All Things

Learning Objectives