Magnetic E-Book

Joe Calloway

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 210

Veröffentlichungsjahr: 2015

Beschreibung

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.

Leseprobe

CONTENTS

Cover

Title Page

Copyright

Dedication

Chapter 1: Why Magnetic Matters

The Art of Attracting Business

Ideas That Work across the Board

What's Not in the Book

It IS Your Marketing

Where We're Going

Chapter 2: The Power of Word of Mouth

The Greatest Marketing Program of All Time

What Mama's Means to You

Whom Do You Ask?

Deciding to Buy (or Not to Buy)

Zero Moment of Truth

The Most Significant Shift

Rethinking Your Strategy

Chapter 3: The Hard Work of Making It Simple

Get Your Thinking Clean Enough

Chapter 4: The Three Things You Want Them to Say

“You Should Try This Website Designer, Doctor, Book, Accountant, and Computer.”

Everyone Gets It

What Do We Want Our Customers to Say about Us?

Make An Emotional Connection

Don't Overthink It

Your Three “What We Want Them to Say” Statements

Chapter 5: The Three Things You Must Get Right

A Simple, Powerful Formula to Attract Business

Solid Gold Strategy

The Grand Guarantee

Do it Your Way

Chapter 6: The Best Idea Ever

Make Sure the Other Guy Wins

An Elegant Equation to Explain Everything

Look at the Options

I Hate to Lose

I've Developed Reverse Paranoia

“We Make People Lose”

It's Like a Cultural Miracle Drug

Standing out Like a Sore Thumb

Constructive Disagreements

The Ultimate Guideline

Chapter 7: Better Beats Different

Don't Strive to Be Different. Be Better. (Now That's Different.)

Not the Most Unusual Pickup Truck

The Connection between “Better” and “Distinctive”

Being Better Means Innovation

Chapter 8: From Magnetic to Irrelevant

The Greatest Threat

Wild for CB Radios

Dogs are Loyal. Customers Aren't.

Think Again

Chapter 9: Never Stop Improving

You Could Just Do This, and You'd Succeed

Lip Service

A Daily Ritual

Without a Process It's Just a Slogan

You Have to Get Specific

If It's Worth Doing, It's Worth Doing Wrong

All Sorts of Things Occur

It Can Always Be Better

Chapter 10: The Magnetic Mind-Set

Common Threads

Chapter 11: The St. Paul Saints: It's All Word of Mouth

Not Your Usual Case Study

Fiercely Loyal Customers Year in and Year Out

The Most Spectacular Experience You Can Have

“A Whole New Ballgame”

Chapter 12: A Magnet Needs a Market

It Seemed Like Such a Good Idea at the Time