PopUp Republic E-Book

Jeremy Baras

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 235

Veröffentlichungsjahr: 2015

Beschreibung

Find out how to get in on the booming pop-up scene PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant is your comprehensive guide to the new world of pop-ups. This fresh text dives into the details of the pop-up industry, offering you a first-hand glimpse at pop-up success through stories, examples, anecdotes, and case studies. Additionally, if you have the entrepreneurial spirit and want to embark on your own pop-up journey, this forward-thinking resource features a guide to launching your own pop-up. Based upon a wealth of experience and knowledge, this book shines a spotlight on the differences between the pop-up industry in the United States and Europe, discusses the tools you need to create a successful pop-up, defines what, exactly, a pop-up is, the costs and benefits of the pop-up business model, the permits, insurance, and licenses that are needed to run a pop-up, and more. A $50-billion industry, pop-ups have become key features of the business landscape in cities around the world. From retail shops to restaurants, a wide range of customer-facing enterprises are embracing the pop-up trend. * Follow the launch and operation of a successful pop-up, and learn from the experiences of other entrepreneurs * Analyze case studies that shed light on the successes and challenges that pop-ups have faced * Leverage expert guidance in building your own pop-up business model * Identify how the pop-up industry is changing retail, dining, and entertainment industries on a global level PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant takes a close look at the emerging pop-up industry--and at the ways in which this industry is disrupting traditional business models to make room for innovative entrepreneurs.

Leseprobe

Cover design and art: Wiley

Copyright © 2016 by Jeremy Baras. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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Library of Congress Cataloging-in-Publication Data:

ISBN-978-1-119-14591-2 (pb); 978-1-119-14747-3 (epdf); 978-1-119-14748-0 (epub)

CONTENTS

Preface

Acknowledgments

Introduction

The Pop-Up Industry

What Is a Pop-Up?

The Makings of PopUp Republic

Pop-Ups: The State of the Nation

Pop-Ups: The State of the World

The Size of the Pop-Up Industry in the United States

The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies

Interview with Florence Hardy, an Urban Economic Development Professional about Pop-Ups

Becoming a “Popupreneur”

Are You a Good Candidate to Host a Pop-Up?

A Day in the Life of a Popupreneur

Choosing a Concept

Creating a Concept vs. Creating a Concept That Sells

What to Expect

How to Manage It All

The Day-to-Day

What Is Success?

Customers

The Execution

Pop-Up Shops

Interview with Greg Spielberg, Founder of Imagination in Space

Planning Your Pop-Up Business

Seasonality

Insurance, Permits, and Licenses

Promotion

Outfitting the Space

Expenses

Inventory/P.O.S. Systems

Staffing

Pop-Up Restaurants

Seasonality

Types of Spaces

Licenses, Permits, and Insurance

Furniture and Fixtures (Dependent on Type of Restaurant)

Food Trucks

Rules and Regulations

Promotion

Riding Solo vs. Blending In

Accounting for the Weather

Interview with Jeff Wang, Owner/Operator of Yum Dum Food Truck in Chicago, Illinois

Fashion Trucks

Interview with Laura Layton, Owner of Tin Lizzy Mobile Boutique

Pop-Up Spaces

Summary

Benefits/Costs

Expectations as a Landlord

Becoming a Pop-Up Landlord

Stores-Within-Stores and Restaurants-Within-Restaurants

Empty Storefronts

Interview with Aaron Gadiel, Shopping Center Executive

Farmers Markets

Public Spaces

Matchmaking

Flea Markets

Yard Sales

The Ideal Pop-Up Customer

Case Study: The Launch of a Pop-Up Store

Pop-Up Checklist

What’s Ahead

Reload, Fire, Aim

Interview with Shuchi Naidoo, Founder of Twenty-Nine Calories Pop-Up Restaurant

Look Out! Here Come the Big Brands and the Big Malls

Interview with Melinda Holland, SVP of Business Development, General Growth Properties

Interview with Patty Hirt, Retail Development at General Growth Properties

Pop-Ups

Why Pop-Ups Make Sense for Baby Boomers

About the Author

Index

EULA

List of Illustrations

Fly Guy Brand Is an Apparel Company Based in Colorado, Started by Teenage Brothers Austin and Preston Anguilm. Their Pop-Up Shop Opened in 2014.

Customers Interact at the “Next Top Makers” Pop-Up Shop in New York City, Sponsored by Imagination in Space.

Customers Participating in a Dinner in the Sky Pop-Up Dinner in Brussels, Belgium

The Yum Dum Food Truck Serves Hungry Customers in Downtown Chicago

Laura’s Tin Lizzy Mobile Boutique

Chef Shuchi Naidoo Prepares for Her Pop-Up Dinner.

Guide

Cover

Table of Contents

Preface

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Preface

Quite often, a revolution takes place right before our eyes without our even being aware of it until it has already taken place. To understand why this occurs, think of a connect-the-dots drawing. The dots are all there in front of you, but until you connect them, you have trouble discerning what the picture actually portrays.

We are living in just such an era. The makeover is taking place in a confluence of four commercial sectors: retail; public dining; commercial and public property; and events. And it’s happening because of a movement that is so new and fragmented that it doesn’t have a definition, is spelled three different ways, even though it is only five letters, and its size depends on what you include within its umbrella, something that up to now is a matter of opinion.