Leading Out Loud E-Book

Terry Pearce

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Serie: J-B US non-Franchise Leadership
• Sprache: Englisch

Seitenzahl: 406

Veröffentlichungsjahr: 2013

Beschreibung

The newest edition of the bestselling guide to authentic leadership communication Much has changed in the world since the original publication of Leading Out Loud, Terry Pearce's book on authentic leadership communication. Now, more than ever, the development of a leader's message is as crucial to success as the delivery of that message. In the third edition of his classic book, Terry Pearce shows leaders in all sectors how to communicate their values and vision to inspire commitment. In this important resource, Pearce continues to broaden the application of core principles, putting the spotlight on every day, spontaneous communication. New examples, covering the range of today's multi-faceted communication, show the application of the sage advice Pearce offers. Readers will see how to develop a Personal Leadership Communication Guide that supports any venue, through any media and in multiple cultures. This completely revised and updated version of the bestselling classic is designed to meet the communication needs of today's leaders. * Pearce expands his exploration of the internal work necessary to create an honest and compelling vision. He emphasizes the deepening of emotional awareness necessary to inspire others * This edition demonstrates how readers can find their authentic voices and articulate their messages with increasing confidence and empathy * Some examples carry through across chapters, clarifying how one develops and strengthens the Personal Leadership Communication Guide over time * The work presents new models that are applicable to the multi-cultural world in which we live. Readers, leaders of any organization, and teachers at any level will find practical illustrations of how differences can be bridged with universal principles * Foreword by Randy Komisar, General Partner of Kleiner Perkins Caufield & Byers and author of The Monk and The Riddle This new edition offers information, stories and experiences that demonstrate success in authentic leadership communication, in any technology, whatever the field or venue, local or global.

Leseprobe

Table of Contents

More Praise for Leading Out Loud

Title page

Copyright page

Dedication

Foreword

Preface

What’s Here?

Who Should Read This Book?

Prologue

Part One: Leadership Communication: Personal Awareness and Competing Dynamics

Chapter One: Discovering What Matters

Who Are You?

What Do You Want?

Recognizing and Reflecting on Your Point of View—Defining Moments

Communicating Through the Prism of Your Values

Distilling Values into Conviction

Chapter Two: Deepening Emotional Awareness

Recognition, Resonance, Regulation, and Response

The Neurobiology of Empathy: The Magic of the Mirror

Transmitting Empathy to Show Character: Developing Trust

Leadership: Empathy in Action

Chapter Three: Connecting with Others

Unconscious and Unspoken Harmonies

Image and Symbol

Analogy and Metaphor

Narrative as Connection—Myth, Story, and Experience

The Rules of Engagement—Authenticity Is Paramount

Chapter Four: Writing—Applying Discipline to Authenticity

Writing as a Process

Your Voice Comes Through

Documenting Competence and Connection

Part Two: The Personal Leadership Communication Guide: Biography with a Purpose

Chapter Five: Establishing Competence and Building Trustworthiness

Establishing Competence

Building Trust—Authenticity

Chapter Six: Creating Shared Context

Building a Common Understanding

Evidence: Logic and Data

Revealing the Personal: Showing the Passion

The Context Complete

Chapter Seven: Declaring and Describing the Future

Declaration: An Act of Creation

Making It Real: Spelling Out the Alternatives

Creating the World We Want

Chapter Eight: Committing to Action

Organizational and Personal Steps Toward Change

Personal Commitment, Personal Action

Involving Others—Asking for Commitment

Chapter Nine: Leadership Communication in Action

Projecting Your Message

Listening and Responding with Emotional Intelligence

The Daily Practice of Leadership Communication

Epilogue: Communication: The Cauldron of Leadership

Appendixes

Appendix A: The Choice and Use of Evidence in Leadership Communication

Data: Specifics Encourage Engagement

Relevance: Making Data Meaningful to Others

Global Data Made Local

Quotations from Authorities: Support for Ideas

Experts Who Are Real

Appendix B: Framework for Personal Leadership Communication Guide

Recommended Reading

Acknowledgments

About the Author

Index

Terry Pearce

BlessingWhite

More Praise for Leading Out Loud

“Leadership isn’t a concept that can be described by a simple formula or a set of rules; it’s complex, frequently messy, and always deeply personal. Fortunately, Pearce’s inimitable style puts it all in perspective. He guides the reader on a journey to first recognize what she stands for and believes in, and then firmly prods her to discover ways to inspire others to action. You’ll find Leading Out Loud to be a trusted friend, especially during those critical junctures where change is inevitable.”

— Michael Nahum, president, Micro Encoder, Inc.

“Anyone who wishes to lead with a capital ‘L’ would be foolish not read every word Terry Pearce makes available. He understood where leadership was truly going before the word was marginalized. He can help you gain a compass.”

—Pip Coburn, founder, Coburn Ventures

“In today’s hyper-competitive markets, a leader has to connect with people, or fail to gain the commitment necessary to survive, much less thrive. In three major organizations, Leading Out Loud has provided me with a reliable, repeatable blueprint to engage, energize, and fully commit people to the challenging work we face.”

—John B. Bunch, CEO, The Mutual Fund Store; former president, Retail Distribution, TDAmeritrade

“I read Leading Out Loud while enduring a snowstorm in a small tent in the arctic. I highlighted and tore out key pages as I studied the book. It impacted me in a way that forever changed my communications. I still carry those tattered pages with me. This book taught me how to engage others through connection, not just facts. Leading Out Loud is priceless.”

—Matt Hyde, president and CEO, West Marine

“A leader’s ability to communicate authentically is the single most important tool for initiating change successfully rather than impeding it. In this remarkable book, Terry Pearce shows how you can inspire commitment and accelerate organizational growth.”

—Christopher Rice, CEO, BlessingWhite

“Having developed and coached senior corporate leaders for more than 25 years, I can honestly say that the concepts from Leading Out Loud are some of the most powerful, relevant, impactful and applicable of anything I’ve seen for making leaders more effective in driving engagement and results.”

—Jeff Rosenthal, Global Technology Practice Lead, Korn/Ferry Leadership & Talent Consulting

“Leading Out Loud has been a revelation in both my professional life and my personal life. I use Terry’s principles of authenticity every day, and I find myself returning often to this work as I continue to hone my leadership competencies.”

—Thomas S. Murphy, former chief information officer, AmerisourceBergen

“Change and the pressing need for authentic leadership to navigate through it have remained fixtures in the time since Leading Out Loud first burst on to the bookshelves. Every day, in every interaction I have, be it with my sons at home, my colleagues at work, or with my racing team at the track, I strive to apply Terry’s teachings in how I couch my messages. That is how clear it is to me that this book is an essential guide to communications in life and as a leader. This book will challenge you and if you embrace the principles it spells out, you will emerge with a practical leadership toolkit in your back pocket and the confidence to inspire your team to overcome any obstacle, and truly qualify as an authentic leader.”

—John Ure, engineering director, Customer Solutions, SPI Lasers UK Ltd.

“Timeless, practical, and relevant, Leading Out Loud always hits the mark. Terry keeps it remarkably simple, yet challenges your inner self to understand and share what you really believe in. The book continues to inspire you to lead. Read it and you’ll see what I mean!”

—Mike Blackburn, VP Strategy & Planning, Global Government, BT Global Services

“If you’ve heard or voiced the complaint, ‘Why don’t they all get with the strategy? We’ve analyzed, researched, scenario-planned and published  . . . !’ read Leading Out Loud. Terry Pearce makes very clear you need to be communicating to inspire, not just to instruct. Terry challenges managers to step outside their position title, realizing that it’s not about ‘management by walking about’ but rather ‘leadership by talking and listening about’ with a basic message of authenticity and personal leadership.”

—Ken Simper, director, BlessingWhite Asia-Pacific

“Over the past decade I have traveled to forty countries meeting business leaders. Terry’s thoughts and teaching on leadership communication resonate across cultures and across borders for leaders in good times and bad. Leading is never easy but sound advice and lessons learned help us all. Terry delivers his message precisely.”

—Ross Dove, managing partner, Heritage Global Partners

Author photo by Laura Diana Lopez, dba Manifessence

Cover design: Jeff Puda

Copyright © 2013 by Terry Pearce. All rights reserved.

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Library of Congress Cataloging-in-Publication Data

Pearce, Terry

 Leading out loud : a guide for engaging others in creating the future / Terry Pearce; foreword by Randy Komisar. – 3rd ed.

p. cm.

 Includes bibliographical references and index.

 ISBN 978-0-470-90769-6 (cloth); ISBN 978-1-118-41837-6 (ebk.); ISBN 978-1-118-41544-3 (ebk.); ISBN 978-1-118-43352-2 (ebk.)

 1. Leadership. 2. Communication in management. 3. Public speaking. I. Title.

 HD57.7.P4 2013

 658.4'092–dc23

2012038118

Dedicated with love and appreciation for the life of

Jodi Pearce Ehrlicher

1976–2007

and

In memoriam for Jim McNeil, Ron Pearce, and Gene Stone

And for the living, sons Jeff and Joel Pearce, and comrade Stephen Hamilton

Foreword

One of my earliest memories of Terry Pearce was when I was invited to speak to his class at the Graduate School of Business at the University of California, Berkeley. It was one of the most popular classes in the school, yet it was in a soft subject for a prestigious graduate business program. I found it somewhat surprising that these MBA students were more interested in my own personal metamorphosis from Harvard lawyer, Silicon-Valley deal-maker, and founder of start-ups than they were in the business formulas for success. When I recognized the emphasis on passion, I knew Terry was onto something meaningful. This was not the usual business school communication class of PowerPoint slides and technique. Terry was asking the students to discover a starting point for what they wanted to change in the world by imploring self-examination of what moved them. The class was far more about inspiration than it was about learning how to sound smart to venture capitalists or corporate recruiters. The first edition of Leading Out Loud was already popular, and the class was clearly going far beyond the book’s original concepts to a broader inquiry. I thought this was absolutely appropriate, because my experience had suggested that for people to be great, to accomplish the impossible, they need inspiration more than financial incentives. Business to me has always been more about the romance of the big idea than the finance of the exit.

For the last few years, I’ve been engaged as a Virtual CEO and investing partner at Kleiner Perkins Caufield & Byers, a venerable Silicon Valley venture capital firm. I picture myself as a cloud that surrounds the key management group of a start-up, helping them apply leadership principles, lending my own convictions about the necessity of knowing and implementing the fundamentals of the business. More important, I encourage the group to employ the skills of foraging, finding and inspiring people with the broadest implications of what the business is trying to do in the world as a way of building an enterprise that will have staying power—not just in the market, but in the souls of those who engage in it. I look for missionaries, not mercenaries; entrepreneurs who strive for meaning and significance in their careers and in their lives.

I’ve been in a few meetings with budding entrepreneurs exploring the question of the sequence of the words values, value, and valuation. Which of these comes first in those who would institute change in the world? Values are the fundamental tenets that you want to express in the enterprise, value is what difference your idea will make to the greater good, and valuation is what an outside constituency judges your contribution is worth in monetary terms. This seems to be the order that gives the most satisfaction, and the one that actually provides the clearest portent for success.

Many of Terry’s clients, like most of my own, are in business. Like most areas of life, business has the potential of being an instrument for positive change. It is a vehicle for creative expression—for changing things for the better, a field for bringing forth an idea that expresses an ideal. Just as artists use a palette and a canvas for this process, business leaders inspire others to interpret a spreadsheet and a marketing projection. Politicians might use their passion to commission a public opinion poll, to interpret the results from a ballot box, their colleagues’ reaction to a draft of legislation, or feedback from constituents. In each case, the source of creativity that generates potential for change is within the individual leader and that leader’s team.

What Terry has done in Leading Out Loud is to name the internal principles that are essential to get beyond the popular to the meaningful, prescribe a process for each person to discover what is inside that prompts that conviction, and then suggest a precise process for getting it out. What makes this work unique is the guidance he provides in getting to what really matters in implementing change.

Terry comments on many distinctions in the work—inspiration and motivation, loyalty and satisfaction, progress and change, results and meaning—yet the one that seems central is his distinction between the French verbs for listening, écouter and entendre. One implies getting the words and providing an answer, the other grasping the meaning and the essence of the other. Listening for words and answering logically is easy and often not satisfying. Attending to the other is receiving meaning, empathizing, and responding in kind. These distinctions are central to the message of Leading Out Loud.

The primary value of this work is that it helps us experience what matters in our desire to lead—it is not more money or even prestige. It is the chance to express a value that is dear to us in a practical way, to institute a legacy of change that will live beyond us and that will inspire others. This can only be accomplished with introspection and discipline, not one or the other, but both. Knowing who we are and finding ways to express ourselves in a way that inspires others to create a different future . . . that is true leadership.

In Leading Out Loud, we see principles unfold that are about self-knowledge and empathy, discovering our own values, deepening our emotional awareness, and connecting with others in ways that are not just numbers or opinions. Then Terry introduces the discipline necessary to actually get something done, a Guide to keep us from losing our awareness while also focusing us on the practical. He describes this Guide as a “biography with a purpose.” This is an appropriate description of a questioning protocol to discover the essence of what matters in the implementation of any change, whether a start-up, a corporate restructuring, or a change in culture. You, the leader, are at the center of it, and your values and the value the change will deliver will determine how others evaluate it with their hearts as well as their heads. The process of discovery offered by this Guide is invaluable to our ability to inspire. I’ve often maintained that it takes a different kind of person to lead in various phases of change, and Terry combines the dominant characteristics of that theory into one discipline. In the world of fast-moving start-ups, it’s frequently too hectic for all this to unfold, but to strive for such balance and integration is indeed striving for the best of life.

Reading Terry’s latest edition brings to mind a powerful challenge from another great writer, Ernest Hemingway. In A Moveable Feast, Hemingway writes, “All you have to do is write one true sentence. Write the truest sentence you know.” That is the quest of a lifetime, and in Leading Out Loud, Terry helps us find that sentence within ourselves and express it with the full conviction of our mind, heart, and soul.

January 2013

Randy Komisar

Silicon Valley

Preface

The first edition of Leading Out Loud, published in 1995, focused on public speaking and emphasized the importance of authenticity. The second edition (2003) expanded the understanding of the principles to include all communication aimed at inspiration, every encounter from the casual conversation at a water cooler or in a war theater to e-mail, voice mail, and cross-cultural video. It also included a framework for a message platform, a tool to guide leaders to go deep enough to find the stuff of inspiration—to ask the proper questions to find their own source of meaning in the message.

This third edition of Leading Out Loud brings the field of leadership communication up-to-date, offering insights and practica to those who strive to inspire others to take action to effect change. If you have not been introduced to the ideas of leadership communication, you will find that this work stands very well on its own. If you have read an earlier edition of Leading Out Loud, you will find a new experience here. This version incorporates principles of the first and second editions, and extends these works with four important additions.

This edition explores important factors that make leadership communication a distinct skill aimed at inspiration. These distinctions are central to understanding what’s needed to hone this skill.