Win the Game of Googleopoly E-Book

Sean V. Bradley

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 423

Veröffentlichungsjahr: 2015

Beschreibung

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. * Understand how search engines return results * Design an effective, all-encompassing SEO strategy * Create the content that gets page views and improves rank * Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

Leseprobe

Table of Contents

Title Page

Copyright

Dedication

Acknowledgments

Introduction

Chapter 1: Either You Are Visible or You Are Invisible

How Do I (You) Get Found?

The Truth Shall Set Us Free!

Additional Resources

Chapter 2: Reality Check: Google Is a Monopoly

Unlocking Page One of Google

Additional Resources

Chapter 3: Creating a Googleopoly: Google Page One Dominance Strategy

Additional Resources

Chapter 4: Creating the Ultimate Onsite SEO Website Strategy

Domain Name

Title Tags

Heading Tags

Linking

Content

Conclusion

Next Evolution in Onsite SEO

Additional Resources

Chapter 5: Video and Video SEO

How to Properly Create a Video SEO Campaign

Pattern and Voice Recognition Search

Content Creation

Uploading Your Video to YouTube

Video Title

Description

Meta-Tags/Keywords

Advanced Settings

Video Location

Subtitles and Closed-Captioning for Your Video

Annotations

Viewer Action and Reaction

Sharing and Recommendations

Syndication and Supplemental Uploads

Supplemental Upload Tip

Localized Video SEO

Bonus Section: Video Suggestions

Additional Resources

Chapter 6: Social Media versus Social Media Optimization

The Social Component of Social

Sharing Means Attention

Social Signals

The Most Important Component: Page One Domination

Google+ Local Business

Facebook

Pinterest and Flickr

LinkedIn

Private Label Your Own Social Network!

Additional Resources

Chapter 7: Strategies for Mobile Dominance on Google and Web Success

31.3 Percent of All Web Traffic Comes from Mobile Devices!

PPC Advertising on Mobile

How Mobile Users Search

Additional Resources

Chapter 8: Online Reputation Optimization

Online Reputation Optimization

Interaction with Reviews

Additional Resources

Chapter 9: Secondary Websites for Search Dominance

Blogs

Microsites

Customer Appreciation Sites

Focus Sites

Using Secondary Sites Properly

Additional Resources

Chapter 10: Putting It All Together

Additional Resources

Chapter 11: Looking into the Future of Google and Search

Additional Resources

Index

End User License Agreement

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Guide

Cover

Table of Contents

Introduction

Begin Reading

List of Illustrations

Figure 2.1

Figure 2.2

Figure 2.3

Figure 3.1

Figure 4.1

Figure 4.2

Figure 4.3

Figure 4.4

Figure 5.1

Figure 5.2

Figure 5.3

Figure 5.4

Figure 5.5

Figure 5.6

Figure 6.1

Figure 6.2

Figure 7.1

Figure 8.1

Figure 8.2

Figure 8.3

SEAN V. BRADLEY, CSP

WIN THE GAME OFGOOGLEOPOLY

UNLOCKING THE SECRET STRATEGY OF SEARCH ENGINES

Cover design and image: Wiley

Copyright © 2015 by Sean V. Bradley Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone], or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.

For general information about our other products and services, please contact our Customer Care Department within the United States at [phone], outside the United States at [phone] or fax [phone].

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data:

Bradley, Sean V.

Win the game of Googleopoly : unlocking the secret strategy of search engines / Sean V. Bradley.

pages cm

Includes index.

ISBN 978-1-119-00258-1 (hardback); ISBN 978-1-119-00279-6(ebk); ISBN 978-1-119-00257-4(ebk)

1. Search engines. 2. Electronic information resource searching. 3. Electronic commerce. 4. Telemarketing. I. Title.

ZA4230.B73 2015

025.04252–dc23

2014036988

Every day I thank God for the gifts that he has blessed me with, and none are more special and incredible than my amazing and loving family. I dedicate this book to them; all of their love and support motivate me to do the absolute best in everything I do.

Without them in my life, none of this is worthwhile.

My incredible wife Karina Bradley, who spent many hours late night brainstorming with me on this book!

My daughters, Tianna Chanel Mick and Kalina Sarah Bradley.

My sons, Sean V. Bradley II “The Sequel” and Xander K. Bradley.

My Uncle Joey and Aunt Chickie, who are more like a mother and father to me.

My mother, Anna Rodriguez; her hard life and suffering was not in vain. I am who I am in part because of her.

My AWESOME “In-Laws” Robert Uriarte and Nilda Ortiz. They have welcomed me into their lives as their own son.

And a VERY special dedication to two very important people who are no longer with us:

In loving memory of my grandmother, Sarah Grimaldi; she was the most incredible person in my life and loved me so much.

In loving memory of Karry Moore. He was a good friend and great business partner. It was from him I first learned about Video SEO, and he set me on my course to write this book.

Acknowledgments

Writing this book has been a major accomplishment in my career and in my life. It is a milestone—one that I will always cherish. It is a little surreal to think of where I came from and then see where I am now in life. I am humbled and feel blessed for the opportunities that I have had. I have realized my goal of being a published author of a major publishing house—an accomplishment I could not have achieved without numerous amazing friends and experts of the highest level in digital marketing, SEO, video, social media, and so on, helping me by brainstorming, debating, synergizing, and providing good old inspiration!

I want to first thank JD Rucker, President of Dealer Authority. I live in New Jersey and JD lives in California. We spent many nights on GoToMeeting brainstorming ideas, theories, and details. You, my friend, are brilliant and awesome. Thank you so much for being a part of this book.

Thank you Tim Martell, President of Wikimotive. Tim, your intense passion for perfection and subject matter expertise inspired me to dig deep and exceed readers' expectations with this book. Your SEO philosophy and social media knowledge were much appreciated. Thank you so much for brainstorming with me and helping me with this book.

I even went international by connecting with Michael Cirillo, President of FlexDealer in BC, Canada. Thank you so much for your help and wisdom with this book. You were instrumental with your fundamental knowledge of Google's algorithms and advanced website design in relation to onsite SEO. And thank you for the hook-up with Rand Fishkin, Co-Founder of MOZ.

My man, Christian Jorn, CEO of Remora: Thank you so much, Christian, for all of your help and expertise on advanced SEO strategy as well as mobile SEO. You were truly awesome to brainstorm with, and I truly appreciate your help on this project. This is just the beginning!

Thank you so much, Eric Miltsch, for your help on this book. Your progressive understanding of where Google is now and where it's going in the future is amazing. You get Google!

Special thanks to my friend, AJ LeBlanc, Managing Partner of Car-Mercial. What can I say? We've come a long way! Thank you so much for inspiring me to write this book. The “Googleopoly” phrase came from you, and I turned a great thought into a great book! Also, thanks for allowing me to be a part of pioneering the entire video search engine optimization phenomenon in the automotive sales industry, years before anyone even understood what video SEO was. I learned so much from you and with you in regard to video and video SEO. But even more than that, thank you for being real. We both know that when there are millions of dollars, or, hell—sometimes even just pennies on the table, people start to act funny; you have always been 100 percent real with me. We have made millions and millions together, my friend, and we have millions more to make!

A big thank-you to Jim Ziegler, HSG, CSP, “The Alpha Dawg,” President of Ziegler Super Systems. It is truly an honor to be mentored by a living legend in both the automotive sales industry and the National Speakers Association. I have learned plenty from you and know that my career has been accelerated by your guidance and friendship. It was you who suggested I join the NSA, and inspired me to achieve my CSP accreditation. And because of my affiliation with the NSA, I was given the opportunity to pitch my book to the prestigious John Wiley & Sons. Thank you, Jim, for being a great mentor.

Many thanks to Dr. Willie Jolley, CSP, CPAE, best-selling author of A Setback Is a Setup for a Comeback, Hall of Fame speaker, and another one of my awesome mentors. Thank you for seeing something special in me, for pushing me to write this book, and for always taking my calls, no matter how busy you are. I appreciate all of your guidance and advice, and all of your resources and recommendations.

Thank you Reverend Joe Cala (and my General Manager at Dealer Synergy). I was able to focus on writing this book because I was confident you could run my company. Thank you for being an amazing general manager and for being such a great friend. I have mad love for you and your family. I think it's so awesome that you married Karina and me and now we get to build this amazing company together with Karina and the rest of the team. Also, thank you for inspiring me to take the leap and write this book! You wrote two books to my one, and I am honored to say you are one of my greatest success stories. I am awed by what you do on a daily basis.

A shout-out to Anthony “AAA” Alagona—we did it, brother! We have come a long way from the Cha-Cha Lounge at the Limelight 21 years ago. I want to thank you for always having my back, from back then to today. You are appreciated. Congrats to you and Ambika!

I want to thank my Dealer Synergy team for being such an amazing group of talented, brilliant people! Thank you for all of the brainstorming on this book, the graphic design, assisting on research, and overall support. A special thank-you to Dana Goldberg for your insight, attention to detail, and creativity.

A shout-out to Phil and Ricardo Migliarese, owners of Balance Studios in Philadelphia. I am proud to say that they are my instructors (in Brazilian Jiu-Jitsu), as well as great friends. I have to say, Balance Studios is probably the most effective martial arts school in the country in terms of digital marketing, social media, video marketing, and search engine optimization. I have enjoyed my conversations and synergy sessions with Phil, and I am beyond grateful for the personal attention that Ricardo has given me with private lessons!

A special shout-out to my “Li'l Brother,” Mark Gayed—I love you, brother, for always being supportive and believing in me. My best man at my wedding and my best friend, you are appreciated!

Thank you to Wiley for giving me the opportunity to share my knowledge and experience with the world. My team at Wiley, Shannon and Elizabeth, have been so awesome in guiding me through the process of becoming a first-time author. And wow! The Wiley marketing team is superb. I love the cover of this book. Thank you so much.

Thank you to my amazing family for being so supportive and understanding and allowing me the time to write this book. I loved reading chapters to my teenage daughters, Kalina and Tianna, and getting their opinions from the teenage perspective. Thank you to Li'l Sean for being such a great big brother for Xander. And thank you, Xander, for being such a loving little mini-me. Thank you to Karina Bradley, for being so supportive—for brainstorming with me, proofreading, and challenging me to constantly do more, be more, and achieve more. I am so blessed to have married my dream girl.

And most importantly, I thank God for blessing me with the gifts and the mind that I have and the tenacity and passion to do what I do. I know it is for Him. He has a purpose for me, as He does for everyone.

Introduction

Writing a book about a multibillion-dollar company—one of the most powerful companies on this planet and one that affects more than 1 billion people—can be an incredibly challenging task, but it has to be done. There are so many people, companies, brands, and so on that are in need of visibility, in need of people to buy their products and services, in need of building a brand and/or a fan base but do not know how. As a matter of fact, there are people who used to be successful—people who used to have huge fan bases and a huge clientele but now find themselves struggling, stressing, and losing revenue. They do not know how to stop the bleeding. They do not know how they can survive, never mind thrive! The world has changed, and if you do not change with it you will ultimately fail, or—if you are lucky—cling to the crumbs left behind by truly innovative and evolved companies and people.…