From Therapist to Coach E-Book

David Steele

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 322

Veröffentlichungsjahr: 2011

Beschreibung

Praise for From Therapist to Coach "This book is very practical and helpful to the therapist who wants to make a change and feels a bit overwhelmed with the possibilities. The section on choosing a niche was illuminating and very exciting to me. I found it helpful to have the training options outlined so clearly, and the marketing section was extremely useful as well." --Shelley R. Cohen, LCSW, Beverly Hills, CA "This book has sparked a renewed passion for my work as I have struggled the past couple of years with how to incorporate coaching into my psychotherapy practice. I knew there must be a way to do it but lacked the 'how to.' Based on his years of experience and real insight, David Steele supplies the necessary tools to do so effectively as well as invaluable strategies to help avoid the pitfalls. Without hesitation, I highly recommend this as a book that you will return to time and time again as a handbook for your private practice as a therapist/coach." --Sharon O'Farrell, MIHA, Navan, Ireland A hands-on guide to helping therapists make the transition to a successful coaching practice Written for therapists by a therapist, From Therapist to Coach provides a convenient road map for professionals considering expanding or transitioning their practice to coaching. Drawing from his experience in providing relationship coach training to over 5,000 therapists, David Steele takes a practical approach to building a successful coaching business through traditional and creative strategies such as marketing, getting clients, choosing a niche, and much more. Here, therapists will find: * A look at the differences between therapy and coaching * Examples and insights that therapists can easily (and sometimes humorously) relate to * Details on setting fees; enrolling clients; maximizing private practice income; finding training; and much more * A focus on creative group services and business models suited to the various specialties and niches of personal coaching * Guidance on how much to bill for services With insight on the mistakes and pitfalls to avoid along the way, From Therapist to Coach is rich with examples, providing tips and practical steps to help clinicians in private practice move forward in their journey towards professional satisfaction.

Leseprobe

Contents

Preface

Acknowledgments

Chapter One: From Frustrated Therapist to Successful Coach

From Bliss to Epiphany

My Marketing Experience ... I Mean Experiment

Five Principles of Coaching

The Transformation Completes

Chapter Two: Comparing Coaching and Therapy

What Is Coaching?

The Coaching Triad: Conceptualizing and Communicating What We Do

A Coach’s Responsibility in the Client-Coach Partnership

Basic Coaching Skills

Coaching Guidelines

How Is Coaching Similar to Therapy? How Is It Different?

Telephone Versus In Person

How Do You Know If a Client Is Right for Coaching or Therapy?

Screening for Coachability

Early Experience With Reverse Diagnosis

What Does Coaching Look Like? Tom’s Breakthrough

Being “Invisible”

Can Coaching Do Harm?

Dual Relationships: Just Say No

Some Final Thoughts

Chapter Three: How to Become a Coach

Do You Need Coaching Training?

Why Coaching Training and Coaching Professionals Matter

Most of ’Em Are Good People, But ...

“But I Don’t Need Coaching Training Because ...”

The Stigma of Therapy

Language Versus Reality

A Word (or Several) on Expertise

Finding the Right Training

How to Identify a Good Coach Training Program

Distance Learning Versus In-Person Training

Can I Be a Coach and a Therapist?

Can You Provide Therapy and Coaching to the Same Client at the Same Time?

Watch Out, Doc

Coaching Has a Way of Expanding

Chapter Four: Integrating Coaching into Your Therapy Practice

Setting Fees: Therapy

Setting Fees: Coaching

What Kind of Clients Do You Want?

Liability Insurance: Yes or No?

Other Legal Considerations

Protecting Yourself From Violations

Can You Bill Medical Insurance for Coaching?

Do You Need Different Forms for Coaching?

The Structure and Duration of Coaching Sessions

Marketing Your Coaching Services

A Note About Client Enrollment

A Final Warning

Chapter Five: Choosing Your Coaching Niche

What Is a Niche?

Benefits of Choosing a Niche

Choosing a Niche

How to Own Your Niche

Can You Coach More Than One Niche in Your Practice?

Chapter Six: Designing Your Service Delivery System

Surfacing Your Service Delivery System

Building Your Service Delivery System

Your Service Delivery System as a Client Creation Funnel

Top of Funnel: Your Marketing Activities

Middle of Funnel: Client Enrollment Activities

Bottom of Funnel: Your Client Services

Leveraging Your Time and Boosting Your Income

A Final Note on What Not to Do With Your Service Delivery System

Chapter Seven: Marketing Your Coaching Practice

Good-Bye, Panels!

What Not to Do: A True (and Embarrassing) Story

Marketing Is Communicating What You Do—Not Creating Clients

Enrollment

Of Bluebirds and Boulders

Two Kinds of Marketing

Pre-marketing Reminder

The Foundation of Marketing—Creating Your Brand

Primary Marketing Strategy #1: Speak Your Way to More Clients

Primary Marketing Strategy #2: Write Your Way to More Clients

Primary Marketing Strategy #3: Network Your Way to More Clients by Building Your Referral System

Creative Marketing Strategies

Leveraging Technology/Internet Marketing

A Final Word on Marketing

Chapter Eight: How to Enroll Clients for Your Coaching Practice

Selling Versus Enrollment

Enrollment Prerequisites

The Enrollment Conversation

The Strategy Session

How to Conduct a Strategy Session

Overcoming Objections

Ask for Referrals

The 24-Hour Challenge

Chapter Nine: Building a Successful Coaching Business

Seven Habits of Highly Successful Practitioners

Top Five Strategies to Maximize Your Private Practice Income

How to Get Paid What You’re Worth

Promoting Client Loyalty and Longevity

Epilogue: Have Fun, Play Large, and Retire Smiling

Appendix A: Selected resources for building your coaching business

Appendix B: 14 Compelling reasons to use a professional coach

Appendix C: A short history of coaching for clinicians

Appendix D: Six stages of client readiness for change

Appendix E: Beyond psychotherapy: working outside the medical model

About David Steele

Praise for From Therapist to Coach

Having recently obtained my master’s in psychology, I was faced with the decision of becoming a licensed therapist or certified as a coach. From Therapist to Coach was an excellent and timely resource that inspired and helped me make my decision, and I am currently in the process of becoming a certified coach. Thanks, David!

—Colette Kenney, MA, Calgary, Alberta, Canada

From Therapist to Coach is well written, clear, concise, and thought provoking. I highly recommend it to any clinician interested in coaching. It is full of great information for the aspiring coach and full of tips that will save time and money in pursuing a coaching practice. The marketing chapters in particular are brilliant and confidence building.

—Valee More, The Oasis Clinic, Auckland, New Zealand

This book is very practical and helpful to the therapist who wants to make a change and feels a bit overwhelmed with the possibilities. The section on choosing a niche was illuminating and very exciting to me. I found it helpful to have the training options outlined so clearly, and the marketing section was extremely useful as well. Thank you for pioneering this transition for those of us who feel it is time to make a change.

—Shelley R. Cohen, LCSW, Beverly Hills, CA

From Therapist to Coach is bursting with invaluable, practical considerations and recommendations. I highly recommended this book as the definitive resource for therapists who are curious about coaching. David Steele has crafted a marvelous insider guide to the tricky and delicate art of introducing and integrating coaching to your practice. Its concise nature appealed to me, while simultaneously it is so thoroughly comprehensive in its exploration of all considerations.

This book has sparked a renewed passion for my work as I have struggled the past couple of years with how to incorporate coaching into my psychotherapy practice. I knew there must be a way to do it but lacked the “how to.” Based on his years of experience and real insight, David Steele supplies the necessary tools to do so effectively as well as invaluable strategies to help avoid the pitfalls. I can finally move forward now in developing a profitable, solid practice as a coach without compromising or conflicting who I am as a therapist. I’ve already made some excellent progress as a result of reading this book. Without hesitation, I highly recommend this as a book that you will return to time and time again as a handbook for your private practice as a therapist/coach.

—Sharon O’Farrell, MIHA, Navan, Ireland

Clinicians can make some of the best life coaches. The transition from therapist to coach is fraught with challenges to their perceived role as expert and the business of adding a new and distinct professional service to their practice. A real paradigm shift is required that includes both personal and professional development. From Therapist to Coach is an invaluable guidebook to aid in this transition. David Steele has made this book practical and readable, and includes excellent advice and tips to create a successful transition to coaching.

—Patrick Williams, EdD, Master Certified Coach, founder of Institute for Life Coach Training

From Therapist to Coach is the best book about coaching and building a successful coaching practice I’ve read so far. It’s practical, with a solid theoretical foundation and a wealth of knowledge and experience. It is such a pleasure to read for a savvy reader. This book makes a great deal of sense and helps put coaching into perspective by identifying and addressing the potential questions and concerns that might arise for therapists from a traditional therapeutic background and by using useful analogies and practical examples. I absolutely loved this book! It’s written with ease, grace, humor, and style, as well as with a great deal of respect and understanding of both worlds.

—Irina Hart, MFT, Melbourne, Australia

This book is printed on acid-free paper.

Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Steele, David J. (David Jay), 1948-

From therapist to coach : how to leverage your clinical expertise to build a thriving coaching practice / David Steele.

p. cm.

Includes index.

ISBN 978-0-470-63023-5 (pbk.); ISBN 978-1-118-02540-6 (ebk);

ISBN 978-1-118-02539-0 (ebk); ISBN 978-1-118-02538-3 (ebk)

1. Personal coaching. I. Title.

BF637.P36S74 2011

158.1—dc22

2010048921

Preface

It doesn’t matter where you’ve been. What matters is where you’re going, and how you’ll get there.

In the title of this book, the words therapist and coach are so close together—separated only by the harmless little word to—that it’s easy to think that the journey from therapist to coach is easy and automatic. Well, it is and it isn’t.

Yes, the transition from therapist to coach is refreshingly easy when you break it all down into practical steps; but it’s hardly automatic. In fact, I’d say that for most therapists, including the one holding this book, the idea of adding coaching to your world probably causes feelings of confusion, skepticism, doubt, and fear.

What’s going on? It’s like this: Coaching just isn’t what most of us had on our career radar screen when we were traveling the long and winding road to licensure. Although I assume you’re at least partially open to the idea of coaching because you’re reading this book, I won’t assume that we’re out of those skeptical woods just yet. In other words, though the idea of coaching sparks your curiosity, it may still linger as something inappropriate at worst, impractical at best, and incomprehensible at all times. That’s the bad news.