Narrative Organizations E-Book

Christine Erlach

• Herausgeber: Springer Berlin Heidelberg
• Kategorie: Fachliteratur
• Serie: Management for Professionals
• Sprache: Englisch

Veröffentlichungsjahr: 2020

Beschreibung

This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation.

By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.