Erhalten Sie Zugang zu diesem und mehr als 300000 Büchern ab EUR 5,99 monatlich.
- Herausgeber: Books on Demand
- Kategorie: Fachliteratur
- Sprache: Englisch
When you read this, you will learn the answers to two questions: 1. How to build an esports organization 2. How and why your esports organization will benefit the society This book is designed to give you the blueprint on how to build an esport organization and arm you with amazing science and arguments, as to why, esports benefits society as well. And thus, securely manage the operation and development of your esports team, organization or sports club. You will get a collection of successful experiences and strategies from over 200 esports clubs and organizations.
Sie lesen das E-Book in den Legimi-Apps auf:
Veröffentlichungsjahr: 2020
Das E-Book (TTS) können Sie hören im Abo „Legimi Premium” in Legimi-Apps auf:
Ähnliche
Table of Contents
Introduction
Why this book?
About the author
How to start, structure and organize an esports organization
9 Steps to start an esports organization, association or club
A little about PEGI
Gambling, betting and esports
What about money and huge prize pools in grassroots esports?
Should we be afraid of computer games and grassroots esports?
Reaching those who are marginalized in society
Self-Esteem & Esports
Esports & Labor Skills
A Case Study: DGI Esport in Denmark
Q&A with Martin Fritzen
Outro
Introduction
This book is designed to give you the blueprint on how to build an esport organization and provide you with an inspirational catalogue of ideas for you to securely manage the operation and development of your esports team, organization or esports club. Plus, you will be armed with amazing science and arguments, as to how and why, esports benefit the society as well.
Esports are booming - commercial events, packed arenas, amazing prizes and great shows are becoming the norm! Awesome teams, players, managers, sports psychologists, streamers, casters… and so much more!
People, young and old, male and female - almost everyone - is into computer games, in one way or another.
In Denmark, esports activities are being offered alongside sports like football (soccer), volleyball and swimming in sports clubs. As of January 2020, there are more than 200 traditional sports clubs across Denmark, with more than 7,000 paying members (players), offering esports activities to the community and their local area.
Grassroots esports groups are growing and it is amazing! We see new players, coaches, managers and sponsors all wanting to be part of the esports scene!
Why this book?
Starting, organizing and building an esports team or organization is hard and expensive. This book is written for esports teams, organizations and sports clubs working with esports. My mission is to provide a wide range of ideas and ammunition so you can develop and run strong, structured, profitable esports teams and organizations.
In 2015, I founded what is now one of the biggest esports organizations in Scandinavia with several teams and coaches, as well as hundreds of paying members and profitable revenue streams. In 2017, I was hired as the Esports Project Manager at Danish Gymnastics and Sports Associations (Danske Gymnastik- & Idrætsforeninger) (DGI). DGI is a sports association in Denmark that works to better the conditions for more than 6,500 member sports clubs and their more than 1.5 million members. My job is to lead a team of 14 people to develop esports activities in the 6,500 sports clubs around Denmark.
This book is a collection of successful experiences and strategies from over 200 esports clubs and organizations around the world. This book is designed to give you the blueprints on how to build an esport organization and provide you with an inspirational catalogue of ideas to securely manage the operation and development of your esports team, organization or sports club.
The suggestions found in this guide are all based on my personal experiences working to help build grassroots esports around the world. All the advice that I give you has been tried and tested for esports organizations of all sizes, and I hope that it will help yours as well.
Key takeaways in this guide:
Develop strong teams and work with great people.
Build a unique mission statement based on your core values and vision.
Set simple and clear goals.
Plan 1, 2, and 3 years ahead.
Reduce your costs.
Understand why your organization is unique and how you can make a difference to partners
Secure the revenue streams you will need to achieve your goals.
Understand how you make profit and how you scale your business.
Work hard and focus on partnership sales every day.
Be quality-oriented in everything you do.
Continuous development and learning.
Happy Reading,
Martin Fritzen
About the author
Martin knows all about success in esports. He founded what is now one of the biggest esports organizations in Scandinavia with several teams and coaches, as well as hundreds of paying members and profitable revenue streams. He is now leading esports activities at DGI - a sports association in Denmark that works to better the conditions for more than 6,500 member sports clubs and their more than 1.5 million members.
For the last few years, he has heard the same question over and over, “How can we make money to develop and run our esports team or organization?” This book is based on years of experience building and creating sustainable esports organizations with relevant partnerships, as well as several years of talking with esports organizations and companies sponsoring esports.
”I hope this book will inspire you to think outside the box so you can begin to build profitable revenue streams and achieve your esports dreams, just like so many others.” – Martin Fritzen, 2020.
How to start, structure and organize an esports organization
In Denmark, we have three ways of doing esports. I’ll walk you through each one – it might be of inspiration to you and others.
1. ESPORTS, THE COMMERCIAL WAY
This kind of esports is the “easy” kind; venture capitalists (VCs), businesses, brands and/or individual founders and business owners, join competencies, experience and capital, and create an esports organization. It typically contains at least one esports team, sometimes more.
They form a new business and build a strong brand. They pay for the top players, coaches, trainers and managers. With some of the best players, they can win big tournaments, and prize pools, thus building a better brand while also gaining media coverage of the team –resulting in selling team merchandise. This is seen in Denmark with Astralis Group, who works with their brands Astralis, Origen and Future FC. As of December 2019, Astralis Group became the first esports team to launch an initial public offering (IPO). Astralis Group went public on the Nasdaq First Growth Market Denmark, offering 16,759,777 shares at 8.95 Danish Krone ($1.33) apiece, according to ESPN’s Jacob Wolf.
Astralis Group may be a pioneer, but launching an IPO can potentially set the precedent for other organizations willing to take the plunge. With esports quickly becoming one of the biggest industries in the world, investing in the scene may seem like a no-brainer. Global esports revenue is expected to hit $1.1 billion this year, marking a 26 percent year-on-year growth, according to a report by research group Newzoo. The 2019 League of Legends World Championship finals peaked at 2.9 million viewers, almost doubling last year’s totals. And Comcast Spectacor and The Cordish Companies put together a $50 million plan to build the “largest new-construction, purpose-build esports arena in the Western Hemisphere” within the Philadelphia Sports Complex. The industry is growing rapidly and Astralis Group’s decision to open up shares to the public further cements esports as a titan to rival film, music, and sports.
Even though esports is certainly trending upward, some may be reluctant to invest in the relatively new field. “In this respect it is also our responsibility to help educate the market through a continuous high level of information,” Astralis Group chief executive officer Nikolaj Nyholm told Bloomberg. The Danish organization’s Counter Strike: Global Offensive team, Astralis, is the top-ranked squad in the world, according to HLTV. Astralis Group also owns League European Championship (LEC) team Origen and FIFA’s Future FC. Credits: Andreas Stavropoulos and dotesports.com.
