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- Herausgeber: Dr. Michael C. Melvin
- Kategorie: Fachliteratur
- Sprache: Englisch
- Veröffentlichungsjahr: 2019
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional newsletter.
Unfortunately, many businesses still haven’t taken advantage of this powerful marketing tool for their business, either because they don’t know how, or they haven’t recognized the many benefits they can gain from email marketing.
This comprehensive guide will show you how to build an email list and create successful marketing campaigns.
Here are just some of the benefits that you’ll gain:
- You'll learn the critical components of email marketing.
- You'll understand why it's so essential for your business to start email marketing today.
- You’ll be able to establish your goals and objects for your email marketing campaigns.
- You’ll understand the different types of email marketing campaigns that you can send.
- You’ll learn about lead magnets and which ones are common with email marketing campaigns.
- You’ll learn about the different parts of an email and the best practices that you should follow.
- You’ll learn which key performance indicators you need to watch.
- And so much more!
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While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
EMAIL MARKETING SUCCCESS
First edition. April 26, 2019.
Copyright © 2019 Dr. Michael C. Melvin.
Written by Dr. Michael C. Melvin.
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Table of Contents
Title Page
Copyright Page
Disclaimer
Introduction
Chapter 1 – What’s Email Marketing and Why Your Business Needs It
Chapter 2 – Getting Started with Email Marketing
Chapter 3 – Building Your Mailing List
Chapter 4 – Writing Emails That Will Inspire Your Audience to Take Action
Chapter 5 – Measuring Results and Optimizing Your Strategy
Conclusion
Disclaimer
This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
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The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this e- book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.
Introduction
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Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated.
A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails.
Today, most consumers read their emails on their mobile devices, and checking for emails has become the most common activity carried out by smartphone users. The competition for attention in consumers email inboxes is forcing more companies to attach increasing importance to well-designed emails which are personalized and have relevant content, ensuring that the emails will be opened and read.
Statistics show that email marketing has a broad reach, as well as being one of the best marketing tactics for return on investment.
Just about everyone has an email address these days, and the majority of users prefer to receive advertising messages that way.
Plus, with smartphones, emails are always right in the pocket of consumers and can be retrieved at any time. According to recent estimates, the importance of email marketing will continue to grow over the next few years. It’s clear that any online marketing strategy your company employs should include email marketing campaigns.
Email marketing requires more than just sending out the occasional newsletter. Today, marketers also need to set up and maintain subscriber lists, create and design relevant emails, and send these out systematically.
For your email marketing strategy to be effective and successful, it is imperative that you utilize the technical options available
continuously optimize the process through the use of modern analytical tools.
Despite the widespread use of the digital juggernaut that is email, many entrepreneurs have yet to implement an effective email marketing strategy for their business because they don't know how to do it or haven't yet recognized how powerful it can be.
Email continues to serve as the core communication platform of the Internet and will only continue to grow. Currently, more than
3.7 billion people have access to email, and more than 3 billion non-spam emails are sent and received every hour of every day.
If your business isn’t already taking advantage of this powerful and massive marketing channel, you're missing out on an effective way to reach your target audience.
Chapter 1 – What’s Email Marketing and Why Your Business Needs It
Email marketing is a kind of Internet marketing that allows the user to send customized messages in the form of an email to their readers to inform, advertising, or to solicit certain actions from their readers.
There are certain essential components of email marketing that include:
Message automation
HTML responsive layout
Advance list maintenance
CAN-SPAM compliance built-in
An easy integration
A dedicated IP address
Help for deliverability
Message Automation
The message automation is the feature of email marketing that allows you to send different emails in response to a particular action. If a consumer just signed up for a discount, they will receive an automatic welcome message that will serve as a confirmation of the subscription. Message automation can also be set up to send proof of orders when someone makes a purchase on your website.
HTML Responsive Layout
The HTML Responsive layout will allow you to send customized emails in plain text or HTML format. It also allows you to make use of HTML and CSS to create responsive templates that can adapt to all devices in the world.
This makes email marketing campaigns capable of being read on mobile devices. The good part is that you don’t have to learn how to code HTML because this feature is automatically loaded with the software.
