Innovation Guerilla (in a Nutshell) E-Book

Thomas Duschlbauer

• Herausgeber: Midas Verlag
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2014

Seitenzahl: 62

Beschreibung

Innovation Guerilla is an approach that is focused on the social dimension of innovation. An inspiration or a good idea does not by any means suffice. It is essential to convince others of the reasonability and necessity of the innovation and to bring it to market maturity. The more radical an innovation is, the more engagement is required in one's social environment to anchor the "new" in the heads and hearts of people. Innovation results e.g. in new technologies and changes the economy but it also educates the customer to change her/his consumer behaviour and to try new solutions. Innovation Guerrilla uses methods like paradox interventions, social sculptures, hidden theatre etc. The approach is based on Wittgenstein's insights concerning language games, dogma and style. It critically deals with all the dogmas in the area of innovative processes from the point of view of knowledge management. The difference between dogma and style could be described insofar as the dogma is based on rules whereas style is oriented towards values and principles. Within a dogmatic organization the function of an insight is to prove the dogma as true whereas a style driven organization uses new insights for its further development. Wittgenstein's concept of style is also a reason why Innovation Guerilla prefers aesthetic ways of articulation used e.g. during performances, happenings and public interventions in order to help us to recognize the scope of actions available, to enhance and to optimally utilize them.

Leseprobe

»Innovation Guerilla in a Nutshell«

© 2014 Midas Publishing Inc.

ISBN E-Book: 978-3-906010-10-6ISBN Printed Book: 978-3-907100-41-7

This book is based on the original printed book»Innovations-Guerilla« published 2013 by Midas Management Verlag AG

Authors: Thomas Duschlbauer, Walter Lanz, Armin HattmannstorferTranslation: Stephen Sokollof, Thomas Duschlbauer

Midas Management Verlag AG, Dunantstrasse 3, CH 8044 ZürichMail: [email protected] / Website: www.midas.chfacebook.com/midasverlag

Inhalt

Foreword

Introduction

Dogma and style

The dogma with a human face

Intuitive understanding

Thought in motion

Leeway for our actions

No mistakes is a mistake

Players and autopilots

Instead of an afterword: Obituary for the unknown innovation guerrilla

Dyson_Board

Appendix

References

Foreword

“Renew change! Change renewal!” The banners of the Innovation Guerillas display this motto. Only by doing that will we be able to shape the future ourselves and not leave that task to others – to people whose sole aspiration is to speculate with an ever increasing number of factors that can determine human destiny. Only by doing so can we assure that change does not become the sole invariable feature of life. Innovation Guerilla struggles to prevent the realization of this unappealing eventuality. For that reason it does not begin with the competence to develop a new material, calculate a new formula or define a new target group. Rather it begins with the individual and his attitude towards his environment and towards the things he explores in greater depth. Innovation Guerilla provides us with the tools, sensors and stratagems that we need to recapture the lost territory which others have long ago abandoned– namely the dominion over our talents and abilities, and in general over that which makes us so unique and so valuable for bringing about real, meaningful change.

The process of self-awareness is an arduous, never ending task. It does, however, lead to a form of knowledge that no expert has been able to claim as his exclusive domain or to capture in contorted specialist terminology. That is why it has taken a great deal of time to write this book. Fragments of it have been previously published, exposed to criticism, revised and finally it has been published in the present form.

Introduction

The Innovation Guerilla approach is focused on the social dimension of innovation and is therefore concerned with educational aspects as well as with new challenges in work practices and professionalisms.

An inspiration or a good idea does not by any means suffice. It is essential to convince others that the innovation is reasonable and necessary and to bring it to market maturity. The more radical an innovation is, the greater the effort that is required to firmly anchor “new aspects” in the heads and hearts of the people in one’s social environment. Innovation results e.g. in new technologies and changes in the economy, but educating the customer and convincing her/him to change her/his consumer behaviour and try new solutions can also be regarded as a kind of innovation.

Innovation Guerrilla is mainly based on Wittgenstein’s insights concerning language games, dogma and style as well as the phenomenon of fragmentation. It critically deals with all the dogmas in the area of innovative processes from the point of view of knowledge management. The difference between dogma and style could be elucidated by stating that dogma is based on rules, whereas style is oriented towards values and principles. Within a dogmatic organisation the function of an insight is to prove that the dogma is true, whereas a style-driven organisation uses new insights to enhance its further development of style. Wittgenstein’s concept of style is also a reason why Innovation Guerilla prefers to employ aesthetic forms of articulation like e.g. hidden theatre and social sculptures to help us see the full range of actions that are available, to enhance and to optimally utilize them.