Social Nation E-Book

Barry Libert

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 241

Veröffentlichungsjahr: 2010

Beschreibung

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: * Integrate social skills into existing managerial and leadership practices * Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise * Adopt new forms of social leadership across the entire organization * Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners * Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.

Leseprobe

Table of Contents

Title Page

Copyright Page

Preface

SEEN BUT NOT HEARD

HARVARD ISN’T ALONE

ALIGNING WITH MY CHILDREN

KAYAK.COM PURSUES A NEW WAY OF WORKING

MY FIRST SOCIAL NATION

WHY READ THIS BOOK?

PART 1 - THE FUTURE OF BUSINESS IS SOCIAL

Chapter 1 - SOCIAL MEDIA CREATES REAL VALUE

BUILDING YOUR OWN SOCIAL NATION

BENEFITTING FROM THE CONTRIBUTION OF OTHERS

SOCIAL NATIONS WILL BECOME THE DOMINANT FORCE IN BUSINESS

EMBRACING YOUR SOCIAL NATION TO BENEFIT

FOUR DRIVING FORCES

ITS TIME TO EMBRACE YOUR SOCIAL SELF

BEST BUY BUYS IN—AND BENEFITS

BUILDING YOUR SOCIAL NATION TRANSLATES INTO GROWTH

WHAT’S NEXT?

SEVEN STEPS THAT START WITH YOU

PUT SOCIAL TO WORK FOR YOU—NOW

Chapter 2 - WHY SOCIAL SKILLS MATTER

DIFFERENT SKILLS FOR DIFFERENT AGES

PHYSICAL STRENGTHS

INFORMATIONAL STRENGTHS

EMOTIONAL STRENGTHS

SOCIAL STRENGTHS

PUTTING THE FOUR STRENGTHS IN CONTEXT

GETTING COMFORTABLE WITH YOUR SOCIAL SELF

START TO BUILD YOUR SOCIAL CAPABILITIES

Chapter 3 - TEST YOUR SOCIAL SKILLS

KNOW YOUR SKILLS

HOW TO GET STARTED

YOUR SOCIAL QUOTIENT

THE JOURNEY BEGINS NOW

PART 2 - SEVEN PRINCIPLES FOR BUILDING YOUR SOCIAL NATION

Chapter 4 - PRINCIPLE 1: DEVELOP YOUR SOCIAL SKILLS

CONNECTING WITH PEOPLE

A SOCIAL NATION FOR WOMEN

LEADING SOCIALLY CAN HELP YOU GET AND STAY AHEAD

FINDING THE NEW SOCIAL LEADERS IN YOUR ORGANIZATION TO CREATE CHANGE

SOCIAL LEADERS PUT OTHERS FIRST

PRESCRIPTIONS FOR YOUR SOCIAL SKILLS

Chapter 5 - PRINCIPLE 2: LET CULTURE LEAD THE WAY

COMPARE ZAPPOS TO GENERAL MOTORS . . . YOU GET THE POINT

CULTURE: MAKE IT SOCIAL, MAKE IT PERSONAL

CULTURE IS WHAT THE OUTSIDE WORLD SEES, TOO

PRESCRIPTIONS FOR CREATING YOUR OWN SOCIAL CULTURE

Chapter 6 - PRINCIPLE 3: MIND YOUR ONLINE AND OFFLINE MANNERS

YOU CAN STILL LEARN FROM EMILY POST

WATCH HOW YOU SAY IT BECAUSE EVERYONE CAN SEE IT

CHARISMA COUNTS MORE THAN EVER

PRESCRIPTIONS FOR APPLYING MANNERS ONLINE

Chapter 7 - PRINCIPLE 4: MONITOR AND MEASURE YOUR COMMUNITIES’ CONTRIBUTIONS

PRESCRIPTIONS FOR BUILDING SOCIAL INTELLIGENCE

Chapter 8 - PRINCIPLE 5: INVOLVE YOUR FANS IN EVERYTHING YOU DO

LOOKING FOR NEW WAYS TO GROW

PRESCRIPTIONS FOR DERIVING VALUE FROM YOUR FANS

Chapter 9 - PRINCIPLE 6: RELY ON YOUR COMMUNITY FOR GROWTH AND INNOVATION

LET’S DRINK TO SOCIAL INNOVATION

OPENING UP INNOVATION

PRESCRIPTIONS FOR ENGAGING YOUR FOLLOWERS IN YOUR SUCCESS

Chapter 10 - PRINCIPLE 7: REWARD OTHERS AND YOU WILL BE REWARDED, TOO

THE VALUE OF YOUR SOCIAL NETWORK CAN BE INFINITE

BUILDING EMOTIONAL REWARDS INTO EVERYTHING YOU DO

DO SOMETHING REALLY GOOD

PART 3 - START TODAY TO CREATE YOUR OWN SOCIAL NATION

Chapter 11 - HOW TO GET STARTED AND 10 PITFALLS TO AVOID

DIFFERENTIATING FRIENDS AND FOLLOWERS FROM FANS AND FANATICS

A NEW FRAMEWORK FOR BUILDING VALUE

THE VALUE DERVIED FROM THE FOUR NATION MODELS

FIVE PLACES TO GET STARTED

SOCIAL MEDIA TOOLS TO HELP GET YOU STARTED

TEN PITFALLS YOU WANT TO AVOID

MAKE IT SOCIAL, MAKE IT VALUABLE

Epilogue: Business and Social Become One

Acknowledgments

Mzinga Writing Team

Company Index

Subject Index

Copyright © 2010 by Mzinga, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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ISBN 978-0-470-59926-6 (cloth)

Preface

You make a living by what you get. You make a life by what you give.

—Winston Churchill

About 15 years ago my wife, Ellen, started asking me, “Why don’t businesses get it?” She would come home from work, sit across the dinner table from me, and say, “Why don’t they understand that organizations depend more on their communities, not their products and services, for enduring success?” At the time, she was the dean of students at Harvard Dental School and was troubled by the fact that students were not viewed as a community of contributors that could help reinvent the school, curriculum or fund raising activities.

“At Harvard, they spend a lot of time talking about how much money they have under management,” Ellen would tell me. “They talk about how many buildings they own. They talk about the number of tenured faciulty, their research grants, and almost everything except the community of students and their interactions.

Ever since she said that to me, I’ve paid close attention to how organizations operate and what they really manage and measure—revenues from products and services versus information from customer and employee communities and their interactions. And the bottom line is that I realized Ellen was right.