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- Herausgeber: Packt Publishing
- Kategorie: Fachliteratur
- Sprache: Englisch
Do you have a good product to sell but need your start-up to sell it to your potential customers the right way? Were you unhappy with what Magento 1 had to offer and are looking forward to trying out what Magento 2 provides? If either of these questions ring a bell, then this book is for you! You'll start by getting a general understanding of what Magento is, why and how you should use it, and whether it is possible and feasible to migrate from an old web store to Magento 2.
We'll introduce you to the main e-commerce concepts and basic features and let you play with them, so you can get a taste of how catalog and content management works. Following on from that, we'll show you how to tune your store up. You will learn how to get web store offers up and running, how to offer various discounts in the catalog, how to let the customers reduce the total price in the shopping cart by combining different products, and how to generate coupon codes that customers can use. Finally, we'll get serious and turn your plaything into a real web store, teaching you how to run it for real.
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Seitenzahl: 213
Veröffentlichungsjahr: 2017
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Table of Contents
Magento 2 Beginners Guide
Magento 2 Beginners Guide
Copyright © 2017 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: March 2017
Production reference: 1060317
Published by Packt Publishing Ltd.
Livery Place
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Birmingham
B3 2PB, UK.
ISBN 978-1-78588-076-6
www.packtpub.com
Credits
Author
Gabriel Guarino
Copy Editor
Muktikant Garimella
Reviewer
Eugene Ivashin
Project Coordinator
Sheejal Shah
Commissioning Editor
Ashwin Nair
Proofreader
Safis Editing
Acquisition Editor
Larissa Pinto
Indexer
Mariammal Chettiyar
Content Development Editor
Nikhil Borkar
Graphics
Abhinash Sahu
Technical Editor
Jijo Maliyekal
Production Coordinator
Shantanu Zagade
About the Author
Gabriel Guarino has been working with Magento since 2009.
As a Magento specialist he has achieved all the Magento certifications. He is an active member of the community and has been recognized as a Magento Master for 2017.
He is the Chief Operating Officer of Wagento, a full-service Magento Solution Partner with offices in USA, Mexico, Bolivia, India, and Argentina.
He is also a moderator in Magento forums, and he is a frequent speaker at Magento events.
About the Reviewer
Eugene Ivashin is a professional Ukrainian web developer who currently lives and works in Sweden.
He graduated at Dnepr State Academy of Building and Architecture in Dnepropetrovsk, Ukraine, and got a Building Industry Automation Engineer diploma with a distinction in 1997. Programming became his hobby and future profession since then.
Eugene walked a long path in application and web development. Finally, for 4 years, Eugene worked as a software engineer, developer’s trainer, and training manager at Varien (later rebranded as Magento Inc. and acquired by eBay). Currently, he works as a principal backend developer at Vaimo Sweden, Enterprise Magento Solutions Partner.
Eugene is involved in active development of Magento-based solutions for Vaimo’s clients since 2015. He got certified as a Magento Developer Plus in September 2016.
Eugene reviewed other books at Packt Publishing:
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Preface
This is more than a book, it's a reference guide. The reality is that you have to have the right information exactly when you need it; for that reason, the goal of this book is to cover everything you need to know to manage your store. The first time you read the book, you will be able to understand all the concepts related to managing a Magento store, and then you can use the book as a reference and quickly take a look at its pages every time you need. This book consists of four parts. We’ll get started with the general understanding of what Magento is, why and how we should use it, and whether it is possible and feasible to migrate an old web store to Magento 2. The migration part will only be interesting for those who wish to give their old websites a new life by migrating them to the new platform. We’ll introduce you to the main e-commerce concepts and basic features, and we'll let you play with them so that you can get a taste of how the catalog and content management works. We’ll show you how to tune your store for proper use. Finally, we will get serious and try to turn your sample store into a real web store, and teach you how to run it for real.
What this book covers
Chapter 1, Introduction to Magento 2, covers what Magento is and what you can do with it, a comparison with the most popular competitors, and a walk-through of the new features of Magento 2.
Chapter 2, Installation, describes the system requirements for Magento, installing Magento on your local computer, selecting a hosting provider, and installing Magento there.
Chapter 3, Migration, explores how the existing Magento users can migrate their web store from Magento 1 to Magento 2, and contains a detailed guide and recommendations.
Chapter 4, Creating Your First Product, Images, Inventory, and Prices, teaches you how to add products to your store and include detailed descriptions, images, price, and inventory information.
Chapter 5, Attribute Sets and Custom Attributes, explains how to work with product attribute sets and product attributes.
Chapter 6, Product Types, describes all the supported default product types and working with configurable, grouped, and downloadable products.
Chapter 7, Categories, covers the management of categories in your Magento store.
Chapter 8, CMS Pages, Blocks, and Widgets, covers using pages, blocks, and widgets to add content to your Magento store.
Chapter 9, Managing Scope and Locale Settings, explains scope--one of the most fundamental concepts of Magento--and how to set it up.
Chapter 10, System Configuration, reviews the most important system configuration sections and fields in Magento.
Chapter 11, Working with Customers, teaches you to manage customer accounts in your Magento store.
Chapter 12, Admin Users and Roles, covers managing admin users, granting permissions to specific roles, and basic security.
Chapter 13, Taxes, explains how having taxes calculated properly is what makes you secure when you offer different types of products for different regions and different delivery points.
Chapter 14, Catalog and Shopping Cart Price Rules, teaches price rules, an essential marketing tool that brings your Magento store to a professional level; you can manage discounts and coupons based on various conditions.
Chapter 15, Processing Payments, gives an overview of the default Magento payment methods, setting up PayPal for your Magento store, and PCI compliance.
Chapter 16, Configuring Shipping, gives an overview of the default Magento shipping methods and explains how to set up shipping with UPS.
Chapter 17, Fulfilling Orders, walks you through order fulfillment; discover your options for handling order fulfillment by observing the life cycle of an order in Magento.
Chapter 18, Transactional E-mails and Newsletter, explains the setup of a newsletter and transactional e-mails so that the communication from your website corresponds to the website's look and feel.
Chapter 19, Reports, teaches you how to generate reports to track the activity and conversion rates of your Magento store.
Chapter 20, Customizing Your Magento Store, explains how to manage the Magento themes, use the inline translation tool, and review the Magento Marketplace to find new extensions, themes, and language packs.
Chapter 21, Store Maintenance, teaches you how to position the website within search engines, Cache and Index management, tuning up performance and Magento backups and how to upgrade Magento to a new version.
What you need for this book
You don't need any technical skills in order to read the book and follow each of the guides from the chapters.
Who this book is for
This book is for merchants, e-commerce managers, and store administrators. Even more than that, this book is for everyone who has a good product to sell but needs a guide.
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Code words in text, database table names, folder names, filenames, file extensions, pathnames, dummy URLs, user input, and Twitter handles are shown as follows: "The next lines of code read the link and assign it to the to the BeautifulSoup function." Any command-line input or output is written as follows:
php bin/magento indexer:reindexNew terms and important words are shown in bold. Words that you see on the screen, for example, in menus or dialog boxes, appear in the text like this: "In order to reindex, you can click on the Indexers are Invalid link on the popup from the latest screenshot or go to the System | Tools | Index Management menu item."
Note
Warnings or important notes appear in a box like this.
Tip
Tips and tricks appear like this.
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Chapter 1. Introduction to Magento 2
In this chapter, we will cover the following topics:
Magento as a lifestyle
Magento is an open source e-commerce platform. That is the short definition, but I would like to define Magento considering the seven years that I have been part of the Magento ecosystem.
In the seven years, Magento has been evolving to where it is today, a complete solution backed up by people with a passion for e-commerce. If you choose Magento as the platform for your e-commerce website, you will receive updates for the platform on a regular basis. Those updates include new features, improvements, and bug fixes to enhance the overall experience in your website.
As a Magento specialist, I can confirm that Magento is a platform that can be customized to fit any requirement. This means that you can add new features, include third-party libraries, and customize the default behavior of Magento. As the saying goes, the only limit is your imagination.
Whenever I have to talk about Magento, I always take some time to talk about its community. Sherrie Rohde is the Magento Community Manager and she has shared some really interesting facts about the Magento community in 2016:
Types of e-commerce solutions
There are two types of e-commerce solutions: hosted and self-hosted.
We will analyze each e-commerce solution type, and we will cover the general information, pros, and cons of each platform from each category.
Self-hosted e-commerce solutions
Self-hosted e-commerce solution is a platform that runs on your server, which means that you can download the code, customize it based on your needs, and then implement it in the server that you prefer. Magento is a self-hosted e-commerce solution, which means that you have absolute control over the customization and implementation of your Magento store.
WooCommerce
WooCommerce is a free shopping cart plugin for WordPress that can be used to create a full-featured e-commerce website. WooCommerce has been created following the architecture and standards of WordPress, which means that you can customize it with themes and plugins. The plugin currently has more than 18,000,000 downloads, which represents over 39% of all online stores.
Now, we will review the pros and cons of WooCommerce:
Pros:
Cons:
PrestaShop
PrestaShop is a free open source e-commerce platform. The platform is currently used by more than 250,000 online stores and is backed by a community of more than 1,000,000 members. The company behind PrestaShop provides a range of paid services, such us technical support, migration, and training to run, manage, and maintain the store.
Now, let's take a look at the pros and cons of Prestashop:
Pros:
Cons:
OpenCart
OpenCart is an open source platform for e-commerce, available under the GNU General Public License. OpenCart is a good choice for a basic e-commerce website.
Now, let's take a look at the pros and cons of OpenCart:
Pros:
Cons:
Hosted e-commerce solutions
A hosted e-commerce solution is a platform that runs on the server belonging to the company that provides that service, which means that the solution is easier to set up but there are limitations and you don't have the freedom to customize the solution according to your needs. The monthly or annual fees increase when the store attracts more traffic and has more customers and orders placed.
Shopify
Shopify is a cloud-based e-commerce platform for small and medium-sized business. The platform currently powers over 325,000 online stores in approximately 150 countries.
Below, we will mention the pros and cons of Shopify:
Pros:
Cons:
BigCommerce
BigCommerce is one of the most popular hosted e-commerce platforms, and powers more than 95,000 stores in 150 countries.
Finally, we will review the pros and cons of BigCommerce:
Pros:
Cons:
New features in Magento 2
Magento 2 is a new generation of the platform, with new features, technologies, and improvements that make Magento one of the most robust and complete e-commerce solutions available at the moment. In this section, we will describe the main differences between Magento 1 and Magento 2.
First, let's review the new technologies that are available in Magento 2:
New technologies
Now, let's review the new tools that are available in Magento 2:
