The Ultimate LinkedIn Messaging Guide E-Book

Daniel Disney

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 232

Veröffentlichungsjahr: 2023

Beschreibung

Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You'll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you'll be able to start more conversations, create more opportunities and drive more sales and revenue. What you're looking for is out there - if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you're legitimate. In this book, you'll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. * Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you * Discover tips for building your network and reaching the decision makers at any company * Leverage the power of audio and video messages to connect more effectively on LinkedIn * Follow up and convert replies into sales, job offers, and high-value relationships If you've struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.

Leseprobe

Praise for The Ultimate LinkedIn® Messaging Guide

No one spends more time on studying how to use LinkedIn to engage prospects. Of all the social sites, LinkedIn is the most useful, but only if you know how to use it. If you want to use LinkedIn, read and apply Daniel Disney's book.

Anthony Iannarino – Author of The Only Sales Guide You'll Ever Need, The Lost Art of Closing and Eat Their Lunch

Daniel is an authority in the Social Selling space and this book further solidifies that notion. You will get actionable advice and more insight than you ever dreamed possible when it comes to LinkedIn and the social game you need to be playing. Brilliant read! Pick up this book and start changing the game.

Dale Dupree – Leader of The Sales Rebellion

LinkedIn holds the golden keys to sales at all levels. Daniel Disney knows how to use the keys to open doors and close business. There are hundreds of LinkedIn “experts,” but Daniel doesn't just talk the talk, he walks the walk. From creating The Daily Sales to closing The Million Pound Sale, Daniel's easy to follow tips will give you new ways to improve your LinkedIn results.

Alison Edgar – Author of Secrets of Successful Sales

LinkedIn is vital for your business, yet most people are not using it effectively. The UK's Number 1 Social Selling expert, Daniel Disney, solves this problem by showing you easy‐to‐implement techniques and tips that will make your LinkedIn profile shine and help you generate more awareness and revenue for your business. I've read many LinkedIn books, and this is my favourite. Don't delay and buy your copy now to make a difference in your business.

Niraj Kapur ‐ Expert Sales Coach, Trainer and Author – Amazon bestseller Everybody Works in Sales

This book unlocks simple but powerful strategies for winning on LinkedIn. Whether you are a seasoned LinkedIn pro or a green LinkedIn newbie, this book is for you. My favourites were the 25 message templates which are jam‐packed with instructions for when and how to use them.

Daniel Disney is the real deal; he has real followers, real successes, and is the number one influencer on LinkedIn. That stands him out from the LinkedIn crowd as the go‐to expert. If you're going to listen to one person on the subject of LinkedIn, make it Daniel.

Better still, buy his book, read it on the plane/train/automobile (he has packed it with content, not waffle), and start applying it the moment you land.

Gavin Ingham ‐ Founder of #IAM10 & Author of Be More, Do More, Sell More

Daniel teaches me something every time I read his content on LinkedIn, and what I learned after his LinkedIn/Social Selling Masterclass has helped me generate some great results on social media. After reading his new book, The Ultimate LinkedIn Messaging Guide, I had no doubt straight away that this would be the reference guide for so many sellers out there.

You have given the roadmap for all to follow, the question you will pose to every reader is, what will they do with these golden nuggets? Will they make their own million‐pound sale or watch while others make theirs?!

Steve Knapp – Founder of The Sales Growth Club, Expert Sales Coach, Trainer & Consultant

Although I had the good fortune to have worked directly for LinkedIn, few people on or at LinkedIn impressed me with the frequency, consistency and relevancy of content to inspire salespeople to leverage social media as much as Daniel Disney.

His dedication to providing valuable content to the world's sales community is second to none. What I love about this book is that it gets deep, tactical and practical with excellent tips you can leverage to inspire greater confidence in your sales efforts on LinkedIn. Highly recommend reading and sending around your team.

James Ski, Former LinkedIn Director and now Founder & CEO of Sales Confidence – the world's largest B2B Sales community

In a sea of wishy‐washy blog posts and crappy video content from so‐called “social guru's,” Daniel has bucked the trend and put together a step‐by‐step guide to engineering success on LinkedIn that anyone can follow.

Will Barron – Host of The Salesman Podcast

It's rare that a book can connect with you as a friend, mentor you as a teacher, correct you as a parent and encourage you as a colleague. This book does exactly that. Daniel's informal voice and delivery make this book an easy read that you simply cannot put down. Even as I read it, I knew I'd be referencing the content, templates and how‐to tactics over and over again; it will be front‐and‐centre on my bookshelf.

Of particular note are the many templates that Daniel provides, along with the use‐case instructions and explanations for each of them. Whether you're a novice or an industry veteran, you WILL get immediate value from them, and you WILL be using them over and over again. This book is a must‐read and a must‐share.

Darryl Praill – CMO at VanillaSoft & Host of The INSIDE, Inside Sales Podcast

THE ULTIMATE LINKEDIN® MESSAGING GUIDE

HOW TO USE WRITTEN, AUDIO, VIDEO AND IN MAIL MESSAGES TO START MORE CONVERSATIONS AND INCREASE SALES

DANIEL DISNEY

This edition first published 2023

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Library of Congress Cataloging‐in‐Publication Data is Available:

ISBN 9781394185221 (Hardback)

ISBN 9781394187867 (ePDF)

ISBN 9781394187850 (ePub)

Cover Design and Image: Wiley

THIS BOOK IS DEDICATED TO FOUR PEOPLE:

Uncle Al – The man who inspired me to get into sales and taught me to be the best salesperson I could possibly be. Not a day goes by that I don't wish you were still here to guide me, to see what I've achieved and to read my book. I hope it would have made you proud.

Laurie – You stand by me whilst I put everything into my career. When I worked late nights and weekends trying to grow The Daily Sales and my Social Selling Masterclass, you did everything you could to make it as easy as possible for me. I'm so lucky to have you in my life, and I will do everything I can to provide the best possible life for you and our boys.

Joshua and Lewis – My two sons, you are the reason I work so hard and you are the ones who make it all worthwhile. I love you more than anything in this world and am so proud of you both and the wonderful men that you are becoming.

Thank you for being such a huge part of my world and being the driving force behind all I do.

FOREWORD

Author of The Extremely Successful Salesman's Club and Selling with EASE

There are a couple of things I need to share with you about Daniel Disney before we start.

First of all – with regards to ‘Social Selling' – he really knows what he's talking about. Secondly – with regards to life in general – he is one of the good guys.

And it's because of those two points, that – in this world of snake‐oil salespeople and faux business gurus who are happy to take punters' hard‐earned cash in exchange for advice that sounds great but is almost certainly destined to fail – Daniel Disney stands out from the crowd and is definitely worth taking notice of.

The first time I met Daniel was at a large, national sales event. We were both due to deliver our keynote speeches on the same day, and I was in the organiser's office, checking over a couple of things, when this polite young man peered round the door and introduced himself.

Back then, The Daily Sales hadn't been around too long – but even so, he'd already managed to attract a following that numbered in the hundreds of thousands.

Now, I'd seen people pay huge amounts of money to cultivate lists like that before – so I asked him:

“That's an impressive audience. How much of it did you buy?”

To which, with a genuine look of shock, Daniel responded:

“Buy an audience? I don't think I'd know how to!”

That statement, made with the honest naiveté of someone who wasn't aware of how many “thought leaders” cheat their way to popularity, told me everything I needed to know.

The man standing in front of me wasn't buying attention – completely the opposite – he was well on his way to mastering the art and science of Customer Attraction.

And when it comes to business development in the 21st century, customer attraction was the secret ingredient that only a successful few had worked out how to bake with.

What I didn't realise back then was that there was something else in the Daniel Disney recipe mix – he had started successfully combining Customer Attraction with effective Social Sales Interaction.

And shortly afterwards, that combination just exploded.

The thing is, because it all came so easily and naturally to him, Daniel didn't seem to realise how rare or magical those particular pieces of business knowledge were – or why so many people found them difficult to implement.

To most people, it was like watching him pull a sword out of a stone – which is a piece of cake if you're the one who can do it but the deepest of mysteries if you can't.

Thankfully, in this book – The Ultimate LinkedIn Messaging Guide – Daniel shares that knowledge with us.

This is an incredibly powerful and generous piece of writing; he takes us step‐by‐step through his system and then shares dozens of templates and examples so that everyone who reads this can hit the ground running as soon as they've finished it.

You can dip in and out of this book if you need to, but there's so much you'll miss out on if you do.

My best advice:

Devour this book – page by page – and then go through it again and make notes. Focus on your current sales objectives and prospects and use the information Daniel shares to design a complete sales strategy from start to finish. Then, when you have a new sales challenge or a fresh set of prospective customers, come back and check it out again.

Because every time you familiarise yourself with the wealth of information in his book – and the multiple applications of its content – you will be building a knowledge bank and sales toolbox that will give you a genuine advantage over a large majority of your competition.

To your success,

Chris Murray

ABOUT THE AUTHOR

Daniel Disney is on a mission to help everyone leverage LinkedIn to its full potential to grow their personal brands, grow their businesses, generate more leads and sell more.

What separates him from 99% of the LinkedIn experts and trainers out there is that his background is in sales, not marketing.

Whilst he has learned how to generate a very large amount of consistent, qualified inbound leads from LinkedIn, grow brands and reach millions of people through content, his passion and focus have always been, and will always be, selling.

Here are a few of his LinkedIn achievements:

‐ 100,000+ Personal LinkedIn Profile Followers

‐ 900,000+ LinkedIn Company Page Followers

‐ £25,000,000+ in Revenue from LinkedIn

‐ 400+ Articles Published on LinkedIn

‐ 150 Million+ Content Views Every Year

‐ 10,000+ New Followers Every Single Month

‐ No.1 Most Influential Sales Expert on LinkedIn 2018, 2019, 2020, 2021 & 2022

Not only has he achieved a lot on LinkedIn, but he continues to do this every single day, even as you're reading this book right now.

Daniel leverages LinkedIn and social selling to not only sell his hugely popular LinkedIn training programmes and international keynote talks, but he uses it to grow his business The Daily Sales and their sponsorship packages. Daniel utilises everything that you will read in this book to generate opportunities, grow relationships, close sales and manage accounts selling advertising space and media partnerships.

What you'll read in this book are tried, tested, proven and mastered techniques, strategies and tips for turning LinkedIn into a lead‐generating and sales‐closing machine.

For more information on Daniel and what he offers, along with daily social selling, LinkedIn, and sales tips, follow him on LinkedIn, Facebook, Twitter, and Instagram, subscribe to his YouTube channel, and check out his website:

www.danieldisney.online

THE ULTIMATE LINKEDIN SALES GUIDE

How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine.

BECOME A LINKEDIN POWER USER AND HARNESS THE POTENTIAL OF SOCIAL SELLING

With the impact of COVID, remote working has become big—and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use them properly. The Ultimate LinkedIn Sales Guide is the go‐to book and guide for utilising LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.

No matter what you are selling, LinkedIn can connect you to buyers. If you're savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word‐of‐mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide, you will learn how to:

Use the proven Four Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing.