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- Herausgeber: John Wiley & Sons
- Kategorie: Fachliteratur
- Sprache: Englisch
Become wealthier—in every way that really matters—by effectively managing your time
In Become Time Rich: How to Stop Being Busy and Start Getting Wealthy, celebrated financial educator and business coach Lloyd Ross delivers an exciting, practical, and insightful new take on how to effectively manage your time to help you reach exceptional financial and lifestyle outcomes. The book teaches you how to achieve more by doing less and spending the time you save on things you love that also enrich your life.
You'll learn four powerful Time Rich laws with the potential to transform your life, work, and bank accounts. You'll also discover how you can apply the principles of purpose, elimination, leverage, and priority to dramatically improve every aspect of your day-to-day experiences.
Inside the book:
- Captivating narratives and practical exercises that will liberate you from the pernicious myth that “being busy” equals “being wealthy”
- Real-world techniques to help you scale your time and multiply your efficiency
- How to set boundaries that help you hang on to your precious time without eliminating valuable opportunities
A life-changing new discussion of how to manage, save, and keep more of life's most invaluable resource, Become Time Rich is an essential read for managers, executives, entrepreneurs, founders, young professionals, business leaders, and other busy people who want to spend more time doing what they love while simultaneously building the lifestyle they've always dreamed of.
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Seitenzahl: 260
Veröffentlichungsjahr: 2025
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Table of Contents
Cover
Table of Contents
Title Page
Copyright
Dedication
Foreword
Introduction
Psychologically Unemployable
Getting Out of the Rat Race
Do Not Toil to Acquire Wealth
Why I Wrote This Book
Chapter 1: The Origins of Busyness
Time Compounds like Money
Flip the Hierarchy
Chapter 2: First Law
Rediscovering My Definite Purpose
Time‐Poor Mindset: Living Passively
Time‐Rich Mindset: Taking Control
Cultivating Your Definite Purpose
Getting Out of Perth
Exercise: Creating Your Definite Purpose
Chapter 3: Second Law
Chipping Away at My Life
Time‐Poor Mindset: Seizing Every Opportunity
Time‐Rich Mindset: Less Is More
Exercise: Refine Your Focus
Chapter 4: The Elimination of Stuff
Time‐Poor Mindset: Wealthy People Own Stuff
Time‐Rich Mindset: Wealth = Freedom of Time
The Burden of Property
Exercise: Sell Your Stuff
Chapter 5: Third Law
People Leverage
Systems Leverage
Capital Leverage
Chapter 6: People Leverage
Time‐Poor Mindset: Reluctance to Delegate
Time‐Rich Mindset: Embrace Delegation
Escaping the Time Trap
Exercise: The Five Steps of Delegation
Chapter 7: Partnerships
First Partner: Doing What We Do Best
Second Partner: A Perfect Mix of Ingredients
Third Partner: Replacing Myself
Fourth Partner: Getting into the “Luck Stream”
Fifth Partner: My Money, Your Time
The Final Partner: Warren Buffett
Getting Kicked Together
Exercise: How to Create a Partnership
Chapter 8: Systems Leverage
Soft Systems Versus Hard Systems
Time‐Poor Mindset: Technophobia
Time‐Rich Mindset: Working Smarter
From Christmas Trees to Clothing
Exercise: Start Implementing Systems
Chapter 9: Capital Leverage
Time‐Poor Mindset: Spend Time to Make Money
Time‐Rich Mindset: Spend Money to Make Time
Buy Back Your Time with Assets
Leverage Your Capital to Build Assets
Mastering Capital Leverage
Exercise: Deploy Some Capital
Chapter 10: The Fourth Law
Time‐Poor Mindset: Reacting to the World
Time‐Rich Mindset: Going at the World
Exercise: Dominate List
Chapter 11: Setting Boundaries
Time‐Poor Mindset: Easy to Find, Easy to Reach
Time‐Rich Mindset: Easy to Find, Hard to Reach
Feeling Overwhelmed
Exercise: Leveraging Systems to Create Boundaries
Becoming Time Rich Starts Today
Time‐Rich Tactics: Checklist
Notes
Chapter 1: The Origins of Busyness
Chapter 2: First Law
Chapter 3: Second Law
Chapter 4: The Elimination of Stuff
Chapter 5: Third Law
Chapter 6: People Leverage
Chapter 8: Systems Leverage
Chapter 9: Capital Leverage
Chapter 10: The Fourth Law
Chapter 11: Setting Boundaries
Acknowledgments
About the Author
Index
End User License Agreement
Guide
Cover
Table of Contents
Title Page
Copyright
Dedication
Foreword
Introduction
Begin Reading
Becoming Time Rich Starts Today
Notes
Acknowledgments
About the Author
Index
End User License Agreement
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BECOME TIME RICH
HOW TO STOP BEING BUSY AND START GETTING WEALTHY
LLOYD J . ROSS
Copyright © 2025 by John Wiley & Sons, Inc. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging‐in‐Publication Data
Names: Ross, Lloyd J. author
Title: Become time rich : how to stop being busy and start getting wealthy / Lloyd J. Ross.
Description: Hoboken, New Jersey : John Wiley & Sons, Inc, [2025] | Includes index.
Identifiers: LCCN 2025003878 (print) | LCCN 2025003879 (ebook) | ISBN
9781394337514 (cloth) | ISBN 9781394337538 (adobe pdf) | ISBN 9781394337521 (epub)
Subjects: LCSH: Time management | Wealth
Classification: LCC BF637.T5 R67 2025 (print) | LCC BF637.T5 (ebook) |
DDC 650.1/1—dc23/eng/20250321
LC record available at https://lccn.loc.gov/2025003878
LC ebook record available at https://lccn.loc.gov/2025003879
Cover Design: Wiley
Cover Image: © alexyndr/stock.adobe.com
This book is dedicated to my mentorship students. Every week, they continue to impress me with their personal growth and achievements. Their inspiration motivates me to pursue ongoing self‐improvement, urging me to reach new heights and broaden my own horizons. Like iron sharpening iron, their presence drives our collective progress forward.
Foreword
The first time I saw Lloyd was at a conference. I walked into a room of over five thousand people where he held the audience captivated. My first impression was “This bloke is a class act.” Later that night, I watched on as he was awarded Man of the Year at the same conference.
I knew I had to find out if he was the real deal, so a little later I reached out to Lloyd and suggested we meet up for two reasons. First, to see if he was the real deal, and second, to show him my boxing program. Later that week, we ended up in the boxing ring. At the end of the second round, my first question was answered. He had been tested, and he was definitely the real deal.
He said, “What do you want from me? Do you want me to recommend men to this program?”
I laughed and said, “No, I want you to fight in a men‐only fight club in eight weeks in the basement of a nightclub.”
Of course, Lloyd said yes, as he does to any worthy challenge, and over the next few months, we endeavored to test his character. At the end of the night, he came out with a win and “Fighter of the Series.”
Since that time, we've become best mates. I can honestly say I have witnessed his generosity and willingness to serve others, his incredible integrity, seeing him help other men in our men's group with his natural gift of simplifying what most people find complicated. I have personally tested Lloyd's methods with my own children reading his books and doing his programs. I encourage anybody who wants to achieve more wealth, time freedom, or business growth to follow Lloyd's approach. This book has the ability to change not just your life but the legacy of your family.
—Gavin Lance Topp
Former Australian boxing champion; inductee into the Queensland Boxing Hall of Fame; married, father of seven; creator of Fight Like a Pro and the Man Alive Experience mentorship; author of A Rite of Passage for the Modern Man and Man Alive
Introduction
As I sat on the edge of my beach chair, sipping my piña colada out of a plastic cup and watching the sun slowly set over the Caribbean Sea, with my wife, Alisha, sitting across from me absorbing the final rays from the Mexican sun, I looked down at my phone and opened my banking app.
Another record month, I thought, mesmerized by the fact that we were making more income in a week than some people make in a year, all while sitting quietly on a beach in Cancun on a three‐week jaunt around North America.
In that moment, it was difficult not to feel an overwhelming sense of gratitude and pride for all we'd achieved up to that point and the life we'd built for ourselves over the preceding ten years.
In that time, we'd built, scaled, and were running the following:
A highly profitable network marketing business (all online) with over 80 consultants globally
An online education and coaching business that had just been recognized by Clickfunnels.com with a Two Comma Club award
A successful events business that puts through 400+ students per year across four key events in Australia (so far)
A company partnership that acquires small, largely automated traditional businesses
A platform public‐speaking business that I run on the side when opportunities emerge throughout the year
An actively managed, multiple seven‐figure equity portfolio that I personally manage
An award‐winning podcast,
Money Grows on Trees
, that's been dropping weekly episodes for three years and counting
An online social media school
All while traveling to Fiji, Mexico, the United States, Thailand, and Bali.
Not to mention the 35 annual family birthdays (we have a big joint family), business dinners, events to plan, health to look after, a new puppy at home, and the beginnings of starting a family.
How was it possible to manage all of that and still have time to peacefully attack the piece of pineapple living at the bottom of my plastic cocktail cup on a beach in Cancun?
It wasn't magic, nor was it luck. It was the result of a decision made many years earlier to own our time and build a life that would not just grant us a predictable flow of money and financial independence but would also yield a predictable flow of free time to do whatever we want, with whomever we want, almost whenever we want.
It seems ridiculous now to think that you could manage all of the things listed here without having a nervous breakdown, and there was a time in my life when I would have thought it impossible (and certainly unenjoyable) to even consider creating such a plateful.
But there we were, Alisha and I, at peace on the beach, while under the hood of our various enterprises an array of products, people, partnerships, systems, and capital continued working in harmony to produce value for the world in a predictable manner.
As I turned around to look back at the resort, I caught a glimpse of a hammock swaying steadily in the breeze, and I was reminded of the cover of Tim Ferriss's The Four‐Hour Workweek, a book I'd picked up 12 years prior in a desperate attempt to drastically shift the trajectory of the life I'd found myself in.
But that story takes me back to another exotic location, an island in the Persian Gulf, at a time when my life was very different than it is now.
Psychologically Unemployable
As we crossed the bridge onto the island, surrounded by a colossal hotel, theme park, and residential projects under construction, a wave of imposter syndrome washed over me. At the age of 23, fresh out of law school with a few years in real estate sales, I found myself out of my depth, embarking on a job in Abu Dhabi for what was then the sixth‐largest development project in the world: Yas Island.
Just a few months earlier, I had been pounding the pavement in Sydney, aspiring to enter the investment banking world. However, the collapse of Bear Stearns and the bankruptcy of Lehman Brothers abruptly halted that pursuit. Amid the global financial crisis, the opportunity to work as an assistant development manager for the world's largest real estate developer in Abu Dhabi felt like a godsend.
Initially, I felt fortunate to contribute to the inaugural F1 Grand Prix circuit and witness a miniature city come to life. However, the aftermath of the Grand Prix brought the financial crisis to the Middle East, and the company I worked for teetered on the brink of bankruptcy. But what truly began to wear me down was the daily three‐hour commute to a job that lacked personal growth, career progression, or any real chance for wealth accumulation. In four years, all I encountered were wage cuts, layoffs, and redundancies.
Frustrated by the limitations of a nine‐to‐five corporate job, I decided to take matters into my own hands. I sought alternative ways to earn money and build wealth, drawing on the knowledge gained from years of reading about money and investing. Despite initial attempts to cut costs and invest in stocks, I soon realized that escaping my job would take a considerable amount of time with this strategy alone. So, I continued my search for a better path.
Listening to audiobooks during my daily commute and reading extensively, I contemplated becoming an entrepreneur. However, I lacked a clear road map. So instead, I decided to pursue a new career in banking through further studies despite warnings from the financial analysts I worked with.
I committed to the challenging CFA charter program (Chartered Financial Analyst), a self‐study program spanning three levels, each with a grueling six‐hour, closed‐book exam offered only once per year. In 2010, only 90,000 people held this certification worldwide, making it the most prestigious qualification available that would differentiate me in the financial industry. I devoted 20 hours per week and used my annual leave over three years to pass Level I and Level II, and I was on the verge of completing the final level when my career took an unexpected 90‐degree turn.
By 2012, the development company had gone through a restructure, and I was moved into a different role, one that required me to do even more wasteful work without increased income or personal growth. At that moment, I came to the realization that I was not cut out for such an existence. I had become “psychologically unemployable.”
Getting Out of the Rat Race
About that time, I came across Tim Ferriss's book The Four‐Hour Workweek, and it resonated deeply with me. It dawned on me that this was what I truly yearned for. Not another full‐time corporate engagement, not a return to the rat race, the daily grind, or the crucible. What I genuinely craved was control over my own time and agenda. A four‐hour workweek. Despite lacking a clear road map, I was certain it must be possible. After all, someone else had achieved it. Why couldn't I?
With that conviction, I sat down at my desk, crafted my resignation letter, and bid farewell to my job in Abu Dhabi. Little did I know that the letter marked the end of receiving a traditional wage. So, with what small amount of money I'd saved, alongside my then girlfriend (now wife), Alisha, I returned to Australia to join my father in a “post‐GFC” real estate business, which would quickly become a sink‐or‐swim ordeal.
What awaited me proved to be one of the most challenging periods of time in my entire career. It seemed like I had a knack for moving to places just as the global financial crisis decimated them. The real estate market was essentially lifeless when I commenced work in March 2012.
Surviving solely on sales commissions, I was grateful for the savings from my previous job, as it took me six months to secure my first deal and make some money. What ensued was a seven‐year business baptism by fire. I learned a lot from my dad, and together, we completely reconstructed the property business, discarding unnecessary overhead and debt. We integrated new online systems for greater leverage and repositioned the business away from mortgage reduction into straight property investment planning.
Although I was undeniably earning more than I had in my previous job and I had skilled up tremendously through the many challenges we undertook together, one thing still eluded me. My income, although tied to my performance rather than my time, remained dependent on making sales.
I lacked leverage. What I sought was a four‐hour workweek, but what I ended up with was more money and a six‐day workweek. Nevertheless, I maintained an open mind, believing that something good would eventually emerge.
It was during this time of rebuilding the property business with my dad that my older sister, Brooke, presented me with an opportunity to create some additional income. This opportunity required minimal time to begin because it would leverage the small social media network I had already built on Facebook, and it was something I could run from my phone in between appointments at work or from home.
At the time, I didn't fully grasp that she was talking about network marketing, but frankly, I didn't care. I wanted time freedom and was willing to do whatever it took to get it. Without any formal training or much knowledge of how to proceed, Alisha and I teamed up with my sister, and we jumped in headfirst. We wholeheartedly embraced the notion of “ignorance on fire.”
It's often said that if something looks easy, you just haven't done enough research on it yet. This opportunity was a perfect example of that saying. But I innately knew that hard things were often the most worthwhile.
We started slow, but eventually, we made some sales. I vividly recall the feeling of my first pure product sale. I was sitting at a restaurant with old friends, and I checked my banking app to find a $400 deposit. I held up my phone with a big grin and said, “Check this out!”
They asked, “How did you do that?”
I explained that it was some products I'd been using. Some friends had ordered them, and I got paid by the company.
This marked my first experience earning money online with minimal time or effort—a taste of leveraged income. And I craved more. So, each afternoon, Alisha and I dedicated an hour to our new side business, naming it our “hour of power.”
We conducted most of our work from our phones, often in the car. I would pick her up from work and drive home by 6:00 p.m., and we would work on the business together until 7:00, after which we would head inside. Because the company we'd partnered with already had systems in place, we didn't need to undertake the heavy lifting of a traditional business. We leveraged the company's existing infrastructure, products, shipping, and auto payments and focused our time and effort primarily on marketing—a task we could do for free using social media and customer referrals.
It took us about three years of evening work and some weekends, but eventually, we scaled it to about $1,800 per week. Because the income was based on product purchases and reorders rather than us trading hours in an office, it became predictable and recurring each week.
This was the breakthrough I had been waiting for—an opportunity to detach our income from our time and step off the hamster wheel of a traditional workweek to craft a life of our own design.
From that point on, my life began to change profoundly. I made the difficult decision to step away from the real estate business, walk away from the final level of my CFA charter, and pursue the vision I had planted in my mind while sitting at my desk in Abu Dhabi eight years earlier.
Do Not Toil to Acquire Wealth
Success has a funny way of compounding, each achievement leading to another. That's precisely what occurred as we scaled our modest online side hustle into a venture that yielded over $1 million in profits. Invitations to speak or train at company events became commonplace, and during one such event at the Brisbane Convention Centre in Australia, where I was addressing six thousand people after being honored with the Man of the Year award, I caught the attention of a chap sitting in the audience by the name of Gavin Topp.
Unbeknownst to me, Gavin was a former Australian boxing champion and had recently been inducted into the Queensland Boxing Hall of Fame. A random message from him piqued my curiosity, leading to a meeting where he shared his boxing program, A Rite of Passage for the Modern Man. This initiative aimed to train ordinary men, over ten weeks, for a boxing match.
Little did I know Gavin wanted to test if I truly embodied the essence of Man of the Year; he challenged me to give it a go. Despite the grueling process, I won the fight and continued training with Gavin. Over time, and after a few more adventurous exploits, we became great friends.
During one of our morning runs along the beach, Gavin suggested that I start another business. I was resistant, not wanting to complicate my life further, so I used the common excuse of “I'm too busy.”
His response struck a chord: “When did you decide that having more businesses meant you had to be busier?” He pointed out that Tony Robbins, the world‐famous transformation coach, managed 70 businesses and questioned why I couldn't do the same. This challenged my existing paradigm, and I realized that I might be playing too small.
Gavin continued the conversation by referencing Proverbs 23:4, “Do not toil to acquire wealth.” This biblical verse left me perplexed, as the old paradigm that associates wealth with tireless toil was deeply ingrained in me.
Gavin continued, “If Tony can do it, why can't you?”
This conversation planted a seed of thought and pushed me to reconsider my self‐imposed limitations.
It wasn't until I ventured into our second business, in the education space, that the true meaning of this message became clear. Despite having recurring income from our online network marketing business and steady dividend income from our share portfolio, I had hesitated to take on more to make a greater impact and take our wealth to the next level out of a fear that it would make me “too busy.”
As the saying goes …
“If the Devil can't make you sin, he'll make you busy.”
I certainly wanted to avoid jumping back into the very same rat race I had worked so hard to escape.
I mistakenly believed I had to do everything myself, limiting the potential for further wealth building. Once I realized this and set that old belief aside (as best I could), I carved out some capital to begin a partnership with Gavin's son Jay, and we started and scaled an online education business from scratch, right at the start of the COVID‐19.
Scaling this new education business prompted a rapid reevaluation of my time management strategies and my own beliefs about hard work, time, and money. This process led me to identify four underlying laws that, once applied, allowed me to transcend “overwhelm,” break free from the shackles of busyness, and embrace true wealth.
But let me be clear. I'm not suggesting that you can do zero work and get rich, and I'm not suggesting it's all smooth sailing. What I can tell you is that if you choose to consistently apply the four laws in this book to your life, I'm confident you won't just become rich; more importantly, you'll become time rich.
Why I Wrote This Book
“There comes a point where we need to stop just pulling people out of the river. We need to go upstream and find out why they're falling in.”
—Desmond Tutu
For more than a decade, I have been providing coaching and mentorship to individuals in the realms of finance and business, and over that time I've made an interesting discovery.
Contrary to common belief, most financial challenges people face don't actually stem from a lack of financial intelligence. Fundamentally, money involves basic arithmetic, perhaps with a sprinkle of primary school math, but it's far from rocket science (fortunately). So what tends to hinder people?
Through numerous discussions and mentoring sessions with my students, a distinct pattern emerged. I uncovered the reasons why, or more precisely how, they were falling into the river of financial turmoil. Surprisingly, it wasn't solely due to a deficiency in financial IQ. Rather, I found that the core issue leading to their financial chaos was their inability to effectively manage their time.
I was providing them with straightforward money management systems, educating them on investment principles, and offering practical steps to generate additional income, but these strategies made no impact if they couldn't put them into action due to a lack of motivation, being trapped in procrastination, or experiencing anxiety and overwhelm from taking on too much without the necessary tools or habits to navigate such situations.
However, it wasn't solely the challenge of time management that hindered their capacity to enhance their wealth; it was their mindset and perception of the relationship between money and time. Despite recognizing their time as the most valuable commodity on earth, they consistently prioritized money over everything else even at the expense of their happiness.
A significant majority found themselves trading their time in jobs they detested, all in the pursuit of financial gain. The perceived security of a job held such prominence for them that they exchanged their precious time on earth for it. However, when presented with the opportunity or, more accurately, when they granted themselves permission to break free from those jobs, release the burdensome mortgage, and begin investing their time before their money, a palpable sense of self‐imposed weight lifted from their shoulders.
I had been trying to educate individuals about money and finances while they struggled with time management. It felt akin to applying a Band‐Aid to a broken leg. To assist them in expanding their wealth, I realized I had to first aid them in expanding their time—a skill I had taken for granted in my own wealth‐building journey.
Reflecting on my own ability to manage time effectively, I recognized that it wasn't merely common sense but a result of crucial mentorship lessons and four distinct laws that I'd adhered to over the years that enabled me to be effective with my time—to achieve more by actually doing less.
These principles, when applied, have enabled me to achieve exceptional financial and lifestyle outcomes that I'm confident you aspire to achieve as well. This book encapsulates those lessons and laws, which I now wish to share with you.
Following them will not only help you scale your time but will subsequently contribute to scaling your wealth. There have certainly been moments in my journey when I've questioned the pursuit of riches, deeming it a costly sacrifice. Nevertheless, as you will come to understand within the pages of this book, I have never swayed from my resolute commitment to become “time rich.”
After all, what value does a gold Rolex hold if its only function is to remind you when your lunch break is over?
Wishing you nothing but financial peace,
Lloyd
Chapter 1The Origins of Busyness
“If the Devil cannot make you sin, he'll make you busy.”
—Corrie ten Boom
