Breakpoints E-Book

Mike Ashby

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 350

Veröffentlichungsjahr: 2015

Beschreibung

Find your drive and redefine your business priorities Breakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable growth. You'll learn the 7 Mistakes Business Owners Make, and identify the choices, behaviours and practices that are keeping your business in a holding pattern. Practical formulas, frameworks, strategies and tools get you started right away on refocusing and reprioritising, and taking back your life. Coverage includes both hard and soft topics that business owners frequently struggle to master, along with expert insight on execution and what lies beyond success. Written simply and directly, without jargon or acronyms, this no-nonsense guide is designed to be easy to read and easy to apply so you can get back to work quickly, inspired with a whole new outlook and equipped with practical tools to improve your business. Written in a style that is both conversational and entertaining, author Dr Mike Ashby offers numerous anecdotes and analogies drawn from working with hundreds of business owners. Owning a business can be exciting and terrifying at the same time. There's too much to do, and all accountability leads to you. If you've gotten hung up in the day-to-day running of your business, this book helps you regain sight of the big picture and get back on track to success. * Learn what's holding you back from business success * Adopt the tools and practices that end the stalemate and get things done * Find clarity and focus, and reconnect with your business * Leverage your strengths to achieve personal and business growth Business owners need to be well-versed in both strategy and execution. If you feel like you and your business have reached a plateau, Breakpoints will reignite the spark that drives business success.

Leseprobe

Breakpoints

How to Shift Your Business to the Next Level

Dr Mike Ashby

First published in 2016 by John Wiley & Sons Australia, Ltd 42 McDougall St, Milton Qld 4064 Office also in Melbourne

© The Breakthrough Company Limited 2016

The moral rights of the author have been asserted

National Library of Australia Cataloguing-in-Publication data:

Creator:

Ashby, Mike, author.

Title:

Breakpoints: How to shift your business to the next level/Mike Ashby.

ISBN:

9780730326625 (pbk.)

9780730326632 (ebook)

Notes:

Includes index.

Subjects:

Success in business. Business enterprises. Business planning.

Dewey Number:

650.1

All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.

Cover design by Wiley

Disclaimer

The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

To Franceska, for everything

CONTENTS

Foreword by Justine Ross

Acknowledgements

Introduction

The framework for this book

A bit about me

Talking about you

What you'll find in this book

Making it real

Part I: The seven mistakes

Up next

Chapter 1: Thinking small and under-marketing

Thinking small

Under-marketing

Chapter 2: Settling for less and working too hard

Settling for less

Working too hard

Chapter 3: Complexicating, spending too much time In and not enough On, and knowing but not doing

Complexicating

Spending too much Time In, not enough Time On

Knowing it but not doing it

Part II: Breakpoint — Get a life

Up next

Chapter 4: Physical energy

Energy booster 1: Breathing

Energy booster 2: Hydration

Energy booster 3: Sleep

Energy booster 4: Eat

Energy booster 5: Fitness

Creating healthy habits

Chapter 5: Mental wealth

Wellbeing

Declutter your way to health and happiness

Emotional energy

Gratitude

Part III: Breakpoint — Get Free

Up next

Chapter 6: Freedom

From doing to being

Not a time management system

Energy management strategy

Decomplexify

D-class categories to decomplexify

Chapter 7: Allocation

Delegation

Letting go

The S curve

Part IV: Breakpoint — Get clear

Up next

Chapter 8: Aspiration

Vision and purpose

Barriers

Strategies

Chapter 9: Your most important goals

4DX

Big rocks

MIGs and RIGs

Chapter 10: Leverage plans

Marketing strategy

A-class marketing

Marketing plans

Part V: Breakpoint — Get help

Up next

Chapter 11: People plan

Find

Win

Keep

Grow

Evolving your role

Chapter 12: The work of team

The work

Need to lead

Teams and dreams

Chapter 13: Governance

Get wise

A board's role

Setting up an advisory board

Part VI: Mastery — A bigger game

Up next

Chapter 14: Mastery defined

Focus and intensity

100 per cent/100 per cent

Last words

Index

Advert

EULA

List of Tables

Chapter 7

Table 7.1

Table 7.2

Chapter 8

Table 8.1

List of Illustrations

Introduction

Figure A

: the Business Breakpoints

Figure B

: The Icehouse's Three Circles

Figure C

: the Breakthrough Model

Figure D

: the plateau problem

Figure E

: from doing to being

Chapter 1

Figure 1.1

: step changes

Chapter 2

Figure 2.1

: the working parent hours gap

Part II

Figure F

: the Business Breakpoints

Figure G

: before and after getting a life

Chapter 5

Figure 5.1

: the keys to drive

Part III

Figure H

: the Business Breakpoints

Figure I

: before and after getting free

Chapter 6

Figure 6.1

: doing vs being

Figure 6.2

: processes and outcomes

Figure 6.3

: the energy system

Figure 6.4

: the process improvement mantra

Chapter 7

Figure 7.1

: jumping the S curve

Part IV

Figure J

: the Business Breakpoints

Figure K

: before and after getting clear

Chapter 8

Figure 8.1

clarity model

Figure 8.2

getting the balance right

Figure 8.3

: clarity model — barriers

Figure 8.4

: clarity model — strategies

Chapter 10

Figure 10.1

: the business process

Figure 10.2

: point of difference

Figure 10.3

: the RFM method

Figure 10.4

: the AIDA model

Part V

Figure L

: the Business Breakpoints

Figure M

: before and after getting help

Figure N

: leadership circles

Guide

Cover

Table of Contents

Part I

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Foreword by Justine Ross

I'm not sure exactly what a businessperson is but I am most definitely not one. I guess I'm a business groupie. I hang around businesses and businesspeople and I consume information on business. Then, like all good groupies I form an opinion and scream about it. On the other hand, my husband and business partner Geoff is a business builder, a visionary and a change maker.

Together we run fairly critical eyes and ears over business ‘how to' manuals and their authors, and usually we wind up thinking it's total ‘blow' covering simple stuff. Everyone wants the next secret to success or to be the next 42 Below (ideally a heap bigger) and everyone hopes that someone (anyone) can tell them how. comes close to this answer because ultimately it tells you to ‘Get On With It'. If we had one regret over 42 Below it would be not to have gone ‘harder, faster, sooner'. We almost missed the 1990s crest of a growth curve in global super premium liquor, and then we clung to our day jobs and worried about ‘security' and ‘risk' for too long.