Make Your Brand Roar E-Book

Robinson Paul

• Herausgeber: positive revolution
• Kategorie: Fachliteratur
• Sprache: Englisch

Veröffentlichungsjahr: 2021

Beschreibung

Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand.
Learn about:

• The psychology of branding
• Know about the 5P theory on branding ie. Personality, Perception, Positioning, Propaganda & Persuasion.
• Brand Building strategies
• Personal branding
• Public Relation
• Succesful branding case studies

Leseprobe

CONTENTS

Author’s Note

Publisher’s Note

Preface

Get ready to build a roaring brand

What is Branding?

The Psychology of Branding

Five Ps of Branding

How to build great brands?

Step one is brand assessment.

The second step is to define your Brand Personality.

The third step is brand manifestation.

Branding strategies.

Building your brand trough Public Relations

Personal Branding

Take action.

FEW BRAND BUILDING CASE STUDIES

About Paul Robinson

Paul Robinson is a prolific author, India’s leading motivational speaker and a business strategist. He has written 14 audio books and books in the field of management and human potential development. He writes, talks and researches on areas like peak performance, leadership, marketing, sales, entrepreneurship and innovation. As a business strategist and consultant Paul develops winning strategies for Small and Medium Enterprises to thrive and succeed in changing times. As a keynote speaker Paul has addressed diverse audience and clientele including several Fortune 500 companies.

Know more about Paul Robinson www.paulrobinson.in

Also by the Author

The Law of Attraction

Money Magnetism

A Date with Your Destiny

Mastery in Negotiation Tactics

The Psychology of a Winner

The Inner Game of Success

High Performance Leadership

The Deviants

Author’s Note

This book is a reality because of several people’s encouragement behind me to write them on the first place. I want to thank those people who have been instrumental in the manifestation of this work.

This book was first published as an audio book titled “make your brand roar” and went to win the minds of my workshop participants across India. Even though I have written over 14 audio books, to many, this book on branding was a revelation itself, especially the narrative on the personal branding, which many have enjoyed the most. I want to thank all those participants who attend my business seminars and I want to acknowledge that their feedback is a valuable property to enhance the quality of this work.

As a business strategist, I have enjoyed the conversations with many of my valuable clients whose insights and experience has added the depth and dynamics to this book. Every success story leaves clues as every failure leaves us with warnings and important lessons. This book has accounted several stories and many of its success can be emulated into our unique business environment.

I want to thank my business associates and valuable clients and friends who have greatly helped me during my transition from an entrepreneur to a business philosopher.

I wish the reader of this book a great strategy building experience in the world of branding. I also urge you to continue your quest for knowledge. Let information guide you to make great decisions in the future.

I am also eager to learn from your experience. Please send your success stories to

[email protected]

Paul Robinson

Bangalore

31/7/2012

Publisher’s Note

“The art of marketing is largely brand building. If not a brand, it will be viewed as a commodity”

- Philip Kotler, Management Guru

The world of branding has several connotations. Its meaning has vast significance today than ever before. Branding has not only become a tool for differentiation but also it is a strategy for business success itself.

During the past few years there is an awakening in the marketing front, where countries, organizations, political parties, celebrities and individuals are encouraged to think like a brand. The emerging trend shows that as a brand they are keen to know how they are perceived by general public and their customer base and moreover their reputation is managed by marketing and branding professionals to increase their brand equity.

Branding is the most intangible asset that drives business success today. This book is an exploration into the intangible assets that makes a huge difference to your business success. The book will take you into the world of branding and it will teach you sound business strategies to build your own brand. Moreover this book is aimed at any open minded person who seeks a better understanding of the social and marketing significance of a brand.

Branding can do several useful things all of which help to ensure the success of the product or service you offer to the market place. A brand can help you reinforce a good reputation, encourage customer loyalty, assure quality, convey a perception of greater worth to your audience and allow a product or service to be priced higher.

In this book, Paul Robinson has clearly delved deeper into the multi dimensional aspects of brand building. An in depth understanding of the brand building exercise can help you reinvent your existing brand or build a new one. Whether you are looking for light cosmetic changes or the complete overhaul of your brand, this book is a complete treat for business people, marketing professionals and students of management who wants to learn about the intricacies of brand building.

The book highlights several case studies to enhance the reader experience with useful anecdotes. It is written with minimum business jargons on how to build a powerful brand allowing even a layman to understand the significance of brand building today. And most importantly, this is not a read and throw book; it is a compilation of practical strategies to systematically and methodically build a brand from the ground up.