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Pierre Massotte

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Beschreibung

This book focuses on the emergence of the "science of sustainability" and the key concepts in making sustainability operational in an organization. The authors discuss the methods, techniques and tools needed to manage the impact of sustainability and how these can be reformulated into business models and solutions for new growth and applications. They then move onto the reformulation of future thinking processes before ending by looking towards an approach for the measurement of sustainability and competitiveness.

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Table of Contents

Cover

Title

Copyright

Note to all Contributors

Note to the Reader

List of Acronyms

Introduction

PART 1: Sustainability: Toward the Unification of Some Underlying Principles and Mechanisms

1: Toward a Sustainability Science

1.1. Introduction

1.2. What does unification mean?

1.3. Coming back to sustainability: how many “sustainabilities”?

1.4. Sustainability: what kind of unification? An integration issue?

1.5. What kind of paradigm do we have to integrate?

1.6. The issue and the implementation of a new dimension

1.7. Extensions of the concept

2: Sustainability in Complex Systems

2.1. Preamble: theories of interconnected systems

2.2. Analysis of feedback phenomena in an assembly manufacturing cell

2.3. Application to complex systems: quantitative characteristics of a deterministic chaos

2.4. General considerations about interactions in networked organizations

2.5. Role of feedback in mimicry and ascendancy over others

2.6. Network theory: additional characteristics due to their new structure

2.7. Simplexification

2.8. Convergences in network theory

3: Extension: From Complexity to the Code of Thought

3.1. The code of thought: effects of cognition and psyche in global sustainability

3.2. Is sustainability the only technological and technocratic approach?

3.3. The three laws of sustainability: prediction and anticipation in complex systems

3.4. Consequence: toward a new dimension

3.5. Conclusion

3.6. Indicators for monitoring the EU sustainable development strategy

PART 2: Operationalization: Methods, Techniques and Tools – the Need to Manage the Impact

4: From Context to Knowledge: Building Decision-making Systems

4.1. Introduction

4.2. How about obtaining a sustainable knowledge?

4.3. Preliminary consideration: the nature of the problems encountered in test and diagnosis

4.4. Preamble: basic concepts for creating knowledge

4.5. Retroduction and abduction

4.6. Deduction and induction

4.7. The development of a relational reasoning graph

4.8. A complete integrated reasoning process

4.9. How can a computer analyze different types of reasoning?

4.10. Applications

5: From Context to Knowledge: Basic Methodology Review

5.1. Application of abduction and retroduction to create knowledge

5.2. Analysis and synthesis as modeling process

5.3. Background on empirical results: integration principles

5.4. A review and comparison of some common approaches: TRIZ and C-K theory

6: From Knowledge to Context and Back: The C-K Theory and Methodology

6.1. Introduction

6.2. A primer on C-K theory

6.3. On the nature of the knowledge space

6.4. On the nature of the concept space

6.5. Discussing the theory

6.6. Some differentiating points and benefits of C-K theory

6.7. On fielding C-K theory in organizations

6.8. A summary on C-K theory

6.9. A short glossary on C-K theory

6.10. Links with knowledge management

6.11. Example on a specific futuristic conceptual case: “a man who can travel through time”

6.12. Methodological findings

PART 3: Reformulating the Above Into Business Models and Solutions for New Growth and Applications

7: Principles and Methods for the Design and Development of Sustainable Systems

7.1. Introduction

7.2. How to go further?

7.3. Examples of methods and learning related to complex adaptive systems

7.4. First example: crisis management

7.5. Second example: urban organizations

7.6. Third example: education and career evolution

7.7. A review of survival, resilience and sustainability concepts

7.8. Methodologies in sustainability

7.9. Resilience: methodology

7.10. Information system sustainability

7.11. Application: managing the “skill mismatch” in a company

7.12. Sustainability of the organizations in a company

7.13. Conclusions

8: Toward the Mass Co-design: Why is Social Innovation so Attractive?

8.1. Introduction

8.2. How can we define innovation and social innovation?

8.3. Sustainability: how can we position social innovation?

8.4. Social innovation examples

8.5. A contextual change in society

8.6. Basic concepts and mechanisms

8.7. The principle of circularity: a paradigm shift

8.8. Generalization: how to turn back time

8.9. Problems of technological evolution

8.10. Evolution: application to cellular networks

8.11. Conclusions: the new sustainable environment

9: On Integrating Innovation and CSR when Developing Sustainable Systems

9.1. The new Smartphones: a tool for an inclusive society

9.2. Innovation and corporate social responsibility (CSR) behaviors

9.3. Integrating business objectives (CBO) and corporate social responsibility (SCR)

9.4. Lessons gained from this study case: toward a citizen democracy

9.5. Conclusion on crowd and social approaches

PART 4: Reformulating Future Thinking: Processes and Applications

10: Sustainability Engineering and Holism: Thinking Conditions are a Must

10.1. Introduction to holism

10.2. Toward a holistic company

10.3. Culture: on what positive factors can we rely?

10.4. Sustainability: a framework

10.5. Application: holonic industrial systems

10.6. Consequences

11: Sustainable Cognitive Engineering: Brain Modeling; Evolution of a Knowledge Base

11.1. Introduction

11.2. Sustainable cognition: definition and concepts

11.3. Concepts and “slippage” needs: effects related to new generations

11.4. Basic structure of our brain: a probabilistic approach

11.5. Application and probabilistic reasoning in updating a knowledge base: a more sustainable model

11.6. Sustainable cognition: brain structure, understanding micro-to-macro links

11.7. More recent developments

11.8. Detection of novelties through adaptive learning and fractal chaos approaches

11.9. Neuro computing: new opportunities provided by quantum physics

11.10. Applications

11.11. Quantum physics: impact on future organizations

12: Brain and Cognitive Computing: Where Are We Headed?

12.1. State of the art

12.2. Achievements: is neuroscience able to explain how to perform sustained assumptions and studies?

12.3. Artificial brain: evolution of the simulation models

12.4. Examples of challenges to be well controlled

PART 5: Towards an Approach to the Measurement of Sustainability and Competitivity

13: On Measuring Sustainability

13.1. Introduction

13.2. Some basic criteria specific to the new “Sustainable” era

13.3. What are the nature and limits of the new paradigm, in terms of sustainability evolution?

13.4. A reminder about competitivity and sustainability properties

13.5. Synthesis: the present dimensions of a production system

13.6. An under-assessed value: time

13.7. Application and results

13.8. Two new dimensions: thought and information within network theory

13.9. Synthesis: cognitive advances provided by the new exchange and communication tools

13.10. Consequences and characteristics linked to a global network notion

13.11. Back to the code of matter: contributions to “Simultaneous Time” and “Network Theory”

13.12. Application of quantum interactions

13.13. Sustainability: how to widen the scope of competitiveness indicators?

13.14. Conclusion

13.15. Social interactions and massively multiplayer online role playing games

General Conclusion – Where Are We Now?

Bibliography

Index

End User License Agreement

List of Illustrations

Introduction

Figure I.1. Project management – the five code categories building the “whole sustainability” concept [MAS 15]

Figure I.2. The five intensity levels of sustainability reflect five different ways of thinking sustainability

1: Towards a Sustainability Science

Figure 1.1. Developments and literature in sustainability sciences [BET 11]

Figure 1.2. Sustainability components [CFT 10]

Figure 1.3. Commitments to sustainability [NHS 14]

Figure 1.4. Wormhole in the Cosmos [BAL 05]

Figure 1.5. Distribution of potentials, and optima, along solutions’ surface [ENS 14]. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 1.6. Distribution of Mandelbrot power laws according to the value of the “K” exponent. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 1.7. In high technologies, normal distribution is an exception [MAS 06]

2: Sustainability in Complex Systems

Figure 2.1. Model of a manufacturing cell with a positive feedback

Figure 2.2. Deterministic chaos related to inventory evolution

Figure 2.3. Evolution of the inventory has the same curved shape and the same properties as the previous one: trend of growth is exponential

Figure 2.4. Swarm structure of interconnection networks and collective intelligence (courtesy of F. Guinand, LITIS Lab, Rouen University, France)

Figure 2.5. Partitioning and clustering of interconnected networks (courtesy of F. Guinand, LITIS, Rouen University, France). For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 2.6. The two types of mycorrhizae [NIL 06]

Figure 2.7. Simplexification of interconnected networks (courtesy of F. Guinand, LITIS, Rouen University, France)

Figure 2.8. Graph partitioning [GAR 08]

3: Extension: From Complexity to the Code of Thought

Figure 3.1. “Crossing the time-space wall”

4: From Context to Knowledge: Building Decision-making Systems

Figure 4.1. Simplified description of the brain structure (Lubopikto encyclopedia)

Figure 4.2. The knowledge-creating hierachy

Figure 4.3. Symptoms, causes and effects diagram [MAS 06]

Figure 4.4. Learning steps in artificial intelligence: the chaining between interrelated algorithms

Figure 4.5. Integrating the basic reasoning flows [WAL 03]

5: From Context to Knowledge: Basic Methodology Review

Figure 5.1. Depicting the application of the two lines of inquiry; abduction and retroduction [SAM 13]

Figure 5.2. The analysis-synthesis model construction process [WAL 03]

Figure 5.3. Typical forms of intelligence and decision models [WAL 03]. The general term of ‘model’ is here used to describe any abstract representation

Figure 5.4. Knowledge development approaches [HER 92]

Figure 5.5. Knowledge development approaches [KOL 75]

Figure 5.6. How to get reliable knowledge

Figure 5.7. Seven futures-compelling characteristics of a C-K approach

Figure 5.9. Comparing TRIZ with C-K Invent method

Figure 5.8. C-K models based on Actions, Knowledge, and Effects [FEL 11]

6: From Knowledge to Context and Back: The C-K Theory and Methodology

Figure 6.1. Four quadrants are made up from the Known and Unknown dimensions, which map the gap between Future Studies and Science Fiction. The former field preferably starts from the Known and strives to embark into an exploration of the Unknown (B zone). The latter boasts a symmetrical path and may gain relevance from actualizing the A zone in part

Figure 6.2. The C-K diagram expansion for the “time-travelling man” concept

Figure 6.3. The Past-Future timeline as sensibly perceived by man refers to the Chronos view of Time by ancient Greeks (by opposition to Kairos). Axis “t?” refers to questioning of the two notions of time

7: Principles and Methods for the Design and Development of Sustainable Systems

Figure 7.1. Encapsulated train in China [Reuters – Ming Ming – 2014]

Figure 7.2. Future smart cities (GWANGGYO project, South Korea). Sustainable Cities/Urban Planning (final thoughts from eoi.es)

Figure 7.3. Sustainability – interdependence and organization of the concepts

Figure 7.4. Incomplete graph interconnections. Limited feedback loops impact sustainability [CHA 06]

Figure 7.5. Sustainability underlying mechanisms [CHA 06]

Figure 7.6. Lansey sustainable distribution – treatment of scarce water resources [CHOI 2011 – NAE-University of Arizona]. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 7.7. Sustainability improvement process (IBM Corporation – GTA)

8: Toward the Mass Co-design: Why is Social Innovation so Attractive?

Figure 8.1. Social innovation and emergence [MAP 13]

Figure 8.2. Integrative approach of social innovation [VAN 14]

Figure 8.3. Complexity in semantic networks (source: CSS-Society – March 2012 newsletter). For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 8.4. Conceptual images of multiverses (Matt Williams, Florida State University 2010). For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 8.5. Today’s firms: combination of operations modes, first by emergence, then via classical management

Figure 8.6. Social innovation and development: emergence of ambivalence with the two inverse modeling approaches

Figure 8.7. Merging rational (conventional) and self-organization

Figure 8.8. A system evolving stepwise over time

Figure 8.9. An improved system functioning through an optimization process including simple feedbacks

Figure 8.10. A clustered population with strong and weak interconnections between individuals

Figure 8.11. Groups and clusters in a strongly structures social network. Here, the K-connectivity is simplexified

Figure 8.12. Reassessment of efforts in a social project

9: On Integrating Innovation and CSR when Developing Sustainable Systems

Figure 9.1. How to view sustainability locally with the strategic triple line design tool of Braggart & McDonough. The tool allows to create value in each fractal sector

10: Sustainability Engineering, and Holism: Thinking Conditions are a Must

Figure 10.1. Global approach and main factors involved in sustainability

Figure 10.2. The bottom up approach in advanced citizen governances

Figure 10.3. Holonic modules of an agile manufacturing system (IMS-GNOSIS)

Figure 10.4. Four basic nested properties of sustainability

Figure 10.5. Sustainability is an iterative process (CRAN – Nancy University); http://scp-gdr-macs.cran.uhp-nancy.fr/Intro.html

11: Sustainable Cognitive Engineering: Brain Modeling; Evolution of a Knowledge Base

Figure 11.1. Sustainability: main approach at human being level

Figure 11.2. Evolution of society: characteristics of last three generations

Figure 11.3. A fully interconnected graph in agents’ population with feedback loops

Figure 11.4. Failure analysis: a “symptom-cause-action” diagram. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 11.5. Different views of the brain showing Bayesian models of brain functions. Links are probabilistic. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 11.6. Brain view showing an association network of a Boltzmann machine type. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 11.7. 3D synaptic interconnected computer chip(FCM). For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

12: Brain and Cognitive Computing: Where Are We Headed?

Figure 12.1. Moore’s law trend depicted as FLOPS by year. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 12.2. Functional architecture of SPAUN

Figure 12.3. Image from the Connectome Project showing interconnections inside the human brain. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

13: On Measuring Sustainability

Figure 13.1. Measurement process for sustainability [WEF 14]

Figure 13.2. Production control organization [GIA 88]

Figure 13.3. Sustainability of a fractal chaos: convergence toward a 3D trajectory within a 3D envelope [MAS 08]. For a color version of the figure, see www.iste.co.uk/massotte/sustainablity2.zip

Figure 13.4. Success factors aimed at improving the sustainability of a system [USE 11]

Figure 13.5. Evolution of two independent objects

Figure 13.6. Evolution of two synchronized objects

Figure 13.7. Opening four interaction modes depending on geo and time differences

Figure 13.8. Big data – volume of information recorded in 1 year [IBM 11]

Conclusion: General Conclusion – Where Are We Now?

Figure C.1. The Energy/Information/Matter concept with regard to the two entropies theory

Figure C.2. The future dimensional space of sustainability

Figure C.3. Holistic and sustainability environment: smart cities and urban development (Rencontres Rotariennes du Grand Sud-Ouest (RRGSO – Greater Southern France Rotary National Meeting) [MAS 13b]

Figure C.4. How to organize priorities and integrate concepts over time [PAU 15]

Figure C.5. Sustainability: the new biocapacitive environment

List of Tables

3: Extension: From Complexity to the Code of Thought

Table 3.1. Characterization of four “hard science” domains that are involved in the codes of sustainability

5: From Context to Knowledge: Basic Methodology Review

Table 5.2. Ambivalences in Basic emotions [MAS 14]

7: Principles and Methods for the Design and Development of Sustainable Systems

Table 7.1. Evolution of cultures and practices in sustainable management

13: On Measuring Sustainability

Table 13.1. Population growth, human organization and behavior as dependent on power index

Table 13.2. Block modeling of human usages and attitudes (adapted from [EUR 10])

Conclusion: General Conclusion – Where Are We Now?

Table C.1. How three main paradigms take part in decision support systems

Guide

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“An outstanding advance in foresight methodology.”

Dr. Thierry GAUDINhttp://gaudin.org

Member of the Club of Rome–BrusselsHonorary Member of the Club of Budapest–Paris

Founder and President of “Prospective 2100”, a World Foresight Associationhttp://2100.orgMember of the Board of the World Futures Studies Federationwww.wfsf.orgOne of the four founders of the six countriesProgram on Innovation Policies6cp.net

Operationalizing Sustainability

Pierre Massotte

Patrick Corsi

First published 2015 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc.

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address:

ISTE Ltd27-37 St George’s RoadLondon SW19 4EUUK

www.iste.co.uk

John Wiley & Sons, Inc.111 River StreetHoboken, NJ 07030USA

www.wiley.com

© ISTE Ltd 2015The rights of Pierre Massotte and Patrick Corsi to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.

Library of Congress Control Number: 2015946704

British Library Cataloguing-in-Publication DataA CIP record for this book is available from the British LibraryISBN 978-1-84821-892-5

Note to all Contributors

Sustainability isn’t really a new topic!

Humanity has faced this concept for many years. Yet, so far, the scope covered by the term “sustainability” hasn’t been very wide, even if, in a sense, its “soul” was present. As an example, both within IBM and École des Mines, we used to present sustainability by introducing such names as “global quality” or “global optimization”, etc. This was done while conducting sustainability actions and sometimes without the measuring the actual range of our contribution, either at the social or ecological level. Could we possibly have these kinds of pioneers?

The answer is no. Actually, any evolution, even in advanced technological fields, is based on stepwise jumps, which may bear the names of mutation, self-organization or adaptation. Even when considering a paradigm change, the fundamental roots of evolution remain the same and any process remains but a process.

To reinforce our working baseline, experiences and assets within the sustainability subject matter, we have opted for grounding the proposed approach on examples, test cases, results and skills, all gained everywhere over several decades.

In preparing and launching this book (in twinned operations with its companion book Sustainability Calling [MAS 15b] during a sustained period of more than four years over 2011–2015), we strived to create the present original synthesis from the sum of information that we collected, with the view to elaborate a technology suited to an actual and current sustainability concept.

However, a smaller fraction of the contributing elements may originate from authors unidentified to us. Or possibly, of whom we involuntarily lost trace of the names. All authors explicitly mentioned in the two bibliographies, and those who may perhaps not appear as well, certainly contributed either directly or indirectly to the development of an emerging “sustainability science”. Furthermore, creating an exhaustive account of sustainability topics is a daunting endeavor, which would likely require an entire library, if not simply an impossible task to achieve. While we wish to express our sincere gratitude to each and every one of the diverse authors for having enlightened us and for their useful contribution to this necessary and promising field, we therefore remain candidly apologetic for our any possible oversight resulting from these omissions.

Note to the Reader

“Sustainability is a keyword. We were happy to build a plane that is sustainable in terms of energy. We could also make life in the cockpit sustainable, as well as for a human being. And this, we didn’t know if it was possible”.

André Borshberg, Solar Impulse pilot, upon landing in Hawaii on July 3rd 2015 at sunrise, after a nonstop 5 days and 5 nights solar energy flight from Nagoya, Japan [SOL 15].

The ten principles of the UN Global Compact (UN Advisory Board, July 26th, 2000)

Will mankind one day secure a guide to a sustainable world? This book is an attempt. Like solar impulse and other far-fetched dreams, only attempts, trials and feedback can pave the new way. Although we share a definite clarity about this ultimate aim, steering the way through a highly complex world is not easy. Only smaller steps can be proposed to decision makers for the time being.

There exists by now a real concern for the life-sustaining capacities of the Earth. If only in the realm of climate change, the international Kyoto Protocol 1997 treaty slowly came into force for a number of countries in 2005. The United Nations Framework Convention on Climate Change (UNFCCC) proceedings now include the 2015 Paris COP21 Climate Change Conference. Yet, the concern is of an encompassing nature and it is called by one word only: sustainability.

The present book is the complementary book to Sustainability Calling: Underpinning Technologies, by the same authors and publishing houses (published in September 2015) [MAS 15b].

For a comprehensive understanding of the foundations of sustainability, it is recommended to first read the above book, which provides the models, methods and tools to investigate and tackle the deeper notion of sustainability in a strategic way. However, the present book implements the ways to make sustainability operational and attempts at measuring it and, for practitioners, can be read without the first one. Together, the two books constitute a comprehensive treaty on sustainability for a variety of academic and executive readers in all walks of post-modern activities.

In Sustainability Calling: Underpinning Technologies, the authors discuss the mechanisms underlying sustainability and the principles to take into account to define its technologies (in the etymological sense), even if and when the aggregation and integration of these principles and mechanisms can not be done yet with presently available technology.

The objective of the present book is to exhibit an attempt of unification, based on these concepts, one that is implementable. The tactical part about sustainability implementation and operationalization (the “how to do”) is also meant to discover, suggest and develop new practical elements about a future method. The authors attempt to answer the issues of main importance; yet an exhaustive account necessitates at least three times the volume of this book. It provides a mind-centered roadmap on how sustainability must be addressed in the field and how the measurement of a sustainable system can be performed.

To begin with, the following introduction develops a vision and a process to determine how a question relevant to sustainability can be answered. Let us always keep in mind that sustainability can be investigated as a new science given its specificities.

List of Acronyms

ACPVI

Analyse en Composantes Principales basées sur les Variables Instrumentales

(see PCAIV)

AFNOR

Agence Française de Normalisation

AHT

average handling time

AI

artificial intelligence

AIDS

acquired immune deficiency syndrome

ANNs

artificial neural networks

ANSI

American National Standards Institute

APS

advanced planning and scheduling

ATM

asynchronous transfer mode

ASS

after sale service

BA

business analytics

BCG

Boston Consulting Group (Strategy)

BCI

brain–computer interface

BFI

big factors inventory

BPR

business process engineering

CAD

computer-aided design

CBR

case-based reasoning

CEO

Chief Executive Officer

CFO

Chief Finance Officer

CHON

carbon – hydrogen – oxygen – nitrogen

CHP

combined heat and power

CIM

computer integrated manufacturing

CIO

Chief Information Officer

CMM

capability maturity model

CRM

customer relationship management

CSC

Corporate Service Corps

CSR

corporate social responsibility collaborative work

CW

competitive watch

DMS

decision making system

DNA

deoxyribonucleic acid

DSS

decision support system

ECB

European Central Bank

EI

economic intelligence (business intelligence)

EMA

École des Mines d’Alès

EPFL

École Polytechnique Fédérale de Lausanne (Switzerland)

EPR

Einstein–Podolsky-Rosen (thought experiment)

EPT

European Patent Office (

http://www.epo.org

)

ERP

enterprise resources planning

EU

European Union

FA

functional analysis

FAST

FAST diagram (Function Analysis System Technique)

FFT

fast Fourier transform

FLOPS

floating-point operations per second

FR

functional requirements (functional analysis)

GCI

global competitiveness index

GDP

gross domestic product

HEC

Hautes Etudes Commerciales

HP

Hewlett-Packard

HMS

holonic manufacturing system

IBM

international business machines

ICT

information and communication technologies

IDEF0

Icam definition for function modeling

IKB

innovation knowledge base

IMF

International Monetary Fund

IMS

Intelligent Manufacturing System (European initiative)

INRA

Institut National de la Recherche Agronomique (France)

IP

intellectual property

ISC

initial sensitivity conditions ISC Innovation Steering Committee

IS

information systems

IT

information technologies

KADS

knowledge acquisition and documentation structuring

KBS

knowledge-based systems

KDB

knowledge data base

KF

knowledge fluency

KM

knowledge management (management of knowledge and know-how)

KSF

key success factors

LED

light-emitting diode

LHS

left hand side

LLE

local linear embedding

LOC

lines of code

MAQ

maximum allowable quantity

MES

manufacturing execution system

MIDs

mobile internet services

MMO

massively multiplayer online

MTBF

mean time between failures

MTTR

mean time to repair

NBIC

Nanotechnology – Biotechnology – Information technologies – Cognitive sciences

NFC

near field communication

NGO

Non-Governmental Organization

NHS

National Health Service

NIH

non-invented here

NIH

National Institute of Health

NLDS

nonlinear dynamic systems

NPD

new product development

OBS

organization breakdown structure (functional structure)

OCD

objective costs design

OR

operations research

OTSM-TRIZ

a general theory of powerful thinking

P2P

peer-to-peer

PC

production control/personal computer/personal computing

PCT

patent cooperation treaty (

www.wipo.org/pct/

)

PCAIV

principal component analysis based on instrumental variables (see ACPVI)

PERT

program of evaluation and review technique

PLOOT

plant layout optimization

PLC

product lifecycle

PMI

Project Management Institute

PPC

pay per call

PPT

pay per time

P-TECH

pathway in technology

R&D

research and development

RAS

reliability – availability – serviceability

RFID

radio frequency identification

RHS

right hand side

RNA

ribonucleic acid

ROI

return on investment

RPG

role playing game

RSS

really simple syndication

SA

system analysis

SADT

structure analysis and design technique

SCEM

supply chain event management

SCI

sustainable competitiveness index

SCP

system controlled by product

SDS

sustainable development strategy

SEEA

system of integrated environmental and economic accounting

SHS

social and human sciences

SIC

sensitivity to initial conditions

SMAC

social, mobile, analytics, connected

SME

small and medium enterprise

SPQL

shipped product quality level

SPS

sustainable production system

SSME

service science, management and engineering

SW

strategic watch

SWOT

strengths, weakness, opportunities and threats (Strategy)

TBC

time-based competitivity

TQM

total quality management

TT

takt time

TRIZ

theory of inventive problem solving (

Teoriya Resheniya Izobretatelskikh Zadatch

– TRIZ, Russian acronym)

TW

technology watch

UAV

unmanned aerial vehicle (e.g. drones)

UML

unified modeling language

UN

United Nations

VA

value analysis

WIP

work in progress

WIPO

World Intellectual Property Organization (

www.wipo.org

)

WWW

world wide web

NOTE.– The world “backlog” is often used in the specific manufacturing context and means “equal to all customer of supplier orders received and not yet shipped or delivered” [GRE 87]. Outside this context, a backlog retains its usual meaning of accumulation, supply or arrears.

Introduction

I.1. Introduction

In the 2000s, in order to adapt and secure its future, the School of Mines (EMA) in Ales, France, took the decision to disseminate the “entrepreneurship approach” and the “Web environment” concept, while focusing on other missions as well, such as technological research or economic action. In terms of sustainable institution, the objective of the EMA was to adapt and develop a new way of thinking, to implement the right organization and resources to be competitive, to ensure its survival and to develop employment. The aim of this approach was to develop EMA’s competitiveness through advancing sciences and its innovative vision.

Questions were asked about the relevance of R&D in a high level engineering school. For instance, concerning research topics, what is the relationship between quarks and men, a computer and the cosmos, prebiotics and the interstellar midst? Or between country macrohistory, brain development and governance?

The answer given shows that we cannot consider one concept and ignore the other, because all is interdependent. Should we instead remain confined to the unique field of industrial activity? The discussions led to reconsider the R&D strategy for the EMA institutional business in terms of the scientific and engineering areas to be covered or developed. As well as the philosophical, societal, and environmental approaches, a multidisciplinary and transdisciplinary laboratory called “Centre Intersciences” was proposed. Some key elements were already defined in 2002 [MAS 02], that remain valid and we will now use as an introduction to this book, which focuses on operationalizing sustainability.

A sustainability property can be viewed as the intrinsic ability of an “open” system. To elaborate a more comprehensive approach, it is necessary to handle sustainability as a science, with its own ontologies, goals and technologies. To date, only partial modeling approaches exist and there is no overall coherence, although a wide range of scientists and experts from various fields are working on the subject. The fact is that multidisciplinary and transdisciplinary approaches are not common. Moreover, few standards exist while a large number of lobbies are actively involved.

I.2. Historical approach in sciences

The rational thinking is based on the Discours de la Méthode from René Descartes developed in the 17th Century. This way of thinking, now conventional, stipulates that the world is rational, mathematical, knowledgeable and splittable. Later in literature, the French dramaturgy “classicism” appeared with regular theater comedies based on the rule of unity of place, time and action. Famous artisans of this doctrine were Boileau, Corneille or Racine.

These expressions “classicism” or “three unities”, as applied to literature, imply notions of order, clarity, moral purpose and good taste. Many of these notions were directly inspired by the works of Aristotle and Horace, and then by classical Greek and Roman masterpieces. They enabled the structuring of our reasoning in order to decompose a problem into subproblems, then to find a local solution to each subproblem.

These statements can be globalized (holonic approach): they give high praise to everything that can be systematized, organized and broken down; they lead to moving toward an encyclopedic knowledge. They still influence our scientific approaches, which are too often fragmented, clustered and centralized. However, such a search for “truth” has its own limits as the environment has changed: the world is more complex, the methods and algorithms used by mathematicians have become far more complicated; as a result, the previous statements have reached a dead-end.

Because of these limitations, the time has come to invent “other solutioning approaches”; more generally, to change our practices and transpose some aforementioned principles in the modern Internet world. To be more specific, “unity of place” breaks out due to globalization; “unity of time” has become very short and cannot take into account the constraints of evolution; and “unity of action” ignores the opening and diversification of interconnected businesses. In parallel, the presently and widely accepted definition of “sustainability” often addresses limited and specific closed areas as, in most situations, it is biocapacity oriented.

But here is an open and multidisciplinary world. Why not define and implement a whole sustainability concept? In which situations is it advisable to widen the concept of sustainability? With so much divergence observed everywhere, every time, and in any field of activity, is the current concept of sustainability still suitable?

This brings us to rethink the approaches and guidelines and to conduct our activity within a specific framework: the areas to be covered, the philosophical concerns and the environmental context. Having the Internet at hand, with its collaborative aspects and its boosting competition, is both inclusive and exclusive, liberating and dominating, enabling smarter cities yet retaining citizen usages. Sustainability is a dynamic and unstable concept, based on a fine balance of many ambivalences in order to optimize the global evolution of our mother nature. The time has come to challenge existing intellectual oligopolies, to reconsider some views about human beings finalities, and to reassess the truths in terms of pursuit of happiness and resource avoidance.

According to the results developed and obtained in our recent book Sustainability Calling: Underpinning Technologies [MAS 15b], the integration of ideas, principles and mechanisms can be achieved within three frameworks: universality, transdisciplinarity and reactivity. In this book, the way of thinking will be developed and evolve, as in any complex software project management or social evolution, through a spiral of codependency [MAS 15]. The sustainability guidelines, ideas and reference values leading our steps are discussed in the following sections.

I.3. A basic principle: universality – from simple to complex

Scientifically, the transition from “simple” to “complex” is based on an understandable and basic rule: all phenomena in nature involve the same fundamental laws, from the infinitely small (atoms) to the infinitely large (cosmos). The transformation highlights a number of features and properties about the world around that we can refer to as the principle of universality.

I.3.1. Everything is an assembly

Quarks are, for now, the basic components of matter allowing the development of a cell, an organ, etc., then of a living being, which is itself the result of billions of years of chemical and biological evolution. This assembly led to the existence of complex adaptive systems (e.g. in biology), themselves integrated in non-adaptive systems (such as galaxies). Such structures of Mandelbrot’s fractal type are becoming increasingly complex, constantly emerging over time around us. They can concern the social structures of living organisms or the evolution of sophisticated biological organisms, etc., yet all of them quite often proceed from the same basic mechanisms.

The resulting trend and the developments are almost irreversible because the world is unbalanced and asymmetric: fundamental relevant properties were discovered and rewarded by several Nobel prizes, Fields medals, etc., in recent years. Numerous domains are involved such as economics, physics, the weak interaction at atomic level with left-right asymmetry, biology and DNA, molecular chirality, human behavior, brain, etc.

I.3.2. Stability does not exist

Every element of our universe is subject to apparently random fluctuations, which allow the emergence of clusters and galaxies in the early universe. These emerging “patterns” are increasingly varied, complex and still evolving. They possess aggregated and volatile individual characteristics but their stability is tenuous. Nothing is actually stable and all these structures, when observed over a long time scale, show up different condensation and collapsing phenomena. A sort of regression leads to a convergence toward new regular patterns associated with a different type of complexity.

In an “early stage” universe subject to some complexification, we can express the level of aggregation, assembly or sophistication, by a parameter called algorithmic information content (AIC). The AIC is correlated with the increasing global entropy of the world around us and related to the fact that a concise and full modeling of a complex system is physically impossible. As a consequence, a scientist, an engineer or an economist faced with a prediction problem will develop increasingly complex solutions that are unstable, often inapplicable or rejected by users for the following reasons:

– solving methods are too much complicated (training issues);

– the user, ignoring such underlying behaviors, will not fully exploit the model and evaluate its results and significance (lack of motivation);

– experts, in order to maintain their job, will not communicate their know-how and provide answers to problems except at the deepest technical level. Similarly, salesmen may keep themselves safe by skewing basic information on specific problems (e.g. in case of unavailable or obsolete data).

I.3.3. Nature is diverse and changing

Diversity of life on Earth is the result of a long evolution that lasted about 5 billion years. In comparison, human cultural diversity is about a few tens of thousands of years old. Both continue to evolve. Scientists think that diversity is the result of self-organized events and generate local orders or patterns and create new structures within the global disorder of the Universe (the whole growing entropy).

Diversity must be maintained for the purpose of evolution. Indeed, diversity, which is disorder, is a source of wealth and creativity. It can generate new organizations that are better fitted to a certain environment and that will be better able to adapt to changing constraints. Diversity depends on two situations:

– in a simple context, it is about managing ambivalences and antagonisms;

– in more general situations, it can become highly complex, for instance the emergence of many relationships binding living beings and things to themselves and to the biosphere. Here, diversity consists in integrating heterogeneous data coming from various fields: environment, demography, economy, social, politics, psychology, military, ideology, etc.

Thus, diversity applies to the behavioral mechanisms in populations or to the evolution of cooperation and competition in social organizations. The latter highlight selection, development and reproduction mechanisms, foster human creative thinking and provide data in simplified simulations of natural complex adaptive systems, which will directly provide snippets of solutions to common problems: what will allow an industrial system to recover better than another? What is the effect of an autograft, of an implant and of the social integration into a new system or within the relationships of an individual with respect to a social group?

In industry, the social environment strongly modifies the recovery or the reorientation capabilities of a system. Whatever the levels of the evolution, certain biological and cognitive constants apply, for instance, learning abilities are correlated with social relationships. Also, the observation and measurement of a system performance depends on the ethological approach and specifically the cognitive ethology (e.g. the learning of songs produced by the starling birds in “La vie des étourneaux”, a work by M. Hausberger).

The above discussion illustrates that our inspiration and envisioning imagination should remain diversified. Why not copy or mimick animals that are endowed with some intelligence and conscience, or plants that are known to show some kind of intelligence? An example is a company in Southern France that worked on the identification and characterization of finch songs with neural net approaches to develop new quality control methods for ball bearings manufacturing. It was found that the acoustic signature of singing birds, bats, bells and ball bearings was similar.

Another example in industry was a company having to maintain the balance (or equilibrium) between economy, technology, politics and culture. In a post-modern world, each of these dimensions contributes to creative action in society and plays a role in the quality of life. Art is also a contributing activity first to the extent that it develops esthetics (the embellishment of an office area), increases workers’ motivation and helps in getting more top performers. Art is also necessary as it helps the development of ergonomics either in products or services and successful solutions always integrate some elegance and smartness. The same happens with sustainability: any design solution requires a nice architecture, the usage of mathematical algorithms, some robustness to warrant confidence, an attractive or charismatic management, etc. As for an ugly car, there is no effective solution that is not esthetically beautiful.

Thus, to implement and achieve significant progresses, the objective is to transpose the benefits and the scientific advances originating from common experiments from non-connected fields and to cross-fertilize them with skills and experience. That is the reason for blending skills of several kinds, e.g. those pertaining to engineering sciences, social and human sciences (SHS), life sciences, physics, etc.

The various aspects of universality show that every single person is immersed in a world that is both simple and complex. In terms of sustainability, and whatever the definition used, man cannot simultaneously embrace all the intrinsic aspects and trends of a system. It is the interactions that are of key importance. As a consequence, the precise and concise process modeling of a complex system is often impossible and avoiding the development of increasingly complicated, unstable and incomprehensible or irrelevant solutions, is therefore necessary. How to proceed will be shown in the book.

I.4. Transdisciplinarity as a mindset

Sociologist Friedrich Nietzsche identified two separate populations in people’s behavior and cultures by distinguishing:

Apollonians:

those who preferably use solution approaches based on logic, analytics and a cold assessment of the facts. The rational thinking comes from the Cartesian approach and retains strong influence in Western countries since several centuries.

Dionysians:

those inclined to intuition, synthesis and passion. In his works, Stephen Hawking is partly following this so-called Eastern approach. Here, theory is often based on personal conviction.

Both approaches highlight the respective characteristics of our left and right brains, with respect to the principles of asymmetry widely implemented in nature [MAS 15]. There exists, however, another category of people that is sometimes ignored: the “Ulysseans”, who combine the two above inclinations, in transverse fields of competencies, at the borders of several disciplines. As can often be seen, they are able to handle ambiguities and contradictions and to find the best for fit equilibrium. Nevertheless, they often are non-effusive and do not show up. Despite their low audience, they are able to handle the complex concepts of sustainability the best. A prevalent idea in frequent academic and bureaucratic circles is to give credibility, depending on which ideas deserve to be seriously taken into account, to those ideas belonging to the more in depth searches in a given field.

Similarly, we must not forget the vital contribution of those who take the risk to give a “synthetic view of all”. The ability to make transpositions, to reason by analogy and to bring back and adapt advances from outside fields is a real advantage. In this direction the innovation field is the bearer, be it in research, reengineering or sustainability. In this context, many industrial companies and research networks already operate in interdisciplinary topics: they coexist, share and communicate. For instance, in the car industry, the security sector, etc.

On another level, computers can be used to simulate and improve ecological processes or implement communities of adaptive agents, as part of a model of sustainability. Still, we can also consider computers as social beings and use them as complex adaptive systems working in co-adaptation between themselves, and with or without humans. They are able to describe and predict each other’s behavior and to develop synergies within the framework of a governance metasystem. Here, we are on the border of order and disorder, with a control system close to self-organized criticality, with key variables distributed according to power laws, emergence mechanisms, etc. Thus, by analogy, the sustainability science must go hand in hand with the evolution of other sciences, integrate new definitions and paradigms and meet dynamic goals.

I.5. Third idea: reactivity and openness

We are immersed in a multiple cultural, economic, and social environment and neurosciences involve us by providing new openings. As a leading example, IBM is involved in brain computing since the 1990s by combining various life sciences approaches with computer simulation and mathematical modeling. Scientists are identifying how the brain creates awareness of individual objects and how to gain a better understanding of human consciousness.

I.5.1. About the context of sustainability

The context of sustainability is increasingly open, globalized and borderless. The World Trade Organization (WTO) and the Internet are its pillars of change. Each component of our environment oscillates between “internationalism” and “regionalism”, which means between “universalism” and “relativism”. Thus, we must always be wary of the trend consisting of setting a single and limited approach to a social organism. The following examples clarify the point:

– in industry as in medicine, a virus (computer or influenza) is a common concept. Coming out of nowhere and spreading throughout a whole organism, it generates contamination everywhere, on an international level, propagating at a very high speed through exchange and communications networks;

– during an economic exchange through e-business, an abnormality (or disturbance) relative to an economic situation, an unexpected demand will spread and have unpredictable impacts at the planetary level almost instantaneously. This may happen every day: the September 11th attacks, the economic crisis in Argentina, the Greek debt, etc. As a result, a temporary decline of more than 30% of the global economic activity may be observed within the span of a few days;

– concerning some diseases, half of the planet’s inhabitants are living in developing countries, where infectious diseases are responsible for 50% of deaths. These deaths are essentially due to three major causes: malaria, AIDS and tuberculosis. These diseases travel around the world with increasing speed and ignore borders. Then, the three unities of place, time and action mentioned above are not fulfilled.

At the approach level, we always try to better control epidemic factors and the vectors of the disease (e.g. biting insect) in a broad way to reduce the dissemination of the disturbances. Isolation is also a common practice to avoid any dissemination. But we will also reduce the amplitude of a disease and its consequences through social approaches or the control of shared facilities, etc. Thus, the working methods and their associated tools, the industrial solutions or therapies must remain open with a very broad scope, while looking for local alternatives. We must always be wary of single or limited solutions.

I.5.2. Local or global sourcing for sustainable solutions?

In industry as in medicine, sustainable solutions are often developed with unbeatable price-performance ratio. Highly effective deployment programs are set-up from and with the country that played the leader’s role.

Here we find an interesting booster of international cooperation. A few examples:

– in Japan, improving industrial processes in quality and robotics;

– in Tunisia, developing new information technologies;

– in Cuba, reducing child mortality to the lowest level in Latin America through health care and the care of children;

– in Thailand, fighting against AIDS.

The knowledge and expertise on specific subjects in different countries around the world are both so universal and yet unknown from some, that Western countries are launching huge information collection programs. Through a “bioprospecting” endeavor, samples are taken in various fields – flora, fauna, mushrooms, health, etc. – in poorly explored regions, those with, for example, primary forests or oil slicks.

In terms of sustainability, this allows us to search and develop relevant solutions that are not overdesigned and that are transpositions and adaptations in an own close world of proven solutions developed elsewhere and practiced by other cultures or living species. Globalization highlights a potentially universal source of sustainability: society itself! Needs and seeds of solutions emerge from the society. Moreover, the same society expounds how to proceed when developing a sustainable solution and will challenge it.

In point of fact, most diversified and effective services which fit in a social environment and take into account community citizen’s needs are available somewhere. They can be identified easily and are already adapted to a local environment, to the potential strengths and opportunities within a local community; they are able to cover most of the requirements, while satisfying indirectly the global interest of a whole nation. More than ever, in large international companies, people are asked to “think globally” but act locally, which proves correct in an assertive organization with hierarchical structures. But in an interconnected system where self-organization rules, an ambivalent principle is often observed that compels to think locally to act globally.

Ultimately, the vast agora of research, medical field, or industry is like a huge bazaar: everyone can sell, buy, provide or exchange information on the Internet; as wherever a scam can happen, any possible sort of specificity, need, skill, solution, advice or recommendation can be found on the Web. The Web has become a virtual and borderless super-organism, a swarm composed of industrious bees, each with its own function, capable of sifting through routers a multitude of websites, collecting and synthesizing relevant information, adapting a solution as in culinary arts. Rough products and services are provided to a chef, who turns and transforms them in a multidisciplinary and multicultural melting pot to extract new outstanding properties suitable for satisfying the various needs and demands of a society.

The process involves the integration of structures dedicated to business intelligence, even for sustainability purposes. If one agent is not proactive or does not exploit the advantages within reach, it falls behind a leader, becoming isolated and even disappearing. Nature is deeply sustainable and has also, in part, predator–prey arrangements.

I.6. A challenge: competition and complementarity

Sustainability is an open concept. However, an opening process points to the issue of several competing approaches, theories or sciences. In this section, three examples from computer science, biology and physics will illustrate how this new concept can work.

I.6.1. Process optimization

In the field of life sciences, new challenges related to proteomics appear. Evidently, one can count on the contribution of engineering and computer sciences to facilitate their implementation. Participating in a bioinformatics project commonly calls for engineering and computer experts along with biologists. It is a common yet new organizational pattern. This approach inevitably leads to a situation of dependence: everybody (users, scientists, and staff) is asked to play second roles in such interdisciplinary projects.

Since proteomics is essential to better know how to identify active sites on a molecule, this will help in identifying the different main interactions and the resulting level of internal attraction and repulsion forces associated with a protein. This determines how a function can emerge. Hence, a cooperative and interactive approach is required to combine computer sciences, mathematics or biological skills. Inevitably, some leadership will emerge from an initiative inspired for taking ownership of results issued from other scientific fields and for developing new avenues of development for its own benefit.

The above goes in the direction of better complex systems sustainability. But where is the challenge? For a given problem, this consists of aggregating information specific to another area and determining how an optimal and global order may spontaneously appear or what its global performance may be, but also determining which approach is valid in any domain e.g. construction, logistics. But in terms of measurement, the issue is how to switch from global to local objectives.

The DNA hybridization problem requires a similar approach. There exists a direct link between biology and human–social sciences: in terms of sustainability, one issue is the social impact of new technologies in genetics, or how the alterations made on a person’s genes may affect his/her descendants. This is topical within transgenesis, i.e. the genetic transformation of either an organism or a cell. Indeed, transgenesis is the process of introducing an exogenous gene into a living organism, as an additional and external feature onto a complex assembly. New properties will appear, but with what impact on the offspring? With any side effect on the upper assembly? This question has links with error propagation in complex industrial systems and introduction of errors through correction or enhancement of sophisticated software or service. Further down at the levels of ethics and sustainability, the matter points to more general topics related to transhumanism.

The IBM Montpellier plant acquired a factual expertise in this context during 1980s, when solving plant layout problems, planning, scheduling and sequencing challenges in complex assembly lines involving 80,000 part numbers dedicated to 800 different computer models became necessary. Operation research-based approaches led us to dead-ends and non-consistent solutions, therefore non-sustainable solutions. So-called “smart manufacturing lines” were developed with IBM Research at Yorktown Heights. Simulated annealing [MAS 89] technology was first introduced to accelerate time in solution searching. Then, genetic-based crossover mechanisms were implemented, whose root principle consists of exchanging genetic material among homologous solutions. They resulted in recombining the elements of different solutions, as it is done in nature (genetic algorithms [MAS 97]). At last, manufacturing staff could proceed with full manufacturing line automatizing through computer integrated manufacturing (CIM).

As aforementioned, we can always transpose own approaches from one specific field to another with physics, biology and industry and ask how to pass from a micro to a macro level and vice versa. But also, how to control the transition problem? How to control and manage the rising of faults and defects? How to foster the emergence of self-organized patterns? These are points to be developed on later on.

In sustainability engineering, pieces of solutions are based on the ability of transposing and adapting results and knowledge from one domain to another and operating highly varied synergies, rather than trying to reinvent the wheel in an expensive way. In the area of sustainability, such development process represents a differentiating factor and helps getting a competitive and innovation advantage.

I.6.2. Asymmetry of thought

In the cognition field, links between asymmetry (Code of Matter) and the Code of Thought cannot be ignored. These codes are those detailed in [MAS 15 b] and presented in Figure I.1 below. The main properties of these codes must be highlighted to better understand how to forge a “dictatorship of thought” in a given civilization. Asymmetric information, for instance, is common in computing and in philosophy, politics and religion, where the asymmetry of thought can be considered. Compared to a past understanding, this notion has significantly changed, becoming more complex. The asymmetry is due to three primary causes:

1) Morality, ideology, censorship, deontology or ethics – associated with legal or regulatory sanctions – may “curve” information. It resembles the space-time curvature of general relativity, unless a singularity due to a black hole as in the case of a dictatorship.

2) The approval or disapproval, the prudent or loose silence when thinking in a particular outward way, while the behavior and attitude are contrary to an own inner way of thinking, thus not defending a belief and dodging from lack of courage, etc.

3) Of increasing importance are social networks, which allow free access to a wealth of information. Under the cover of freedom of expression, Web users can say anything about anyone including themselves and can disclose intimate scenes, personal inclinations and thoughts, etc. Anybody can be exposed to public disgrace, where smear and lynching campaigns contribute to destroy a person, a thing equivalent to civic and social censure applied by and to an entire community.

It is certainly possible to stand out a single way of thinking through “eliminating” deviants on behalf of morale or “democratic” principles, then to achieve a kind of useful standardization of the human thought. This is, however, a sort of freedom of expression loss. Examples abound in every country and whatever the communities involved. Raising the question of what sustainability means in such systems is conceivable. Like the freedom of thought, a dictatorship of thought is improper when becoming predominant. But how to define good equilibria as we consider that asymmetries are complementary?

I.6.3. Quantum physics and information theory

Quantum physics is involved in a large number of applications that we use everyday: lasers, microelectronics, medical imaging, GPS, superconductivity, cryptography, etc. It seeds new opportunities: quantum computing, teleportation or even entanglement capabilities for control systems. So far, quantic effects are occurring at micro- and nano-technological levels. Wouldn’t it be intriguing and engaging to call for quantic phenomena in various domains, for instance, decision management science?