The Visual Organization E-Book

Phil Simon

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Serie: SAS Institute Inc
• Sprache: Englisch
• Veröffentlichungsjahr: 2014

Seitenzahl: 341

Beschreibung

The era of Big Data as arrived, and most organizations are woefully unprepared. Slowly, many are discovering that stalwarts like Excel spreadsheets, KPIs, standard reports, and even traditional business intelligence tools aren't sufficient. These old standbys can't begin to handle today's increasing streams, volumes, and types of data. Amidst all of the chaos, though, a new type of organization is emerging. In The Visual Organization, award-winning author and technology expert Phil Simon looks at how an increasingly number of organizations are embracing new dataviz tools and, more important, a new mind-set based upon data discovery and exploration. Simon adroitly shows how Amazon, Apple, Facebook, Google, Twitter, and other tech heavyweights use powerful data visualization tools to garner fascinating insights into their businesses. But make no mistake: these companies are hardly alone. Organizations of all types, industries, sizes are representing their data in new and amazing ways. As a result, they are asking better questions and making better business decisions. Rife with real-world examples and case studies, The Visual Organization is a full-color tour-de-force.

Leseprobe

Additional praise for The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions

“In Too Big to Ignore, Phil Simon introduced us to the rapidly emerging world of Big Data. In this book, he tackles how we need to see, handle, and present this mountain of information, one unlike the old, familiar, transaction data that business people know quite well. The Visual Organization shines a much-needed light on how businesses are using contemporary data visualization tools.”

Brian Sommer

Enterprise Software Industry Analyst; ZDNet Contributor; CEO of TechVentive, Inc.

“The fourth wave of computing is upon us, and the visualization of information has never been more important. The Visual Organization arrives just in time. Simon's book helps enterprises learn from–and adapt to– this new adapt world. A must read.”

Larry Weber

Chairman and CEO of Racepoint Global and best-selling author

“Once again, Phil Simon has raised the bar. Like his other books, The Visual Organization takes a very current topic and instructs the reader on what not only what is being done, but what can be done. Simon provides a wealth of advice and examples, demonstrating how organizations can move from data production to data consumption and, ultimately, to action.”

Tony Fisher

Vice President Data Collaboration and Integration, Progress Software; Author of The Data Asset

“Today data is the new oil. Organizations need ways to quickly make sense of the mountains of data they are collecting. Bottom line: today visualization is more important than ever. The Visual Organization is a checkpoint on current dataviz methods. Simon's book represents insightful thought leadership that is sure to help any organization compete in an era of Big Data.”

William McKnight

President, McKnight Consulting Group; Author of Information Management: Strategies for Gaining a Competitive Advantage with Data

“Through fascinating case studies and stunning visuals, The Visual Organization demystifies data visualization. Simon charts the transformative effects of dataviz. Only through new tools and a new mind-set can organizations attempt to compete in a rapidly changing global environment.”

Chris Chute

Global Director, IDC

“A rollicking and incisive tour of the organizations pioneering the next big thing: putting visual data at the center of the enterprise. Simon's highly readable account points the way towards incorporating visualization into your own endeavors.”

Todd Silverstein

Entrepreneur and founder, Vizify

“Sure, Big Data is cool, but how can it move the needle? Today, it's essential to uncover insights far too often unseen, but how do you actually do that? The Visual Organization answers those questions—and more–in spades. Simon demonstrates how, when done correctly, dataviz promotes not only understanding, but action.”

Bill Schmarzo

CTO, EMC Global Services; Author of Big Data: Understanding How Data Powers Big Business

“Data visualization is a secret sauce for visionary executives in today's time-starved economy. Simon's book provides the Rosetta Stone on how to get there.”

Adrian C. Ott

CEO, Exponential Edge, and award-winning author of The 24-Hour Customer

“Phil Simon's latest book, The Visual Organization, superbly shows the potential of data visualization and how it can spark an organization's imagination. As Simon makes clear, visualization is how organizations can ask the right questions needed to create real value from their big data efforts; instead of fumbling about with them as too many do today.”

Robert Charette

President, ITABHI Corporation

Wiley & SAS Business Series

The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions.

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The Visual Organization

Data Visualization, Big Data, and the Quest for Better Decisions

Phil Simon

Cover Design: Wiley Cover Image: © iStockphoto/sebastian-julian

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data

Simon, Phil.     The visual organization : data visualization, big data, and the quest for better decisions/Phil Simon.       pages cm. — (Wiley and SAS business series)     Includes bibliographical references and index.     ISBN 978-1-118-79438-8 (hardback); ISBN 978-1-118-85841-7 (ebk); ISBN 978-1-118-85834-9 (ebk) 1. Information technology—Management. 2. Information visualization. 3. Big data. 4. Business—Data processing. I. Title.     HD30.2.S578 2014     658.4′038—dc23

2013046785

Other Books by Phil Simon

Too Big to Ignore: The Business Case for Big Data

The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business

The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies

The Next Wave of Technologies: Opportunities in Chaos

Why New Systems Fail: An Insider's Guide to Successful IT Projects

TO MY OTHER FAVORITE W.W.                

IT'S AN HONOUR WORKING WITH YOU.

FONDLY,                                                            

G.B.                                                                    

A good sketch is better than a long speech.Quote often attributed to Napoleon Bonaparte

CONTENTS

List of Figures and Tables

Preface

Apples and Coconuts

Day One

The Dawn of a New Era?

Notes

Acknowledgments

How to Help This Book

Part One: Book Overview and Background

Introduction

Adventures in Twitter Data Discovery

Contemporary Dataviz 101

Book Overview

Next

Notes

Chapter 1: The Ascent of the Visual Organization

The Rise of Big Data

Open Data

The Burgeoning Data Ecosystem

The New Web: Visual, Semantic, and Api-Driven

Better Data Tools

Greater Organizational Transparency

The Copycat Economy: Monkey See, Monkey do

Data Journalism and the Nate Silver Effect

Digital Man

Next

Notes

Chapter 2: Transforming Data into Insights: The Tools

Dataviz: Part of an Intelligent and Holistic Strategy

The Tyranny of Terminology: Dataviz, BI, Reporting, Analytics, and KPIs

The Dataviz Fab Five

The Final Word: One Size Doesn’t Fit All

Next

Notes

Part Two: Introducing the Visual Organization

Chapter 3: The Quintessential Visual Organization

Netflix 1.0: Upsetting the Applecart

Netflix 2.0: Self-Cannibalization

Dataviz: Part of a Holistic Big Data Strategy

Dataviz: Imbued in the Netflix Culture

Lessons

Next

Notes

Chapter 4: Dataviz in the DNA

The Beginnings

Ux Is Paramount

The Plumbing

Lessons

Next

Notes

Chapter 5: Transparency in Texas

Background

Early Dataviz Efforts

Embracing Traditional BI

Data Discovery

Results

Lessons

Next

Notes

Part Three: Getting Started: Becoming a Visual Organization

Chapter 6: The Four-Level Visual Organization Framework

Big Disclaimers

A Simple Model

Next

Chapter 7: WWVOD?

Visualizing the Impact of a Reorg

A Marketing Example

Next

Notes

Chapter 8: Building the Visual Organization

Data Tips and Best Practices

Design Tips and Best Practices

Technology Tips and Best Practices

Management Tips and Best Practices

Next

Notes

Chapter 9: The Inhibitors: Mistakes, Myths, and Challenges

Mistakes

Myths

Challenges

Next

Notes

Part Four: Conclusion and the Future of Dataviz

Coda: We’re Just Getting Started

Four Critical Data-Centric Trends

Final Thoughts: Nothing Stops This Train

Notes

Afterword: My Life in Data

Appendix: Supplemental Dataviz Resources