IKEA managing cultural diversities E-Book

Lisanne Heim

• Herausgeber: GRIN Verlag
• Kategorie: Fachliteratur
• Sprache: Englisch

Veröffentlichungsjahr: 2020

Beschreibung

Seminar paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Augsburg, language: English, abstract: This essay answers the following questions: What type of organizational culture is most representative of IKEA? What are three things that IKEA had to learn in order to do business effectively in the United States? Since the foundation of IKEA in 1943 by Ingvar Kamprad, the company has developed and changed considerably; from a small Swedish furniture distributor to an internationally successful company and the only global player in the furniture distribution industry.