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- Herausgeber: Packt Publishing
- Kategorie: Lebensstil
- Sprache: Englisch
Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
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Seitenzahl: 82
Veröffentlichungsjahr: 2013
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Table of Contents
Getting Started with Flurry Analytics
Getting Started with Flurry Analytics
Copyright © 2013 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: December 2013
Production Reference: 1161213
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78217-712-8
www.packtpub.com
Cover Image by Sheetal Aute (<[email protected]>)
Credits
Author
Bhanu Birani
Reviewers
Emil Atanasov
Benjamin Bahrenburg
Tom Meinlschmidt
Acquisition Editor
Saleem Ahmed
Luke Presland
Commissioning Editors
Nikhil Chinnari
Poonam Jain
Technical Editor
Nadeem N. Bagban
Copy Editors
Alisha Aranha
Brandt D'Mello
Deepa Nambiar
Project Coordinator
Suraj Bist
Proofreader
Ameesha Green
Indexer
Rekha Nair
Production Coordinator
Adonia Jones
Cover Work
Adonia Jones
About the Author
Bhanu Birani has four years of experience in the software industry and a lifetime association with the technical industry. After years of programming in different programming languages, he started developing applications for iOS devices. He started software development during his college years and was really interested in learning new technologies in the market. He then joined a software company and started developing games for them, focusing on artificial intelligence development in games.
I would like to dedicate this book to my family, who gave me the courage and confidence to write this book and supported me throughout the entire process. I would also like to send a special thanks to my mom (Neelu Birani) and dad (Prakash Birani) for their relentless efforts to assist me in every way imaginable, as well as for helping me keep my life together. Finally, I would like to thank my friend Luke P. Issac for helping me on this project and encouraging me when it seemed too difficult to complete.
About the Reviewers
Benjamin Bahrenburg is an author, blogger, and technology director. Ben specializes in building enterprise solutions using mobile technologies, geo location services, and domain-specific languages. Over the last decade, he has provided enterprise mobility solutions for numerous Fortune 100 organizations. Ben is a published writer who has authored several articles and Appcelerator Titanium Business Application Development Cookbook, Packt Publishing, which provides best practices and recipes for successful enterprise cross-platform mobile development.
Ben spends much of his time blogging and speaking about mobile, enterprise, and open source development at http://bencoding.com. You can also reach him on Twitter at http://twitter.com/bencoding.
Tom Meinlschmidt started his professional career in 1998. He is a senior software developer with expertise in Ruby and Ruby on Rails. He has developed various types of applications for a variety of companies, and he specializes in web and iOS applications. He is also interested in new technologies and modern programming languages, 3D modeling, rendering, and embedded systems (ARM). When he's not working on his Mac, he's flying as a commercial helicopter pilot. You can find his blog at tom.meinlschmidt.org.
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Preface
Flurry Analytics provides you with an independent way of tracking your application, with a seamlessly user-friendly, web-based interface to access all the statistical data. Flurry emphasizes providing better control for management over their application and in turn, helps with management decisions by improving product roadmaps to have better user acquisition, engagement, and retention.
This book will teach you the fundamentals of getting started with Flurry Analytics and integrating it in your iOS application. As this book is meant to quickly get you familiar with Flurry and will cover all the important aspects of Flurry Analytics and its iOS SDK, it will cover a lot of subjects very quickly. Throughout the book, we will be dealing with the direct implementations by using effective examples and code. This approach will help you implement the example code and integrate the same thing in to your project quickly.
Working with Flurry is easy. This book will allow you to set up your application in no time. The book explains all the topics using code and includes lots of useful tips that explain all the little parts of Flurry.
One of the key points is segmentation and funnel, which helps you track your application usage for specific user paths. Flurry works for multiplatform applications and web development as well. Flurry also helps you to increase application monetization with better user retention and engagement strategies.
What this book covers
This book is written to get you familiar with the basic fundamentals of using Flurry to fulfil your application analytics. To achieve this, the book is organized in easy to understand examples and codes.
Chapter 1, Getting Ready with Flurry, starts by looking at advantages of using Flurry Analytics. Then, you will learn about configuring your account and applications on Flurry and Flurry's integration in your project. Finally, we will end the chapter by adding some code so you can start tracking applications on Flurry.
Chapter 2, Tracking Applications, explains the ways to set up goals to track your application on Flurry. We'll learn about various ways to track application data in terms of time spent by users on the application, module-based tracking, and tracking the specific version of application.
Chapter 3, Data Analysis, will explain the ways to analyze the data generated by Flurry. This chapter also explains the various features of Flurry that help when analyzing data to generate significant information.
Chapter 4, Technical Analytics, starts by exploring the ways to track application crashes and reading crash analytics data. This chapter also explains how to gather data to stabilize your application. Then finally, we will learn about data usage and its advantages in market analysis.
Chapter 5, Using Your Data, starts by explaining the ways in which the data generated by Flurry can be used to strengthen strategies. Then we will learn about various ways to use the features provided by Flurry to enhance its analytic capabilities. Then we will learn about Push sending options. Finally, we will learn some ways to read the statistics and graphs generated by Flurry.
