Social Media at Work E-Book

Arthur L. Jue

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 322

Veröffentlichungsjahr: 2009

Beschreibung

The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. * Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness * Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools * Shows how to tap into the power of social networks to improve organizational performance * Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

Leseprobe

Table of Contents

Cover

Title

Copyright

Dedication

1: SOCIAL MEDIA AT WORK

Why “Social Media”?

The Changing Landscape

Short-Term and Long-Term Benefits

Achieving Adoption in Your Organization

2: THE CHANGING LANDSCAPE AND WHAT IT MEANS TO YOU

The Nature of the Business Environment

The Shift in Workforce Demographics

Your Competitors Get It—Do You?

Trailblazer—Dow Connects with Employees, Past and Present

Get on Board

3: WHAT IS SOCIAL MEDIA, AND HOW DOES IT WORK?

What Is Social Media?

The Key Players in Social Media

Shortcuts for Efficiency: Tagging and RSS Feeds

Weaving a Tapestry

Trailblazer—Social Media at Oracle

Your Toolbox Is Stocked

4: WHERE SOCIAL MEDIA HAS AN IMPACT

Capitalizing on Organizational Benefits

BT Group: Ahead of the Curve

5: EXAMPLES FROM TRAILBLAZERS

Attracting and Retaining the Best Talent with Social Media

Social Media and Innovation

Social Media and Operational Efficiency

Social Media and Talent Development

Social Media and Employee Engagement

Trailblazer—Nokia Embraces Social Media

Start with What Matters Most

6: PUTTING SOCIAL MEDIA TO WORK

How Social Media Takes Hold

The Process

The Practices

Emerging Wisdom

Trailblazer—Intel Discovers Its Playbook

Your Own Discovery

7: LOOKING TO THE FUTURE

How Changing Organizations Will Continue to Use Social Media

How Social Media Itself Will Change

How Society Will Use Social Media

Begin the Journey

Notes

Acknowledgments

About the Authors

Index

End User License Agreement

List of Tables

6: PUTTING SOCIAL MEDIA TO WORK

Table 6.1 Social Media Organizational Assessment

Table 6.2 Key Practices for Implementing Social Media

Guide

Cover

Table of Contents

Begin Reading

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More Praise for Social Media at Work

“All business leaders need to be aware that social media technologies have the capacity to fundamentally reshape the way work gets done and sustainable advantage is obtained. This book shines a bright light on leading practices and provides wonderful insights into developing your own approach.”

—Alan Matcham, associate, Management Innovation Laboratory, London Business School

“This book provides fresh ideas about the critical role that social media play in winning organizations.”

—Mike Duffy, dean, School of Business and Professional Studies, University of San Francisco

“If you ever thought social media was just for teens or was a workplace time-waster, think again. Social Media at Work makes the business case for using social networking in the organization.”

—Fred Johnson, president and CEO, Credit Union Executives Society

“Offers leaders clarity on using a powerful toolbox to better attract, retain, and develop business talent.”

—Edward E. Gordon, author, Winning the Global Talent Showdown

“Socialization in the workplace now has a guidebook for furthering skills and advancing careers. Jue, Alcalde Marr, and Kassotakis truly drive it home.”

—Peter Amato, CEO, Inner Harmony Group

“Social Media at Work is immensely helpful in showing uses of social media in organizations today. The ideas about leveraging large networks of connections for co-creation and mass collaboration are useful to build relationships among contributors of any large project.”

—Charles Wankel, Ph.D., associate professor of management, St. John’s University

“Engagement and performance are now to be attained through social media, networking, and strategy. This book is a wake up call for corporate leaders who want to survive in a fast-changing and complex world. Enlightening, simple, concrete. A guide for action.”

—Dr. J. Robert Ouimet, chairman and CEO, Holding O.C.B., Inc., Cordon Bleu International, and Ouimet Tomasso, Inc.

“People at their core are social beings and we have now become a media-immersed, electronically-connected society. Anyone interested in using the latest communications ‘gizmos’ will enjoy this book.”

—Jon M. Corey, Ph.D., vice president, NEXTCARE, Urgent Care Corp

“A must-read for CEOs, entrepreneurs, managers, and human resource executives. If you deal with Gen Yers or Gen Xers and you want to grow and compete internationally, reading this book will help you become effective, innovative, and successful.”

—Dr. Prasad Kaipa, executive director, Center for Leadership, Innovation and Change, Indian School of Business

“Jue, Alcalde Marr, and Kassotakis have hit this one out of the park. Emotional intelligence in business is the wheel, and social networking is the grease. Social Media at Work gets this loud and clear.”

—Esther M. Orioli, author, EQ Map, and chief architect, 21Day-Club. com

“A comprehensive review of the changing landscape of today’s social media world and a must-read for senior executives who want to challenge and retain the next generations of business talent.”

—John W. Lohre, vice president, Wealth Management, Securant Bank and Trust

“Once you start reading this book you’ll be totally absorbed—it is rich and practical. I recommend it to managers and leaders who are looking for new and innovative approaches to improve employee performance.”

—Robert C. Preziosi, professor and faculty chair of HRM, H. Wayne Huizenga School of Business and Entrepreneurship, Nova Southeastern University

“At last a book that takes the mystery out of social networking within organizations. Social Media at Work provides a valuable road map of how to tap the resources of a company’s heart and soul. Filled with insights and examples, this book is essential reading for anyone who wishes to lead in a post modern world.”

—Ernest D. Chu, author, Soul Currency

“With practical stories from every sector, this book will shift your thinking radically to the possibilities of social media. It’s an engaging resource to accelerate your strategic paths to success.”

—Shelly Wilsey, director, International Leadership Association

“Social Media at Work provides a solid case for why your organization needs to embrace this global phenomenon. All of us can create more connected, innovative, and agile organizations using social media.”

—Ginny Von der Schmidt, chair, The Institute for Management Studies, San Francisco

“Successful executives are driving toward increasingly loftier goals. This powerful book highlights how social networking tools can help make those goals into a reality, especially during uncertain times.”

—Dr. Ronald Lesniak, CEO, Teledex LLC

“Social Media at Work is one of the de facto standards that the talent development community will use to reinvent their industry.”

—Scott Saslow, founder and executive director, The Institute of Executive Development

SOCIAL MEDIA AT WORK

How Networking Tools Propel Organizational Performance

Arthur L. Jue

Jackie Alcalde Marr

Mary Ellen Kassotakis

Copyright © 2010 by Arthur L. Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis. All rights reserved.

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Library of Congress Cataloging-in-Publication Data

Jue, Arthur L., 1966-

Social media at work : how networking tools propel organizational performance / Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis.

p. cm.

Includes index.

eISBN : 978-0-470-55378-7

1. Social media. 2. Social networks. 3. Organization. I. Marr, Jackie Alcalde, 1962- II. Kassotakis, Mary Ellen, 1953- III. Title.

HM742.J84 2009

303.48’33—dc22

2009029078

To trailblazers everywhere—the groundbreakers, innovators, pathfinders, and pioneers—who courageously push the social media envelope

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