Risky is the New Safe E-Book

Randy Gage

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 178

Veröffentlichungsjahr: 2012

Beschreibung

THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won't get you to success today. Risky Is the New Safe will change the way you look at everything! You'll view challenges--and the corresponding opportunities they provide--in entirely new and exciting ways. You'll recognize powerful new gateways to creating wealth. In this mind-bending book you'll discover: * How mavericks like Steve Jobs, Richard Branson, and Mark Cuban think differently--and what you can learn from them; * The six-month online course that could allow you to earn more than a Ph.D.; * How social media changes branding and marketing forever, and what that means for you; * What happens when holo-suites and virtual-reality sex come about, and how you need to prepare; * The new religion of ideas: How to become an "idea generator" and declare as a free agent; and, * What will cause the Euro, precious metals, and oceanfront real estate to collapse--and how that can make you rich!

Leseprobe

Contents

Acknowledgments

Synopsis: Safe Is the New Risky

Overture: Training Monkeys and Cloning Puppies

All the Rules Have Changed . . .

I See Dead People

Playing It Safe Is the Biggest Risk

Ain’t It Great! Here’s the Really Good News . . .

Act I: It’s Not About the Tech

To Vid or Not to Vid

Seven Billion Channels and Everything’s On

Migrating from Screen to Screen

Now It Gets Real. Kind Of.

Virtual Reality Sex

Act II: The Only Free Cheese Is in the Mousetrap

So How Does This Happen?

A Line Has Been Crossed

The Only Free Cheese Is in the Mousetrap

Retirement

Something Else to Keep in Mind . . .

Taking Risks

Bottom Line

Tenor Aria: The New Religion of Ideas

New World Order?

So Where Does All This Take Us Right Now?

Playing to Win in the Shark Tank

Results-Based Compensation

Act III: Move Fast and Break Things

The New Reality of Marketing

The Real Truth on Branding

Spreading Memes through the Internet

The Real Sweet Spot

Retail Is Dead

The Next Dot-Com Bubble

Act IV: Harnessing the Ego for Success

The New Billionaires

How Geniuses Harness Ego

The Ego for Good

The Role of the Ego to Manifest Prosperity

Staying in Balance

Soprano Aria: Selfishness Is the New Altruism

Selfish Is Good

Your Purpose Can Pull You Forward

The After Party: Sameness Creates Comfort; Difference Creates Opportunity

Find Opportunity

A New and Different Level of Thinking

Required Reading for Risk Takers

Connect with Randy!

Shameless Promos for Risky is the New Safe

They Loved It—You Might Too!

“This is your go-to business page-turner! Randy’s forward-thinking concepts embody my own business ideals for driving success within organizations: take risks, no one’s going to die!”

—Jeffrey Hayzlett, global business celebrity and bestselling author of Sometime Cowboy

“This remarkable, fast-paced book opens your mind and imagination to the incredible opportunities that appear around you when you change your perspective.”

—Brian Tracy, author of The Power of Self-Confidence

“Holy crap, I love this book! It’s smart, entertaining, and best of all, made me re-think my life and my business. That’s a winning combination I find irresistible. Don’t hesitate to buy this book and put it to use in every aspect of your life.”

—Larry Winget, five-time NYT/WSJ bestselling author, including the #1 bestseller, Shut Up, Stop Whining & Get A Life!

“Read this book. But, before you do, suspend what you already believe is true about the way the world is and operates. You are about to learn what ‘critical thinking’ is all about, why risky indeed is the new (and perhaps, only) safe, and how it can make you wiser and more prosperous. The good news is that—in typical Randy Gage style—it will be fun, entertaining, and just sarcastic enough to keep you riveted to every page. Get out your pen and highlighter . . . you’re gonna need it!”