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- Herausgeber: Aaron Jackson
- Kategorie: Fachliteratur
- Sprache: Englisch
Do you want to learn how to get the most from Instagram Marketing? If so then keep reading…
Are you unsure of how to get started with Instagram? Do you want to become more visible, grow your following and drive engagement? Do you want to increase in-store or online sales? Having an effective Instagram Marketing Strategy will help you to achieve this.
In Instagram Marketing Mastery, you will discover:
- The best way to create an attractive, powerful and professional Instagram business profile.
- A simple trick you can do to increase sales through Instagram posts.
- The one method to make your Instagram interactions more valuable.
- How to convert your followers into sales and loyal fans.
- Learn why Instagram Marketing fails for some people.
- And much, much more.
If you want to grow your followers and have a positive Instagram ROI, then click “Add to cart” in the top right corner NOW!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2020
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Aaron Jackson
Instagram Marketing Mastery
Table of contents
Introduction
Chapter 1: The Basics of Instagram and Why You Should Use It
Chapter 2: The Power of Instagram Advertising for Beginners in Business and Personal Brand Transformation
Chapter 3: Tips About Posting on Instagram to Get the Best Results
Chapter 4: Creating Stories and Engaging with Your Audience through Instagram
Chapter 5: Secrets to Help You Grow Your Profile and Your Audience on Instagram
Chapter 6: Tips to Get the Most Out of Any Instagram Profile
Chapter 7: Using Paid Advertising on Instagram to Grow Your Reach
Chapter 8: Incredible Ways to Make Money on Instagram
Chapter 9: How to convert your Instagram Followers into Buyers
Chapter 10: Tips to Setting Up Your Instagram Account
Chapter 11: Case Studies of Success on Instagram
Conclusion
Introduction
Congratulations on purchasing Instagram Marketing Mastery and thank you for doing so. The world is digitalizing quickly, with more and more technological tools and software emerging every day. The same has significantly impacted how businesses are conducted, especially when it comes to marketing. Digital marketing is one aspect that has become more rampant in the market today. Social media, mainly Instagram, has played a significant when it comes to the marketing of different products. Downloading this book is the first step in understanding how to master the art of marketing through Instagram and growing your business.
The following chapters will highlight some of the primary components of Instagram marketing before venturing into uploading your product for potential clients to view and purchase. That is, the book enables you to have a deeper understanding of what Instagram marketing is all about. Then, you will learn a step by step tutorial on how to successfully go into posting your product. With Instagram being an asset for Facebook, if you have once or twice sold on Facebook, then the process is quite similar. If not, then this book is what you have been looking for.
There are plenty of books on this subject on the market, thanks again for choosing this one! Every effort was made to ensure it is full of as much useful information as possible. Please enjoy!
Chapter 1: The Basics of Instagram and Why You Should Use It
In this chapter, you will learn about the basics of Instagram, from how you can create an account for the very advanced features. You will also find out why you should use Instagram to promote your product or market your business. Read on to find out!
What Is Instagram?
Instagram is a social media platform built for sharing videos and photos. It was first launched in October 2010 and was only available on iOS devices then. In April 2012, Instagram became available on Android devices. Facebook, which is owned by Mark Zuckerberg, purchased the service in 2012 and has since then held it.
Just like other social media platforms, Instagram gives you a chance to follow users you have interests in. It creates a news feed on the homepage displaying recent posts from the people you follow. You can comment on them or like them, depending on what you prefer.
Apart from posting videos and photos which stay on your profile permanently, Instagram created the latest addition in the form of Stories. Those of us that have used Snapchat before are familiar with this. Instagram stories allow you to share one or more photos and videos in a continuous series. Anyone can view the posts on Instagram stories within the next 24 hours, after which they automatically expire.
Instagram also supports direct messaging so you can be able to chat with people privately. You have the liberty to explore other people's profiles to find out which person you might be interested in.
How to Use Instagram
When you download Instagram, you will realize that the app has so many features, and for new users, it can be challenging to get started. I have outlined a beginner's guide that will guide you through the steps to becoming a pro on Instagram, from how you can create an account, to how you can find people and follow them.
How to Create an Instagram Account
To sign up for Instagram, you first need to get the mobile Instagram app by downloading it on an iOS (on App Store), Android phone (on Google Play Store), or Windows phones (Windows Phone Store). You can still use Instagram on computers through the Instagram URL.
Once you've downloaded the Instagram app, tap on its icon to open it. Select "Register with Email "to create an account using your email address, or you can sign up using your Facebook account by tapping on "Register with Facebook." If you chose to register with an email address, you would be prompted to create a username then come up with a password of your choice. After that, you will be required to fill out your profile information like your mobile number, among others. On the other hand, if you chose to create an account using Facebook, you will be prompted to sign in with your Facebook account, if you're still logged in (on Facebook), it will automatically create an account using your Facebook details.
After creating an account, the next thing you should do is editing your profile (if you feel it's necessary). You can edit your profile information like your name, your email address, or username by tapping the person icon in the toolbar section at the bottom of your screen. Tap on "Edit your Profile " and type the username you want, your website URL (if you have one), your brief bio, then tap "Save " if you're using an Android phone or "Done " if you're using an iPhone.
Navigating Instagram
After setting up your profile, it will show your bio and videos and photos you've ever posted on Instagram. You can be able to edit your profile info and adjust the account settings. To navigate to your profile, tap the person icon at the bottom screen and make the changes you wish by tapping on the "Edit Your Profile " button. You can access a lot more information and choices by tapping on the 'gear' icon. You can write a simple bio of up to 150 characters. You can also add or change the profile picture by importing photos from your phone's gallery, Twitter, or Facebook.
The camera allows you to take pictures using the Instagram camera or, instead, share photos from your phone's gallery. To access the camera, tap on the center icon from the toolbar at the bottom of the screen, you can take a photo or record a video, or choose a photo or video from your photo library.
To find people to follow, use the search and explorer function. You can access this function by tapping the magnifying glass icon from the toolbar at the bottom of the screen, toggle between the 'People' and 'Photos' views to explore posts and users, or you can type in the "Search" box and choose between 'Hashtags' and 'Users.'
The home page shows posts from you and other Instagram users you follow. As explained earlier, you can like (by tapping on the heart) or comment (by tapping on the comment icon and writing your comment) on the photos and videos in your news feed. You can access your news feed by tapping on the home button from the toolbar at the bottom of your screen.
The Activity tab shows the likes and comments on your photos and videos. You can access this tab by tapping on the speech bubble icon from the toolbar at the bottom of the screen and then toggle between the "Following "and "Your" views.
Finding Other Instagram Users to Follow
The Instagram app can help you find and follow people you might know. These are Facebook friends and people on your contact list that are using Instagram. To see these suggestions on an Android phone, go to your profile page and tap on the icon with three vertical dots on your top right side of the screen. Tap on 'Find Friends' and then select find friends from Facebook, from your phone's contact list or Instagram, suggested users. Tap on "follow" next to the users whose posts you will like to see appear in your feed.
If you're using an iOS app, navigate to your profile and tap on the gear in the top right corner of your screen. Choose the "Find People to Follow" icon and select whether to find friends from Facebook, from your phone's contact list, or from Instagram suggested users. Tap the "follow" icon next to users you would like to see their posts in your feed. To find people to follow on a Windows Phone Instagram app, go to your profile and tap on the icon with three horizontal dots at the bottom right corner of your screen. Tap on Settings, then choose "Find and Invite Friends." After that, tap "Find your friends" to find friends from either Facebook or your contact list. To find friends from Instagram, tap on "Suggested Users" and tap on "follow" next on those whose posts you'd like to be appearing in your feed.
How to Post a Photo On Instagram
When posting a photo on Instagram, you have two options, taking one with the Instagram camera or uploading one from the phone gallery. To do this, tap on the camera icon at the bottom center of your screen. From your camera, you can switch the photo grid on and off, switch between a selfie or back camera, or choose whether to use the flash or not. To take a photo, tap the shutter button or hit the video icon to record a video. Instagram allows you to add effects from the editing tools at the top of your screen or use filters instead. You can add a caption to your photo, tag people in it, add your location, or share it with other social media platforms like Twitter, Facebook, Tumblr, or Flickr. When adding a caption, you can use #hashtags and @mentions. Mentioning enables you to alert another user of your post; they will get a notification that you mentioned them. Hashtags, on the other hand, will help other Instagram users (even those that don't follow you) find your posts.
Adding to Your Instagram Story
To create new content for your Instagram story, slide to the left. This will open a new panel with a wide range of options: Boomerang (a short looping video), music to add some flavor to your story and Type to post a text instead. You will also see the Live option that broadcasts live from your phone to your followers.
To share a photo on your Instagram story, click on the camera icon, take a photo using the Instagram camera, or choose one from your phone library. You can edit it before sharing by using the Instagram editing tool then post it by clicking on 'Share.' You can follow the same process when sharing a video.
Why Should You Use Instagram?
You might wonder what's the purpose of using Instagram when there are so many other social media platforms. Well, Instagram's main draw is that it is based around photos that are very easy to take using a smartphone. You don't need to carry an actual camera to share what is happening around you, just snap a pic, apply a few filters, and you're good to go. Instagram isn't just a concern for ordinary people; it can be used as an advertising tool for businesses and products.
Why Use Instagram for Your Business?
Your business isn't on Instagram? You're missing out! Let me give you reasons as to why you should consider adding your business on Instagram.
Since its inception in 2010, Instagram has proved to be a potent marketing tool. Below are some of the reasons Instagram can benefit your business.
Many People Are Using Instagram
According to recent statistics, there are over 1 billion active users on Instagram. With these numbers, there are no limits to the success of a business if a dedicated Instagram strategy is applied.
Any Business Can Thrive Regardless of the Size
