Media Literacy and Semiotics E-Book

E. Gaines

• Herausgeber: Palgrave Macmillan US
• Kategorie: Geisteswissenschaft
• Serie: Semiotics and Popular Culture
• Sprache: Englisch

Veröffentlichungsjahr: 2010

Beschreibung

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.