Table of Contents
Title Page
Copyright Page
ABOUT THE AUTHOR
Acknowledgements
CONTRIBUTORS
Foreword
Introduction
CHAPTER 1 - VALUES AND ETHICS
Perception versus intent
The right time – or all the time?
Consultation, not coercion
Living the values
Personal values and ethics
Values in the public sector
Making the link to CSR
The business case for CSR
CSR in practice
Social entrepreneurship
Support from professional bodies
The future
CHAPTER 2 - MANAGING YOURSELF AND LEADING OTHERS
Building self-awareness
Be the person you want to be
Developing management skills
Managing your time
Banking time
Leading others
Work – but not as we know it
Adapting your leadership style
Setting standards
Managing boundaries
Taking responsibility for failure
Celebrating success
Valuing and developing your people
Communicating with purpose
CHAPTER 3 - MANAGING CHANGE AND UNCERTAINTY
Planning for change
Building the right culture
Developing a communication strategy
Building employee commitment
Dealing with the politics
Equipping people to manage change
Stand back and review progress
CHAPTER 4 - MANAGING STAKEHOLDERS
What is a stakeholder?
Identifying your stakeholders
Prioritise your stakeholders
Mapping interactions
Understanding stakeholders
Dealing with conflicting demands
Managing stakeholder relationships
Reaping the rewards
Monitoring and review
CHAPTER 5 - RISK AND BUSINESS CONTINUITY MANAGEMENT
What do we mean by ‘risk’?
Risk in reality
Risk in good times and bad
Risk in the public sector
Creating the right culture for risk management
Key skills for managers
Business continuity management
Putting BCM into practice
Ongoing monitoring
CHAPTER 6 - MANAGING THE ENVIRONMENT
Sustainable development – a critical role for businesses
Current practice
Drivers of green management
Taking small steps
Getting to grips with regulation
Future challenges
CHAPTER 7 - MANAGING INNOVATION
Innovation in practice
Barriers to innovation
Impact of the recession
Innovation in the public sector
Facilitating innovation
CHAPTER 8 - MANAGING BRAND AND REPUTATION
Exploiting the brand
Protecting the brand in tough times
Managing the brand online
Creating internal brand engagement
Engaging stakeholders in the brand
Measuring brand equity
CHAPTER 9 - MANAGING DIVERSITY
Diversity – the true picture
Overcoming the barriers to diversity
Taking diversity forward
CHAPTER 10 - FINAL WORDS
On values
On managing yourself and others
On managing change and uncertainty
On managing stakeholders
On risk and business continuity
On managing the environment
On managing innovation
On managing brand and reputation
On managing diversity
HELP AND RESOURCES
INDEX
This edition first published in 2011
Copyright © 2011 Ruth Spellman
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ABOUT THE AUTHOR
As Chief Executive of the Chartered Management Institute (CMI), Ruth Spellman OBE leads the drive to encourage greater focus on the high-level skills needed to build UK competitiveness and productivity. She is also responsible for the Institute’s campaign to ensure that 50% of managers are professionally qualified by 2020.
Prior to joining the CMI in June 2008, Ruth served as the first female Chief Executive of the Institution of Mechanical Engineers (IMechE). She also spent seven years as Chief Executive of Investors in People (IIP), where she helped to raise the profile of the employer-led organisation across 27 countries. During this period she was appointed Chair of the skills body for the voluntary sector in a non-executive role, and was a Non-executive Director of Thompsons Solicitors.
As HR Director for the National Society for the Prevention of Cruelty to Children (NSPCC), Ruth was responsible for HR strategy, change management, resourcing strategy, employee communications, external communications and media relations. Her consultancy knowledge and strength resulted in new NSPCC policies that helped it to win the coveted Employer of the Year Award in 1996.
Ruth also spent five years working for Coopers & Lybrand. During this time, she worked with the boards of six of the UK’s top 100 companies and set up one of the firm’s HR branches.
In 2007, Ruth was awarded an OBE in the New Year Honours List for services to workplace learning. She was also recently voted 14th out of the 100 most influential HR individuals in the UK.
She has three grown-up children and currently resides in London.
ACKNOWLEDGEMENTS
I would like to thank all the contributors to the book for their time and wisdom. Many of them are distinguished Companions of the Chartered Management Institute, but all have had a substantial role in leading positions.
Their practical insights, knowledge born of experience and reflective approach to this project have helped me to look behind the headlines and the facade to the reality of management and leadership in the 2010s – messy, complicated, challenging, exciting and important. The vital ingredient in our ongoing competitive success.
I would also like to thank Erika Lucas, who has crafted the chapters, taking my ideas and making them intelligible; Claire Plimmer, who has been a guiding hand; Carol Anne Kaveney, Hannah Chapman and Analiza Gabuat, who have enabled this book to be written alongside many other priorities in the diary; and Tim Melville-Ross, whose idea it was that I should write this book.
Thank you.
CONTRIBUTORS
Peter Ayliffe, President and Chief Executive of VisaEurope
Martin Bean, Vice Chancellor, The Open University
Lord Bichard, founder, Institute for Government
Lord Bilimoria, Chairman, Cobra Beer Partnership
Helen Brand, Chief Executive, Association of Chartered Certified Accountants (ACCA)
Rita Clifton, UK Chairman, Interbrand
Professor Cary Cooper, Lancaster University Management School
Penny de Valk, Chief Executive Officer, Institute of Leadership and Management (ILM)
Adrian Godfrey, Chair, Institute of Business Consulting and Partner, Ernst & Young
Steve Holliday, Chief Executive, National Grid
Sir David Howard, Chairman, Charles Stanley
Stephen Howard, Chief Executive, Business in the Community (BITC)
Paul Idzik, Chief Executive, DTZ Holdings plc
Sir Paul Judge, Chairman, Schroder Income Growth Fund
Sir Alan Langlands, Chief Executive, Higher Education Funding Council (HEFCE)
Rob Law, founder, Magmatic
Calvert Markham, Managing Director, Elevation Learning
Nigel Meager, Director, Institute for Employment Studies (IES)
Tim Melville-Ross, Group Chairman, DTZ Holdings plc
Terry Morgan, Chairman, Crossrail
Sir David Nicholson, Chief Executive, NHS
David Noble, Chief Executive, Chartered Institute of Purchasing and Supply (CIPS)
Vicky O’Dea, Operations Director, Serco
Jackie Orme, CEO, Chartered Institute of Personnel and Development (CIPD)
Jonathan Perks, global CEO leadership coach
Stefan Stern, Director of Strategy, Edelman
Andrew Summers, Chairman of the Steering Board, Companies House
Sir John Sunderland, former Non-executive Chairman, Cadbury Schweppes
Ed Sweeney, Chair, ACAS
John Taylor, Chief Executive, ACAS
Charles Tilley, Chief Executive, Chartered Institute of Management Accountants (CIMA)
Jill Tombs, Director of Human Resources and Governance, Mencap
Mark Turner, Senior Partner, GatenbySanderson
Phillippa Williamson, Chief Executive, Serious Fraud Office
FOREWORD
When the CBI contributed to the Leitch Review of Skills in 2006, we said addressing the shortfall of management and leadership skills should be a national priority.
Although much has changed since then, this skills shortfall remains, and has the potential to hold back the economic recovery.
As Chartered Management Institute (CMI) data show, only one in five managers currently has a management qualification.
In this important book, Ruth Spellman highlights ways that this can be tackled, and how managers and leaders can develop their professional skills.
The practical insights from business leaders and many distinguished companions of the CMI provide an excellent guide to managers from any profession. They show how leadership roles are expanding and changing, and how issues like risk management, carbon emissions and, above all, ethics and values are becoming more and more important.
We now have higher expectations of fairness and openness, and we saw in the recession how improved communications were invaluable in holding off job losses, as better-informed staff had a clearer picture of their employer’s business situation.
As we look for growth in the years ahead, managers and leaders need the right learning resources and positive role models to develop and refine their skills.
The CBI worked closely with Ruth Spellman when she led Investors in People, and so knows her views on better people management must be taken seriously.
So we welcome and recommend this book to managers and policymakers alike, and hope it makes the contribution it deserves to in this critical debate.
John Cridland
CBI Director-General
INTRODUCTION
I was talking recently to a manager who faced the challenge of reducing the headcount in his division by more than half. He was charged with making difficult decisions, in an extremely short timescale, about who should stay and who should go, and how the depleted team should be re-organised.
At the same time, the same manager was being presented with ever more ambitious growth targets for his division and was grappling with the dilemma of how to achieve better results with significantly fewer people and a dramatically reduced budget.
Sadly, this scenario is not uncommon. Times are tough and the role of leaders and managers has never been more challenging. This book has been written in recognition of the fact that, more than ever before, managers need to reinforce their confidence and competence by accessing practical help and advice to negotiate their way through the turbulent, fast-moving business climate.
Technological change, growing consumer power and an unprecedented level of global competition means the pace of change has accelerated to an alarming degree. Managers now have to run simply to stay still and have no time to even catch their breath before the next wave of change comes crashing in.
We need to recognise that today’s managers are also operating in uncharted territory. The rules have changed and many of the old certainties no longer exist. The established truth about good behaviour being rewarded and bad behaviour being punished, for example, seems to have disappeared. Recent experience has shown that even when those at the helm of organisations make catastrophic decisions, they are still rewarded handsomely and appear not to be held accountable for their actions.
Our members at the Chartered Management Institute (CMI) tell us that such an atmosphere leaves them feeling lost and in the dark. They need guidance about how to behave, practical help with the seemingly endless stream of challenges presented to them and the opportunity to find out how their peers in other sectors and organisations are coping.
Above all, they need help in understanding how a values-driven, ethical approach to business can help them emerge from the maelstrom with their organisation in good shape and their heads held high.
Young managers in the lower and middle ranks of organisations are particularly vulnerable as we attempt to negotiate our way slowly and painfully out of recession. They have only known the good times and do not necessarily have the more sophisticated level of skills required to manage against the backdrop of a challenging economic climate.
At a time when budgets are being squeezed to the limit, there is a tendency for organisations to cut back on management training and development. This is both short-sighted and counter-productive. It means that managers, particularly those in the earlier stages of their career, are left exposed and that the ability of the business to improve performance and meet future challenges is stymied.
Now, more than ever, organisations should be building managerial capability and making sure their people are well equipped enough to drive and manage change, and exploit new opportunities.
The management job has become more complex, encompassing everything from managing policy, stakeholders and environmental impact to managing brand, reputation, change and innovation. Managers also need to adjust to increased transparency, the world of ‘WikiLeaks’ and the growing public appetite for increased accountability.
In this book I have interviewed some of today’s leading figures from the public and private sector. They have a wealth of experience and wisdom to share on some of the most pressing issues facing those at the helm of today’s organisations.
In writing this book, I have been influenced by their views, by the research and evidence to which the Chartered Management Institute has access, and by my own gut instincts. Although we live in hard times, we have a thousand opportunities a day to do things better by being proactive. Managing risks, seizing opportunities and becoming better at stakeholder management are realistic aspirations for us all.
The CMI also has a wealth of experience to draw on, and this book provides an opportunity for us to share some of our latest cutting edge research and thinking. We hope all managers find it a useful resource and a stimulant to their thinking.
Ruth Spellman
CEO, Chartered Management Institute
CHAPTER 1
VALUES AND ETHICS
Ethics and values are critical. Business can no longer get by saying one thing and doing another.
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!