Y-Size Your Business E-Book

Jason Ryan Dorsey

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 381

Veröffentlichungsjahr: 2009

Beschreibung

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y--sometimes called Millennials--provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce--and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they'll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity--depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty. * Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom) * Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) * Explains the primary workplace differences between the four generations and how to leverage their strengths * Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?) * Helps you view the Gen Y employee life cycle and key business operations in a new way--one you can use to your business and career advantage Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y--they'll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).

Leseprobe

Table of Contents

Title Page

Copyright Page

Dedication

CHAPTER 1 - Hiring Gen Y Makes Dollars and Sense

“WHY SHOULD I HIRE YOUR GENERATION?”

THE GENERATION GAP IS BIGGER THAN OUR BAGGY PANTS

HOW I ACCIDENTALLY BECAME THE GEN Y GUY

EACH NEW GENERATION ENTERS THE WORKPLACE “THE HARD WAY”

DON’ T CATER TO GEN Y—LEAD US

GEN Y ROI

Y-SIZE QUESTIONS

CHAPTER 2 - Behind the Scenes (and Screen Names) with Gen Y

A MEMBER OF GEN Y AND A RESEARCHER OF GEN Y

HOW DO WE DEFINE A GENERATION?

MEMBERS OF THE SAME GENERATION CAN COME FROM DIFFERENT WORLDS

GENERATION-DEFINING MOMENTS—WHERE A GENERATION COMES TOGETHER

STATISTICALLY, GEN Y IS ALMOST 80 MILLION STRONG

GEN Y’S TOP TEN LIST FOR HOW WE THINK AND ACT AT WORK

TURNING THESE GEN Y CHARACTERISTICS INTO A COMPETITIVE ADVANTAGE

HELPING GEN Y IS PERSONAL TO ME

Y-SIZE QUESTIONS

CHAPTER 3 - Four Generations, One Workplace, Lots of Issues

GENERATIONS WORKING TOGETHER—OR TRYING TO

CRITICAL FACTORS THAT SHAPE A GENERATION

PARENTING TRENDS

ECONOMICS

TECHNOLOGY

LIFE SPAN

FOUR GENERATIONS, ONE WORKPLACE

Y-SIZE QUESTIONS

CHAPTER 4 - An Overview on How to Y-Size Your Business

CALCULATE YOUR COMPANY’S CURRENT INVESTMENT IN GEN Y

MANY HAVE TRIED, BUT NO COMPANY HAS PERFECTED GEN Y EMPLOYMENT

THE END RESULT: A TREASURE TROVE OF STRATEGIES AND TACTICS

A CHAPTER -BY-CHAPTER OVERVIEW OF THE Y-SIZE PROCESS AND YOUR BUSINESS

WHERE TO START?

WHO LEADS THE WAY?

Y-SIZE QUESTIONS

CHAPTER 5 - What Gen Y Really Looks for in a Job

WHAT MAKES QUALITY GEN Y EMPLOYEES DIFFICULT TO ATTRACT

WHAT GEN Y LOOKS FOR IN AN EMPLOYER

TEN HOT BUTTONS THAT INSTANTLY CONNECT WITH GEN Y JOB SEEKERS

GEN Y’S “TAKE ACTION” JOB SEARCH CUES

TIME TO RECRUIT DIFFERENTLY

Y-SIZE QUESTIONS

CHAPTER 6 - Attract Quality Gen Y Employees Faster than Free Pizza at 2 AM

STEP 1: MAKE YOUR WEB SITE A GEN Y EMPLOYMENT EXPERIENCE

STEP 2: GIVE APPLICANTS SOMETHING OFF THE PAGE ON THE JOB APPLICATION

STEP 3: PROVIDE GEN Y THE ANSWERS FOR YOUR INTERVIEWS UP FRONT

STEP 4: OFFER GEN Y MORE THAN MONEY AND WE WILL ACCEPT LESS

Y-SIZE QUESTIONS

CHAPTER 7 - Day One Is All-Important

THREE REASONS WHY THE FIRST DAY IS CRITICAL TO GEN Y

INGREDIENTS TO Y-SIZE OUR FIRST DAY

NO NEW HIRE MONDAYS

SEND A PRE-FIRST DAY E-MAIL TO THE NEW HIRE

OUR UNOFFICIAL TOUR GUIDE

SHOW US YOU MEAN BUSINESS—AND PRESENT THE CARD TO PROVE IT

OTHER WAYS TO WELCOME GEN Y ON OUR FIRST DAY

SMALL ACTS OF INCLUSION SHOW US WE BELONG

BRING YOUR COMPANY’S CULTURE TO LIFE

END THE FIRST DAY ON A HIGH NOTE (AND I’ M NOT TALKING JONAS BROTHERS)

Y-SIZE QUESTIONS

CHAPTER 8 - Orientation: Confirming Our Fit within Your Culture

FORMAL ORIENTATIONS

ONE-OF-A-KIND, ONE-AT-A-TIME ORIENTATION

Y-SIZE QUESTIONS

CHAPTER 9 - Keep Gen Y Engaged @ Work

TURNING GEN Y @ WORK INTO GEN WOW @ WORK

COMMUNICATION: FROM HIGH MAINTENANCE TO HIGH FIDELITY

COMMUNICATE WITH BITS OF INFORMATION

RULES OF ENGAGEMENT

GOING BEYOND THE BASICS

HOW AM I DOING? THE PERFORMANCE REVIEW

Y-SIZE QUESTIONS

CHAPTER 10 - Develop Gen Y Talent by Making “Good Enough” Unacceptable

THE MOST IMPORTANT TALENT DEVELOPMENT MESSAGE: “GOOD ENOUGH” . . . . ISN’ T

DON’ T CODDLE ME, TRAIN ME

TWO AREAS WHERE GEN Y AND YOUR COMPANY IMMEDIATELY BENEFIT FROM OUR TALENT DEVELOPMENT

READING PAYS

MAP IT TO THE TOP

Y-SIZE QUESTIONS

CHAPTER 11 - Professionalism Is More than Bling

DEVELOP PROFESSIONALISM AS A PART OF WORKPLACE TALENT

TEACH GEN Y THE PROFESSIONAL EXPERIENCE TO DELIVER

FOUR PILLARS OF PROFESSIONALISM:

PRACTICE MAKES PROFESSIONAL

MAKE PROFESSIONALISM S.O.P. (STANDARD OPERATING PROCEDURE)

SECRET SHOP TO GET THE INSIDE SCOOP

RISING STARS, MEET YOUR FUTURE AT COMPANY MEETINGS

LIKE, PROFESSIONALS HAVE TO TALK, YA KNOW, LIKE PROFESSIONALS

PROFESSIONALS JOIN UP

LEADERSHIP: “FOLLOW YOU WHERE?”

“MANAGER FOR A DAY” PROGRAMS BUILD TALENT

THE BEST MANAGER FOR A DAY PROGRAMS

“MANAGER FOR A DAY” CAN CREATE MANAGERS

LEADERSHIP DEVELOPMENT PROGRAMS

LDP CAN BE BUSINESS BOOT CAMP

Y-SIZE QUESTIONS

CHAPTER 12 - Motivate Gen Y by NOT Giving Us a Trophy

THE BEST AWARDS PROGRAMS INSPIRE ALL FOUR GENERATIONS

THE BEST GEN Y MOTIVATION IS PERSONAL

MOTIVATE GEN Y BY GIVING US WHAT WE REALLY WANT (THE BEST PART: IT WILL LIKELY ...

THE BEST MOTIVATORS CAN BE CHEAP AND EASY

MOTIVATE GEN Y IN WAYS WE TRULY VALUE

PROVIDE MOTIVATION THAT DRIVES THE PERFORMANCE YOU WANT

ASK AND YE SHALL MOTIVATE

START WITH A LIST OF OPTIONS

MOTIVATION BY THE NUMBERS

CREATE A TIMELINE FOR REWARDS AND PROVIDE THE CLOCK

RECOGNITION: IT’S LIKE LOOKING GREAT AT YOUR 20-YEAR HIGH SCHOOL REUNION

CATCH US WORKING—AND TELL SOMEONE WHO CARES

OTHER MEANINGFUL WAYS TO RECOGNIZE EMPLOYEES

ACKNOWLEDGE EXCEPTIONAL EFFORT

A WELCOME VISIT FROM THE POLICE

Y-SIZE QUESTIONS

CHAPTER 13 - Retain Gen Y —and Our Enthusiasm

RETENTION IS A DOLLARS AND SENSE ISSUE

TENURE CYCLES I: AVERAGE TENURE TELLS YOU PART OF THE STORY

TENURE CYCLES II: WAYS TO INCREASE THE VALUE OF YOUR TENURE DATA

TENURE CYCLES III: MAKE THE NUMBERS TALK

AN EXIT INTERVIEW IS THE MISSING LINK TO RETENTION

ASK THE RIGHT QUESTIONS IN YOUR EXIT INTERVIEWS

TO Y-SIZE YOUR EXIT INTERVIEW:

TAKE NOTES DURING THE EXIT INTERVIEW

RETAINING GEN Y STARTS WITH A LOGICAL AND EMOTIONAL CONNECTION

BUILDING LOYALTY/BUILDING TENURE

Y-SIZE QUESTIONS

CHAPTER 14 - Lead Me to Loyalty

EMOTIONAL CONNECTIONS, NOT PAYCHECKS

RECOGNIZE THAT EMPLOYEE AS MORE THAN STORE CLERK #8273A4

COMMUNICATION LEADS TO TRUST, TRUST LEADS TO LOYALTY

SITTING WITH THE CEO

IF I CAN COUNT ON YOU, YOU CAN COUNT ON ME

KEEP IT IN THE FAMILY

MAKE OUR WORK SPACE OUR SPACE—WITHIN REASON

REINFORCE THE POSITIVE

CELEBRATE OUR MOST IMPORTANT HOLIDAY

MAKE A PERSONAL CONNECTION

CELEBRATE SUCCESS AND YOU’ LL SEE MORE OF IT

CELEBRATE PERSONAL BREAKTHROUGHS, TOO

VOLUNTEER TO GIVE MORE AT WORK

ORGANIZE A GREEN TEAM

CREATE A VALUES VIDEO

ESTABLISH A HERITAGE HALLWAY OR VALUES WALL

GEN Y WANTS YOU TO BRING YOUR MISSION TO LIFE

ABOVE ALL: BE UNPREDICTABLE

Y-SIZE QUESTIONS

CHAPTER 15 - Build a Talent Pipeline Like American Idol

1. LAUNCH A PROJECT-BASED INTERNSHIP PROGRAM

2. SUPPORT YOUNG PROFESSIONALS ASSOCIATIONS

3. SHOWCASE YOUR COMMUNITY AS A COOL PLACE TO LIVE

4. RECRUIT GEN Y WITH GEN Y

5. CONVINCE PARENTS OF GEN Y THAT THEIR KIDS SHOULD APPLY

CREATE THE BUZZ FOR YOUR COMPANY

Y-SIZE QUESTIONS

A CALL TO ACTION: WHY REACH OUT TO GEN Y—YOUR LEGACY AND OPPORTUNITY

Acknowledgements

ABOUT THE AUTHOR

INDEX

Copyright © 2010 by Jason Ryan Dorsey. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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Library of Congress Cataloging-in-Publication Data:

Dorsey, Jason R. (Jason Ryan)

Y-size your business : how Gen Y employees can save you money and grow your business / by Jason Ryan Dorsey.

p. cm.

Includes index.

eISBN : 978-0-470-58337-1

1. Personnel management. 2. Young adults—Employment. 3. Generation Y. 4. Employee motivation. I. Title.

HF5549.D575 2010

658.30084’2—dc22

2009037057

This book is dedicated to my wife, Denise,my favorite Gen Xer. I will never forget whenyou thought something was wrong with your cellphone . . . and it was actually notifyingyou of your first text message.I luv u. ☺

CHAPTER 1

Hiring Gen Y Makes Dollars and Sense

(Or, Why a 22-year-old with three tattoos who still lives with his mom could make a fantastic employee . . . )

“WHY SHOULD I HIRE YOUR GENERATION?”

Employers ask me this question almost every day. Then they start in with their stories about “people my age.”Two of my recent favorites: “I know all about employing your generation. Last year I hired a young guy right out of college. He had good grades and seemed like a hard worker. A week later I’ m in the company bathroom and I hear him talking on his cell phone in a restroom stall. And his phone was on speaker! Even worse, he didn’t think he was doing anything wrong. He just kept talking and talking.”

Or, “I gave a 24-year-old woman her annual performance review last week, and she cried right in front of me! I couldn’t believe it. Here I was, a woman who had worked hard to climb the corporate ladder over 20 years, starting at a time when being a woman in the corporate world was hard enough, and here she was, crying on the other side of my desk because she got a good, but not perfect, review. Next thing I know, her mom’s on the phone asking to speak to my boss! What is going on with you people? How am I ever going to build a business with your generation as employees?”