Pinterest Marketing For Dummies E-Book

Kelby Carr

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 220

Veröffentlichungsjahr: 2012

Beschreibung

Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You'll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks. * Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards * Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks * Reveals how to run contests on Pinterest * Gives the lowdown on launching new products * Includes tips and techniques for building a community on Pinterest Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.

Leseprobe

Pinterest™ Marketing for Dummies®

Visit www.dummies.com/cheatsheet/pinterestmarketing to view this books’ cheat sheet.

Table of Contents

Introduction

About This Book

How This Book Is Organized

Foolish Assumptions

Icons Used in This Book

Where to Go from Here

Chapter 1: Understanding Why You Need a Pinterest Presence

Knowing the Business Benefits of Pinterest

Understanding Pinterest Demographics

Setting Goals and a Mission for Your Pinterest Profile

Determining How to Best Represent Your Brand on Pinterest

Understanding Copyright and Legal Issues

Chapter 2: Setting Up a Pinterest Account

Deciding Whether to Use a Business or Personal Identity

Deciding Who Should Run Your Pinterest Account

Getting an Invitation to Join Pinterest

Maintaining Control of Your Pinterest Account

Setting Up Your New Account

Setting up your profile

Adding a profile picture

Adding a bio

Setting your e-mail preferences

Understanding the Social Etiquette for Businesses on Pinterest

Understanding the Pinterest Lingo

Chapter 3: Following People on Pinterest

Using Pinterest Site and Search to Find People to Follow

Using Pinterest search to find people to follow

Using Pinterest categories and Popular pins to find people to follow

Using Pinterest Everything stream to find people to follow

Using Pinterest Friend and Follower lists to find people

Following your followers back

Finding Facebook Friends to Follow

Finding E-mail Contacts to Follow

More Tips on Finding People to Follow

Chapter 4: Creating Boards and Pins

Creating Boards

Naming your board

Choosing a category

Creating a new board

Creating collaborative group boards

Rearranging Your Boards

Editing Your Board Cover Photo

Editing Your Boards

Deleting a Board

Leaving a Collaborative Board

Chapter 5: Pinning and Repinning

Adding a Pin with a Website URL

Installing the Pinterest Pin It Button

Using the Pin It Button to Add a Pin

Uploading an Image as a Pin

Repinning

Finding pins to repin

Sharing a pin or repin on Facebook and Twitter

Using Hashtags, Mentions, and Price Tags

Using hashtags

Tagging member names in pins

Including a price tag in a pin

Chapter 6: Getting Active on Pinterest

Finding Time for Pinterest

Setting a Pinterest Schedule

Finding Shareable Content to Pin

Commenting and Liking

Chapter 7: Getting Fans, Customers, and Clients to Follow You

Using Your Website, E-mail List, and Social Media Channels to Attract Followers

Promoting your Pinterest profile on your website or blog

Promoting your Pinterest profile in your e-mail marketing

Using social networks to attract Pinterest followers

Integrating Pinterest into Print and Broadcast Marketing Efforts

Attracting Pinterest Followers at Your Store or Location

Participating in Pinterest-Related Content and Link Lists on Other Sites

Chapter 8: Engaging on Pinterest

Understanding What Is Engaging on Pinterest

Creating a Pin That Will Get Repinned

Creating a Pin That Encourages Comments

Handling Trolls, Spammers, and Negative or Inappropriate Interaction

Being a Good Pinterest Citizen

Chapter 9: Creating Pin-Worthy Content

Finding Your Content That Has Been Shared on Pinterest

Making It Easy to Pin Your Images

Adding the Pin It web button

Adding a WordPress Pin It plug-in

Installing the Pinterest “Pin It” Button plug-in

Creating Pin-Friendly Images

Handling Image Pinning Issues

Watermarking your images

Reporting a copyright violation

Blocking pinning of your images

Chapter 10: Generating Buzz on Pinterest

Engaging with Your Brand Enthusiasts

Running Successful Pinterest Marketing Campaigns

Deciding Whether to Use Pin It to Win It Campaigns

Chapter 11: Tracking Pinterest Metrics

Using Analytics and Statistics Programs to Track Traffic Referrals

Tracking Followers, Repins, and Likes

Creating a Pinterest Measurement Report

Chapter 12: Ten Pins That Went Viral

Chocolate Chip Cookie Recipe Pin

Harry Potter Light Switch Pin

Bed and Breakfast Bathroom Pin

Pretty Updo Pin

He’s Quite Perfect Pin

Balsamic Watermelon Cubes Pin

How to Frost a Cupcake Pin

How to Make a Clementine Candle Pin

Water Candle Pin

Camibands Pin

Cheat Sheet

Pinterest™ Marketing Dummies®

by Kelby Carr

Pinterest™ Marketing For Dummies®

Published by John Wiley & Sons, Inc. 111 River Street Hoboken, NJ 07030-5774

www.wiley.com

Copyright © 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number is available from the publisher

ISBN 978-1-118-38315-5 (pbk); ISBN 978-1-118-38310-0 (ebk); ISBN 978-1-118-38312-4 (ebk); ISBN 978-1-118-38311-7 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

About the Author

Kelby Carr is the founder and CEO of Type-A Parent (www.typeaparent.com), a social network and online magazine-style blog founded in 2007 for parent bloggers, and Type-A Parent Conference (www.typeaconference.com), an annual blogging and social media conference founded in 2009 that attracts major corporations and hundreds of parents who blog. She is a social media and blogger outreach consultant. She is a frequent speaker on new media topics.

She’s been coding since 1982, social networking online since 1984, web publishing since 1992, blogging since 2002, and tweeting since 2007. She was an early adopter of Pinterest, and is active there daily with thousands of followers and hundreds of pins.

You can follow her on Twitter at @typeamom (http://twitter.com/typeamom), find her on Facebook at http://facebook.com/kelby, and, of course, follow her personal Pinterest account at http://pinterest.com/kelby and her business account at http://pinterest.com/typeacon.

Dedication

This book is dedicated to my husband and three children. They are my world, and I would even give up the Internet for them. Fortunately, they haven’t asked me to. Yet.

Author’s Acknowledgments

Thank you to Ellen Gerstein for being a great friend and for making this happen, to Amy Fandrei for sealing the deal, to Linda Morris for the great editing, and to Melanie Nelson for having one of the hottest brains I know (and for killer technical editing). I also want to acknowledge the many smart and talented business people, entrepreneurs, public relations people, and marketing gurus I call friends who are a constant source of knowledge and information about this fascinating world of social media.

Publisher’s Acknowledgments

We’re proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax [phone].

Some of the people who helped bring this book to market include the following:

Acquisitions and Editorial

Project Editor: Linda Morris

Acquisitions Editor: Amy Fandrei

Copy Editor: Linda Morris

Technical Editor: Melanie Nelson

Editorial Manager: Jodi Jensen

Editorial Assistant: Leslie Saxman

Sr. Editorial Assistant: Cherie Case

Cover Photo: © kizikayaphotos/iStockphoto.com

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Patrick Redmond

Layout and Graphics: Jennifer Creasey, Lavonne Roberts

Proofreader: Rebecca Denoncour

Indexer: Palmer Publishing Services

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Kathleen Nebenhaus, Vice President and Executive Publisher

Composition Services

Debbie Stailey, Director of Composition Services

Introduction

Pinterest is an overnight online marketing sensation. The social bookmarking site has quickly risen from obscurity to become the third most popular social network. The site, which is an image-driven virtual pinboard, is now attracting visits and members in the millions. Beyond that, it is driving traffic to websites in droves.