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Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course--management principles, economics, business finance, and financial analysis--without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: * Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing * Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning * Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance * Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field.
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Cover
Table of Contents
Title Page
Copyright Page
Preface
SECTION 1: Career Planning
CHAPTER 1: Career Planning
CHARACTERISTICS OF DENTAL PRACTICES
COMMON MYTHS ABOUT DENTISTRY
CAREER PATHS
LOCATION DECISIONS
PROFESSIONAL HISTORY
CAREER PLANNING PATHWAYS
CHAPTER 2: Employment Opportunities
GOVERNMENT EMPLOYMENT
PRIVATE PRACTICE/ASSOCIATE ARRANGEMENTS
WORKING FOR CORPORATE NETWORK PRACTICES
METHODS OF EMPLOYEE COMPENSATION
EMPLOYMENT CONTRACTS
PREPARING FOR EMPLOYMENT
CHAPTER 3: Practice Ownership
CHARACTERISTICS OF PRACTICE OWNERSHIP
MAKING MONEY IN DENTISTRY
INDIVIDUAL PRACTICE OWNERSHIP
SOLO GROUP PRACTICES
TRUE GROUP PRACTICES
FRANCHISES AS OWNERSHIP
CHAPTER 4: Practice Transitions
STARTING A DENTAL PRACTICE (DE NOVO)
BUYING AN EXISTING PRACTICING (BUY‐OUT)
CHAPTER 5: Valuing Practices
WHY VALUE A PRACTICE?
GENERAL RULES OF PRACTICE VALUATION
METHODS OF VALUING ASSETS
METHODS OF PRACTICE VALUATION
VALUING CORPORATE PRACTICES
VALUING SPECIALTY PRACTICES
TAX IMPLICATIONS OF PRACTICE SALES
CHAPTER 6: Securing Financing
SOURCES OF LOANS
CREDIT UNIONS
EFFECT OF CREDIT RATING
TYPES OF PROFESSIONAL DEBT
TAX IMPLICATIONS OF DEBT
NEGOTIATING WITH LENDERS
SECTION 2: Personal Financial Management
CHAPTER 7: Personal Money Management
PERSONAL MONEY MANAGEMENT
PERSONAL LIFESTYLE ISSUES
FAMILY BUDGET
HOW TO IMPROVE SPENDING HABITS
DEVELOPING PERSONAL SAVINGS
PERSONAL BANKING
MANAGING CREDIT
DEBT MANAGEMENT
FINANCIAL PLANNING PHASES
CHAPTER 8: Personal Insurance Needs
UNDERSTANDING INSURANCE
MEDICAL INSURANCE
DISABILITY (INCOME) INSURANCE
ACCIDENTAL DEATH AND DISMEMBERMENT INSURANCE
LIFE INSURANCE
AUTOMOBILE INSURANCE
HOMEOWNER'S INSURANCE
PERSONAL EXCESS LIABILITY INSURANCE
TAX CONSEQUENCES OF PERSONAL INSURANCE
CHAPTER 9: Retirement Planning
COMPONENTS OF A RETIREMENT PLAN
PRINCIPLES OF RETIREMENT SAVINGS
FACTORS THAT DETERMINE PEOPLE'S ABILITY TO REACH RETIREMENT GOALS
COMMON TYPES OF RETIREMENT PLANS
RULES FOR OFFICE RETIREMENT PLANS
TAKING MONEY AT RETIREMENT
STAGES IN RETIREMENT PLANNING
EXAMPLE STRATEGIES
CHAPTER 10: Personal Taxes
FEDERAL INCOME TAXES
TAX RATES
COMPONENTS OF FORM 1040
ALTERNATIVE MINIMUM TAX
ISSUES FOR THE SELF‐EMPLOYED DENTIST
TAX PLANNING FOR THE INDIVIDUAL
TAX AUDITS
CHAPTER 11: Estate Planning
PURPOSE OF ESTATE PLANNING
THE ELEMENTS OF AN ESTATE PLAN
METHODS OF PROPERTY TRANSFER
GENERAL ESTATE PLANNING ISSUES
SECTION 3: Business Foundations
CHAPTER 12: Basic Economics
LAWS OF SUPPLY AND DEMAND
MICROECONOMICS: THE INDIVIDUAL BUYER AND SELLER
MACROECONOMICS: THE BIG PICTURE
FISCAL AND MONETARY POLICY
CHAPTER 13: Business Entities
ENTITY DECISION POINTS
TYPES OF BUSINESS ENTITIES
WHEN TO USE THE VARIOUS ENTITIES
CHAPTER 14: The Legal Environment of the Dental Practice
THE SOURCE OF LAWS
RESOLVING DISPUTES
CRIMINAL LAW
CIVIL LAW
EMPLOYMENT (LABOR) LAW
CONSUMER PROTECTION LAWS
LAWS REGULATING THE DENTAL PROFESSION
WHAT TO DO IF SUED
CHAPTER 15: Financial Statements
PERSONAL FINANCIAL FORMS
BUSINESS FINANCIAL FORMS
PRO‐FORMA STATEMENTS
CHAPTER 16: Basics of Business Finance
TIME VALUE OF MONEY
CAPITAL BUDGETING
BORROWING MONEY
LEASE–PURCHASE DECISIONS
CHAPTER 17: Business Taxes and Tax Planning
THE BASIC BUSINESS INCOME TAX FORMULA
PRINCIPLES OF BUSINESS TAXATION
EMPLOYER TAXES
OTHER BUSINESS TAXES
EFFECT OF BUSINESS ENTITY
BUSINESS TAX PLANNING
CHAPTER 18: Management Principles
CHARACTERISTICS OF DENTAL PRACTICE
CHARACTERISTICS OF SUCCESSFUL BUSINESS OWNERS
DEFINITION OF DENTAL PRACTICE MANAGEMENT
ROLES OF THE OWNER–DENTIST
CHAPTER 19: Planning the Dental Practice
PRACTICE STAGES
THE ENVIRONMENT OF DENTAL PRACTICE
THE BUSINESS PLAN
SECTION 4: Dental Office Success Factors
CHAPTER 20: Financial Analysis and Control in the Dental Office
THE FINANCIAL CONTROL PROCESS
PROFITABILITY ANALYSIS
CRITICAL SUCCESS FACTORS
CHAPTER 21 Maintaining Production
Part 1: Duty Delegation
TYPES OF DENTAL STAFF MEMBERS
LEVELS OF SUPERVISION
LABOR SUBSTITUTION
PRINCIPLES OF DUTY DELEGATION
STEPS IN DELEGATING IN THE DENTAL OFFICE
USING DELEGATION IN THE DENTAL PRACTICE
Part 2: Scheduling Patients
PURPOSES
PREREQUISITES
TREATMENT TIME CODES
EXAMPLE SCHEDULE
APPOINTMENT ISSUES
Part 3: Dental Fee Policy
PROFESSIONAL FEE OBJECTIVES
FEE‐SETTING METHODS
IMPLICATIONS FOR DENTAL PRACTICE
RAISING FEES
CHAPTER 22: Maintaining Collections
Part 1: Patient Financial Policies
ELEMENTS OF A FINANCIAL POLICY
PRESENTING FINANCIAL PLANS
EFFECT OF FINANCIAL POLICIES
Part 2: Office Collection Policies
ACCOUNTS RECEIVABLE
BILLING SYSTEMS
COLLECTION POLICY
COLLECTION TECHNIQUES
DELINQUENT ACCOUNTS
OUTSIDE COLLECTION METHODS
KEYS FOR EFFECTIVE COLLECTIONS IN THE OFFICE
CHAPTER 23: Generating Patients for the Practice
Part 1: Generating New Patients
DEFINING MARKETING
WHY DENTISTS MARKET
WHAT DENTISTS MARKET
WHY CONSUMERS BUY
MARKETING PLAN DEVELOPMENT
MARKETING STRATEGIES
FINANCIAL IMPACTS OF MARKETING
Part 2: Managing Continuing Care
VALUE OF PREVENTIVE SERVICES
PERIODIC MAINTENANCE MANAGEMENT
CHAPTER 24: Gaining Case Acceptance
Part 1: Communication in the Office
THE COMMUNICATION PROCESS
METHODS OF ORAL COMMUNICATION
NON‐VERBAL COMMUNICATION
SCRIPTS
WRITTEN COMMUNICATION
COMMUNICATION ISSUES IN THE DENTAL OFFICE
Part 2: Case Presentation and Acceptance
TYPES OF CONSUMER PURCHASES
PATIENT TREATMENT ACCEPTANCE DECISION POINTS
STEPS IN CASE PRESENTATION
CHAPTER 25: Controlling Costs in the Practice
TYPES OF COSTS
DENTAL OFFICE COST ALLOCATION
COMMON COST CATEGORIES
BREAK‐EVEN ANALYSIS
WHAT IF…? ANALYSIS
SPECIFIC COST‐CONTROL TECHNIQUES
CHAPTER 26: Promoting Staff Effectiveness
Part 1: Selecting and Hiring Employees
ATTRACTING THE BEST APPLICANTS
SELECTING THE BEST OF THE APPLICANTS
THE HIRING DECISION
PROBATIONARY PERIOD
INTEGRATING THE NEW EMPLOYEE INTO THE OFFICE
Part 2: Compensating Employees
HOW TO SET STAFF COMPENSATION LEVELS
STAFF PAY
BENEFITS
PROCESSING STAFF PAYCHECKS
THE COST OF A STAFF MEMBER LEAVING
Part 3: Motivating Employees to Perform Well
LEADERSHIP
WHY PEOPLE WORK
THE WORK ENVIRONMENT
EMPLOYEE MOTIVATION CONCEPTS
INCENTIVE PLANS: USING MONEY TO MOTIVATE
Part 4: Assessing Employee Performance
PERFORMANCE APPRAISAL AND REVIEWS
DISCIPLINING EMPLOYEES
TERMINATING EMPLOYEES
CHAPTER 27: Maintaining Daily Operations
Part 1: Office Operations
EFFICIENCY AND EFFECTIVENESS
CAPACITY
INCREASING PATIENT VISITS
WAYS TO BECOME MORE EFFICIENT
Part 2: Office Accounting Systems
ACCOUNTING FOR INCOME
RECORDING EXPENSES: PAYMENTS TO OTHERS
PETTY CASH AND CASH CONTROL
Part 3: Instrument Management Procedures
CENTERS FOR DISEASE CONTROL AND PREVENTION
TYPES OF PATIENT CARE ITEMS
DENTAL OFFICE REQUIREMENTS
STERILIZATION AND DISINFECTION PROCEDURES
OTHER OFFICE INSTRUMENT ISSUES
Part 4: Office Supply and Lab Management
INVENTORY SYSTEMS
LABORATORY CASE MANAGEMENT
Part 5: Dental Insurance Management
PAYMENT MECHANISMS
POLICY LIMITATIONS
METHOD OF REIMBURSEMENT
OTHER INSURANCE TERMS
CHARACTERISTICS OF THIRD‐PARTY PLANS
GOVERNMENT PAYMENT PLANS
PROCESSING INSURANCE CLAIMS
THE AMERICAN DENTAL ASSOCIATION INSURANCE FORM
FILING INSURANCE CLAIMS
HOW TO MANAGE INSURANCE PLANS IN THE OFFICE
CHAPTER 28: Managing Risk in the Office
Part 1: Office Risk Management
THE RISK MANAGEMENT PROCESS
OFFICE INSURANCES
PROFESSIONAL RISK MANAGEMENT
PATIENT TREATMENT RECORDS
AVENUES OF RESOLUTION OF POOR WORK OR POOR OUTCOME
MALPRACTICE INSURANCE
NATIONAL PRACTITIONER DATA BANK
INFORMATION SECURITY AND MANAGEMENT
Part 2: Regulatory Compliance
LICENSES AND REGISTRATIONS
OCCUPATIONAL SAFETY AND HEALTH ADMINISTRATION AND THE DENTAL OFFICE
HIPAA IN THE DENTAL OFFICE
MEDICAL WASTE DISPOSAL
RADIOGRAPHIC MACHINES
Part 3: Quality Assurance
QUALITY ASSURANCE TERMINOLOGY
HISTORY OF QUALITY ASSESSMENT AND QUALITY ASSURANCE IN DENTISTRY
CURRENT FOCUS ON QUALITY ASSESSMENT AND ASSURANCE ACTIVITIES
QUALITY ASSESSMENT REVIEWS IN DENTISTRY
Index
End User License Agreement
Chapter 9
Table 9.1 Example Individual Retirement Account (IRA) strategies.
Chapter 16
Table 16.1 Future value of a single present amount.
Table 16.2 Present value of a future amount.
Table 16.3 Annuity monthly payment factor.
Table 16.4 Future value of an annuity.
Chapter 21c
Table 21.1 The effect of fees on practice profitability.
Chapter 1
FIGURE 1.1 Career pathway flowchart for dental graduates.
Chapter 9
FIGURE 9.1 Risk and reward. (a) Low‐risk investment. (b) High‐risk investmen...
Chapter 12
FIGURE 12.1 A demand curve.
FIGURE 12.2 A supply curve.
FIGURE 12.3 Market equilibrium.
FIGURE 12.4 The business cycle.
Chapter 21b
FIGURE 21.1 Example schedule.
Chapter 22a
FIGURE 22.1 Losses from slow accounts.
Chapter 25
FIGURE 25.1 Fixed costs.
FIGURE 25.2 Step‐fixed costs.
FIGURE 25.3 Variable costs.
FIGURE 25.4 Total costs.
FIGURE 25.5 Break‐even analysis.
Chapter 27c
FIGURE 27.1 Instrument processing cycle.
Chapter 27d
FIGURE 27.2 Ideal inventory system.
FIGURE 27.3 Realistic inventory system.
Chapter 27e
FIGURE 27.4 Tracking reimbursement rates over time.
Chapter 28a
FIGURE 28.1 Risk assessment matrix.
Cover Page
Title Page
Copyright Page
Preface
Table of Contents
Begin Reading
Index
Wiley End User License Agreement
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SECOND EDITION
James L. Harrison
University of LouisvilleLouisville, KY, USA
David O. Willis
University of Louisville (Retired)Louisville, KY, USA
Charles K. Thieman
Healthcare Practice Consultants, LLCLouisville, KY, USA
Copyright © 2024 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.Published simultaneously in Canada.
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Library of Congress Cataloging‐in‐Publication Data:Names: Willis, David O., author. | Harrison, James L. (Dentist), author. | Thieman, Charles K., author.Title: Business basics for dentists / James L. Harrison, David O. Willis, Charles K. Thieman.Description: Second edition. | Hoboken, NJ : Wiley‐Blackwell, 2024. | David O. Willis’s name appear first in the previous edition.Identifiers: LCCN 2023014965 (print) | LCCN 2023014966 (ebook) | ISBN 9781119892854 (paperback) | ISBN 9781119892861 (adobe pdf) | ISBN 9781119892878 (epub)Subjects: MESH: Practice Management, Dental Classification: LCC RK58 (print) | LCC RK58 (ebook) | NLM WU 77 | DDC 617.0068–dc23/eng/20230727LC record available at https://lccn.loc.gov/2023014965LC ebook record available at https://lccn.loc.gov/2023014966
Cover Design: WileyCover Images: © Aja Koska/Getty Images; NESPIX/Shutterstock
Surveys of new dental practitioners consistently rate practice management as the area where they were least prepared and found the most problems in practice. Dental schools do an excellent job of preparing graduates to handle dentistry's technical and patient treatment aspects. However, they do a less than excellent job preparing graduates to run a dental practice.
This problem comes from several sources. Most students do not enter dental school with a business background. They have taken scientific‐based courses to prepare them for the rigorous dental curriculum and have not taken a business class in their predental curriculum. Many students have never had a dental‐related job in the private sector. They depend on the professional mentoring of the faculty to prepare them for the world of dental practice.
Students are concerned with the immediate needs of learning dentistry, completing clinical requirements, and passing licensing exams – and that is where their efforts should go to their most immediate and pressing needs. They cannot run a successful dental practice until they graduate from dental school and earn a dental license.
National boards have tested students on fundamental scientific and clinical knowledge for years, not on how to operate a successful practice. Because many dental schools teach, in part, to prepare their students to pass these boards, curriculum time and faculty efforts are heavily weighted toward preparing students for this important milestone.
The economic environment of dental practice is changing rapidly, and educators have not kept up. In years past, if the new graduate knew dental techniques and treated their patients well, practice success was virtually assured. Today, new practitioners face a bewildering array of insurance plans, consumerism, corporate practices, large student debt payments, and regulatory requirements. In the face of this uncertain future, graduates want additional information to help them compete effectively in the new reality.
This book is primarily for dental students about to graduate, new graduates (in both private practice and other clinical settings), and recent graduates who have been out of school for five years or less. It is not written for well‐established dentists who have practiced for 20 years, although they may find pearls to apply in their practices. Instead, the essential business information that new practitioners can apply in their practice situation to compete effectively is presented. It is not intended to be specific management advice for every management problem – readers should consult with accountants, management consultants, or mentors about specific problems – but if the issues can be understood, then the dentist will communicate more effectively with advisors and will understand and implement solutions and advice more effectively.
A dental practice is a small business that responds to business concepts and rules like any other small business. The only difference is that dentists sell dental services, not hardware, clothing, electronics, or automobiles. So it is essential to understand a business principle and then apply it to dental practices. In this way, a practitioner in New York City or Mayfield, Kentucky, can use the same business principle in different‐looking practices.
The numbers given as examples or illustrations represent the United States as a whole. Some areas, especially large urban areas, have higher costs and fees than other small towns and rural areas. For example, typical wage rates for hygienists in large urban areas are currently $60 per hour; in many small to mid‐sized towns, rates for hygienists are $35 per hour. Likewise, the fees charged are also generally higher in those urban areas. Therefore, the numbers shown may not represent a practice situation exactly, but the business concept behind the example is valid regardless of the practice area.
This book surveys the topics of operating a dental practice. As such, it is only an introduction to each of the topics. For example, although several pages are devoted to the methods of valuing a dental practice, experts have written entire manuals and even entire books on this subject alone. Other excellent texts, websites, and how‐to manuals cover this book's topics. For example, the American Dental Association produces an excellent series of books that cover practice transitions, regulatory compliance, and many other management topics in a level of detail that cannot be put into one book. This book is only a starting place for studying management in the office.
This second edition has added more information about career planning. We have found that fewer graduates are directly entering private dental practice. As the practice world moves to more network practices, new graduates find more professional opportunities in those networks. Many use them as a stepping stone to an eventual private situation; others use them as a lifelong career option. Either way, the graduate still needs the information presented here to be a more effective employee.
We intend this book to be a text and a reference book. If the reader is a student, they may be required to read specific chapters to pass a test or course. A practitioner who has a problem with staff interactions in the office may pick up the book and read the chapter on how to motivate employees. Either way, the intention is to understand how business people think about problems and develop specific solutions to management problems. We hope that you find the information helpful in that regard.
James L. Harrison
David O. Willis
Charles K. Thieman
Career development is becoming more critical for dental graduates in today's economic climate. Many students leave dental school with hundreds of thousands of dollars of student debt. Not only does the graduate need immediate income to make student loan payments, but the significant debt levels may also hinder their ability to secure loans at favorable rates. The increase in corporate and franchise practices provides immediate employment opportunities and increases competition in the local marketplace for start‐up practices. Solo practitioners, who face increased competition as well, are often reluctant to take on an associate in the traditional role of owner and mentor. The complex dental insurance world makes practices less profitable than in the past, leading to further cash‐flow problems for young practitioners.
Because of these economic constraints, graduates need to plan their career development. In the past, the simple answer was to “set up my practice.” The plan may involve working in a corporate practice for several years to increase clinical and management skills or working in a public health setting to gain some student loan relief and build clinical skills. Most graduates still aim to practice ownership (solo or group), but now they must take an often‐winding road to reach their goal. This section provides a way to plan a career in clinical dentistry. (In this book, we do not look at opportunities in industry or academia, only the various clinical practice opportunities.)
There are two general categories of income generation for new dentists. First, they can work for someone else (get a job). This option allows immediate income generation, but does not always provide long‐term professional security. They can find employment with a private practicing owner‐dentist as an associate dentist, with a Dental Management Service Organization (DMSO) as an employee dentist, or with the government through the public health or military systems. The second option is to own all or part of a practice. This option provides long‐term security, but is often expensive and risky to establish. Here the graduate can buy an existing practice (buy‐out), start a practice from scratch (cold start), or buy into an existing practice (buy‐in) in a partnership arrangement. This section of the book examines each of these possibilities.
The career planning process is concerned with three major concerns:
Establishing short‐ and long‐term career goals
Everyone has a personal long‐term career goal, and each of us takes a different path to reach those goals. Our short‐term goals contribute to achieving our long‐term career goals, and personal wants, needs, desires, and circumstances affect our career goals.
Understanding the difference between employment and ownership positions
Employment and practice ownership are two different concerns, and each has advantages and disadvantages that become decisive factors in career planning.
Planning for career transitions
As professionals move through their careers, they must be sure that the transitions from one phase to the next are well planned. Otherwise, they may have made early decisions that either support or decrease the likelihood of making the next step in the plan a success.
Given these three main concerns, we group the career development process's objectives into this section's major chapters. The issues that dentists should examine in their career planning process include the following:
Chapter 1
:
Career Planning
Everyone needs to examine their personal wants, needs, desires, and abilities when developing a comprehensive career plan. They also must make a realistic appraisal of opportunities and roadblocks that affect the process.
Chapter 2
:
Employment Opportunities
Many new graduates will enter directly into employment situations, whether in private practice (associateship), corporate, or government situations. To be successful, they must understand the nature of employment and the advantages of each type of employment position. They may use these situations as stepping stones to fulfillment of their long‐term goal.
Chapter 3
:
Practice Ownership
An ownership position (either solo or in a group) has an entirely different purpose from an employment position. The owner is trying not only to make an income from the practice, but also to build personal wealth by increasing the value of the practice. These are generally “destination”‐type opportunities, and most owners plan to be in their practice for their careers.
Chapter 4
:
Practice Transitions
Practice transitions involve changing employment or ownership positions, which may include starting a new practice, buying out an existing practice, or buying into an existing one. How a person goes about the process has important implications for financing and planning.
Chapter 5
:
Valuing Practices
If someone purchases all or part of a practice, they need to set a value so that they can borrow money to pay for the practice without placing a significant burden on the practice's cash flow. Therefore, the buyer needs to achieve a value that is consistent with business norms and will enable them to pay off the practice acquisition loan promptly.
Chapter 6
:
Securing Financing
When someone locates a practice to purchase and has a reasonable value associated with it, they need to find a lender who will lend them the money required for the purchase. Terms may differ for different lenders, and understanding these differences can help borrowers decide and negotiate an advantageous financing package.
Don't confuse having a career with having a life.
Hillary Clinton
This chapter aims to describe specific career planning decision points and processes.
After the completion of this chapter, the student will be able to:
Describe the characteristics of dental practice as a career.
Define professional options available to the new dental graduate.
Describe career choice points that affect the career path.
Describe personal and professional factors that affect the location decision.
career decision points
career path
Dentists have many professional options to use their skills and training. Some involve ownership, while others are employee situations. In this book, we only discuss practice‐related options. The opportunities include:
Employment
Private sector
Private associateship (non‐owner)
Corporate employee (non‐owner)
Industrial research
Corporate support
Public sector
Military/Veterans Affairs
Public health patient care settings
Dental education
Ownership
Private solo practice (owner)
Private group practice (owner)
Dental practices are unlike many other service businesses. Most dentists are still in individual practices, with few colleagues with whom to confer. They must personally deliver the service, which involves hard physical work. They cannot delegate most procedures and must be personally present for the procedures that they do delegate. This means there is little managerial leverage, so the dentist cannot play golf while the office operates. There is no managerial progress. Someone cannot work their way up the management line to become a regional manager or vice president. Most new graduates come to the workplace with high educational debt and must include that in their practice debt finance plan. Dentists' earnings typically peak at 45–50 years of age. After that, the physical nature of the work causes them to decrease the number of patient visits. Often dentists then look to add associates or plan to sell their practices. The question is whether to sell at the peak of the income‐generating potential (and therefore at the highest price) or to “milk the cow” and take income from the practice as they continue to slow down.
There are several misconceptions about dentistry that will influence career choices.
Many people outside the profession view dentistry as an easy way to make a lot of money. Although dentistry is still one of the more lucrative professions, those in the profession know it is not easy to make money. Dentistry is physically demanding work. Dentists often work long hours in contorted positions to make patients comfortable. Back and neck problems, repetitive motion injuries, and eye strain are common problems of seasoned dental practitioners. Dentistry is also emotionally demanding work. Many patients fear dental procedures or have unrealistic expectations about their desired outcomes. Staff members may have personal problems or interpersonal disagreements that affect the work environment.
Dentists might make more money if they own their practice. Practice ownership requires knowledge, skills, and abilities that not all dentists have. Additionally, owner–dentists need to spend time and emotional energy to operate the business side of effective practice. Not all dentists want to do this. Some are excellent clinicians but do not want the extra problems of ownership. They want to treat patients, not worry if the hygienist and assistant have interpersonal problems or fret about the changes in a local employer's dental insurance plan. These dentists are best off working for someone else, letting the owners worry about the management of the practice. They can make more money treating patients if they work with someone good at managing a practice or a network of practices. Someone who is excellent clinically, behaviorally, and managerially and loves all aspects of running a practice can make more money owning it.
Many dentists believe that a bigger practice is better. Personal wants, needs, and desires might lead someone to a smaller, more personal practice better suited to their temperament. A larger practice is not necessarily a more lucrative practice. Profits come from using the practice's resources to the maximum amount possible, regardless of size. A small practice can be as profitable as a large one. However, an extensive, well‐run practice does have some advantages if the owner has the managerial expertise to make this larger and more complex business entity use all its resources effectively. A larger practice might show a higher profit if well run. A bigger practice may weather economic downturns more easily. When sold, larger, more profitable practices bring a higher price, although sometimes finding a buyer for these large practices is difficult.
Dental graduates are carrying higher levels of student debt than before. Changes in the student loan programs have made it more difficult to consolidate these loans at low interest rates. Tax law changes have limited the amount of student loan interest graduates can deduct. Nevertheless, dentistry is still one of the higher‐income professions. Banks and other lenders who make start‐up and buy‐out loans to dentists understand these problems. They will work with dentists to develop loan packages if the practice can support the cash flow needed to pay all expenses, including student loans. Not all practices will be profitable enough at a price that can support the cash flow required to make all the payments, however. This can result from the practice price being set too high, high overhead in practice, or the financial characteristics of the potential buyer. A graduate who does not have a high loan burden or who has a spouse who earns a significant income may show cash‐flow needs that are much lower. This dentist may qualify to borrow for a practice purchase when someone else would not.
It has become part of the professional culture that “good” dentistry is exquisitely done (expensive) reconstructive dentistry. True, dentists in the public care sector may not do much complex reconstructive dentistry because the organization's purpose is to provide more basic services to a larger clientele. This does not make dentistry or the dentist's application of their hard‐earned skills of less quality or less critical. The public sector provides valuable services to a large segment of the population. Many dentists find satisfying and rewarding careers by devoting their skills to this style of practice.
If a dentist is in a private ownership position, they make all the management decisions. Long‐term, insurance‐free practice is the goal of many practitioners. However, most do not get there. It takes a combination of location, clientele, management, clinical expertise, and time to develop a practice that does not participate in dental insurance plans. Someone may take plans in the short term with the aim to wean off them as they build a private clientele. As the economic environment and insurance industry change, more practices find the need to participate in insurance plans.
This used to be more accurate than it is today. In the past, the graduate would open or buy a practice and then build it over the years, and they would be in an ownership position immediately after graduation. New graduates today may work in several professional situations before arriving at their final practice setting. With the increasing number of employment opportunities, many dentists never reach an ownership situation, choosing to do clinical work in non‐ownership positions for their entire careers. The old notion that private practice is the only good form of dentistry is dying out.
Dentists now talk about career paths in which they have an ultimate, long‐term goal but may take several steps to reach it. Short‐term goals then support long‐term goals. Each step in the short term should support the long‐term intention. For example, the traditional path would be to finish dental school, go directly into a pediatric dentistry residency, and then open a practice. A new graduate who has high student debt may take a different career path. In this path, someone may graduate and join a public health practice that offers loan forgiveness. They can build speed and confidence while working with young patients in the clinical setting. They then attend residency and join a group pedodontic practice. Career paths are different for everyone depending on their circumstance. Graduates with an immediate family member who has a career in dentistry or other healthcare profession are at an advantage. They generally have a deeper understanding of a healthcare career and often have a built‐in entry into a practice situation. Graduates with a history of working in private industry or government use that knowledge to their advantage.
Each person makes career path decisions based on their situation at the time of the decision. Specific decision points direct and influence decisions. These include the following.
If someone desires a high income (as opposed to an adequate income), then a long‐term plan should include a private practice ownership option. Specialist dentists' incomes are higher than generalists'. Short‐term options might include associateships or military practice to build skills and knowledge while someone pays down debt and accumulates assets. If a high income does not drive a person's professional needs, other desires can be driving forces.
If a dentist has a small or no student debt at graduation, then they are in the fortunate position of being able to take on debt for a practice purchase or personal needs. Heavy student debt may limit practice options to those showing excellent cash flow. Short term, a graduate might need to practice in an associateship or corporate practice for several years to pay down debt, or find a public health practice that includes loan payment or forgiveness.
Most dental students claim to want to “be their own boss,” but when they face the reality of the debt load, managing the business, and the extra time necessary, many decide that the trade‐offs are not worth it. Part of the old culture of the profession was that the ultimate form of professional effort was a private individual practice, and that notion has changed. Currently, many corporate and public practices use the entirety of someone's professional skill, care, and expertise without practice ownership. If someone is fiercely independent and wants to make or break it on their skills, then private practice is the place.
Some people enjoy the idea of moving and living in different places. Others know where they want to settle and live the rest of their lives. If someone fits into the first group, then practice ownership is a problem. Practice ownership is a long‐term commitment, and it takes many years to fully recover the investment (time and financial) that someone makes when establishing a practice. They may not find a willing buyer for a practice when they want to sell it or have licensing problems in a new location. Network practices, the military, and public health practices are all more conducive to moving to different areas and experiencing different cultures.
Some people love dentistry and would do it 24 hours a day if they could. Others enjoy time away from the office for personal or family activities. Some like to take time every week, while others prefer to take periodic time off for travel or other similar activities. Where a person falls on this continuum is also essential in helping to decide career points. It is not easy to take much time off in an individual ownership position and maintain a high income. Patients want work done, staff members want to get paid, and income stops when the dentist is not there. They can set their hours and take time during the week, but taking many extended blocks is more of a problem. It is easier to take time in a group practice where others can cover for a dentist and share costs. The easiest way to take blocks of time is to work in an employment situation with guaranteed time off (such as military or public health). Often, people in this situation will work more hours during the week but will have the flexibility of blocks of vacation time.
There are many other career decision points. If someone enjoys doing research, they obviously will be in a situation in industry or academia where they can do this activity, and where someone wants to live influences the path as well. If a dentist wants to live in a specific rural area, the only option may be private ownership. Some people prefer working in an organization with many other people; some prefer working alone.
Regardless of the specific career option, the dentist's first decision is where they want to live. Several factors contribute to this decision.
The single most important professional factor is the dentist‐to‐population ratio. This ratio describes the number of dentists to treat a given population in the area. It is an indicator of the potential viability of a dental practice. It is usually expressed as a ratio such as “1 : 2300,” which says that there is one dentist for every 2300 people in the service area. There may be a need to modify the ratio because it is a general number. The dentist should check that the ratio represents the area in which they are interested. (The numbers may be for the entire county or part of an urban area.) Moreover, the ratio includes both specialists and generalists. If the dentist is a generalist, they probably want to take the specialists in the area out of the equation. The ratio also includes a simple count of all licensed dentists. This includes retired, part‐time, and non‐practicing dentists. If the dentist can, they should play with the numbers to arrive at the number of full‐time equivalent (FTE) generalists per population. (Someone who practices half‐time represents 0.5 FTE dentists.)
Healthy ratios are generally between 1 : 1800 and 1 : 2500. The military has traditionally believed that one dentist can treat 800 soldiers (but the military has 100% utilization). Higher‐income areas tolerate lower ratios as people buy more dental services. Rural areas traditionally have a lower utilization rate than urban areas. A ratio of 1 : 2500 or 1 : 3000 may be required in these areas to suggest enough patients. The dentist can get these ratios from the American Dental Association (ADA), which has several publications that summarize economic factors for dentists across the country. In smaller communities, the graduate can get a phone book and talk to people in the area. The dentist can probably develop an accurate ratio with information from the local chamber of commerce.
The number and type of other dentists in the area are deciding factors. The potential practitioner should feel comfortable with the professional community they will work within, the local dental society, and civic organizations. They should also be sure there are adequate specialists for referral and consider staff availability. A new practitioner may need to train staff, or there may be training programs nearby.
Personal desires are probably the most important practice location decision. The dentist should decide where they want to live and move there. If they are not personally satisfied, then even excellent professional opportunities will not compensate for their lack of personal fulfillment. The dental practitioner should also consider their aspirations, career, and life plans. They should decide their preferred lifestyle. Each person has preferences for climate, culture, and recreational opportunities. Some want a rural lifestyle where hunting, fishing, and hiking opportunities abound. Others would not live anywhere that does not have an entire arts community and excellent country clubs. Everyone must reconcile their preferred practice pattern with their preferred personal style. They may want a crown and bridge–style practice but prefer a remote rural location. The two might not be compatible. Therefore, everyone must be realistic in their assessments.
The next most significant factor in dentists' general location decisions is spouse and family desires. Where someone wants to go is only part of the lifestyle decision, and if they are married the spouse is generally involved in the decision process. A professional or working spouse needs personal growth opportunities as much as the dentist does.
Once someone has decided on one or several general areas to live in, they should then look at the area's economy. As a service provider, a dentist depends on other businesses to provide employment so that people have money and insurance to afford dental care.
The dentist should examine the economic base of the area. They should find out the sources of income for people in the area. Primary industries, such as mining, farming, and manufacturing, bring money into the local economy. (Each primary industrial dollar circulates eight times in a local economy before dissipating.) From there, the money flows to the secondary industries that support the primary industries, such as construction and retail stores. Tertiary industries, such as dentistry, provide services to the employees of other industries. The dentist should look for broad‐based primary industries in the selected location. Several industries in a town provide a strong economy. The dentist should be prepared for a boom‐and‐bust economy if the area has a single primary industry (such as one large manufacturing plant or a mining‐based economy). Everyone has money when the mines (or other primary industries) are busy. If the mines shut down, miners do not buy shoes or build houses, and construction workers and sales people do not go to the dentist. In contrast, a well‐diversified primary industrial base can absorb an individual sector shutdown without leading to a general economic collapse.
Several indicators help to gauge the economic health of a community. Most patients consider dental care a deferrable expense rather than a medical necessity. As such, it is highly dependent on disposable income. (Disposable, or discretionary, income is what is left over after people have paid for necessities, such as food, housing, and clothing.) Higher disposable incomes generally mean a better dental economic location. Economic growth in an area means that people's incomes are growing and more people are moving into the area. These people will need a dentist. High‐growth areas are also good locations. Some areas have a high turnover rate (people move frequently), while others are more stable. It is easier to establish a practice in an area with a high turnover than to break into a stable area where most people already have a dental provider. However, in the high turnover area, the practitioner will need to continually grow the practice as patients they previously attracted leave through the revolving door.
There are many places to find this information. A call to the local chamber of commerce is an excellent place to start. The chamber's job is to encourage commerce in the area. They already have much information about the potential town. Census data is helpful for comparisons. The problem with census data is that it is usually old by the time a person can get to it. Many states have state data banks that the dentist can call to find the information needed. Additionally, much of this information is readily available on the Internet.
The dentist's professional history may limit their options or allow a particular option to be realistic.
A person's debt load (especially student debt) influences whether an option is acceptable. Bankers have regulators and overseeing committees they must satisfy. If the dentist has so much debt that they are at risk of not being able to make the regular payments on some of their loans, the bank may not loan additional money for a practice.
The practitioner must show that they can handle the volume of a practice that leads to adequate profit and cash flow. If someone is looking at a practice that needs to generate $900 000 annually to meet projections, the practitioner must show that they can do that much dentistry. Suppose they had previously been an associate generating $800 000 annually or in an Advanced Education in General Dentistry (AEGD) or military practice where they generated significant production. In that case, a lender could infer that they could reasonably handle the practice, but not so with a new graduate who was busy treating two patients daily.
The characteristics of the practice the dentist is considering establishing or purchasing influence the viability of the option. If a practice has a large contingent of discounted insurance plan patients, the dentist will have to produce even higher amounts of dentistry to see adequate cash flow through the practice. Lower levels of discounted insurance participation lead to higher margins, but less dentistry is being done. In these practice opportunities, the dentist must have a marketing plan to generate the private‐pay patients required for profitability.
These factors all come together in the cash‐flow projection. Suppose the practitioner can show through a realistic cashflow projection that they can service the practice debt, generate an income to live on (including personal debt payments), and pay taxes. In that case, the practice option is viable, and if not, then it is not a viable option at this point.
Given these decision factors, we provide the career pathway flowchart in Figure 1.1 as a helpful way to think about career paths. We discuss each option in more detail in later chapters of this section.
The first and most crucial task for any dental student is to finish dental school. Until a person does this, no other career decision has any meaning. That is not to say that they should wait until graduation to begin making these plans. Some dental students cannot see that there is a life after dental school with no fixed curriculum, where everyone makes the same choices. For these reasons, we discuss making decisions after graduation, but not waiting until after graduation to make the decisions.
FIGURE 1.1 Career pathway flowchart for dental graduates.
The initial decision point after graduation is whether to pursue graduate training or move directly to a practice option. Graduate training may take the form of additional general training or specialty training. Regardless, this only delays the career decision for several years.
There are two options for general dentistry training after dental school: AEGD and general practice residencies (GPRs). AEGD programs focus primarily on dental treatment. They generally occur in a dental school environment and are the halfway point between dental students and practicing dentists. If someone feels they need time to become a more competent technical dentist before going into practice, an AEGD may benefit them. AEGDs usually do not require participants to be on call, and the dentist will not get the same level of medical/hospital experience as they might in a GPR. GPR programs are frequently held in medical facilities. These programs concentrate on dentistry as it relates to whole‐body medicine. As such, participating dentists are included in medical rotations, sometimes functioning almost as overflow physicians at some time in the program. Like being a physician, most require participants to have on‐call shifts. Because GPRs do not focus exclusively on dentistry, participants gain a wide variety of exposure and experiences. These experiences are beneficial for those considering oral surgery and emergency care specialties.
A dental specialty is an area of dentistry that the ADA has formally recognized through its National Commission on Recognition of Dental Specialties. Currently, there are 12 dental specialties recognized by the National Commission. This commission sets standards for recognition and policy guidelines for its Boards and Organizations. They all require the completion of an advanced education program. These are:
Dental Public Health
Endodontics
Oral and Maxillofacial Pathology
Oral and Maxillofacial Radiology
Oral and Maxillofacial Surgery
Orthodontics and Dentofacial Orthopedics
Pediatric Dentistry
Periodontics
Prosthodontics
Dental Anesthesiology
Oral Medicine
Orofacial Pain
The graduate needs to research the specialty they are considering. Dental specialties have associations where professionals can meet, network, and discuss their work. If someone is interested in a dental specialty, there are few better places to look than the corresponding professional association. They should spend time shadowing and talking to mentors about the specialty to ensure it fits their desires and interests. This can also give insight into the daily life of a specialist. Internships/externships are usually done in an academic or hospital setting. This offers insight into a typical day in residency and often goes more in depth into the different treatments and procedures.
Graduates should consider the economic effect the delay will have on starting their careers. Most specialty programs do not pay residents, and most practitioners must pay tuition to attend. (Hospital‐based residencies, such as a GPR or oral and maxillofacial surgery, generally pay a modest stipend.) So, income will be lost for two to four years while the graduate completes the program. However, this may be offset by the higher income levels many specialty practitioners earn.
The next central decision point is whether to become an immediate owner of a practice or to work as an employee, long or short term. This may be a decision that is made for the graduate. As already described, there may not be a purchase opportunity, or the graduate may not be in a financial or experience position to own a practice. Many graduates use employment (government, private, or corporate) as a stepping stone, building clinical and managerial skills while paying down debt and building financial assets. After several years, they may be in a better financial position and purchase a whole or part interest in a practice. Others may use the employment situation as a career option. When someone is in an ownership position, they may loop back to an employee situation by selling their practice, often to a corporate entity, and working for that corporation.
A man's got to know his limitations.
Harry Callahan, Magnum Force
The goal of this chapter is to describe common issues in employment situations for dentists.
At the completion of this chapter, the student will be able to:
Describe standard methods of compensation for dentists.
Describe standard associate‐owner arrangements in dentistry.
Differentiate between an employee and an independent contractor.
Describe the advantages and disadvantages of working as an associate in private practice.
Describe the advantages and disadvantages of working for a corporate practice.
arbitration
associateship
associateship contract
BSA (business service agreement)
buy or sell provision
career benefits
claims‐made policy
commission
DGP (dental group practice)
direct pay
dispute resolution
DMSO (dental management service organization)
draw against future earnings
employee benefits
employee dentist
employee insurances
employee status
employment contract
government employment
incidents of ownership
independent contractor
mediation
military
non‐competition agreement
non‐disclosure agreement
non‐solicitation provision
paid time off
percentage of collections
percentage of production
public health
restrictive covenant
salary
tail coverage
termination for cause
total compensation
variable commission
wage
Many new dental graduates take employment positions initially out of dental school. This may be to hone clinical skills, pay down debt or build assets, improve practice management knowledge, or because they do not want the involvement of practice ownership. Regardless of the reason, the critical point about employment is that the dentist is there to make money for the employer, whether a private practitioner, network practice, or governmental organization. If the dentist does not make money for the employer, they will not be there long. The dentist should understand that employee positions are not about them but about the organization. The dentist is valuable so long as they contribute to what the organization does.
One option for employment is to become a dentist in the Armed Forces. The US Army, Navy, and Air Force all recruit dentists to serve as commissioned officers in their Dental Corps. Both active duty and reserve components recruit dentists with a US dental degree and a license to practice dentistry. Students may also be eligible for special programs covering tuition and providing a monthly wage while in dental school. Graduates will serve in the military as dentists for a set time, depending on the program.
Dental Corps members are responsible for the dental health of military personnel and their family members. Many dentists are stationed stateside in the medical clinics of military bases, and others are assigned tours of duty at US military bases worldwide. Responsibilities may include the emergency medical treatment of service members in deployed places near combat or participating in humanitarian missions in the United States and overseas.
As a military member, a dentist will be eligible for all the benefits and privileges that any other service member enjoys (Box 2.1). Military dentists work at modern dental facilities, use modern technology, spend quality time with patients, and maintain a flexible schedule. Additional bonuses and retention incentives are available to dentists.
The Health Professions Scholarship Program (HPSP) is a program that a dental student can apply for that will pay for three years at an American Dental Association–accredited program (DMD/DDS). This scholarship covers tuition, books, equipment, supplies, and a monthly stipend (income). Since the military pays for schooling, it requires a minimum four‐year commitment to military service upon graduation.
Medical, dental, and life insurance
Substantial retirement plans
Housing allowances
30 days paid vacation each year
Signing bonus
Health professions loan repayment
Special pay incentives
Advanced training opportunities
Dental officer retention bonus
The military reserve Dental Corps employs dentists in the armed services. Some reservists are former active‐duty service members, and others have only served in the reserve Corps. There are several scholarship and loan forgiveness programs for Corps participants. Reservists can maintain active employment in the civilian world, using the reserves as part‐time employment. The reserve dentist should remember that they can be called to active duty at any time and with very short notice. This might be a problem, especially for a dentist who owns a solo private practice.
The uniformed dental officers of the United States Public Health Service Commissioned Corps serve in the Indian Health Service, the United States Coast Guard, the Federal Bureau of Prisons, and the National Health Service Corps. The Commissioned Corps is governed by the Surgeon General and falls under the Department of Health and Human Services rather than the Department of Defense. Even though the Commissioned Corps is not an armed service, officers may be called to assist in public health response to man‐made and natural disasters. Officers enjoy the same benefits as their military counterparts.