The Road to Reinvention E-Book

Josh Linkner

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 441

Veröffentlichungsjahr: 2014

Beschreibung

Companies, communities, and individuals fall for many reasons, but one of the most common--and easily avoidable--is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention, Linkner also explores the history--the great rise, unprecedented fall, and now rebirth--of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation. Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

Leseprobe

Contents

Introduction

Chapter 1: Disrupt or Be Disrupted

Make the Leap to Reinvention

Learn the Lessons of the Fall

Join Reinvention’s Rise

Avoid the Riskiest Move of All

Detroit: Catalyst for Change

Notes

Chapter 2: Embrace the Reinvention Ethos

Eight Principles That Define the Reinvention Ethos

Put It All Together

Detroit: Catalyst for Change

Notes

Chapter 3: Cannibalize Your Own Product

See with Your Customer’s Eye

Launch a New Version

Refocus to Reinvent

Bet Your Assets

Find the 10X Factor

Detroit: Catalyst for Change

Notes

Chapter 4: Retool Your Operations

Clear Away Cannonballs

Reinvent Your Market’s Model

Innovate Your Operation

Never Let Processes Grow Stale

Detroit: Catalyst for Change

Notes

Chapter 5: Create Vivid Experiences

The Five Senses Test

Make Wishes Come True

Avoid the Curse of Inconsistency

Get Inspired: From Geeks to Dolls

Make ‘Em Feel—and Buy!

Detroit: Catalyst for Change

Notes

Chapter 6: Tell a Memorable Story

Reinvent Your Story’s Purpose

Be a Firebrand

Detroit: Catalyst for Change

Notes

Chapter 7: Overhaul Your Culture

Hit the Cultural Reset Button

Learn the Six Rules of Creative Cultures

Change the Guard

Follow the Power of Rituals

Lead Without Title

Detroit: Catalyst for Change

Notes

Chapter 8: Reimagine Your Customer

Accept the Death of One Size Fits All

Disrupt Distribution

Innovate Now, before It’s Too Late

Detroit: Catalyst for Change

Notes

Chapter 9: Transform Your Career

Create Plan Z

Draw Up Your Personal Reinvention Plan

Explore the Many Flavors of Reinvention

Face Down Inevitable Obstacles

Detroit: Catalyst for Change

Notes

Chapter 10: Forge Your Legacy

Choose: Giver or Taker?

Be → Do → Have

Decide How You Want to Be Remembered

Expand Your Scorecard

Trouncing Your Obstacles

Detroit: Catalyst for Change

Notes

Conclusion

Acknowledgments

About the Author

Index

End User License Agreement

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Guide

Cover

Table of Contents

Begin Reading

Praise for The Road to Reinvention

“The Road to Reinvention is a must-read if you want you and your team to reach the next level. Full of practical advice and engaging, illuminating anecdotes, Linkner’s message is powerful, relevant, and inspiring.”

—Keith Ferrazzi, author, Never Eat Alone and Who’s Got Your Back

“In The Road to Reinvention, Josh Linkner creates a clear path for how to achieve transformative change—the key to all future growth and success.”

—Bill Emerson, CEO, Quicken Loans

“Through clear principles and examples, Josh Linkner makes it easier for anyone to reinvent their brand, company, or even career. The Road to Reinvention creates a template to understand the critical leadership challenge of the decade: disrupt or be disrupted.”

—David Butler, VP, innovation and entrepreneurship, the Coca-Cola Company

“Don’t let your competition read this book before you do. The Road to Reinvention offers powerful insights and navigable paths forward for both personal and business reinvention. Josh Linkner is a singularly thoughtful entrepreneur who understands how to illuminate a vision of the possible.”

—Don Katz, CEO and founder, Audible

“Protecting your existing model is no longer an option. The Road to Reinvention provides the tools you need in order to be the disruptor instead of becoming disrupted. A must-read.”

—Steve Blank, professor, Graduate School of Business, Stanford University, and author, The Startup Owner’s Manual

“As someone who has had to reinvent many times to stay on top, I highly recommend Josh Linkner’s book. The Road to Reinvention will help you come out ahead, even when facing the roughest circumstances.”

—Les Gold, star, Hardcore Pawn, and author, For What It’s Worth

“With stories of people and companies that have succeeded (and failed) to reinvent, Josh Linkner shows you how to harness disruptive creativity so you end up on the side of success. I wish I had this book years ago!”

—David Meerman Scott, author, The New Rules of Marketing and PR

“With the pace of innovation and resulting changes in consumer behavior, no company can afford to sit still. Growing a successful company requires creative assessment and disruption. In The Road to Reinvention, Josh Linkner illustrates how to lead your employees not only to accept but embrace the need for continuous reinvention.”

—Carol Kruse, global CMO, Tough Mudder, and former CMO, ESPN

“The Road to Reinvention is a powerful wake-up call for any organization, whether already thriving or looking for inspiration. It’s also a toolkit for entrepreneurs seeking to build the next big thing.”

—Andrew Yang, founder and CEO, Venture for America, and author, Smart People Should Build Things

“The Road to Reinvention is a valuable guide for renewing your organization in this age of disruption. Josh Linker, having created a wide array of successful businesses, shares his proven methods for leading innovation. The Road to Reinvention is a must-read for anyone who needs transformational tools to remake their organization.”

—Jeff DeGraff, professor, Ross School of Business, University of Michigan, and author, Innovation You

“Josh Linkner is one of the most creative thinkers on the planet. The Road to Reinvention contains his prescriptions for changing your product mix, your approach to the marketplace, and even your customers. Read this book if you want your company to thrive in today’s crazy competitive marketplace.”

—Nick Morgan, president, PublicWords, and author, Power Cues and Trust Me

“Already in a creative field, I found the tools and exercises in The Road to Reinvention encouraged me to think about things differently, from songwriting to expanding my business and brand. Thank you for a great follow-up to Disciplined Dreaming!”

—Earl Klugh, GRAMMY® Award–winning guitarist, songwriter, and producer

“Innovative approaches are the drivers of all human progress. In The Road to Reinvention, Josh Linkner shows you exactly how to reinvent your business and career with stunning precision.”

—Brad Feld, cofounder, Tech Stars and Foundry Group, and author, Do More Faster and Venture Deals

“The Road to Reinvention reflects true insight from a successful entrepreneur who has spent a career in the trenches of creative disruption. Josh Linkner has taken the concept of reinvention and broken it down into actionable, specific insights that can be put into practice on a daily basis.”

—Al Callier, VP, strategic innovation, Universal Studios

“The Road to Reinvention gives readers a clear path for renewal and resilience that is compelling, insightful, and practical. Josh Linkner presents a blueprint for leaders to follow so they are able not just to stay in the game but to stay ahead of it.”

—Brian Owens, head, global brand strategy, eBay Inc.

“Josh Linkner is among a rare breed of entrepreneurs. Driven and successful, yet reflective, cognizant that personal growth and professional success are intricately linked. In The Road to Reinvention he provides the most compelling case I’ve encountered for approaching today’s increasingly complex business environment in a disruptive manner, all while inspiring us to truly begin living the life we’ve imagined for ourselves.”

—Dave Zilko, president and vice chairman, Garden Fresh Gourmet

“The Road to Reinvention is a thought-provoking work that offers a clear process for ongoing creative disruption. Josh Linkner has lived the process of leading a hyper-growth organization. The Road to Reinvention provides insight and inspiration through engaging stories, powerful examples, and easy-to-follow processes. Highly recommended.”

—Scott Dorsey, CEO and cofounder, Exact Target

“Josh Linkner is an expert on reinvention, and this book is a must-read. The Road to Reinvention is a fascinating new roadmap to help you envision the future and control your own destiny.”

—Michael Abrashoff, US Navy Commander, and author, It’s Your Ship

THE ROAD TO REINVENTION

How to Drive Disruption and Accelerate Transformation

JOSH LINKNER

Cover design by C. Wallace

Cover image: Evolution © iStockphoto/jgroup

Copyright © 2014 by Josh Linkner. All rights reserved.

Published by Jossey-Bass

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In Chapter Six, material from Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact, by Nick Morgan, Harvard Business Review Press, 2014, is used by permission.

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Library of Congress Cataloging-in-Publication Data

Linkner, Josh, 1970-

The road to reinvention : how to drive disruption and accelerate transformation / Josh Linkner. —First edition.

pages cm

Includes bibliographical references and index.

ISBN 978-0-470-92343-6 (hardback); ISBN 978-1-118-91032-0 (pdf); ISBN 978-1-118-91037-5 (epub)

1. Organizational change. 2. Diffusion of innovations. 3. New products. 4. Strategic planning. I. Title.

HD58.8.L565 2014

658.4’063 —dc23

2014006753

To my inspiring wife, Tia, who radiates love, laughter, and warmth . . . and some. I love you.

Introduction

Monotony is the awful reward of the careful.

—A. G. Buckham

We live in a time of brutal competition. Fickle consumer trends, friction-free markets, and political unrest threaten the existence of many organizations. Nearly every industry is in the midst of massive upheaval, with the old stalwarts falling quickly to the new breed of innovators. Dizzying speed, exponential complexity, and mind-numbing technology advances exacerbate the challenges we face as leaders.

With economic threats like these racing toward you, how do you react? Do you stand frozen in place with fear and anxiety? Or do you leap into action, finding a new and better way forward? Whether you have been knocked down by brutal market conditions or are planting a flag on the peak of achievement, now is the time to reinvent—to begin forging a new pathway toward your next success. Renegade leaders choose to upset the status quo long before there’s a need to do so. Instead of losing ground, these innovators are accomplishing dramatic growth and spurring tremendous economic gain.