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- Herausgeber: Westend Verlag
- Kategorie: Geisteswissenschaft
- Sprache: Englisch
Fast alle kaufen bei Amazon ? ist ja so bequem. Die Innenstädte veröden, die Straßen verstopfen und die Papiertonnen quellen über. Die Hersteller von qualitativen Waren werden ökonomisch ausgepresst, kopiert (Amazon produziert dann gleich günstiger selber) und die Konzentration auf allen Ebenen nimmt unaufhörlich zu. Und noch schlimmer: Alexa hört weltweit in allen Wohnstuben alles mit, auch die intimsten Informationen über uns kennt der weltweit größte Händler ? und könnte heute schon entscheiden, was er uns morgen verkaufen will ? noch fragt er uns vorher, aber bald kommt es von selber bei uns an. Amazon weiß ja auch, was wir gerne lesen und so rund um die Uhr auf unseren Amazon-Bildschirmen schauen, und wo wir dann das Buch aus Langeweile zuschlagen ? da lässt man doch gleich leichter verdaubares schreiben und liefert dies an den inzwischen vollkommen unmündigen Konsumenten. Da hilft nur zu sagen ?Schnauze, Alexa?!
Sie lesen das E-Book in den Legimi-Apps auf:
Seitenzahl: 56
Veröffentlichungsjahr: 2018
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Ebook Edition
Shut up, Alexa!
Why I don’t shop at Amazon
– Warning –
This book may convince you to do the same
More on our books and authors:
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Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im Internet über http://dnb.d-nb.de abrufbar.
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eISBN 978-3-86489-740-5
© Westend Verlag GmbH, Frankfurt/Main 2018
Umschlaggestaltung: © Jasmin Zitter, ZitterCraft, Mannheim
Satz und Datenkonvertierung: Bookwire GmbH
Johannes Bröckers was born in 1960 and studied German philology, and European ethnology in Marburg, Germany. He has worked as a Journalist, Copywriter and Creative Director in Advertising. In the year 2000, he founded pleasant_net, the Bureau of strategic influence. He lives and works as a Marketing Consultant, Writer and Lecturer in Frankfurt am Main, Germany
THE FUTURE WE EMBARK ON WILL BE THE PRESENT WE HAVE TO LIVE IN
To be upfront about it: Of course, I have an active Amazon account and am one of 44 million German customers, who contribute to the ka-ching at Amazon. I still remember the first time I ordered a book online. Back then, Amazon was a small online vendor. I was pressed for time and couldn’t go to my favorite bookstore that I would usually visit on Saturdays. The book I eagerly wanted wasn’t available, which meant I had to wait a week for them to get it for me. I asked my bookseller if maybe he would start a website so it would be possible to order from them via email. “Yeah, we’re talking about it but it’s going to take a while,” was his answer. All right, DSL had not been invented yet, and the digital world on your computers was turning at a leisurely pace of 56 kbit/s. But while my bookseller was contemplating getting an email account for customer orders, Amazon was already offering the cornucopia of the printed word including home delivery with a simple click of your mouse. Naturally, that was super cool and it made you feel connected to the future.
In the meantime, my admiration for Amazon has waned significantly. Nowadays I use it more like the frozen pizza I keep in my freezer. If I’m really hungry and there’s nothing else to eat, I’ll go back to it. In less than 25 years Amazon founder Jeff Bezos has managed to turn his small-time Garage startup into a billion-dollar behemoth, the most valuable company on the planet alongside Apple. At the same time, he also made himself the richest man on the planet with a supposed wealth of $ 150 billion dollars by recent estimates. Great! – And guess what, I was part of it and lined his pockets. There are only 58 countries worldwide that can boast of a higher G.D.P. than Jeff Bezos’ private fortune. The other 135 countries have a far lower G.D.P. You can admire the guy and the achievement, and I’m sure he’s a hero in certain circles, much like Steve Jobs. But we all know that a stellar ascent always comes at a cost. In this case paid for by others and not the industrious Mr. Bezos. Go ahead and ask any of your critical thinker contemporaries about their online behavior: “Why are you still using Facebook, WhatsApp or Instagram?” And they will most likely answer: “Well, you know, without WhatsApp I just couldn’t organize my job/family!” Yet, ever since the Cambridge Analytica debacle we know what Facebook et al. do with all our private data.” “Yeah, I know, you’re right, but..,” which is how these conversations usually tend to dissolve with a shrug. That almost sounds like saying “Eat more excrement – 44 million flies can’t be wrong!”
