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- Herausgeber: BookRix
- Kategorie: Fachliteratur
- Sprache: Englisch
Most strategies fail not because the ideas are wrong, but because the plans are too long, too vague, or too complex to act on. The Two-Page Strategy That Actually Works shows you how to strip away the noise and capture clarity in just a few pages.
This book gives you a step-by-step framework for writing a concise strategy document that drives alignment and action. You’ll learn how to identify and prioritize your biggest bets, surface risks early, and create a razor-sharp focus that guides decision-making across your team or company.
Whether you’re running a startup, leading a department, or managing a cross-functional initiative, this approach helps you communicate strategy in a way people can remember, share, and act on.
Forget 50-page decks and endless slide shows. With this method, strategy becomes simple, practical, and powerful.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2025
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Elodie Sutter
The Two-Page Strategy That Actually Works
Copyright © 2025 by Elodie Sutter
All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.
This novel is entirely a work of fiction. The names, characters and incidents portrayed in it are the work of the author's imagination. Any resemblance to actual persons, living or dead, events or localities is entirely coincidental.
Elodie Sutter asserts the moral right to be identified as the author of this work.
Elodie Sutter has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.
Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.
First edition
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Contents
1. Chapter 1
2. Chapter 1: The Case for Simplicity in Strategy
3. Chapter 2: Defining Your Strategic Purpose
4. Chapter 3: Identifying Your Biggest Bets
5. Chapter 4: Surfacing Risks Early
6. Chapter 5: Crafting the Two-Page Strategy Document
7. Chapter 6: Aligning Leadership Around the Strategy
8. Chapter 7: Implementing Your Strategy Across Teams
9. Chapter 8: Monitoring Progress and Adapting
10. Chapter 9: Communicating the Strategy
11. Chapter 10: Engaging Your Team in the Process
12. Chapter 11: Leveraging Practical Tools for Strategy Execution
13. Chapter 12: The Long-Term Vision Beyond the Two Pages
14. Chapter 13: Real-World Examples of Successful Two-Page Strategies
15. Chapter 14: Common Pitfalls and How to Avoid Them
16. Chapter 15: Future Trends in Strategic Planning
17. Chapter 16: Conclusion: Simplifying Strategy for Greater Impact
18. Chapter 1: The Case for Simplicity in Strategy
19. Chapter 2: Defining Your Strategic Purpose
20. Chapter 3: Identifying Your Biggest Bets
21. Chapter 4: Surfacing Risks Early
22. Chapter 5: Crafting the Two-Page Strategy Document
23. Chapter 6: Aligning Leadership Around the Strategy
24. Chapter 7: Implementing Your Strategy Across Teams
25. Chapter 8: Monitoring Progress and Adapting
26. Chapter 9: Communicating the Strategy
27. Chapter 10: Engaging Your Team in the Process
28. Chapter 11: Leveraging Practical Tools for Strategy Execution
29. Chapter 12: The Long-Term Vision Beyond the Two Pages
30. Chapter 13: Real-World Examples of Successful Two-Page Strategies
31. Chapter 14: Common Pitfalls and How to Avoid Them
32. Chapter 15: Future Trends in Strategic Planning
33. Chapter 16: Conclusion: Simplifying Strategy for Greater Impact
1
Chapter 1
Table of Contents
2
Chapter 1: The Case for Simplicity in Strategy
The Complexity Trap
The Importance of Clarity
Focus on What Matters
Surfacing Risks Early
3
Chapter 2: Defining Your Strategic Purpose
Understanding Strategic Purpose
Crafting Your Mission Statement
Vision: Where Are You Heading?
Communicating Your Strategic Purpose
Evaluating Alignment with Strategic Purpose
4
Chapter 3: Identifying Your Biggest Bets
Understanding Business Bets
Analyzing Potential Opportunities
Aligning Bets with Organizational Goals
Prioritizing Your Bets
5
Chapter 4: Surfacing Risks Early
The Importance of Risk Assessment
Techniques for Surfacing Risks Early
Developing Contingency Plans
Monitoring and Reviewing Risks
6
Chapter 5: Crafting the Two-Page Strategy Document
Understanding the Purpose of the Two-Page Strategy Document
Identifying Core Components of Your Strategy
Crafting Clear and Actionable Objectives
Prioritizing Business Bets
Surfacing Risks Early
Designing the Two-Page Format
Communicating the Strategy Effectively
7
Chapter 6: Aligning Leadership Around the Strategy
Understanding the Importance of Alignment
Identifying Core Values and Objectives
Strategies for Effective Communication
Creating Accountability Structures
Surfacing Risks Early
Foster a Unified Leadership Culture
8
Chapter 7: Implementing Your Strategy Across Teams
Communicating the Strategy Clearly
Defining Roles and Responsibilities
Integrating the Strategy into Daily Operations
Maintaining Momentum and Adaptability
9
Chapter 8: Monitoring Progress and Adapting
The Importance of Monitoring
Key Performance Indicators (KPIs)
Integrating Feedback Mechanisms
Adapting the Strategy
Communicating Progress
Conclusion and Next Steps
10
Chapter 9: Communicating the Strategy
Understanding Your Audience
Crafting a Clear Message
Choosing the Right Communication Channels
Engaging Your Team
Measuring Communication Effectiveness
Overcoming Communication Challenges
11
Chapter 10: Engaging Your Team in the Process
The Importance of Team Involvement
Creating an Inclusive Environment
Methods for Involving Your Team
Aligning Team Goals with Strategy
12
Chapter 11: Leveraging Practical Tools for Strategy Execution
Understanding Strategic Tools
Project Management Software
Collaboration Tools
Risk Assessment Tools
13
Chapter 12: The Long-Term Vision Beyond the Two Pages
Understanding Long-Term Vision
Integrating Short-Term and Long-Term Goals
Communicating the Vision Effectively
Leading with a Long-Term Perspective
Surfacing Risks While Planning for the Future
Reviewing and Revisiting Your Strategy
14
Chapter 13: Real-World Examples of Successful Two-Page Strategies
Case Study: Tech Startup Transformation
Corporate Turnaround in Retail
Nonprofit Sector Success
Government Initiative Example
15
Chapter 14: Common Pitfalls and How to Avoid Them
Ignoring the Importance of Alignment
Overcomplicating the Strategy
Failing to Surface Risks Early
Lack of Accountability
Resistance to Change
Not Evaluating Outcomes
