Supremachist Constructions of Gender in Multiplatform Fictional Narrations and Patriarchal Statism E-Book

Sergio Yagüe-Pasamón

• Herausgeber: Publicacions de la Universitat de València
• Kategorie: Geisteswissenschaft
• Serie: English In The World Series
• Sprache: Englisch
• Veröffentlichungsjahr: 2024

Seitenzahl: 248

Beschreibung

Is male 'supremachism' really over? The pages you are holding in your hands sow doubts on the common belief that the governance of 'the macho' came to its end. As the proverb confirms, 'the old dies hard', despite the yet-to-improve individual and institutional efforts to achieve gender equality. With the serious tone this capital issue requires, the author debunks the myth of male supremacism as a phenomenon from a past and raises awareness of the subliminal survival of the supremachist ideological apparatus. Subtlety reveals as a key factor for the survival of subliminal supremachist campaigns, which threatens a promising future of non-discrimination. Essentially, democratic citizenship must pose itself a crucial question: Are current Western societies' concessions to feminism genuine or a cover by supremachism to survive in an ideologically volatile world?

Leseprobe

ENGLISH IN THE WORLD SERIES

GENERAL EDITORS

Antonia Sánchez Macarro

Juan José Martínez Sierra

Universitat de València, España

ADVISORY EDITORIAL BOARD

Enrique Bernárdez

Universidad Complutense de Madrid, España

Anne Burns

Macquarie University, Sydney, Australia

Angela Downing

Universidad Complutense de Madrid, España

Martin Hewings

University of Birmingham, Reino Unido

Ken Hyland

University of East Anglia, Reino Unido

James Lantolf

Penn State University, Pennsylvania, EE. UU.

Michael McCarthy

University of Nottingham, Reino Unido

Eija Ventola

Aalto University, Finlandia

M. Mar Rivas

Universidad de Córdoba, España

© The author © 2023 by the Universitat de València

Design and typeset: Celso Hdez. de la Figuera

Cover design by Pere Fuster (Borràs i Talens Assessors SL)

ISBN (PAPER): 978-84-1118-268-3

ISBN (EPUB): 978-84-1118-269-0

ISBN (PDF): 978-84-1118-270-6

DOI: http://doi.org/10.7203/PUV-OA-270-6

Digital edition

If women did not existhumankind would need to invent them:it is always nice to have someoneto blame for disasters.

Sergio Yagüe-Pasamón

CONTENTS

Foreword

1 Introduction

1. Supremachism, from ideal design to indoctrination

2. Narrative formats as a harmonic ideological panoply

3. What can readers expect from this monograph?

2 Human history and gender inequality: an indissoluble marriage

1. Gender inequality as criterion for the structuration of human groups

2. The contemporary age and the end of the supremachist infallibility

3 Tracing the purple footprints: the postmodern path to current gender inequality

1. The world conflicts and the rupture of professional male exclusiveness

2. The breach of the male paradigm as the female door to rights

3. The rise and fall of female rights: the Spanish exception

4 “You do well at home”: the housewife recognition in television advertising narratives

1. Recreated accommodation and socio-political statism

2. Power dynamics in calculated television marketing

3. The relevance of television as a medium for ideologisation

4. The pernicious impact of supremachist advertising in consumers

5. Television fitting in Franco’s National-catholic propaganda

6. Advertising regression in a progressing Spanish society

7. Behind a great man, there is always a great female preparation

5 The woman, the old and the bad: ageism in urban legends

1. Urban legends: where reality and the legend meet

2. The urban legend as source for representational gender alterity and vehicle for the vectorisation of supremachism

3. The double disability of the old woman in Camacho’s urban legend repertoire

6 The free-range woman and the twilight of the civilised landscape

1. Gender breach relies on bipolarity, and so does feminism

2.The Genesis original sin and the disaster to narrate forever: the humankind’s female burden

3. The constant replication of the original sin in casual female actions

7 The sacred territory is no woman’s land: the urban legend of Popess Joan as female-oriented warning tale

1. The female and the catholic church: a systematic incompatibility

2. The hermetic Catholic structures to female sensitivities in a creed in decay

3. Moral control and legitimisation of the patriarchy: the legacy of Catholicism in the Western world

4. The illusive Popess Joan: the black sheep amongst the abnegated

5. The life, deeds and the exemplary death of the woman who trespassed to be Pope

8 Stereotyping from tender age: the professional female muting

1. Formal occupations in the public sphere as a female trespass

2. The muting of the woman in the “Era of rights”

3. Stereotypes for kids: audiovisual animation as indoctrinating texts

4. The unrivalled success of the Simpsons’ animation

5. Simpsons and the gendered United States’ family

6. The naturalisation of gender stereotypes in the Simpsons ubiquitous community

7. The denigration of the female professional reputation: the passive silencing of women in The Simpsons animation series

9 “He did it for a reason”: laundering reactionary masculinities in news

1. When alterity turns into flesh: Will Smith at the Oscars 2022

2. The limitations of live audiovisual ideologisation

3. The written press as semipermanent ideological recipient

4. Public opinion influence in opinion statement: the particularities of news

5. The intentional communication formula in news design: manipulative information management

6. The exploitation of pre-existing mental schemes and individuals’ proneness to ideologisation

7. News in action: the neutralisation of Smith’s liable performance

10 Toxic masculinities with a global antenna for mouth and influencer hands

1. Behavioural learning from mass inspirational celebrity models

2. The global broadcasting of reactionary masculinities in contemporary media

11 Final reflection

Bibliographical references

FOREWORD

Throughout my research work in the field of gender studies, I have had the good fortune to mentor or collaborate with numerous colleagues and students who are convinced of the need to continue to make visible the different realities and inequalities that women have historically suffered and continue to suffer just because they are women. Curiously, the only male researcher I have worked with in this area is Sergio Yagüe, and this fact has led me to reflect on many occasions on the need for more feminist men to contribute to consolidating women’s achievements and not to take steps backwards in terms of gender and equality. For Sergio Yagüe is a true feminist, who has been observing the attitudes of men and women for many years, despite his youth; moreover, he has the ability to put into words profound reflections on facts whose transcendence may go socially unnoticed, since, unfortunately, there is still a great deal of normalised machismo. In his struggle to make palpable and not so palpable inequalities visible so that they can be neutralised, the author delves into the origins of many of the machismos and micromachismos, relating causes and effects in different periods and spheres.

I met Sergio Yagüe Pasamón in 2015 when I had the honour of directing at the University of Cordoba his Master’s Thesis “Men ‘Do’ and Women ‘May’: Exploring the differing use of linguistic politeness in sex-groups from socio-linguistic perspectives”, a prelude to his magnificent PhD Thesis “Vectorisation of male supremachist ideologies in high-outreach narratives and socio-political statism in Western contemporary patriarchies”, which received the highest marks as well as sincere praise from their respective panels, not only for the author’s research maturity, but also, unanimously, for his ability to identify linguistic and social realities that are not always placed in the showcase of academic or generalist studies and debates. There are also numerous publications and contributions in the field of equality by this author, who has taken his message not only to national forums, but also to international ones from the United States to India, combining it with his commendable teaching work both in our country and at the Norges Teknisk-Naturvitenskapelige Universitet (NTNU) in Trondheim, Norway.

On this occasion, with Supremachist Linguistic Construction of Gender Narrations: From conceptual representation to socio-political projection, the author once again demonstrates his capacity for analysis through the study of various narrative forms that weave together, like a spider’s web, the multidimensional social reality in which the construction of the gender role is always present. By giving solid arguments to his hypotheses and claims, the different narrative forms analysed in depth find an adequate fit and constitute a logical whole, always accompanied by a detailed social-historical contextualisation. The connection of the facts, events and narratives studied, which range from urban legends to popular animation series or the writing of news items that echo relevant current events, results in useful reflections on the human way of being and the consequences of our words and actions, leading to highly topical debates today, where there is still so much to be achieved in terms of equality.

Sergio Yagüe’s proposal focuses, then, on traditional and contemporary narrative formats inserted in the context of the patriarchy that has governed the Western world since the first founding civilisations. All of them are a clear reflection, as well as a tool for perpetuating, the principles of organisation established around an evident gender gap.

Advertising, a genre that is undoubtedly a faithful reflection of culture and the social conceptualisation of gender, could not be missing among the audiovisual narrative formats that represent the otherness of the masculine and the feminine for the purposes of socio-political and ideological stratification. Thus, the author analyses in depth the sexist ideological symbolism in current advertisements for everyday consumer products, specifically food and hygiene. He studies advertisements for well-known and widely consumed products in Spain, such as the popular custard “Natillas La Lechera”, or the “La Cocinera” saga of food products, as well as cleaning products such as bleach “Lejía conejo” or “Vileda Windomatic” squeegee mop, analysing the degree of fulfilment and satisfaction in the performance of tasks within the patriarchal conceptualisation.

Against this representation of real lives, he also dwells on the not always obvious influence of fictional genres on the social construction of gender. As an example of the codification and controlled channelling of ideas and feelings in this field, the author analyses the genre of animation series, exemplified in the popular The Simpsons, the longest scripted show in TV history, given its potential influence on the representation of gender roles through ideological vectorisation. His analysis of episodes such as “The Diatribe of a Mad Housewife”, where, through the figure of Marge Simpson, the scriptwriters dramatize the incorporation of women into public life through their work, is very illuminating.

Another narrative genre that could not be left out of this study is that of contemporary urban legends. These stories of timeless content transcend the frontiers of time and space, and achieve great spontaneous dissemination thanks to the verisimilitude of their facts and the interest of their complex structure and usual moral. The author of the present work studies examples in Spanish and English taken from the anthologies collected by Ortí and Sampere (2017), Camacho (2005, 2007), Brown & Flynn (2003) and Brunvald (1999). The cases analysed, especially Brown and Flynn’s (1999) “Chain Reaction” and Camacho’s (2008) “Secado Rápido”, are once again a faithful reflection of a traditional patriarchal vision that hinders and criticises the presence of women in public spaces, sustaining the paradigm of the necessary male figure who acts as a guardian and custodian to prevent the disasters of women’s ineptitude in the public sphere. A singular case that is studied in detail is the life story of Pope(ss) Joan by Hayes (2013), as a glaring example of the legitimisation of patriarchal organisation in the distribution of public roles in the contemporary Western world.

In turn, as an example of a written narrative format based on factual information, the author also takes an in-depth look at the news genre. Although it may seem that the news is inherently an objective account of events, in the intense process of elaboration, modelling and rectification by its editors, a very different product can be obtained to the one that should obey its definition. Thus, in many news stories, alongside the objectifiable facts, the opinions and conceptions of those who write and transmit them are interspersed and superimposed, impregnated with the ideological intentions that these communicators intend to convey to their recipients in a more or less consciously intentional and more or less subtle way. Sergio Yagüe presents an analysis of the particular and opinionated interpretations of gender issues through the study of the news that arose as a result of a world-famous event broadcast live on television, specifically, the attack by the popular actor Will Smith on the host of the 2022 Academy Awards gala, Chris Rock. The author of this work analyses the news publications that emerged from this event in the American, Spanish and Portuguese press, and rightly reflects on the dangers of promoting and perpetuating reactionary ideals that reissue ancestral behaviours. The ideologised transmission of news can certainly contribute to the promotion of toxic models of masculinities, through the appearance of a mere presentation of facts and thanks to the immense capacity of today’s media to reach a mass audience.

In the face of all these instances, Sergio Yagüe’s work shows how it is still necessary to continuously denounce the representations that perpetuate the traditional patriarchal model and gender inequality. This work undoubtedly contributes to unveiling the supremachism embedded and underlying forms of narration that have accompanied us and continue to accompany us in our daily lives, shaping our perception of social reality.

For centuries, many women, even those unaware of the voice of their predecessors, have struggled to break down the bonds of gender. We must remember again and again, as Simone de Beauvoir warned us, that women’s achievements and rights must never be taken for granted, because a political, economic or religious crisis will be enough to call them into question; nevertheless, each firm step will set the path, and the more women and men who walk the path of equality, the more difficult it will be to retrace it back again. There will continue to be ever stronger footsteps and ever louder voices to show the world that, in many respects, #SeAcabó, #It’sOver. This book is an important step in the joint journey of men and women towards true equality.

In short, this work, the fruit of the deep well of readings that enrich the author’s reflective capacity, abounds in the origins and consequences of the status quo in equality issues, and is an excellent contribution to gender studies, but also to sociology, linguistics and history. I am sincerely grateful to Sergio Yagüe for giving me the opportunity to approach this work, which shows the necessary capacity for analysis, sensitivity and perceptiveness at a time when, erroneously, it may seem that certain issues are already part of the past. I am convinced that potential readers will have the same pleasant experience when reading this book and I encourage them to unite their steps on the joint path of the search for equality.

María del Mar Rivas Carmona

University of Cordoba

24 September 2023

DEDICATION

As I insistently highlight in the introduction to my compositions, which intend to constitute a firm commitment to the community and raise awareness on the structural deviation of the different, yet hardly changing, models of society we humans gather around, intolerance is one of the historical ”pests” of the ”political animal”.

The conceptual recreation of a need for regression, exploited by a sector of society which is, inexplicably enough, terrified by the humblest glimmer of progression, creates tensions which prevent evolution in a desperate move not to die in a world where there is no fitting for the die-hard recalcitrant.

Just like a noose to a grounded hot-air balloon which longs to take off, the Western power apparatus of supremachist leans adds pressure as the seeds of hope for a sincerely democratising gender equality thrive in a world where sex, gender, sexual orientation or the existential detachment from the supernatural, not to say fantastic, realm of certain creeds, cannot be accepted as factors to legitimise a recreated inferiority to the monolithic mainstream forces.

Unfortunately, regression, as a catalyser for statism, emerges in crucial moments when humankind stands on the edge of the precipice to a paradigm change. The fall of the Western Roman Empire, in 475 CE, the decay of thirty to sixty percent of the European population to the Black Death, the fall of absolutism or the French revolution probably offered an omen to the (meta)physic apocalypse.

The revolutions to the living conditions to the planet, such as the French Revolution (1789) or the Industrial Revolution (1760-1840), also brought social discomfort and fear, which triggered mobs and, in the case of the latter, even social initiatives, such as the Luddites, to destroy the new inventions and prevent the inevitable progression from occurring.

Reactionary social contestation to feminism, tightly connected to ultra-right ideologies, is to be understood, yet not tolerated, as a response to the winds of change. As the Arab proverb, which has inaccurately been attributed to Cervantes’ Don Quixote, defends (the dogs bark, but the convoy moves on).

In this process of revindication of the female, as a fully capable actor for the fruitful progression of human communities, I would like to express my gratitude to Antonia Sánchez Macarro and Juan José Martínez Sierra, who trusted me for the elaboration one of the little pieces of the promising puzzle “English in the World” collection constitutes. This opportunity allowed me to discover a magic combination of hard work, professionalism, care and affection, even when the body aches and you need a rest rather than attending the affectional and intellectual needs of an eternally grateful new-born writer.

My thankfulness extends to María del Mar Rivas Carmona, a living incarnation of the humblest all-terrain superwoman, who I sincerely aspire to be one day. Octopus-like professional, committed brain and a warm humane heart. Thank you very much for being a part of my life, despite of the never-ending rush hour you live in.

To my ever-present teachers at University of Zaragoza, Ramón Plo, Francisco Collado, Lola Herrero and Ignacio Vázquez. My gratitude to Dr. Bárbara Aritzi for guiding my steps with genuine kindness. My ”debts” to you exceeds any man’s life expectancy.

A mis padres Chari y Juanjo, por estar en los días más felices de mi vida y, sobre todo, en los que pintan más oscuros. A mis hermanos, de carne y de vida, por acompañarme.

A mis amores Lilly del Carmen, Katterina de la Puerta y Victoria de Hannover: apoyo incondicional y amor sin medida.

To my beloved Carlos, Laura, Anaïs (yes, you can!), Robert, Toril, Kjell, Celia, Raquel, Alberto, Rosana…

To Bulderland’s staff, specially to Diego, Jesuda, Irene and María, for enlivening the writing of the pages to come, which I hope will provide long hours of pleasure.

1

Introduction

The book intends to serve as an overview to the existence of a mass-scale presence of highly indoctrinating supremachist ideological precepts in current human landscapes. Such an overtly biased approach to the world and to the positioning of human individuals within the artificial structures generated by the overdeveloped social facet of the species would build on sexual dysmorphism as the base to stress the difference between the man and the woman.

1Supremachism, from ideal design to indoctrination

Before proceeding, I would like to make a categoric but necessary note. In this monograph, I decided to coin the term “supremachism”, a blending between supremacism and Spanish “machismo” (male chauvinism).

Not to be confused with male supremacism, I opted to represent the reality around the debated gender breach with the term “supremachism” because this concept befits the ideological stand that defends male supremacism, while male supremacism itself would refer to the socio-political disadvantage resulting from it. In the end, neither every man is male chauvinism, nor do all realisations of male chauvinism stem from men.

A sector of men, like me, may be positioned in a certainly privileged circumstance by definition (including recognition, salary-related perks, etc.) but, far from endorsing these unfair trends, fight for a structural change which requires, in first term, awareness raising of the lack of balance in the two main groups that inevitably constitute humankind.

The contrastive categorisation of certain individuals against the others has usually been deployed with perverse purposes, which are discovered to be recurrently oriented at the attribution of both obligations and perks that create some sort of rigid castes. The nearly automatic classification of subjects within a community by means of a general set of basic circumstances which cannot be escaped by the affected citizens does, intrinsic dangers embedded, effectively cast a sense of determinism which conditions every person’s living circumstances.

In the context of the patriarchal establishments, which have governed the Western world with iron fist since early foundational civilisations, the deployment of traditional and contemporary narrative formats will be discussed to have ultimately contributed to the endurance of their supremachist organisation principles through the creation and maintenance of a conceptually recreated gender breach.

The creation of representational axioms with socio-political repercussions is a complex process which deserves readers’ active attention, in order to raise awareness of the practically ubiquitous attempts to persuade, convince and manipulate which surround individuals in almost every social environment of daily life. For a conceptual artifice to become a tangible reality, any given ideal must be translated into a verbal representation.

An arbitrary combination of graphic symbols into words that are visually recognisable by the corresponding target audience will shape up the concept to convey and impose. Immediately after, the symbolic recipient, which was denominated by linguist Saussure as “signifier”, would be filled with the image the recipient is to evoke in the addressees’ minds, which Saussure defined as “signified”.

Once the image-word correlation, to be referred as “sign”, is ready to exist outside the mental schemes of the original user, the ideological artifice to impose as a reality requires an adaptation to the social, political and cultural environments where the ideal concept is to insert. The foundation and legitimisation of specific ideological narrations has historically resorted to religion, as the interpretative mechanism by excellence to explain the phenomena which fell beyond humans’ understanding, to avail the ineffable.

From divine issues, which would involve the origin of life on the Earth or the afterlife, to physical phenomena, such as the flawed inquisitorial theocentric sense of the universe, religion has created a narration to fill the epistemological gaps left by the lack of adequate scientific knowledge on the environment.

The governing socio-political operativity dynamics, such as the prevalence of the male over their female counterparts across the different models of hierarchical organisation of communities, is, for certain, no exception to this phenomenon. As later elaborated in this book, the diachronic salience of the man in the Western world is theorised, by the Catholic church, to emerge from the will of the Christian God, who would have appointed the male human as its predilect creation to implement the godly plans for the human species and the life in the planet.

Interestingly, the result of the process of ideologisation, as observed in the illustrative case of male supremacism in western civilisations, evidences the potential of the verbal narrative construction to create and impose artificial realities which did not exist by themselves before their ideal manufacture. Both inside and outside humans’ complex minds, language has an unrivalled ability to create, alter, distort, hide and, even, destroy realities.

2Narrative formats as a harmonic ideological panoply

As discussed in this monograph, the narrative artifices that come to existence with the assistance of language and become efficient operators in the shaping of the community, may appear to work as independent entities which alter very particular aspects of reality.

Not to mention real academic papers, research on gender studies has shown a remarkable tendency to deal with the emerging scopes of supremachist indoctrination as stand-alone phenomena to place under the spotlight and denounce for a later awareness-based dismantling. However, the concomitance of narrative constructs with different formats but the same basic representational projections on men and women may reveal to befit just different sides of the same coin.

In Supremachist Linguistic Construction of Gender Narrations: From conceptual representation to socio-political projection, the surveyal of the potential encodings of gender unequal ideological perspectives, as oriented to the alterity portrayal of the male and the female with socio-political stratification purposes, will be performed by means of the study of a wide variety of narrative formats.

The historical and contemporary implementation a multilayer panoply of narrative artefacts may well be equated, for illustrative purposes, with a spider net. In this structure of animal design, a series of axis converge into one single master focal point where the yeast of the ideological stance to be ornamented rests.

Just like in the case of spider nets, the desired ideological precepts are sawn into the formal framework of the text to set a trap to the unsuspecting prays that lurk around, where the predator will plant its eggs for the endurance of its essence.

The aforementioned analogy may just have caused, understandably enough, a wry face of disgust in a sector of the readers of this monograph, and even a feeling of arachnophobia in those readers who may be scared of these often-inoffensive creatures. However, it shall (hopefully) facilitate the understanding of the multi-source ideological trap that threatens the moral integrity of the average consumer.

While it may preliminarily seem evident, the existence of a diverse set of narratives establishes a dynamic of proportionality where the potential success of any propagandistic campaign is nearly completely conditioned by users’ exposition to the corresponding text.

2.1 MULTIBAND EXTENSIVE OUTREACH AND ITS ROLE IN IDEALS IMPOSITION To these regards, one of the factors that determines the chances for the success of any indoctrination attempt is the multiband extensive outreach of the combined body of narrations with similar communicative intentions.

With mere illustrative purposes, the picture above intends to show the operativity of the multiband extensive outreach to the overall indoctrination of a micro-sociopolitical community of three members.

In the illustration, the subjects (A, B and C, from left to right) have access to several entertainment products on a regular basis, either daily or weekly. “A” keeps updated with her friends’ routinary lives by means of the famous social network Twitter. Likewise, “A” devotes three hours a week to play Bioshock infinite in her recently acquired Nintendo Switch. “A” does barely spend time reading and decided not to buy a television.

On the contrary, “B” appears to spend a lot of time exploiting his hobbies. “B” exhibits a clear inclination to introversion. Therefore, “B” has never considered opening a profile at a social network. Alternatively, “B” socialises with his acquaintances through in-game chats. Lately, “B” has been playing the remastered edition of Resident Evil 4, which he devotes, on average, half an hour per day. “B” sister loved a novel by Esme Delacroix, so she exhorted “B” to read it. “B” devotes two hours per week to this activity. Before going to sleep “B” watches television. The time spent varies from day to day.

Fig. 1 – Simulated multiband extensive outreach in penetrating narrative formats

As for “C”, his=her demanding life circumstances do not permit her=him to enjoy as much free time as he=she would like to. Her=his relatives often say that “C” is a bookworm. They are somehow right, as he=she reads several books a week. That takes long daily sessions of reading, as you may guess. Currently, “C” is reading Why Men Don’t Listen and Women Can’t Read Maps, one of the “sacred scriptures” of male chauvinist flat stereotyping.

When observing the consumption trends of “A”, “B” and “C”, readers shall realise a basic difference in the variety of leisure resources the three of subjects resort to. In terms of brute ideological potential, the highly loaded free time activities in “B” routinary life offers, in quantitative terms, many opportunities for one-way ideological transmission. In his multiplatform leisure panorama, “B” may receive gender-biased stereotypical images from videogames, literature and television. “A” may also be persuaded to adopt the male supremacist views encoded in social network interactions and videogames. Interestingly, the indoctrination of “C” would, in first term, depend on the persuasive quality of the reading input shehe, as it constitutes the only medium for ideologisation in hisher pastime environment.

Consequently, it might well be asserted that the richer the indoctrination input of an individual is, the greater the likelihood of receiving an adequate indoctrination stimulus, which I denominated in this monograph as extensive outreach.

2.2. EXPOSITION RECURRENCE: IDEOLOGICAL ADOPTION BY REITERATION The second factor that may restrict or foster the potential enrooting of narrative-conveyed ideals is exposition recurrence. The widely acknowledged popular culture is recognised for its wisdom on the mechanics of human communities across time, but not exempt of supremacist inspired encodings.

In particular, the proverb body in major-use modern languages, such as Spanish, reflects on the convincing effects of insistent messages. Even when the message itself violates Grice’s maxim of quality, which prescribes speakers to only express information that is known to be true, in order to be conversationally collaborative (Brown University, 2017; Spector, 2013), the Spanish say “una mentira mil veces repetida se convierte en verdad” (that is, “a lie repeated one thousand times is turned into truth”) confirms that the amount of times individuals are served a given ideal reality, which paradoxically may not be real, is essential in its adoption by the addressee.

From a scientific perspective, the pedagogist Bandura (1977) reflects on the weight of reiteration as a basic mechanism for learning. When referring to reiteration within Bandura’s Social learning theory

Another situation where the readers of this monograph may easily perceive the perlocutive effects of the phenomenon previously described would be political campaigns. While Allen and Stevens (2018) defend that “the accuracy of political ad claims, the visuals and the sound of ads” do have an impact on the voting trends of citizens, Scott (2022) argues that the main issue of Italian electors at 2022 General Elections was, indeed “separating the truth from the lies they read online”.

When referring specifically to the far-right Frateli d’Italia candidate, Giorgia Meloni, Scott (2022) highlights that “more than ninety percent of the pledges from the country’s political parties were not rooted in economic reality”.

The endorsement of the population to the extremist corporation was later confirmed by accounts elaborated by Di Donato, Wedeman and Mortensen (2022), who reported Giorgia Meloni swear-in as Italy’s prime minister.

Fig. 2. Simulated ideological potential of exposition recurrence in multiple narrative formats

In the specific case of narrative-based gender ideologisation, the quantitative variable of exposition may be certainly significant for the overall acceptance of supremachist precepts as a truth, as availed by the reception of the same basic pseudo-informational load from a variety of sources which mutually reinforce.

An individual like “B” is said to have experienced from a first person perspective the disastrous consequences of the liberation of the menstruating woman from a private space confinement in Bioshock Infinite video game, witnessed the destruction of the male-created anthropised city landscape when narrated Brown and Flynn’s (2003) “chain reaction” urban legend, and watched the natural positioning of the female at the private sphere for the satisfaction of her supremachist providential housewife assignation.