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- Herausgeber: 50Minutes.com
- Kategorie: Fachliteratur
- Serie: Coaching
- Sprache: Englisch
Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.
Personal branding is a relatively new concept but it can be adopted and applied by almost anybody, in any industry. Whether you are searching for a new job or simply want to build a strong professional network, it is essential that you get your branding right. This guide will take you through all the steps, from choosing the social media that best suits you to avoiding embarrassing moments online.
In 50 minutes you will be able to:
• Understand the importance of personal branding and the benefits it can bring
• Build a strong online presence by building a good reputation for yourself and your service
• Avoid making mistakes when developing your brand, such as committing a social media faux-pas
ABOUT 50MINUTES.COM | COACHING
The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 28
Veröffentlichungsjahr: 2017
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Developing your personal brand
Issue: how can I stand out in the job market by building a strong digital reputation through personal branding or personal marketing? Uses: stand out from the competition, establish your reputation in your industry and increase your chances of attracting employers and potential clients. Professional context: professional relationships, human resources, marketing, career management. FAQs: What are the golden rules for effectively developing my personal brand? What are the advantages of personal branding if I already have a job? How can I be sure of creating a coherent personal brand? What are the essential tools for building a personal brand? What are the mistakes to avoid on social media? What do I do if, after making a mistake, I now have a bad reputation?For any organisation wanting to carve out a place in the increasingly competitive working world, having a presence on the internet and on social media is now almost obligatory. But what about our personal reputation?
According to CareerBuilder, a website that specialises in job-seeking, many recruiters do some quick research on applicants by typing their name into Google. More broadly, this trend towards googling is also followed by a large number of individuals looking for a service. Whether we need a plumber or to order a pizza, our first reflex is very often to open a new internet page. Customer comments on the service delivered, consumer reviews of the quality of service, recommendations from specialists in the sector or the transparency of information thus become deciding factors when the time comes to choose a service provider.
Developing a web communication strategy to build yourself the best possible digital identity (in other words, personal branding) can thus prove to be an excellent investment. In 50 minutes, this guide will teach you all the secrets of this personal marketing so as to turn your e-reputation into a selling point.
Personal branding: the basics
Personal branding summarised
After first appearing in 1981 in The Battle for Your Mind by Al Ries and Jack Trout, the concept of personal branding has been conceptualised by many specialists, including the Americans Tom Peters during the 1990s and William Aruda and Peter Montoya during the 2000s.
Personal branding, also known as ‘personal marketing’, involves applying communication and marketing techniques that are usually used to promote a product or company to an individual. In this way, the individual becomes their own brand. The aim of this process is to encourage potential clients or employers to enlist the services of one person and not another. What matters is therefore no longer so much the product or service offered by the person in question, but rather their reputation and their professional identity. These are created and spread primarily through the internet and its preferred communication methods, namely social networks.
But how can you become your own marketing object? What are the steps to follow in order to stand out from your competitors and make yourself attractive to prospective clients or employers? What tools are available to succeed in this undertaking? Finally, what are the mistakes that you should not make in order to avoid seeing your efforts reduced to nothing?
