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A radical, definitive explanation of the link between loss aversion theory, the equity risk premium and stock price, and how to profit from it The Risk Premium Factor presents and proves a radical new theory that explains the stock market, offering a quantitative explanation for all the booms, busts, bubbles, and multiple expansions and contractions of the market we have experienced over the past half-century. Written by Stephen D. Hassett, a corporate development executive, author and specialist in value management, mergers and acquisitions, new venture strategy, development, and execution for high technology, SaaS, web, and mobile businesses, the book convincingly demonstrates that the equity risk premium is proportional to long-term Treasury yields, establishing a connection to loss aversion theory. * Explains stock prices from 1960 through the present including the 2008/09 "market meltdown" * Shows how the S&P 500 has consistently reverted to values predicted by the model * Solves the equity premium puzzle by showing that it is consistent with findings on loss aversion * Demonstrates that three factors drive valuation and stock price: earnings, long term growth, and interest rates Understanding the stock market is simple. By grasping the simplicity, business leaders, corporate decision makers, private equity, venture capital, professional, and individual investors will fully understand the system under which they operate, and find themselves empowered to make better decisions managing their businesses and investment portfolios.
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Seitenzahl: 286
Veröffentlichungsjahr: 2011
Contents
Cover
Series
Title Page
Copyright
Dedication
List of Figures
List of Tables
Preface
EVOLUTION OF A THEORY
OVERVIEW
HOW THIS BOOK IS STRUCTURED
AS YOU BEGIN
Acknowledgments
About the Author
Chapter 1: Understanding the Simplicity of Valuation
RATES, COMPOUNDING, AND TIME VALUE
WHY TIME VALUE MATTERS FOR THE STOCK MARKET
VALUING A PERPETUITY
CONSTANT GROWTH EQUATION: THE KEY TO UNDERSTANDING THE STOCK MARKET
NOT THE FIRST TO TRY THIS
WHY GROWTH RATE AND COST OF CAPITAL MATTER
P/E RATIO EXPANSION AND CONTRACTION
CAPM, RISK PREMIUM, AND VALUATION
EQUITY RISK PREMIUM
IMPACT OF RISK PREMIUM ON VALUATION
CHAPTER RECAP
Part One: Exploring the Risk Premium Factor Valuation Model
Chapter 2: The Risk Premium Factor Valuation Model
THE RPF MODEL IS SIMPLE, BUT DOES IT WORK?
ESTIMATING THE RPF
POTENTIAL CAUSES FOR SHIFTS IN THE RPF
POTENTIAL WEAKNESSES IN RPF THEORY AND METHODOLOGY
ADJUSTED RISK-FREE RATE
COMPARISON TO THE FED MODEL
CHAPTER RECAP
Chapter 3: Solving the Equity Premium Puzzle
LOSS AVERSION
LOSS AVERSION AND CORPORATE DECISION MAKING
ATTEMPTS TO SOLVE THE EQUITY PREMIUM PUZZLE
IMPACT OF INFLATION ON VALUE
BACK TO LOSS AVERSION
OUR REPTILIAN BRAIN
CHAPTER RECAP
Chapter 4: The RPF Model and Major Market Events from 1981 to 2009
EFFICIENT MARKET HYPOTHESIS
HOW THE RPF VALUATION MODEL EXPLAINS BLACK MONDAY
2000 “DOT-COM” BUBBLE: RPF MODEL SUGGESTS SIGNIFICANT BUBBLE FOR THE S&P 500
HOW THE RPF VALUATION MODEL EXPLAINS THE 2008 TO 2009 MELTDOWN AND RECOVERY
MARKETS MOSTLY EFFICIENT AND RATIONAL, BUT PRONE TO MISTAKES
CHAPTER RECAP
Part Two: Applying the Risk Premium Factor Valuation Model
Chapter 5: Application to Market Valuation
BEWARE OF INTEREST RATES
EXAMPLE: APPLICATION TO THE MARKET IN LATE SEPTEMBER 2009
WHY THE SOURCE OF GROWTH MATTERS
CHAPTER RECAP
Chapter 6: Risk-Adjusted Real Implied Growth Rate (RIGR)
ANALYZING INDIVIDUAL COMPANIES WITH RIGR
RIGR ANALYSIS OF APPLE AND GOOGLE PRE-EARNINGS ANNOUNCEMENT
CHAPTER RECAP
Chapter 7: Valuing an Acquisition or Project
BRIEF INTRODUCTION TO VALUING AN ACQUISITION OR PROJECT
TRANSLATING YOUR WORLDVIEW INTO NUMBERS
SETTING THE COST OF CAPITAL
EXAMPLE: UTILITY ACQUIRING A RISKY ASSET
SELECTING THE INVESTMENT FORECAST TIME HORIZON
THE ALL-IMPORTANT TERMINAL VALUE
CHAPTER RECAP
Chapter 8: Case Study 1
CALCULATING ENTERPRISE VALUE AND STOCK PRICE
SCENARIO ANALYSIS
CHAPTER RECAP
Chapter 9: Case Study 2
CHAPTER RECAP
Chapter 10: Using the RPF Model to Translate Punditry
READ CAREFULLY, THEN ANALYZE
WHAT HAVE I GOT TO LOSE?
BEWARE OF OVERSIMPLIFICATION
CONFUSING HEADLINES AND MISGUIDED BLAME
ALMOST NAILED IT
GRAHAM AND DODD
THE WRONG DISCUSSION
DUMB MONEY AND BUBBLES
THE RIGHT DISCUSSION
CHAPTER RECAP
Chapter 11: Using the RPF Model for Investment and Business Strategy
ESTIMATING FAIR VALUE: HOW TO IDENTIFY AND EXPLOIT BUBBLES
BEWARE OF RPF SHIFTS
INVESTING IN INDIVIDUAL COMPANIES
REPORTED EARNINGS CAN BE MISLEADING
HOW TO APPLY THE RPF MODEL TO DAY-TO-DAY BUSINESS DECISIONS
CAPITAL STRUCTURE AND RISK IMPACT COST OF CAPITAL
OPPORTUNISTIC ADJUSTMENTS TO CORPORATE CAPITAL STRUCTURE
CREATING A SENSE OF URGENCY
AVOIDING VALUE DESTRUCTION
VALUE CREATION
KEY MERGER-AND-ACQUISITION VALUATION CONCEPTS
INFLATION IS THE ENEMY OF VALUE
FINAL THOUGHTS
Appendix A: Mobile Apps: The Wave of the Past
MOBILE PAST–RIM MISSES THE NEED FOR APPS
MOBILE TODAY–THE NEED FOR APPS
LOOK BACK TO SEE AHEAD–MOBILE WILL FOLLOW PC EVOLUTION
IMPLICATIONS–THE END OF WALLED GARDENS
Appendix B: Technology on the Horizon: What if Moore's Law Continues for Another 40 Years?
Appendix C: A Simple and Powerful Model Suggests the S&P 500 Is Greatly Underpriced
RISK PREMIUM FACTOR VALUATION MODEL
WHAT IT MEANS TODAY
Appendix D: S&P Index Still Undervalued
WHAT IT MEANS TODAY
Appendix E: 30 Percent Value Gap in S&P 500 Closed by Rise in Treasury Yields, Price
HOW DID THE GAP CLOSE?
DEVELOPING YOUR OWN FORECAST
Appendix F: Making a Case for Salesforce.com Valuation
Glossary
Notes
PREFACE
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 6
CHAPTER 7
CHAPTER 8
CHAPTER 10
About the Companion Web Site
Index
Founded in 1807, John Wiley & Sons is the oldest independent publishing company in the United States. With offices in North America, Europe, Australia and Asia, Wiley is globally committed to developing and marketing print and electronic products and services for our customers' professional and personal knowledge and understanding.
The Wiley Finance series contains books written specifically for finance and investment professionals as well as sophisticated individual investors and their financial advisors. Book topics range from portfolio management to e-commerce, risk management, financial engineering, valuation and financial instrument analysis, as well as much more.
For a list of available titles, please visit our Web site at www.WileyFinance.com.
Copyright © 2011 by Stephen D. Hassett. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
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Library of Congress Cataloging-in-Publication Data:
Hassett, Stephen D., 1961– The risk premium factor: a new model for understanding the volatile forces that drive stock prices / Stephen D. Hassett. p. cm. — (Wiley finance series ; 702) Includes index. ISBN 978-1-118-09905-6 (cloth); ISBN 9781118118597 (ebk); ISBN 9781118118603 (ebk); ISBN 9781118118610 (ebk) 1. Stocks–Prices. 2. Corporations–Valuation. 3. Business cycles. 4. Stock exchanges. I. Title. HG4551.H34 2011 332.63′222—dc23 2011017550
To Anne, Sarah, and Charlotte Hassett
List of Figures
Figure P.1 S&P 500 Actual vs. Predicted, 1986–February 2011 (Monthly)
Figure P.2 S&P 500 Actual vs. Predicted, 1960 to 2010
Figure 2.1 10-Year Treasury Yields, 1962 to 2011
Figure 2.2 S&P 500 P/E Actual vs. Predicted 1960 to 2010 (Annual)
Figure 2.3 S&P 500 P/E Actual vs. Predicted, 1986 to February 2011 (Monthly)
Figure 2.4 S&P 500 Actual vs. Predicted, 1960 to 2010 (Annual)
Figure 2.5 S&P 500 Actual vs. Predicted, 1986 to February 2011 (Monthly)
Figure 2.6 RPF vs. Fed Model
Figure 4.1 Actual versus Predicted during October 1987 Crash
Figure 4.2 Interest Rate Impact on October 1987 Crash
Figure 4.3 Actual versus Predicted during 2000 dot-com Bubble
Figure 4.4 NASDAQ January 1999 to May 2002
Figure 4.5 Dot-com Bubble Close Up
Figure 4.6 Actual versus Predicted and Rf (Monthly) during 2008 to 2009 Meltdown
Figure 4.7 Actual versus Predicted (Daily) during 2008 to 2009 Meltdown
Figure 6.1 Real Implied Growth Rate (RIGR) Distribution (October 7, 2010)
Figure 6.2 S&P 500 RIGR Distribution (October 7, 2010)
Figure 6.3 S&P 500 RIGR Distribution (December 31, 2010)
Figure 9.1 Value of U.S. Construction Put in Place (Constant 2000 Dollars)
Figure 10.1 S&P 500 Annual Earnings (1871 to 2010)
Figure 11.1 Predicted and Actual Converge—Late 2010 through Early 2011
Figure C.1 S&P Historical Average (Actual vs. Predicted), Y/E Data 1960 to 2009
Figure C.2 S&P Historical P/E (Actual vs. Predicted), Y/E Data 1960 to 2009
Figure D.1 S&P 500 Index (Actual vs. Predicted) Month-End Data 1986 to December 2010
Figure D.2 S&P 500 P/E (Actual vs. Predicted) Month-End Data 1986 to December 2010
Figure F.1 Salesforce.com Change in Gross Profit versus Change in SG&A
List of Tables
Table 1.1 PV of $5 at 5 Percent
Table 1.2 Equivalence of Selling Shares Instead of Dividends
Table 1.3 Growth Drives P/E
Table 1.4 ERP Drives Valuation
Table 2.1 RPF Valuation Model R-Squared Results
Table 2.2 Estimated Risk Premium Factors
Table 2.3 RPF Valuation Model R-Squared Results
Table 2.4 RPF Valuation Model R-Squared Results with 30-Year as Rf for 2008 to 2011
Table 3.1 Inflation Drives Valuation
Table 5.1 Interest Rate Impact on Market P/E
Table 5.2 Constant ERP Implies Fixed P/E
Table 5.3 TTM S&P 500 Operating—Q3 2009
Table 5.4 Meltdown and Recovery
Table 5.5 Impact of Growth Expenses on Valuation
Table 5.6 Cost Cuts vs. Top-Line Growth
Table 6.1 Changes in Predicted, Actual, and RIGR in Late 2010
Table 6.2 Computer Software Industry RIGR Analysis—October 7, 2010
Table 6.3 Computer Hardware RIGR Analysis—October 13, 2010
Table 6.4 Computer Services RIGR Analysis—October 13, 2010
Table 6.5 Computer Hardware RIGR Analysis—October 19, 2010
Table 6.6 Computer Services RIGR Analysis—October 19, 2010
Table 6.7 Post-earnings Change in RIGR
Table 7.1 Basic DCF Example
Table 7.2 Revenue Model for MobAppCo
Table 7.3 10-Year Projection
Table 7.4 Terminal Value Inputs
Table 8.1 Cost of Capital for MobAppCo
Table 8.2 Example Valuation: MobAppCo
Table 8.3 Growth Business Terminal Value Multiple
Table 8.4 Adjustment for Midyear Discounting
Table 8.5 Adjusted Annual Cost of Capital to Reflect Debt Capacity
Table 9.1 Cost of Capital for a Cyclical Business
Table 9.2 Example Valuation: Cyclical Business
Table 9.3 Analysis of Construction Trends
Table 9.4 Long-Term Real Growth Rate (Construction Put in Place)
Table 9.5 Cyclical Business Terminal Value Multiple
Table 9.6 Calculating Intrinsic Share Price
Table 11.1 Drivers of Convergence—Late 2010 through Early 2011
Table 11.2 Acquirer and Target P/E Example
Table 11.3 Combined Value
Table 11.4 Acquisition with Synergy
Table F.1 Salesforce.com (CRM) Year Ending January 31
Preface
Meet Charlie, just your typical office worker, who spent many years getting beaten down in his office football pool. Each week he'd put in his $10, and each week he'd lose. Charlie loved football and was always supremely confident in his picks; he just couldn't pick against the spread.
One day, Charlie was home looking over the coming week's games. His young daughter asked what he was doing. He explained. Then, thinking about his poor track record, he asked his daughter if she'd like to help. She was thrilled.
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