Stimulating Your Professional Creativity E-Book

50MINUTES

• Herausgeber: 50Minutes.com
• Kategorie: Lebensstil
• Serie: Coaching
• Sprache: Englisch

Seitenzahl: 24

Veröffentlichungsjahr: 2017

Beschreibung

Ready to take your career to the next level? Find out everything you need to know about creativity at work with this practical guide.

Creativity is an essential tool to many different tasks and disciplines. Even in areas you do not necessarily expect it, creativity in the workplace can be extremely beneficial for your career. But what do you do when you simply cannot get over your current bout of writer’s block? How do you overcome the obstacles hindering your creative success?

In 50 minutes you will be able to:
• Identify the different methods for unlocking your creativity, and select the right one for your personal thinking style 
• Analyse the obstacles that may be standing in your way and learn how to overcome them
• Understand how to change your way of thinking and approach problems and situations from a new angle, leading to more creative solutions and ideas 

ABOUT 50MINUTES.COM | COACHING 
The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Leseprobe

How to spark your professional creativity

Problem: How can I develop my creative talents in order to stand out in the office?Uses: Awakening your imagination allows you to think of innovative solutions to any situation – what a way to become an asset to your company!Professional context: Personal development, innovation, professional efficiency and problem-solving.FAQs:Are we all creative?Is creativity a recognised skill in business?There is already a creative hub in my company; do I still need to develop my own creativity?How can I concretely develop a creative state of mind?What is the difference between imagination, creativity, invention and innovation?

Of course, being creative is a true asset, especially in a professional context of constant change and intense competition, where everything is measured increasingly in the short-term. Start-up bosses know this well: “In today’s world, straight lines are rare”, says Michael Brecht, founder of Doodle AG (online planning service). “You should know how to adapt your business model based on opportunities and motivate all your employees”.

Do you want to shine in a meeting with your original, yet realistic ideas, but think that creativity is a gift reserved for a privileged few? Think again!

Inventiveness remains accessible, but proposing innovative solutions is something that definitely cannot be improvised. It requires work and discipline: you must establish a framework, rely on stimulation techniques, sort the crazy ideas from those that are adapted to the problem, etc. Are you still sceptical? Do you still think that this is a power reserved for marketing teams, advertising pros or new technology virtuosos? This is not the case. In many cases, you will hit the bull’s eye if you dare to think outside the box and try looking at the situation with fresh eyes. Creativity can come into play through the search for new customers, developing new product packaging, organising an evening event, writing a speech, implement a revolutionary concept or managing conflict between employees.

Whether practicing solo or in a collective brainstorming session, your innovation potential can make a difference. Still, it is necessary to learn its principles. In just 50 minutes, this book will present to you the process of imagination and the tools that can help you to develop your creativity every day.

Professional creativity: the basics

Understanding creativity

Creative intelligence

According to Robert Sternberg (American psychologist, born in 1949), “Creativity is the ability to produce work that is: innovative (i.e. original, unexpected), good quality and appropriate (i.e. useful and respects constraints)” (Sternberg, Kaufman, & Pretz, 2002: 1). This specialist also analyses the role of intelligence in the creative process and identifies the following trio:

Analytical intelligence (left hemisphere) is the ability to analyse, evaluate and solve a problem. This is academic intelligence that can be measured by IQ.