Keeping The Millennials E-Book

Joanne Sujansky

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 331

Veröffentlichungsjahr: 2009

Beschreibung

"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation." --Warren Bennis, Distinguished Professor of Management, University of Southern California,and author of On Becoming a Leader "Are you confused trying to understand the younger generation? Keeping the Millennials explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation!" --Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready? "Keeping the Millennials is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, andspirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies." --Jim Kouzes, bestselling coauthor of The Leadership Challenge "I love this book!!! It's fresh as a breaking news flash and as fun to read as yourfavorite blog! Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives...and can easily latch on to precise tools to make their organization more competitive in a turbulent reality." --Morris Massey, PhD, creator of the What You Are Is... video training series, EnterpriseMedia.com "Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials--and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees." --Jack Phillips, PhD,Chairman, ROI Institute

Leseprobe

Table of Contents

Praise

Title Page

Copyright Page

Dedication

Acknowledgements

Chapter 1 - A Generational Battle Ahead

The Coming Tidal Wave

Boomers versus Millennials

Boomer Dedication and Millennial Angst

High Tech . . . High Touch

Getting Off on the Right Foot

Show Me the Money

Creating the Millennial-Friendly Workplace

Keys to Chapter 1

Chapter 2 - A Workforce to Reckon With

Managers, Check Your Attitudes at the Door

Is Your Atmosphere Fun?

It’s Not Your Father’s Meeting

Will You Be My Friend?

The Achievers

Recruiting Strategies for the Cool Crowd

Keys to Chapter 2

Chapter 3 - Attracting Millennials The “Cool Factor”

Do Today’s Companies Get It?

The “Cool Factors”

The Masters of Technology

The Magic of Perks

A Long Way from the United Way

A New Look for the Old “Cubicle Farm”

A New Take on Flextime

The Price Is Right

Hiking the Career Path

Keys to Chapter 3

Chapter 4 - Those Other Children of Boomers .. . Generation X

What’s in a Generation?

The Forgotten Generation

Defining the “X” Generation

Slackers from the Grunge Generation

I Remember the ’80s

A New Beat for a Young Generation

The Era of the Teen Movie

A Generation Shaped by Television

Making History in the 1980s

The Sandwich Generation

Gen Xers versus Millennials

Motivating Gen Xers

Keys to Chapter 4

Chapter 5 - Creating a Millennial -Friendly Culture

Make Sure You Tag the Keepers

How Do You Spot the Others?

Making Diversity Count

Release the Shackles

Because I Said So!

Think about “Brand You”

Try Not to Make Work, “Work”

Don’t Just Manage Change . . . Propel It!

Keys to Chapter 5

Chapter 6 - Managing Millennials

Corrections that Count

If You Can’t Enthuse Them, Lose Them!

Check Them before They Check Out

Give ’Em a High Five—Often!

Hire “Can” and “Will” Employees

Remember to Celebrate Wins

Elevate Communication to an Art Form

Definitely Switch It Up

Keys to Chapter 6

Chapter 7 - Millennial or Boomer?

Similarities that Bridge the Generations

The Age of Technology

The Medium Is the Message

Words and Music

The Music Goes Round and Round!

The Tunes They Are a Changin’

What You Are Is Still What You Were

Caution . . . Your Values Are Showing

We Can Change the World

Reach Out and Touch

Keys to Chapter 7

Chapter 8 - Preparing Millennials to Lead

A New Profile for Learning

Onboarding . . . Starting Off on the Right Foot

Rough around the Edges

Time Un-Management

Ready, Camera, Action!

Learning to Lead

Mentoring—The Wind Beneath Their Wings

The Future of Management

Keys to Chapter 8

Chapter 9 - R U Communicating with Millennials?

The KEYGroup Youth Culture Quiz

Don’t Forget about “Boomerisms”

The Language of “X-istentialism”

The Influence of the Sound Bite

The Millennial Communication Mindset

Millennial Speak

Two Thumbs Up . . . and Down

Tips for Communicating with Millennials

Keys to Chapter 9

Chapter 10 - Marketing to Millennials

Underestimating the Millennial Market

The Marketing of a President

Digital Consumers

Hanging on the Telephone

Word of Thumb

Gaining Credibility with Millennials

Recruiting the Millennials

Keys to Chapter 10

Chapter 11 - Where to Start?

Make a Commitment

Creating a Cool Brand

Partnering with Human Resources

Taking an Organizational Pulse

Reviewing Human Resources Processes

Keys to Chapter 11

Notes

About the Authors

Index

Praise forKeeping the Millennials

“‘The Millennials are coming! The Millennials are coming!’ In this important and timely work, you have the tips and tools that will assist you to more effectively acknowledge and appreciate the values, mores, and culture of this growing element of our workforce. Based on the authors’ solid research, you will learn tested techniques to better understand Millennials and to create a more harmonious work environment.Take their advice and ‘just do it.’”

—Edward E. Scannell, CMP, CSP Past National President, ASTD, MPI, and NSA Coauthor of McGraw-Hill’s Games Trainers Play series

“The most successful organizations are those that achieve ‘best in class’ financial results while growing a vibrant culture built on trust and respect for individuals. Joanne and Jan have identified the priorities of the Millennials and have given us expert tools, advice, and ideas to enable our organizations to be winners.”

—Bill Mills Vice President of Human Resources, GSK Consumer Healthcare North America

“In my 34 years with the University I can certainly be a testament to the Millennials being unique.This is a must-read not only for corporate leaders but also coaches and educators. It’s filled with practical tips based on solid research.”

—Carol Sprague Senior Associate Athletic Director University of Pittsburgh

“Any CEO who is searching for a competitive edge will find Keeping the Millennials to be THE BEST BOOK YET for attracting and retaining the most talented and brightest employees.”

—Mary Del Brady President and CEO RedPath Integrated Pathology, Inc.

“Joanne and Jan hit the nail on the head! Not just the large companies but small businesses, too, are finding the same sense of bewilderment when dealing with the new grads. And the turnover has a huge impact on profitability. Bravo, Joanne and Jan!”

—Emil Scarano President, Scarano, Trump, Adelsperger & Tucek

“When I started to read this book, I couldn’t put it down. I know the importance of retaining high-performance employees who support patients and families at an extraordinary level of service. This book provides techniques and tools for understanding, managing, and keeping this talented generation—and others as well. Thanks Joanne and Jan for this outstanding contribution to the field of leadership and talent management.”

—David Miles CEO,The Children’s Institute

“This book captures what I see in my Millennial teachers everyday. This generation is more flexible and adaptable to change. Every education administrator should read this book to help bridge the exceptional qualities and opportunities from all generations.”

—Elle Parker Principal, Cleveland Public Schools

“Ever wonder why many companies spend millions recruiting 20-somethings—only to ignore and alienate them once they’re hired? If so, you’ll welcome the thought-provoking answers, insights, and solutions provided in this page-turning book. The authors feature real-life examples from their years of consulting with top corporations to explain how to honor and integrate Millennials so they’re contributing members of your work team. READ IT AND REAP.”

—Sam Horn International Communication Consultant and author of POP! and Tongue Fu!

“This book describes what is really taking place in the corporate world! I am a Millennial who did find a job that challenges me, offers a flexible schedule, and gives me a chance to shine. My friends envy me because they didn’t find what I have!”

—Ashley Willoughby Paralegal, Ness USA, Inc.

“As the parent of a 21-year-old daughter, I found myself nodding in agreement as I read the on-target observations about her generation in Keeping the Millennials. But what really made the book helpful were the explanations behind the observations that allowed me to see these kids in a different light and understand why they do the things they do.”

—Bill Koch Cincinnati Enquirer sports reporter

Copyright © 2009 by Joanne G. Sujansky, Ph.D., and Jan Ferri-Reed, Ph.D. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Sujansky, Joanne Genova.

Keeping the millennials : why companies are losing billions in turnover to this generation—and what to do about it / Joanne G. Sujansky, and Jan Ferri-Reed. p. cm. Includes bibliographical references and index.

eISBN : 978-0-470-49851-4

1. Personnel management—United States. 2. Generation Y—Employment—United States. 3. Young adults—Employment—United States. 4. Employee motivation—United States. 5. Labor turnover—United States. I. Ferri-Reed, Jan, 1953- II. Title.

HF5549.2.U5S94 2009

658.3’01—dc22 2008055224

We dedicate this book to our fathers,John W. Genova and Nick L. Ferri, both deceased,and to our mothers, Mary Ellen (Mandarino)Genova and Gloria (Ianotta) Ferri.These twowonderful sets of parents, all from the Maturegeneration, helped to make us who we are.We areforever grateful for their love and support.

Acknowledgments

We have dedicated our business lives to making workplaces more productive and helping leaders motivate and retain their best talent. It was very important to us to make the business case regarding the Millennials. In every country that we’ve worked (more than 35) and every business we’ve consulted, there are multigenerational conflicts, amplified by the entrance of the Millennials. We are grateful to Matt Holt and Lauren Lynch of John Wiley and Sons, Inc., for believing in us and the need for this book; and to Sam Horn, who facilitated the KEYGroup® team’s brainstorming session where the idea for the book was created.

Our KEYGroup team, most especially Kelly Hanna, Sandy Brown, and Patti Dubbs, were with us every step of the way: Kelly, for helping us to balance the writing of the book and our client work, and for her work in the wee hours of the night, recommending content and editing; Sandy, for her work on the manuscript and her continual encouragement; and Patti, for her research and editing. We love the illustrations done by our talented Millennial colleague Thomas J. Erny Jr. (www.thomasernydesign.com), who wishes to dedicate this work to his late grandfather, William Erny, who never really got to see his grandson’s artistic abilities.

We thank our spouses, Chuck Sujansky and Rich Reed, for reminding us continually that our goal was a “best seller,” and our Millennial children: Cara Olshanski; Justin Sujansky, who was an early, primary contributor; Jenna Sujansky; and Derek Reed, who challenged us to get it right.

Our greatest thanks goes to David G. Young, who was on the project from the beginning—researching, editing, and in fact managing the entire manuscript. We would recommend David to any serious authors in need of support throughout their writing process.

1

A Generational Battle Ahead

That which seems the height of absurdity in one generation often becomes the height of wisdom in another.

-Adlai Stevenson

There’s a generational tidal wave coming that’s threatening to shake up workplaces throughout the world. A new group is leaving college and joining the workforce in growing numbers. Sometimes referred to as “Generation Y,” Millennials are the children of the vast “Baby Boomer generation.” Born between 1980 and 1999, the “Millennial generation” is nearly as large a cohort as the Boomers. And as they take their places in the cubicles next door to their predecessors, a pronounced culture clash is inevitable!

When a harried office manager recently announced to his team that an evening of overtime was going to be required in order to finish an important project, he expected to hear a general round of grumbling. But he was shocked when a new member of the team, a 22-year-old recent college graduate, told him he couldn’t stay because he had concert tickets that evening.