Look at More E-Book

Andy Stefanovich

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 259

Veröffentlichungsjahr: 2011

Beschreibung

Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration--as defined and outlined in this book--is a discipline (not to be confused with the real but short-lived burst of energy that sometimes occurs after quarterly earnings reports or the arrival of a charismatic new leader). It is a systematic approach that, when applied consistently, brings long-term, sustainable results. Look At More teaches you how to harness inspiration by thinking differently--and to encourage others to do the same. Designed to be an individual and organizational hands-on guide, Look At More focuses on the front end of the Inspiration-Creativity-Innovation continuum. Using Stefanovich's proven LAMSTAIH approach (Look At More Stuff, Think About It Harder), leaders and employees can develop the practical skills, leadership behavior, and cultural mindset to consistently create ideas and drive innovation. Built on the principles of the five M's for unleashing creativity within an organization, Look At More explores: * MOOD: The attitudes, feelings, and emotions that create the context for inspiration and creativity * MINDSET: The intellectual foundation and baseline capacity each of us has for getting inspired and thinking differently * MECHANISMS: The tools and processes of creativity at work * MEASUREMENT: The qualitative and quantitative performance and the guidance for giving critical feedback * MOMENTUM: The active championing of celebrating inspiration and creativity to create a self-reinforcing cycle for growing innovation Together the five M's can act as a diagnostic tool and a guide for inspiring individuals, empowering teams, and transforming organizations to become true models of innovation. For more information, please visit www.prophet.com/lookatmore

Leseprobe

Table of Contents

Title Page

Copyright

Introduction

Focus on Input Instead of Output

Don't Wait for a Stroke of Brilliance

Become the Curator of Inspiration

How This Book Works: The Five M's

Chapter 1: Mood

Create Purposeful Disruptions

Ask Provocative Questions

Make Bold Statements

Use Simple Language

Make Physical Changes

Become the CMO (Chief Mood Officer)

Okay, Now You Try…

Chapter 2: Mindset

Change Your Perspective to Open Your Mind

Skin Your Knees

Find Your Passion

Establish Confusion Tolerance: Challenge Assumptions and Embrace Ambiguity

Okay, Now You Try…

Chapter 3: Mechanisms

Put Ideas in Their Place

Build Your Context to Create

Generate More Effective Ideas (with These Eight Mechanisms)

Filter Your Ideas

Use Blueprinting to Bring Ideas to Life

Okay, Now You Try…

Chapter 4: Measurement

Set Measurable Standards to Frame Expectations

Okay, Now You Try…

Chapter 5: Momentum

Support Autonomy to Give People Breathing Room

Embrace (and Enforce) an Inspiration Policy

Outline a Path for Passion Progression

Recharge with a Radical Sabbatical

Empower Creative Catalysts

Keep Pursuing the Bigger Big (Again)

Create Ideals, Symbols, and Rituals

Chapter 6: Full Circle: The Sixth M

Appendix: The Scientific Stuff

Acknowledgments

About the Author

Notes

Introduction

Chapter One: Mood

Chapter Two: Mindset

Chapter Three: Mechanisms

Chapter Four: Measurement

Chapter Five: Momentum

Chapter Six: Full Circle: The Sixth M

Index

Copyright © 2011 by Andy Stefanovich. All rights reserved.

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Library of Congress Cataloging-in-Publication Data

Stefanovich, Andy.

Look at more : a proven approach to innovation, growth, and change / Andy Stefanovich.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-470-94977-1 (hardback); ISBN 978-1-118-01959-7 (ebk);

ISBN 978-1-118-01960-3 (ebk); ISBN 978-1-118-01961-0 (ebk)

1.Creative ability in business. 2.Creative thinking. 3.New products. 4.Technological innovations. 5.Organizational change. I. Title.

HD53.S7366 2011

658.4′063-dc22

2010051340

Introduction

Hi. The book you're holding in your hands is not your ordinary volume on innovation. It's not another book on brainstorming or Six Sigma, and it's not about methodology or models or theory. Don't get me wrong—I have nothing against most of those things. In fact, I've used a lot of them in my professional life. But for the most part, these approaches have taken the humanity out of innovation and made it dry and mechanical or—even worse—complex and confusing. Companies of every size and in every sector have been focusing so hard and so long on innovation that in some cases, the whole process has ground to a halt. They simply can't get out of their own way.

After twenty years of helping some of the biggest companies in the world become more innovative, I can tell you that the most effective way to unleash innovation is through inspiration. Inspiration fuels creativity, and creative thinkers innovate. That's it. The problem with most fancy innovation theories, methodologies, models, and all the rest is that they just don't inspire.

So how do we inspire people? Well, we have to learn to think differently and encourage others to do the same. Unfortunately, for most of us, that's not a transition that happens all by itself. Becoming an inspired individual is a rigorous discipline that requires practice. It's also an approach to innovation that Play, the company I founded twenty years ago, brought to clients—the same approach I'll be showing you in this book. The discipline of inspiration is so important and valuable for business, in fact, that we sold the company to Prophet, a global brand and marketing consultancy, in 2009 so that we could expand the reach of our process into the strategy of more leading companies around the world.