The Holographic Innovation E-Book

Charles Bezerra

• Herausgeber: DVS Editora
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 111

Veröffentlichungsjahr: 2017

Beschreibung

It is already clear that the creative principles we are using to guide our abstractions and to conceive the reality around us are obsolete and in urgent need of revision. Inspired by the holographic paradigm, as well as by some other concepts from quantum physics, this book suggests an alternative and contra-intuitive path, to help us reach the best results with the least effort in everything we do. But, it all comes at a price: the change in our way of thinking. This is a book for those who have already gone through the stages of heroes, methods, techniques and tools, but who are searching for more fundamental descriptions to think and create the future.

Leseprobe

THE HOLOGRAPHIC INNOVATION

Copyright© DVS Editora 2017

All rights for the Brazilian territory are reserved by the publisher. No part of this book may be reproduced, stored on a recovery system, or transmitted through any means, whether electronically, mechanically, by photocopies, recording or through any other means, without the written authorization from the author.

Cover: Vicente Rossi

Cover image: Shutterstock

Layout: Vicente Rossi

Review: Sally Tilelli

E-Book Production: Schäffer Editorial

International Cataloguing in Publication Data (CIP) (Brazilian Book Chamber, SP, Brazil)

Bezerra, Charles

    A inovação holográfica / Charles Bezerra. -- São Paulo : DVS Editora, 2017.

    ISBN: 978-85-8289-161-2

    1. Física quântica 2. Holografia 3. Inovação 4. Tecnologia I. Título.

17-00826

CDD-539

Contents

Preface

1. Bohm’s Holomovement

2. Ways of Thinking

3. The Law of Reversed Effort

4. Holographic Transformations

5. The Ladder of Abstractions

Preface

In a broader sense, all our innovations are collective. We are all part of a vast creation system. Able of creating art, science, culture, language, technology, artifacts, companies, schools, societies, countries, economies, religions and governments, among several other things. Our innovations may get to us through the minds or the hands of one individual or another, but they are the result of a single system – a single program. A complex network of abstractions that is self-inspired and self-influenced. For example, we may say that Michael Faraday’s discoveries in the field of electromagnetism, or Bertrand Russel’s findings in symbolic logic, are part of our modern digital innovations, even though they happened hundreds of years ago. That is, each one of our innovations represents the evolutive combination of our abstractions and our knowledge up to that particular moment in time in which it is conceived. Our innovations fundamentally represent the enclosing of our abstractions.

We are used to perceive and to credit the act of conception to one or to a few individuals and, in many of the cases, to even worship them. All attempts to explain and to further our capacity to innovate are individualistic ones. However, if we really want to make progress, we must reinterpret the relationship between the individual and the collective inside this system.

Our creations are the result of what we think, of our perspectives, our worldviews and our paradigms. The way in which our species innovates is strongly impacted by the paradigm of its time. There are even cases of simultaneous innovations, in which different people in different locations get, at the same time, to the same creative conclusions, as if they had accessed the same concepts that are hovering on a kind of collective cloud to which we are all a part of.

There are countless ways to understand the concept of innovation, and they are all valid. Here, we do not perceive innovation as a thing, but rather as a process, a way of thinking. As a movement of our minds, an answer from our memories and a function of what we think. It is a cognitive and cultural process we develop to transform our reality. We are active creators of our realities. After all, the current reality was shaped by yesterday’s design, and tomorrow’s reality will be shaped by today’s design.

However, after thousands of years exercising this powerful capacity to create, it seems we have lost control. The result of our innovations is no longer following our expectations, as the amount and severity of the problems we are experiencing in our reality makes it clear that the design paradigms and principles we have used so far need a profound revision. We created everything thinking that the planet’s resources were infinite, we created technologies to free us; however, we ended up getting distracted or even enslaved by them. We created processes and structures to gain scale, and instead of having more time to think, we have become increasingly busier and dependent. We are addicted in consuming our creations and we are always under stress, creating something new that will feed our insatiable appetite for more creations. Perhaps the most important reason to review the way we are creating things is the poor distribution of the benefits that come from our creations, after all, we are also the creators of inequalities. What some have in excess, other lack. We have created a reality that coexists with the obese and the starving, as a result of the benefits of the innovations the own reality creates. This seems to be the source of all our conflicts and even when we disagree as to whether – or not – we are evolving collectively, we all agree that we could be much better off, living a life with less suffering and more purpose.

The concept of Holographic Innovation I share in this book represents not only an attempt to face these important challenges, but the necessary exploration of a broad and fundamental view of innovation. An attempt to find new conceptual principles, able to rearrange our abstractions and help us to reach our infinite potential. The term Holographic originates from two Greek words: ὅλος, “holo”, which means “the whole” or “totality”; and γραφή, “graphe”, which means “to write” or “to draw”. That is, it represents the idea of a photograph or a registration of totality. Therefore, the concept of Holographic Innovation suggests a new way of thinking and conducting design activities, a way of innovating, which takes into consideration all the complexity and interdependence among the agents, where everything is interconnected, moving, and where things that appear insignificant may make all the difference.

Fundamentally, this is a book on collective innovation, on how to create something together, with the purpose to develop the conceptual skills of the readers. We are tired of cases and methods that promise to solve all of our problems, but never touch the fundamental questions. Therefore, this book intends to go further; it is intended for those who have already extrapolated the stages of methods, techniques, processes and tools and who now look for getting inspired by new and fundamental views of the world. In no way does this book intend to create another trendy term in the world of innovation or business – something we are also tired of witnessing. It only offers a conceptual provocation, a mere invitation for reflection.

This book is also a reflection on my intellectual journey of the profound influence of the quantum physicist and philosopher David Bohm's ideas, who talked about the need for an awareness state that was different than analyzing, different than thinking and reasoning. A state of perception that may go beyond our senses. A high-level sensitivity that is able to perceive subtleties, feelings and nuances from everyone and from everything. Something that can only happen through a state of calm and the mere willingness to see the whole.

The book is structured into five chapters, as a series of stories, examples and illustrations for readers to build in their minds. On chapter one, we begin with the major challenge of explaining some details about the holographic model, its origin and fundaments. In fact, it is an attempt (perhaps an impossible one) to explain the main concepts of David Bohm’s hidden variable theory, which will work as a conceptual basis for the subsequent explorations of the book.

On chapter two, we explore in more details the evidences that indicate that our way of thinking needs a revision. We contemplate the changes occurred in our way of thinking over time and we also consider some of the possible causes for most of the problems we face in our meta-agents, homes, schools, jobs and our society as a whole.

On chapter three, we dive into an alternative path to reach results. We try to understand the essence and applicability of the Law of Reversed Effort, which suggests a completely different route to reach the necessary transformation in thinking, and we also explore the conceptual movements that are part of the idea of Holographic Innovation.

On chapter four, we make an attempt to bring this conversation a little bit more into the realm of application, exploring some concepts to assist our systems to transform in the most efficient and innovative way as possible. We think about some things that we can do to process information and to solve our challenges collectively – what may limit and what may free our capacity to “create together”.

Finally, on chapter 5, we end the book with a reflection that suggests a kind of ladder of abstractions to assist you on this exercise of “thinking together” our meta-agents.

It is quite hard to describe something when you are not sure about almost anything and you are addicted to always seeing a connection between the subjects. You are not sure about where to start and, when you do, you are not sure about where it is going to go, so that is why the ideas here are not intended to convince anyone about anything, and they are quite conceptual and sufficiently generic to be applied by any individual or organization, and to reflect upon and solve any kind of problem or challenge, since, as we are going to realize, most of these divisions are, in fact, an illusion.

I sincerely hope that this brief book – which offers no recipe whatsoever and for which I am a mere facilitator and participant of the hologram you are also a part of – may encourage and, hopefully, stimulate your own reflection!

CB

São Paulo, February 2017.

1. Bohm’s Holomovement

“Individuality is only possible if it unfolds from wholeness.” David Bohm

In the 1940’s, a Hungarian mathematician called Dennis Gabor worked to improve the quality and resolution of electronic microscope images – powerful microscopes that use electrons instead of light photons to obtain images of extremely tiny things, such as cells and metallic crystals. Then, he had an idea that would – thirty years into the future – grant him the Nobel Prize in Physics. He had conceived the hologram. I guess every single person that will read this book must have already seen a hologram depicted in some science fiction movie. It is that kind of three-dimensional photograph or video, usually in blueish tones.

The idea young Gabor had was the following: he figured that, instead of recording the image as a regular photograph in a photographic film, maybe he could capture more information, that is, the interference pattern. In Physics, interference is a phenomenon that happens when waves meet, and this applies to all kinds of waves, such as, light waves, radio waves, sound waves, or even those small waves that are created on a lake’s surface when we throw a rock at it. Well, if you go ahead and throw a second rock, the small concentric waves they produce meet, creating a pattern, the pattern of interference. At the points where these waves meet, they may be amplified or annulled, in such a way that the information from the spot where the rocks touched the water surface is amplified according to the interference pattern. If the scene is recorded with a camera and the video is played backwards, we will notice that every change of amplitude and frequency on the waves recorded by the pattern is, in fact, information regarding the amount of rocks, their position and the time in which they reached the water surface. The interference pattern offers a picture not only of the current moment, but also of the past.

After developing the math for his idea, which would allow the hologram to be invented, Gabor had to wait until the 1960’s for his invention to actually become possible. With the creation of the laser light, a pure and coherent light form, differently from a regular lamp bulb (which, in turn, is incoherent and dispersed), he had the perfect kind of light to create the hologram. A hologram is produced when mirrors split a laser light beam and one of these beans trespasses the object to be photographed and, then, both meet again on a holographic film. When we look at this film, we are not actually seeing the image of the photographed object, but rather the image of a concentric circle pattern, similar to those created on the water surface when you throw a rock at it. However, when a laser beam is emitted under the same frequency used to create the hologram on this film, the original image is seen three-dimensionally. Gabor received the Physics Nobel Prize in 1971 for inventing the hologram, but this is not the end of this story, on the contrary, now it becomes even more interesting.

Perhaps the most exciting aspect regarding holograms is the fact that, if a holographic film containing an image is cut into several pieces, and we take one of these pieces and hit it with the laser light, the full image, and not only a piece of the entire image, will be portrayed. For example, if we create the hologram of a flower, and we take its holographic film and divide it in four pieces, any one of these pieces will be the hologram of a complete flower, that is, the whole contains the parts, as well as the parts contain the whole. Any part of the hologram contains information about its wholeness and the information related to the object is not located at one single spot, but distributed across the entire holographic film.