The Business Model Canvas E-Book

50MINUTES

• Herausgeber: 50Minutes.com
• Kategorie: Fachliteratur
• Serie: Management & Marketing
• Sprache: Englisch

Seitenzahl: 22

Veröffentlichungsjahr: 2017

Beschreibung

Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.

An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. 

In 50 minutes you will be able to:
•Identify the nine factors affected by the Business Model Canvas and why they are important 
•Analyse concrete applications of the Business Model Canvas with real-life case studies
•Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary tools

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Leseprobe

The Business Model Canvas

Key information

Name: Business Model Canvas, BMC.Uses: The Business Model Canvas is a valuable strategic tool which is used to conceptualise new business models or to document existing ones. It helps to guide decisions about the launch of a product, a startup or a new process by illustrating the value and core activity of a company.Why is it successful? The simplicity and clarity of the tool’s visual presentation make it easy to use alone or as part of a team.Key words:Business model: The model through which a company creates value. Through a strategy for developing the core business, this value should manifest itself in financial rewards for companies that are able to satisfy their customers.Business plan: A projection, written down in an official document, which outlines this strategy based on market analyses and rigorously gathered and studied data.Canvas: A basic outline which groups together a collection of elements in a structured way.

Introduction

Ambitious employees who want to rise through the ranks in their company and make revolutionary, high-value ideas viable, as well as entrepreneurs who want to reinvigorate their company or increase their market share, would benefit from gaining an in-depth understanding of how their business works, how it generates growth and which growth levers are the most useful. The Business Model Canvas is an excellent way of developing this understanding.

This strategic tool was developed by Alexander Osterwalder (Austrian theorist, born in 1974) and Yves Pigneur (Belgian computer scientist and professor at the University of Lausanne, born in 1954) in their bestselling book Business Model Generation (2010). It is used mainly (though not exclusively) by entrepreneurs, and aims to enable them to transform their ideas into innovative and competitive projects. To do this, the authors encourage every company that uses the Business Model Canvas to reflect on the value that they create for their customers and for themselves. This model is particularly suited to those operating in small businesses or startups, where the structure is not strongly hierarchical: the canvas offers a more systematic approach than the majority of traditional models by articulating the different component parts of the business.

Definition of the model

According to the creators of the method, this framework allows organisations to create, deliver and capture value (Osterwalder and Pigneur, 2011).