All Time Essentials for Entrepreneurs E-Book

Jonathan Yates

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 88

Veröffentlichungsjahr: 2009

Beschreibung

A pocket-sized pep-talk packed with inspiration and motivation.

Got an idea for a business? Just started out? Or wondering what to do next? From planning and setting up, to raising finance and making a profit, All-Time Essentials for Entrepreneurs is your one-stop shop for advice and tips on everything you need to know and do to get your business off the ground.

Jonathan Yates is a serial entrepreneur who understands that when you're launching or running your own business, you need ideas and answers fast. He runs regular seminars showing people just like you how to achieve their goals. His top 10 tips for success have been compared to those of business mogul and Apprentice TV show chairman, Sir Alan Sugar.

Blending indispensable advice and short bursts of inspiration with motivational quotes from the world's greatest thinkers, All-Time Essentials for Entrepreneurs is the smart little sidekick you'll find yourself turning to again and again.

'Jonathan has tremendous energy and drive. You can tap into that energy in this book.' Sahar Hashemi, co-founder of Coffee Republic

'Jonathan is one of those rare individuals who has great business acumen as well as entrepreneurial insight. His passion to succeed is infectious.' Mike Clare, Dreams

Leseprobe

Table of Contents

Title Page

Copyright Page

WHY YOU NEED THIS BOOK

HOW TO USE THIS BOOK

START

Chapter 1 - Begin it now

Chapter 2 - Find your eureka moment

Chapter 3 - Discover your purpose

Chapter 4 - Learn to sell the concept

Chapter 5 - Use your time wisely

Chapter 6 - Involve family and friends wisely

Chapter 7 - Be agile

Chapter 8 - Step out of your career

Chapter 9 - Find start-up capital

Chapter 10 - Start today

IDEAS

Chapter 11 - You are unique

Chapter 12 - Find problems to solve

Chapter 13 - Listen to your customers

Chapter 14 - Do something you enjoy

Chapter 15 - Learn a new skill

Chapter 16 - Take a brilliant idea and do it better

Chapter 17 - Harness the power of imagination

Chapter 18 - Appreciate other people’s interests

Chapter 19 - Protect your ideas

Chapter 20 - Create an elevator pitch

MOTIVATION

Chapter 21 - Be responsible for change

Chapter 22 - Don’t just dream, do it

Chapter 23 - Take a day off

Chapter 24 - Set goals to achieve them

Chapter 25 - Enjoy feeling uncomfortable

Chapter 26 - Visualize achievements

Chapter 27 - Embrace flow

Chapter 28 - Keep on going

Chapter 29 - If it was easy, everyone would do it

Chapter 30 - Find your motivation

OPPORTUNITY

Chapter 31 - Find out who you are

Chapter 32 - Do the research

Chapter 33 - Grow your personal network

Chapter 34 - Take every opportunity

Chapter 35 - Read a magazine

Chapter 36 - Create a scalable business

Chapter 37 - Be tenacious

Chapter 38 - Go for larger deals

Chapter 39 - Absorb criticism and use it

Chapter 40 - Surround yourself with intelligence

CHALLENGES

Chapter 41 - Embrace problems

Chapter 42 - When things get tough, keep going

Chapter 43 - Learn from mistakes

Chapter 44 - Overcome big issues easily

Chapter 45 - Ask for help

Chapter 46 - Make a decision

Chapter 47 - Find opportunity in a crisis

Chapter 48 - Walk around a problem

Chapter 49 - Learn to adapt and think creatively

Chapter 50 - If you find things tough, that’s good

MONEY

Chapter 51 - Manage cash flow

Chapter 52 - Manage spending

Chapter 53 - Work on your business

Chapter 54 - Be an effective organizer

Chapter 55 - Always ask for more

Chapter 56 - Use the equity you have

Chapter 57 - Use other people’s money

Chapter 58 - Be what investors are looking for

Chapter 59 - De-risk the proposition

Chapter 60 - Be accountable for your goodwill

STRATEGY

Chapter 61 - Become an expert

Chapter 62 - Stay in control

Chapter 63 - Create a unique business culture

Chapter 64 - Break constraints

Chapter 65 - Try something completely different

Chapter 66 - Keep competitors close

Chapter 67 - Outsource

Chapter 68 - Call someone right now

Chapter 69 - Move the boundaries

Chapter 70 - Do it better than the competition

MARKETING

Chapter 71 - Evangelize your services

Chapter 72 - Create a brand

Chapter 73 - Create customer involvement

Chapter 74 - A brand is a promise

Chapter 75 - Punch above your weight

Chapter 76 - Create a buzz

Chapter 77 - Make yourself heard

Chapter 78 - Create a family of products

Chapter 79 - Create your own PR

Chapter 80 - Be positively disruptive

SALES

Chapter 81 - Under promise and over deliver

Chapter 82 - Sell benefits not features

Chapter 83 - Generate goodwill

Chapter 84 - Ask for a referral

Chapter 85 - Provide free advice for customers

Chapter 86 - Make yourself part of the team

Chapter 87 - Create excellent customer service

Chapter 88 - Don’t have clients, have friends

Chapter 89 - Ask for the business

Chapter 90 - Negotiate every opportunity

SUCCESS

Chapter 91 - Adopt the right perspective

Chapter 92 - Hard work pays off

Chapter 93 - When people say ‘no’, ask again

Chapter 94 - Create your own luck

Chapter 95 - Enjoy small successes

Chapter 96 - Create solutions to problems

Chapter 97 - Set realistic, achievable goals

Chapter 98 - Rise to the challenge

Chapter 99 - Do everything to make your idea real

Chapter 100 - Become an entrepreneur

ABOUT THE AUTHOR

Acknowledgements

Copyright © Jonathan Yates 2009

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Library of Congress Cataloging-in-Publication Data (to follow)

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

9781907312342

eISBN : 978-1-907-31234-2

Typeset in 11/12pt Frutiger by SNP Best-set Typesetter Ltd., Hong Kong Printed and bound in Great Britain by TJ International

This book is printed on acid-free paper responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production.