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- Herausgeber: 50Minutes.com
- Kategorie: Fachliteratur
- Serie: Management & Marketing
- Sprache: Englisch
Understand the true foundations of human motivation
This book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:
• Understand the five different levels of needs experienced by all humans
• Adapt your marketing strategies to satisfy as many of those needs as possible
• Turn your target market into loyal customers
ABOUT 50MINUTES.COM| Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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Seitenzahl: 18
Veröffentlichungsjahr: 2015
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Maslow’s Hierarchy of Needs
Key information
Name: Maslow’s Hierarchy of Needs, Maslow’s Pyramid of Needs.Uses: psychology and social sciences (to categorise and prioritise individual needs), marketing and management.Why is it successful? It is a dynamic visual representation of needs, including both physiological and spiritual aspects.Key words: psychology, needs, Maslow, pyramid.Introduction
Economic science is the allocation of limited resources according to the infinite needs, motivations and expectations of individuals. But how do you define needs? That is what this pyramid, developed by the American psychologist Abraham Harold Maslow (1908-1970), tries to do.
History
Starting in the 1940s, Maslow, along with Carl Rogers (psychologist, 1902-1987), introduced a new approach to humanistic psychology. In his works, Maslow studied the structure of human needs. His readers and supporters later formalised his theses in the form of a pyramid.
There are five levels of needs:
physiological needssafety needsneed for recognitionneed for esteemneed for self-actualisation.Each of these categories corresponds to human activities. This model has been widely used in economics and in the corporate world, especially in marketing and management. At the end of this study we will see how the economic sector uses the model with an example from the food industry.
Definition of the model
The pyramid of needs, also called Maslow’s pyramid, offers a model for defining the needs of human beings, from the most basic functions (eating, sleeping, etc.) to the more fulfilling (self-improvement, practicing art or sports, etc.). Maslow was a psychologist, but his model, summarised by a pyramid, has been used in economics and the world of business. It offers a simple and effective way of identifying different needs, as long as they are considered as a whole, not as successive stages.
Theory
Microeconomics naturally concerns the conditions that lead to market exchange. Maslow’s pyramid is positioned ahead of these conclusions, right at the origin of the demand: needs.
