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Rafael Sterling

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Beschreibung

As companies grow, founders often face a painful tradeoff: scale fast and risk burning out their people, or slow down and risk losing momentum. But there’s another way. The Founder–Coach shows entrepreneurs how to scale their teams without breaking them—by leading with a coaching mindset.

This book gives you practical tools to grow as both a founder and a leader. You’ll learn how to establish leadership cadences that keep the company on track, raise the hiring bar so every addition strengthens culture, and foster a workplace where growth and accountability go hand in hand. By shifting from pure operator to founder–coach, you’ll create a culture that scales sustainably.

Whether you’re leading your first team or steering a company toward its next stage of growth, this guide equips you with strategies to multiply your impact without sacrificing your people. Founders don’t just build companies—they build leaders.

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Veröffentlichungsjahr: 2025

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Rafael Sterling

The Founder–Coach

Copyright © 2025 by Rafael Sterling

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

This novel is entirely a work of fiction. The names, characters and incidents portrayed in it are the work of the author's imagination. Any resemblance to actual persons, living or dead, events or localities is entirely coincidental.

Rafael Sterling asserts the moral right to be identified as the author of this work.

Rafael Sterling has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

First edition

This book was professionally typeset on Reedsy Find out more at reedsy.com

Contents

1. Chapter 1

2. Chapter 1: The Founder’s Dilemma

3. Chapter 2: Shifting to a Coaching Mindset

4. Chapter 3: Establishing Leadership Cadences

5. Chapter 4: Raising the Hiring Bar

6. Chapter 5: Fostering a Culture of Accountability

7. Chapter 6: The Art of Feedback

8. Chapter 7: Scaling Communication Practices

9. Chapter 8: Building Trust Within Teams

10. Chapter 9: Empowering Leadership Development

11. Chapter 10: Navigating Conflict in Growing Teams

12. Chapter 11: Creating a Sustainable Work Environment

13. Chapter 12: Measuring Success Beyond Profits

14. Chapter 13: Scaling with Purpose

15. Chapter 14: Embracing Change as a Constant

16. Chapter 15: The Future of Entrepreneurial Leadership

17. Chapter 16: Taking Action as the Founder-Coach

18. Chapter 1: The Founder’s Dilemma

19. Chapter 2: Shifting to a Coaching Mindset

20. Chapter 3: Establishing Leadership Cadences

21. Chapter 4: Raising the Hiring Bar

22. Chapter 5: Fostering a Culture of Accountability

23. Chapter 6: The Art of Feedback

24. Chapter 7: Scaling Communication Practices

25. Chapter 8: Building Trust Within Teams

26. Chapter 9: Empowering Leadership Development

27. Chapter 10: Navigating Conflict in Growing Teams

28. Chapter 11: Creating a Sustainable Work Environment

29. Chapter 12: Measuring Success Beyond Profits

30. Chapter 13: Scaling with Purpose

31. Chapter 14: Embracing Change as a Constant

32. Chapter 15: The Future of Entrepreneurial Leadership

33. Chapter 16: Taking Action as the Founder-Coach

1

Chapter 1

Table of Contents

2

Chapter 1: The Founder’s Dilemma

Understanding the Founder’s Dilemma

The Concept of the Founder-Coach

Challenges in Transitioning to a Coaching Mindset

Establishing Leadership Cadences

Raising the Hiring Bar

Fostering a Culture of Growth and Accountability

3

Chapter 2: Shifting to a Coaching Mindset

Understanding the Coaching Mindset

The Benefits of Shifting to a Coaching Mindset

Key Principles of Coaching Leadership

Transitioning from Manager to Coach

Building a Coaching Culture

Measuring the Impact of a Coaching Mindset

4

Chapter 3: Establishing Leadership Cadences

Understanding Leadership Cadences

Creating Effective Communication Rhythms

Fostering Accountability Through Cadences

Continuous Improvement of Leadership Cadences

5

Chapter 4: Raising the Hiring Bar

The Importance of Hiring for Culture Fit

Defining Your Hiring Standards

Creating an Effective Interview Process

Leveraging Team Input in Hiring Decisions

Onboarding for Long-term Success

6

Chapter 5: Fostering a Culture of Accountability

Understanding Accountability

Establishing Norms for Accountability

The Role of Leadership in Accountability

Measuring Accountability

7

Chapter 6: The Art of Feedback

Understanding Feedback Fundamentals

The Role of the Founder-Coach in Feedback

Techniques for Providing Effective Feedback

Creating a Feedback Culture

Measuring the Impact of Feedback

8

Chapter 7: Scaling Communication Practices

The Importance of Communication in Scaling

Establishing Effective Communication Channels

Creating a Culture of Open Communication

Leveraging Technology for Enhanced Communication

9

Chapter 8: Building Trust Within Teams

The Importance of Trust in Teams

Transparency as a Trust Builder

Honesty in Leadership

Embracing Vulnerability

Building Trust Through Accountability

Celebrating Successes Together

Continuous Improvement in Trust-Building

10

Chapter 9: Empowering Leadership Development

The Importance of Leadership Development

Designing Effective Leadership Development Programs

The Role of Mentorship in Leadership Growth

Creating Opportunities for Leadership Practice

11

Chapter 10: Navigating Conflict in Growing Teams

Understanding the Roots of Conflict

Creating a Safe Space for Conflict Resolution

Training the Team in Conflict Management Skills

Utilizing Facilitation Techniques

Transforming Conflict into Growth Opportunities

12

Chapter 11: Creating a Sustainable Work Environment

Understanding Workplace Sustainability

Promoting Work-Life Balance

Fostering Inclusivity

Building a Supportive Community

13

Chapter 12: Measuring Success Beyond Profits

Expanding the Definition of Success

The Role of Employee Engagement

Culture as a Metric of Success

Accountability and Growth

Using Analytics for a Holistic View

Long-term Impacts of Inclusive Metrics

14

Chapter 13: Scaling with Purpose

Defining Purpose in Scaling

The Role of Values in Growth

Creating a Purpose-Driven Culture

Strategic Decision-Making Aligned with Purpose

Measuring Success Beyond Numbers

Adapting Purpose During Growth

15

Chapter 14: Embracing Change as a Constant

The Nature of Change in Startups

Communication: The Cornerstone of Leading Change

Creating a Change-Ready Culture

Leadership Styles in Times of Change

Measuring the Impact of Change

Maintaining Engagement During Change

16

Chapter 15: The Future of Entrepreneurial Leadership

Emerging Trends in Entrepreneurial Leadership

The Role of Technology in Leadership

Leadership Styles for the Future

Cultivating a Responsive Organizational Culture

17

Chapter 16: Taking Action as the Founder-Coach

Understanding the Founder-Coach Mindset

Establishing Leadership Cadences

Raising the Hiring Bar

Fostering Sustainable Team Growth

Building Accountability and Trust

Measuring Your Progress

Closing Thoughts: The Path Ahead as a Founder-Coach

Embracing the Founder-Coach Mindset

Establishing Effective Leadership Cadences

Raising the Hiring Bar

Building a Sustainable Culture

18

Chapter 1: The Founder’s Dilemma

As a founder, you’re constantly juggling the demands of growth and sustainability. How do you scale efficiently without overwhelming your team? This chapter explores the common challenges faced by founders and introduces the concept of the founder-coach, a model designed to harmonize rapid growth with a nurturing work environment.

Understanding the Founder’s Dilemma

The journey of a founder is marked by constant decisions that impact the entire organization. Understanding the intricacies of scaling can help navigate these challenges effectively. In this section, we’ll unpack what the founder’s dilemma entails and its relevance in today’s fast-paced business environment.

The challenge of rapid growth