Talent Management Systems - Allan Schweyer - E-Book

Talent Management Systems E-Book

Allan Schweyer

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Beschreibung

Talent Management Systems addresses the transformation Web-based technologies have brought to workforce acquisition and management. It examines proven and leading-edge best practices, and what tactics and strategies organizations should employ to remain competitive in this arena. The book is part practical, offering advice on how to institute best practices in e-recruitment and talent management, and strategic, discussing trends and state of the art technology and practices that should be adopted or avoided.

"We're at the brink of the next global battle in the war for talent, and companies with a firm grasp on today's technologies, and the best view over the horizon, are positioned to win. No one understands the intersection of talent and technology better than Allan Schweyer and, as this book demonstrates, no one tells us the story as clearly as he. This is an essential read and an important work in the now-critical discipline of human capital management."
Michael Foster, CEO, AIRS, and Author of Recruiting on the Web

"Allan Schweyer has been on the leading edge of recruitment technology since the dawn of the Internet. In many ways the Internet has created more confusion than solutions for the world of recruiting and talent management. It has certainly made things more complex. HR professionals and even company presidents have become desperate for clarity on the future of talent management-Allan Schweyer's book provides that clarity and establishes him as the authority on web-based hiring and talent management. No major implementation decision should be made without this invaluable guide."
Graham Donald, President, Brainstorm Consulting

"Talent management has suddenly gone from being a nice idea to a core business function. No one knows more about this new function, and the technologies that make it possible, than Allan Schweyer."
David Creelman, Senior Contributing Editor, HR.com, and Independent Human Capital Analyst

"Once again, Schweyer has produced the best writing in North America on this subject, which I've covered for fifteen years."
Bill Kutik, Technology Columnist, Human Resource Executive

"As corporate executives quickly come to the shocking realization that the global workforce-and how that talent is managed and developed both locally and globally—will almost unilaterally determine their future success in global markets, few workforce experts have bothered to provide business leaders with a useful compass and map for the next chapter of workforce management. Mr. Schweyer generously and eloquently provides the talent compass and workforce map for the first pragmatic steps of the new global journey."
John Chaisson, CEO, Global Workforce Solutions

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Veröffentlichungsjahr: 2010

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Table of Contents
Title Page
Copyright Page
Foreword
Talent Management as a System in the Organization
The Systems Approach to Talent Management
The Talent Management System—Building Block of the Human Capital Asset
What Makes Talent Management Possible?
Introduction
Workforce Dynamics
The Talent Management Process
Trends
Risks
CHAPTER 1 - The New Primacy of Talent
Impact on Organizations
The Talent Management Organization
Asset: A Valuable Item That Is Owned
But Can Talent Be Managed as a Resource?
The Talent Management Imperative: People and Technology
The Evolution of HR in the Organization
Demographic Certainties
Competition for Foreign Skilled Workers
Conclusions
CHAPTER 2 - Best Practices in Technology-Enabled Talent Management
Online Recruiting and the Birth of Talent Management Systems
The World Wide Web
Talent Management Defined
Summary of Best Practices in Talent Management
The Selection Process
Customer References
Vendor Visits
After Selection
Conclusions
CHAPTER 3 - Corporate Career Site Best Practices
Branding
Utility and Information
Self-Selection, Screening and Sorting
Employee Testimonials
Intranet Career Sites
Candidate Experience, Diversity and Relationship Management
Viral Marketing
Specialized Recruitment Sub-Sites
Navigation and Ease of Use
Global Recruiting
Corporate Career Sites: A Final Note
Conclusions
CHAPTER 4 - Talent Management Solutions: Overview
The Three Types of TMS Vendors
TMS: The Basics
The Supply Chain Analogy
Global-Ready TMS
Resume Processing
TMS and the Intranet
ROI
Conclusions
CHAPTER 5 - Screening, Sorting and Ranking Applicants
Self-Selection through Online Job Advertising
Prescreening Questionnaires
Profiling Candidates’ Skills, Competencies, Education and Experience
Advanced Automated Screening and Sorting
“Off-the-Shelf” Skill Libraries
Assessments and Online Testing
Background Checking
Conclusions
CHAPTER 6 - Searching and Candidate Sourcing
Candidate Mining on the Web
Automated Employee Referral Plans
Intranets
Conclusions
CHAPTER 7 - Talent Relationship Management and Workforce Planning
Workforce Planning
Conclusions
CHAPTER 8 - Legal, Ethical and Fairness Concerns in E-Recruitment
Choosing the Right Tests
Accessibility
Workers with Disabilities
Privacy
Equal Employment Opportunity, Affirmative Action and Talent Management Systems
Making It Easy
Select the Right TMS for the Job
Establishing EEO Capture in Your TMS Workflow
Conclusions
CHAPTER 9 - Contingent, Contract, Temporary and Hourly Workers—Total Workforce Acquisition
Contingent Workforce Management Automation
The State of the VMS Industry
VMS Value
Specific VMS-Enabled Cost- and Time-Savings Potential
A Note of Caution
Management of the Process and Technology
Pricing Models
Other CWM Technologies and Tools
Staffing Exchanges
Professional Employment Organizations
Implications of CWM for Human Resource Professionals
Hourly and “High Volume” Workers
Integrated Contingent, Hourly and Permanent Workforce Acquisition.
Conclusions
CHAPTER 10 - Outsourcing
Offshore Outsourcing
The Disadvantages
Conclusions
CHAPTER 11 - Usability, Implementation, Data Security and Reporting—Talent ...
Ease of Use
Employee Portals/Self-Service
Configuration and Customization
Planning, Change Management and Implementation
Integration and Open Source Software
Application Service Providers
Security of Data
Reporting and Metrics
Customer Service and Technical Support
The TMS Team
Internal Resources
Choosing a TMS Vendor
CONCLUSIONS
INDEX
Copyright © 2004 by Allan Schweyer
All rights reserved. No part of this work covered by the copyright herein may be reproduced or used in any form or by any means—graphic, electronic or mechanical—without the prior written permission of the publisher. Any request for photocopying, recording, taping or information storage and retrieval systems of any part of this book shall be directed in writing to The Canadian Copyright Licensing Agency (Access Copyright). For an Access Copyright license, visit www.accesscopyright.caor call toll free, 1-800-893-5777.
Care has been taken to trace ownership of copyright material contained in this book. The publishers will gladly receive any information that will enable them to rectify any reference or credit line in subsequent editions.
This publication contains opinions and ideas of the author. They are not presented to provide a basis of action for any particular circumstances without consideration by a competent professional. The author and publisher expressly disclaim any liability, loss, or risk, personal or otherwise, which is incurred as a consequence, direct or indirect, of the use or application of the contents of this book.
National Library of Canada Cataloguing in Publication
Schweyer, Allan
Talent management systems : best practices in technology solutions for recruitment, retention and workforce planning / Allan Schweyer.
Includes index.
eISBN : 978-0-470-67544-1
1. Manpower planning--Computer network resources. 2. Employees--Recruiting--Computer network resources. I. Title.
HF5549.A27S38 2004
658.3’00285’4678
C2003-906700-9
Production Credits
Cover and interior design: Interrobang Graphic Design Inc. Printer: Tri-Graphic Printing
FOREWORD
The Role of Talent and Technology in the Organization
We live in an information economy powered by the human capacity to create value out of knowledge—an intangible asset that has come to be known as human capital. The only way to create human capital is to build and support a workforce. Every organization, large and small, has its unique workforce. At the heart of the workforce is the human capital engine, the manifestation of an organization’s talent management system.
When the human capital engine is in working order and tuned to its environment, the organization has the capacity to support growth, produce innovation and gain competitive advantage. Talent is the fuel of the human capital engine. As fuel, talent becomes a strategic natural resource. It must be in steady supply for the organization to grow and prosper. It must flow to the right places and at the right time. It must return on the investment that organizations put into it by producing innovation and competitive advantage. In the world today, organizations are at an intersection of three major forces—the Internet, the global organization and rapidly changing workforce demographics. Talent management involves managing the supply, demand and flow of talent through the human capital engine.
With effective talent management, the human capital engine can deliver the right talent at the right time. Without talent management, the organization puts productivity at risk…in a perfect position to run out of gas. Effective talent management increases the value of the enterprise, mitigates risk and fuels workforce productivity and innovation. It is impossible to separate these outcomes from the strategic success of any organization. For almost every organization, effective talent management is impossible in the absence of the right technologies.

Talent Management as a System in the Organization

Talent management as a systems concept had its beginnings in the late 1980s when client/server technology, optical character recognition software and equal employment opportunity (EEO) reporting made applicant tracking possible and necessary for most large corporations. It took off in the mid-1990s with the advent of the Internet, Web browsers and database technology. It went mainstream in the late ’90s with the explosion of online job boards, e-recruiting companies and corporate employment Web sites. Today, we see some form of technology-based talent management system in use throughout every one of the Global 2000 group of companies, whether simply posting requirements online or implementing multi-million-dollar enterprise software packages and formal talent management best practices.
In this book, the author aims to bring talent systems in organizations into better view and recommend methods and technologies to facilitate effective talent management. When the talent management system is working, individuals find career opportunities that meet their work/life balance needs, organizations increase in value and the economy improves around both the individual and the organization. When it is not working, there are unexpected layoffs, underemployment and career stagnation; the organization decreases in value and the economy around both the individual and organization suffers.
For all organizations, whether public or private—government, military or academic—talent management should be viewed as a strategic challenge, not a tactical problem.

The Systems Approach to Talent Management

Taking a systems approach to talent management makes it easier to conceptualize how the organization goes about creating demand, attracting jobseekers, producing candidates, filling jobs, deploying staff and developing human potential. This approach is far from new. From general systems theory1, we know that
• systems can be observed;
• systems are in a constant state of change, decay and renewal;
• systems tend to fail;
• systems produce unintended results;
• systems must interact, respond and depend on other systems to exist.
We also know that healthy systems produce innovation, improve productivity, shrink or scale depending on the demands being made of them, and increase in value over time. A systems approach to talent management requires a holistic and pragmatic mind-set. It is necessary to view the organization through the “eyes” of the system. In the systems definition of talent management this includes
• full-time employees, i.e., the direct workforce;
• the contingency workforce—temps, contractors, consultants and outsourced workers;
• the potential workforce—external jobseekers, candidates and applicants.
It is only by pulling in both contingent and potential talent that the complete talent management system and life cycle come into view. It is this view of talent as holistic, collaborative and flowing that makes the talent management system unique from other human capital management systems such as the human resource management system (HRMS) or payroll. Once this view is brought into focus, it becomes clear which best practices suggested in this book will be most useful to you and meaningful to the system.

The Talent Management System—Building Block of the Human Capital Asset

A systems approach to talent management begins by thinking of people as investments that add value, not as costs that shrink the income statement. This concept is based on the idea that if people are our number one asset, it should be true on the balance sheet as well. The talent management system is integral to increasing the value of human capital in the organization. Cost-based accounting does a poor job at valuing intangible assets. When the question becomes “what do we need to invest in a person to create the most value for the organization?” instead of “what did it cost to replace that skilled worker with a new hire?” the importance of the talent management system is easily recognized as an asset.
In the not-too-distant future, talent management systems (TMSs) will measure and define workers’ performance through a new generation of metrics designed to quantify intangible assets. The ability to measure these assets and create shareholder value forms the core of an effective TMS. In 1990, 50 percent of the value of U.S. corporations came from tangible assets such as factories and facilities and 50 percent came from intangible assets including patents, royalties and licensing agreements. During the irrational exuberance of the dot-com era, the value of intangible assets on the books of American corporations shot up to over 70 percent. Now, even after September 11, 2001, recession and the Iraq War, over 60 percent of the value in Fortune 1000 companies is still based in intangible assets.2 This number is rising as the U.S. moves increasingly towards an intellectual property (IP)-based economy.
In addition, outsourcing and globalization are dramatically and irreversibly changing the business models of most large organizations. This is creating the urgent need for a view of talent flow on a global basis. Organizations are coming to realize that it’s important to measure the contribution of all systems within the enterprise, including the TMS.
It is the human capital capacity of an organization that actually drives the growth and sustainability of other intellectual capital assets (ICAs), and it is the talent management system that fuels this capacity. ICAs include such things as intellectual property, customer capital and organizational capital. In this model, human capital becomes an investment and can be linked directly to the incremental value it bestows on the organization. A strong talent management systems approach aligns the interests of investors with those of management and of employees.
Talent management is just emerging as its own budget item. A groundswell of early adapters are becoming talent management organizations (TMOs), organizations that, among other things, can understand their talent management needs as far ahead as the next twenty years.

What Makes Talent Management Possible?

In a sentence, Web-based technology is what shapes the talent management system. It is the combination of browsers, search engines, e-mail and database technology that allows talent management data3 to be gathered, analyzed and measured. Technology gives us the ability to peel back the onion of our organizations and uncover the underlying talent systems in operation. It makes possible the gathering of data, the processing of transactions and the analysis of mass quantities of information. For example, organizations are now able to create private talent databases (searchable repositories of candidate records) using sophisticated extraction and database technology to mine information from resumes and job requirements. They are combining this information with other data to create candidate and workforce profiles. This data can be used to measure the depth of talent in a particular demographic region, for example, or to match staff and external candidates to the right assignments at the right time, in order to align the workforce with the objectives of the business.
Talent as an intangible asset can be viewed like an inventory—an inventory to be acquired, qualified and made available. Workforce planning technology can tell us when we’ll need critical talent resources in place, how much of an investment we’ll have to make to get the talent productive and even where the talent is most likely to physically reside.
From a technology perspective, 80 percent of the business requirements for a talent management system are the same regardless of the size of the organization. The 20 percent of the business requirements unique in each organization center around scalability—the volume of demand and capacity the organization needs to differentiate itself among its competitors.
Talent management strategy has to be in alignment with business goals, not with software standards. Technology is an integral part of talent management, but in talent management the technology should be transparent to the user. The talent management approach is designed to optimize the people and process components of the system, while technology delivers business intelligence, processes transactions and serves up content and information.
The importance of having a holistic view of the TMS cannot be overstated, especially if you are going to invest the time and money necessary to implement the talent management best practices described in this book. Conceptual models should be used to help create a shared vision of talent management. Once there is a shared vision, people can agree on a comprehensive approach, share responsibility for the different elements of the system and use a common language to discuss the different choices that have to be made. Best practices will help bridge the gaps and fill in the blanks.
Talent management is the number one ingredient of organizational success, more than money, market share, or the track record of the management team. The value of an enterprise is directly related to its success in talent management and the growth of human capital as an asset. The more that organizations pay attention to the strategic importance of managing how the right talent flows through their company, the better off our entire society will be. In fact, the entire world would be a better place if more people found the right jobs—jobs that allow them to exploit their best talent willingly—through a highly symbiotic relationship with their employer or clients, and the economy in general.
It is impossible to argue against the idea that if more people were able to make a living best suited to their own unique talents, the world would turn a little bit easier. Talent management is a worthy goal for any organization. It puts the right person in the right job at the right time, and it also attracts growth and builds opportunity. However, superior talent management not only produces the right talent at the right time for the organization, it also sparks innovation and spawns new industries, and creates brighter futures and sustainable improvements in the standard of living for everyone in the organization.
This book contains strategic, practical and proven best practices for designing, implementing and optimizing complex Web-based talent management systems at the organizational level. Many of the approaches and strategies suggested are basic requirements for organizations of almost every size and type. Others represent leading-edge strategies that will provide early adopters with a head start in the quest for competitiveness through exemplary talent management.
Connie Pascal
Principal, The Talent Market Group
Introduction
There has been a marked evolution in the critical factors that enable organizations to compete—from factories, equipment, land and capital since before the industrial revolution, to ideas, creativity, problem solving and innovation today. From things to people and from fixed assets to mobile assets.
In the July 2003 edition of Harvard Business Review, business professors Roger Martin and Mihnea Moldoveanu state: “In our knowledge-based economy, value is the product of knowledge and information. Companies cannot generate profits without the ideas, skills, and talent of knowledge workers, and they have to bet on people—not technologies, not factories, and certainly not capital.”4 To survive in the knowledge economy over the long term, organizations must become focused on and capable of managing employees as their most critical resource.

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