Realizing Business Model Innovation - Martin Trapp - E-Book

Realizing Business Model Innovation E-Book

Martin Trapp

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85,59 €

Beschreibung

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully Realizing Business Model Innovation and, together, establish a deliberate, strategic-level management approach.

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